Monsieur Store

What Monsieur Store does

Monsieur Store is a French cooperative retail network (SA Coopérative Monsieur Store) operating 114 stores nationwide and headquartered in Veurey-Voroize (Isère). Founded circa 1989, the company specializes in made-to-measure exterior joinery and solar protection — including store banne (retractable awnings), interior and exterior blinds, bioclimatic and isoclimatique pergolas, roller and swing shutters, windows, entry/interior/garage doors, gates, carports, and mosquito nets — sold primarily to individual French homeowners, with secondary lines targeting CHR (cafés/hôtels/restaurants) and public-sector/tertiary buyers.

The company's product positioning rests on a set of proprietary or co-developed technologies and standardized performance indices: Nettsystem® self-cleaning canvas treatment (developed with Dickson), HTR® high-tenacity seam thread (developed with Gore), Intellium® radio motorization (including a solar-powered variant), Wind-Hold System® and AntiWind System® wind-management controls, and proprietary indices (IP for solar protection, IRL for light restitution, IRP for pressure resistance, IRI for robustness/insulation, IPP for rain protection). Smart-home connectivity is offered through the Tahoma ecosystem.

Monsieur Store generates revenue predominantly through one-time product sales bundled with professional measurement and installation by in-house technicians, complemented by repair/replacement services (canvas replacement, motor replacement) and customer financing solutions. Pricing is set and executed at the local-store level; indicative entry points include bioclimatic pergolas from €615–790/m² and Isoclimatique pergola packages from €3,890–€6,820 (excl. installation). Customer acquisition is driven by the physical store network, the corporate website (quote/appointment booking), Google Remarketing, email newsletters, organic social media, and content marketing through an "Inspirations" advice library. Reported brand-health metrics include a 4.5/5 average rating across ~14,791 Google reviews and a 92% customer recommendation rate.

Name

Monsieur Store

Legal name

SA COOPERATIVE MONSIEUR STORE

Website

https://monsieurstore.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Monsieur Store is a French cooperative retail network operating 114 stores that designs, sells, and installs made-to-measure exterior shading, closures, and home protection products — including awnings, pergolas, shutters, windows, and doors — for individual homeowners and select B2B segments across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Veurey-voroize

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Exterior Treatments: Primary revenue from selling manufactured exterior window treatments including store banne (awning blinds), exterior window shades, interior blinds, mosquito nets, pergolas, and outdoor umbrellas/shade sails. Products are custom-made to measure and sold through the 114-store network.
2. Product Sales - Windows and Doors: Revenue from selling windows (PVC and aluminum), entry doors, interior doors, and garage doors. Products feature performance ratings (Ud coefficient, IRT index) and are available in various materials including PVC, aluminum, and alucier (aluminum-steel hybrid).
3. Product Sales - Outdoor Structures: Revenue from selling carports, gates/portails, and rolling or swing shutters (volets roulants and volets battants).
4. Installation Services: Integrated installation service provided by trained Monsieur Store technicians who handle measurement, fitting, and finishing work. Installation is bundled with product purchase and includes site cleanup after work completion.
5. Repair and Replacement Services: Repair and replacement services for existing installations including canvas replacement (rentoilage), motor replacement, and roller shutter repairs. Extends product lifecycle and provides recurring service revenue.
6. Financing Solutions: Monsieur Store network offers financing solutions to help customers fund home improvement projects for insulation, security, and home automation improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Monsieur Store is a French cooperative retail network of 114 stores that designs and supplies made-to-measure outdoor and indoor shading, closures, and home protection solutions. The company sells custom awnings (stores banne), exterior and interior window shades, bioclimatic and isoclimatic pergolas, roller and swing shutters, windows, entry doors, garage doors, gates, carports, and mosquito nets, with integrated professional installation services provided by in-house trained technicians.

Product overview

Monsieur Store is a French retail network of 114 stores operating as a SA COOPERATIVE company (RCS 344 382 767), headquartered in Veurey-Voroize (38113). The company positions itself as France's #1 recommended network for exterior joinery and solar protection products. Its product portfolio centers on outdoor sun protection (stores banne, exterior window shades, interior blinds, umbrellas, and shade sails), bioclimatic and isoclimatic pergolas, roller and swing shutters, windows, doors (entry, interior, garage), gates, and carports. The offering spans both residential and professional segments (hotels/restaurants, public authorities). Key technology differentiators include proprietary performance indices (IP for solar protection, IRL for light restitution, IRP for pressure resistance, IRT for thermal resistance), Nettsystem self-cleaning canvas treatment (developed with Dickson), HTR high-tenacity stitching (Gore), Wind-Hold System, and Intellium solar radio motorization. The company provides full-service from consultation through professional installation, plus repair/replacement services.

Differentiator

Problem solved

Functional benefit

Brands

• Monsieur Store: Primary brand for exterior joinery products including stores, pergolas, shutters, windows, and doors.

Products and services

• Stores banne (Outdoor retractable awnings) Outdoor retractable awnings for terraces, available in manual or motorized versions (ISEO, MEDIO, ULTIMO models) with various armatures, protections (classic, with hood, full box), and canvas options (Attractiv IP120, Climatis IP140, Excellence IP150 with Nettsystem) for residential and professional customers.
• Exterior window and conservatory shades (Stores d'extérieur de fenêtre & de véranda) Exterior window and conservatory shades for controlling sunlight and temperature in windows and verandas, offering customizable combinations.
• Interior window treatments (Stores d'intérieur) Interior window treatments including roller blinds, Venetian blinds, cellular/plissé blinds, California/cellular banded blinds, panel blinds, and Roman shades for light control and interior aesthetics.
• Parasols and shade sails (Parasols et voiles d'ombrage) Patio umbrellas and fabric shade sails for flexible outdoor sun protection on terraces and garden areas.
• Moustiquaires (Custom mosquito nets) Custom mosquito nets available in retractable/roller, sliding, or fixed/permanent styles for windows, French doors, and bay windows.
• Pergola Bioclimatique Premium Bioclimatic pergola with adjustable aluminum slats (IP140-IP150) offering up to 50% heat reduction, rain protection (IPP90), LED lighting options, and motorized Intellium radio control.
• Pergola Bioclimatique Individual Program Fully customizable bioclimatic pergola with configurable dimensions (up to 7m width x 4.80m depth), colors, LED lighting, heating, and integrated peripheral closures.
• Pergola Isoclimatique Softop Flat Flat-roof pergola with retractable wave-pattern canvas (IP160) offering up to 60% heat reduction, 100% light restitution, and multi-season use with peripheral closures.
• Pergola Isoclimatique Vélum Flexible retractable canvas pergola with multiple configuration options, offering between 20-50% heat reduction depending on canvas choice.
• Pergola Isoclimatique Line Plus Contemporary pergola with rolling canvas in protective box, adjustable inclination (5-65%), and Wind-Hold System for wind resistance.
• Volets roulants (Roller shutters) Roller shutters for windows offering thermal insulation, security, light control, and solar motorization options.
• Volets battants (Swing shutters) Swing shutters available in aluminum, PVC, or ALUCIER materials for aesthetic facade enhancement.
• Fenêtres (Windows) Windows available in PVC, aluminum, and ALUCIER (steel/aluminum hybrid) materials with various styles (swing, sliding) and thermal performance ratings.
• Portes de garage (Garage doors) Garage doors including sectional ceiling-mounted models, with various materials and insulation options.
• Portes d'entrée & marquises (Entry doors and canopies) Entry doors in aluminum, PVC, or ALUCIER with thermal and acoustic insulation, available in solid, semi-glazed, or full-glazed designs, plus marquises (canopies).
• Portes d'intérieur (Interior doors) Interior doors available in solid, glazed, and semi-glazed styles with acoustic and thermal (thermophonic) insulation options.
• Portails (Garden and property gates) Garden and property gates in aluminum with motorized options for automated access control.
• Carports Vehicle shelters in aluminum for protecting cars from weather elements.
• Repair and replacement services for banne awnings Repair and replacement services for banne awnings including canvas replacement (rentoilage), motorization upgrades, and HTR stitching repairs.
• Repair and replacement services for roller shutters Repair and motor replacement services for roller shutters to extend product lifecycle.
• Professional CHR Solutions (Cafés, Hôtels, Restaurants) Dedicated product solutions for cafés, hotels, and restaurants (CHR segment), including outdoor shading, terrace protection, and solar control products tailored for commercial hospitality spaces.
• Professional Collectivités Solutions (Public sector and tertiary professionals) Product solutions for public authorities and tertiary sector businesses, including windows, doors, shutters, and pergolas for public or office buildings.

Quantifiable outcome

• Up to 50% heat reduction with Excellence canvas (IP150)
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DicksoncoreStrategic or Co-development PartnerStrategic collaboration between Monsieur Store and Dickson, a recognized specialist in technical textiles. Together they developed the Excellence canvas featuring Nettsystem® self-cleaning technology. This partnership enables Monsieur Store to offer premium canvas products with superior performance and ease of maintenance.
• Gore (W.L. Gore & Associates)coreStrategic or Co-development PartnerGore, inventor of Gore-Tex, developed the HTR® (Haute Ténacité à la Rupture) thread exclusively for Monsieur Store canvas products. This thread provides inalterable resistance to UV rays and pollution, significantly outperforming standard threads which lose 80% of their rupture resistance after 3 years.
• GoogleminorGTM or Marketing PartnerMonsieur Store uses Google Remarketing and Similar Audiences functions to target website visitors with personalized advertising across the Google Display Network. This digital marketing partnership helps drive customer acquisition and brand awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Biossun: Biossun designs and manufactures bioclimatic pergolas in France, directly competing with Monsieur Store's Pergola Bioclimatique line in the premium outdoor-living segment.
• K par K: K par K operates a nationwide French franchise network for custom windows, doors, and home equipment — competing head-to-head with Monsieur Store on measured/installed home closure solutions for individual homeowners.
• Tryba: Tryba is a French franchise/ network specializing in custom-made windows, doors, and home closures — a directly comparable specialty retailer to Monsieur Store in the French exterior joinery market with a similar store-network model.
• Lorillard: Lorillard is a major French manufacturer and retailer of PVC windows, doors, and joinery, with both direct sales and partner-store distribution — comparable to Monsieur Store as a French custom-joinery specialist serving homeowners.
• Repar'Stores: Repar'Stores is a French franchise network specialized in repair, motorization, and replacement of awnings, roller shutters, and garage doors — operating in the same installed-base aftermarket that Monsieur Store's service revenue targets.

Broad incumbents

• Brico Dépôt: Brico Dépôt is a French discount DIY chain owned by Kingfisher, selling basic home improvement products including windows and outdoor equipment — competing with Monsieur Store on price for entry-level homeowners.
• Leroy Merlin: Leroy Merlin is France's largest home improvement retailer, offering DIY and installed shading, shutters, windows, doors, and pergolas — a broad incumbent that competes with Monsieur Store on entry-level and DIY segments and bundles traffic from larger renovation projects.
• Castorama: Castorama is a major French DIY/home improvement chain selling windows, doors, shutters, and outdoor products — a broad incumbent overlapping with Monsieur Store's catalog at the value and DIY end of the market.

Others

• Somfy: Somfy is the French global leader in motorization and smart-home automation for shading and closures — a key technology enabler and ecosystem partner rather than a direct retail competitor to Monsieur Store, but increasingly relevant as connected-home upgrades grow.

Emerging players

• ManoMano: ManoMano is a leading European online marketplace for home improvement and DIY, increasingly adding installation services — an emerging digital-native channel that competes with traditional store-based retailers like Monsieur Store for online-first customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.fr/monsieurstoredubosverger/pins
• Facebookfacebook.com/monsieurstore.france
• Xx.com/monsieur_store
• LinkedInlinkedin.com/company/orleans-stores-et-fermetures-sarl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsieur Store