MARKETECH APAC

What MARKETECH APAC does

MARKETECH APAC is a privately held B2B media company founded in 2020 and headquartered in Quezon City, Philippines, that operates as a dedicated trade publication, events business, and content platform for the marketing and advertising industry across the Asia-Pacific region. The company is structured around four editorial pillars — Marketing, Technology, Platform, and SME — and distributes content through a WordPress-based news portal, 15+ country-specific email newsletters (ANZ, Australia, East Asia, Hong Kong, Southeast Asia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, South Asia, India, and SME editions), a YouTube video channel, and a Spotify-hosted podcast featuring interviews with C-suite marketing leaders.

The company monetizes through three primary revenue streams: event management and sponsorships (owning conference series including What's NEXT in Marketing, Digital Experience Asia, Retail & E-Commerce Innovation Summits, and Advertising Summit Asia), newsletter subscriptions and content licensing across regional editions, and advertising and partner content on the digital platform. It also operates a portfolio of proprietary awards programs — NEXT Awards (in six country editions plus an Asia Pacific flagship), Marketing Technology Awards, Content Marketing Awards Asia Pacific, Advertising Awards Asia Pacific, Retail & E-commerce Excellence Awards, and Empowered Women Awards — which function as both brand assets and recurring sponsorship inventory. The technology stack is conventional WordPress CMS-based digital media infrastructure without proprietary AI/ML or software products.

MARKETECH APAC's customer base is segmented horizontally across marketing and advertising professionals, brands and agencies seeking industry recognition, marketing technology vendors requiring access to APAC decision-makers, and SMEs pursuing digital transformation guidance. The company is independently owned with no disclosed parent, institutional investors, or funding rounds. Its go-to-market motion is event-driven, leveraging owned events, content marketing, digital media distribution, and email newsletter engagement to reach its audience across Southeast Asia, East Asia, South Asia, and ANZ markets.

Name

MARKETECH APAC

Legal name

MARKETECH APAC

Website

https://marketech-apac.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MARKETECH APAC is a privately held B2B media company founded in 2020 that operates trade publications, 15+ regional newsletters, conferences, and awards programs serving marketing professionals, brands, agencies, martech vendors, and SMEs across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Marketing Media & Events

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Marketing trade media
• Industry conferences
• Marketing news
• Business newsletters
• Marketing awards

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event Management and Sponsorships: Revenue generated from hosting industry conferences (What's NEXT in Marketing series, Digital Experience Asia, Retail & E-Commerce Innovation Summits) and awards ceremonies (NEXT Awards, Marketing Technology Awards, CMAA, Advertising Awards Asia Pacific) with sponsorship packages.
2. Newsletter Subscriptions and Content Licensing: Subscription-based newsletter products covering different APAC markets (ANZ, Southeast Asia, East Asia, South Asia, country-specific editions) and SME-focused content.
3. Advertising and Partner Content: Sponsored content and partner articles published on the platform, featuring technology and marketing partner content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MARKETECH APAC is a marketing-centric media company that publishes news, insights, research reports, podcasts, and email newsletters covering the APAC marketing ecosystem. It also organizes industry conferences and awards programs that bring together marketing professionals, brands, agencies, and martech vendors across the Asia-Pacific region.

Product overview

MARKETECH APAC is a marketing-centric media company operating as a unified platform combining a news publication, research reports, events (conferences and awards), podcast, and newsletters. The portfolio centers on four content pillars: Marketing (brands and agencies perspectives), Technology (marketing/ad tech innovations), Platforms (media, apps, e-commerce, esports channels), and SME (small business digital transformation). The company serves the APAC region through geographic editions covering Southeast Asia, East Asia, South Asia, and ANZ. It does not offer a standalone software product but rather content and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• MARKETECH APAC News Portal Online news and editorial publication covering the APAC marketing and martech ecosystem, targeted at marketing professionals, brands, agencies, and technology vendors.
• Research Reports Editorial research and insight reports on marketing trends, martech adoption, and APAC market dynamics, produced for marketing decision-makers and vendors.
• Marketing Conferences & Events In-person industry conferences and events convened across the APAC region, providing a venue for marketing leaders, brands, agencies, and martech providers to network and share knowledge.
• Industry Awards Programs Awards programs recognizing excellence in APAC marketing, martech, and adjacent disciplines, allowing brands, agencies, and vendors to gain third-party industry recognition.
• MARKETECH APAC Podcast Audio podcast series featuring interviews and commentary on marketing and martech topics relevant to APAC audiences.
• Email Newsletters Subscription-based email newsletters delivering curated marketing news, insights, and event updates to subscribers in the APAC marketing community.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BrazecoreGTM or Marketing Partner · 16 July 2026Braze is a customer engagement platform and MARKETECH APAC serves as a regional marketing and advertising trade publication supporting Braze events. MARKETECH APAC is supporting Braze's 'Grow With Braze' flagship event in Jakarta (August 4, 2026), marking their second consecutive year of partnership for this event in Indonesia.
• UpTech MediacoreStrategic or Co-development Partner · 1 January 2026MARKETECH APAC collaborates with sister publication UpTech Media on the Digital Experience Asia conference series, including editions in Indonesia (October 8, 2026), Singapore (November 5, 2026), and Philippines (November 17, 2026).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Campaign Asia: Haymarket-owned marketing trade publication covering APAC. Direct competitor covering advertising, media, agencies, and marketing technology across the same regional footprint, with a longer operating history and broader event portfolio.
• Marketing Interactive: Singapore-headquartered digital marketing media covering APAC with news, awards, and events. Closely comparable in product mix (publication + awards + conferences) and geographic focus on SE Asia, though generally larger and more established.
• Mumbrella: Australia-based marketing, media, and advertising trade publication with strong APAC and ANZ coverage. Direct peer across editorial focus, audience (brand marketers, agencies), and event/awards programming.
• Digiday: Digital media and marketing trade publication covering digital advertising, platforms, and the agency world. Comparable editorial focus on marketing technology, agency holding companies, and platform shifts, with strong recurring events and research products.
• The Drum: Global marketing industry media covering advertising, branding, and media with news, awards, and events. Comparable content-and-events media model serving marketing professionals and agencies, with overlapping audience and sponsor base.
• ExchangeWire: Specialist ad-tech and MarTech trade publication covering programmatic, data, and marketing technology. Comparable niche media model with news, research, and industry events targeting the same MarTech vendor audience MARKETECH APAC courts.

Broad incumbents

• Adweek: Major global advertising and marketing industry publication. Covers marketing broadly with significantly larger editorial scale, though primarily US-focused; competes for the same global brand-marketer audience that MARKETECH APAC targets via its APAC editions.
• eMarketer (Insider Intelligence): Research-led digital marketing and advertising intelligence firm with reports and newsletters. Comparable in the research-reports and newsletter subscription revenue stream; broader global scope but similar B2B marketing intelligence buyer.

Others

• UpTech Media: Sister publication co-producing the Digital Experience Asia conference series with MARKETECH APAC. Adjacent ecosystem partner in the same APAC marketing media space rather than direct competitor, with overlapping audience and event calendar.

Emerging players

• Performance Marketing World: Performance-marketing focused trade media with events and awards. Emerging peer with overlapping audience (performance marketers, agencies, ad-tech vendors) and a similar events-plus-content business model at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MARKETECHAPAC
• Facebookfacebook.com/marketechapac
• LinkedInlinkedin.com/company/marketechapac
• Xx.com/MarketechAPAC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARKETECH APAC