Serendipity Arts Foundation

Name

Serendipity Arts Foundation

Legal name

Serendipity Arts Foundation

Website

https://serendipityarts.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Arts and Cultural Foundation Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

akta.pro primary industry

Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)

akta.pro secondary industries

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH), Arts Education & Community Arts Programs (BPAGAHAC), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Multidisciplinary arts festival
• Arts grants program
• Artist residencies
• Cultural philanthropy
• Arts education initiatives

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation/Grant Model: Serendipity Arts Foundation operates as a non-profit arts organization that funds its activities through partnerships, institutional collaborations, and grant programmes. Revenue is generated through grants and institutional support rather than commercial revenue streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Serendipity Arts Foundation is a non-profit cultural organization that supports multidisciplinary arts practice through the annual Serendipity Arts Festival in Goa and year-round programs including grants, artist residencies, commissions, public art fellowships, and writing platforms such as Write | Art | Connect. It provides financial support and presentation platforms to artists across visual, performing, culinary, literary, and lens-based disciplines in the South Asian region.

Product overview

Serendipity Arts Foundation is a cultural organization that facilitates pluralistic cultural expressions across South Asia. Its core offerings include the annual Serendipity Arts Festival in Goa (one of the largest multidisciplinary arts events in the region), supported by a diverse portfolio of grant programs including Food Matters Grant, Independent Music Production Grant, Folk Arts Grant, Performing Arts Grant, Arts Journalism Grant, and the Serendipity Arles Grant for lens-based artists. The foundation also operates the Write | Art | Connect (WAC) writing platform, public art programs like Futures in Formation (in partnership with FICA), artist residencies, and commissions. Additionally, it publishes collaborative works such as 'Imaginable Worlds' with the Smart Museum of Art. The organization focuses on supporting practice and research in the arts across visual, performing, culinary, literary, and film disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Serendipity Arts Festival One of the largest multidisciplinary arts initiatives in South Asia, spanning visual, performing, and culinary arts, film, live arts, literature, and fashion. Held annually in Panjim, Goa, and free for public attendance.
• Food Matters Grant Grant programme for practitioners investigating food practices, cultures, and systems across India through research, documentation, and artistic outcomes.
• Independent Music Production Grant Grant supporting independent musicians, bands, duos, and groups to create, record, produce, and release new music, with awards up to INR 1,50,000.
• Folk Arts Grant Financial support for folk artists in performing arts traditions, enabling mentorship and development of traditional practices passed down through generations.
• Performing Arts Grant (Theatre) Support for theatre practitioners to develop bold, experimental approaches to writing, storytelling, and theatrical presentation, with grants up to INR 2,00,000.
• Arts Journalism Grant Support for early- and mid-career journalists to develop reportage around creative communities and practices in South Asia, with structured mentorship and editorial guidance.
• Serendipity Arles Grant

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major, flagship and supporting.

• Ministry of Culture, Government of IndiacoreStrategic or Co-development PartnerPartnership for presenting the National Pavilion of India at the Biennale Arte 2026, in collaboration with Nita Mukesh Ambani Cultural Centre (NMACC) and Serendipity Arts Foundation.
• Nita Mukesh Ambani Cultural Centre (NMACC)coreStrategic or Co-development PartnerPartnership for presenting the National Pavilion of India at the Biennale Arte 2026, in collaboration with Ministry of Culture, Government of India.
• The Foundation for Indian Contemporary Art (FICA)coreStrategic or Co-development PartnerCollaborative partnership for Futures in Formation: A Public Art Programme, supporting artistic projects by Indian artists working with various publics, communities and environments. The programme provides Rs. 3 Lakh financial support per fellow.
• Smart Museum of Art, ChicagomajorStrategic or Co-development PartnerCollaboration on publication 'Imaginable Worlds: Art, Crisis, and Global Futures' - a collection of essays offering creative perspectives on crises past, present, future, and speculative, produced by Smart Museum and Serendipity Arts Foundation's Projects/Processes essay collection series.
• Rencontres d'ArlesflagshipStrategic or Co-development PartnerPartnership for the Serendipity Arles Grant - the biggest lens-based media grant for South Asia. Phase 2 awards €15,000 to develop and showcase work at Les Rencontres d'Arles in France. Winner receives project development grant, production support, travel, and accommodation for the festival.
• British CouncilsupportingGTM or Marketing PartnerSupported the City as Stage programme - a course exploring the intersection between public space and performance, with 8 participants (4 from UK/South Asian diaspora, 4 from India) culminating in projects presented at Serendipity Arts Festival 2024.
• Edible IssuessupportingStrategic or Co-development PartnerCollective co-founded by Elizabeth Yorke, SAF artist, that fosters thought and conversation on the Indian food system. Collaborated on Culinary Arts programming for the festival.
• Somewhere ArtsupportingChannel Partner/ Reseller/ DistributorCuratorial partner for the ArtxMachine exhibition exploring intersection of art and technology, featuring AI-based works at Serendipity Arts Festival.
• Thukral and TagrasupportingChannel Partner/ Reseller/ DistributorCurators of the Panjim Cube Project for Serendipity Arts Festival 2024 - an open call for proposals for an 8x8x8 feet suspended cube installation in Panjim, inspired by Gutai art movement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sangeet Natak Akademi: India's national academy for music, dance, and drama; comparable in grantmaking and fellowship support for performing arts, though a government body with broader national mandate.
• British Council: UK's international cultural relations organization and active SAF partner; comparable in arts programming, grants, and cross-border cultural exchange but operating at much larger scale across many sectors.

Direct peers

• Foundation for Indian Contemporary Art (FICA): India-based non-profit grantmaker and public art program operator; active SAF partner on Futures in Formation and a direct peer given overlapping grant/fellowship offerings in contemporary Indian art.
• Inlaks Shivdasani Foundation: Mumbai-based foundation offering scholarships, grants, and fellowships in the arts and other disciplines; comparable in grantmaking model and Indian geography.
• India Foundation for the Arts (IFA): Bangalore-headquartered arts grantmaker funding practice and research across India; comparable in mission, grantmaking model, and South Asian scope, though with a longer operating history.
• Kochi-Muziris Biennale: India's largest contemporary art biennale held in Kerala; directly comparable as a large multidisciplinary Indian arts event with similar audience-development and partnership dynamics.
• KHOJ International Artists' Association: New Delhi-based non-profit running artist residencies, workshops, and exhibitions — directly comparable to SAF's residency/workshop programming and Indian contemporary arts focus.

Regional players

• Asia Art Archive: Hong Kong-based non-profit research and archive organization for contemporary Asian art; adjacent in mission (supporting art ecosystem in Asia) though focused on archival/research rather than festivals/grantmaking.
• Pro Helvetia: Swiss Arts Council supporting Swiss and international cultural exchange; comparable as a national arts-promotion body with grant programs, though focused on Switzerland's ecosystem.

Emerging players

• Prince Claus Fund: Netherlands-based international grantmaker supporting culture and development in regions including South Asia; comparable in grantmaking model and cross-border cultural support, with different geographic anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerendipityArtsFoundation
• LinkedInlinkedin.com/company/serendipityarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serendipity Arts Foundation