Koperasi Desa/Kelurahan Merah Putih

Name

Koperasi Desa/Kelurahan Merah Putih

Legal name

Koperasi Desa/Kelurahan Merah Putih

Website

https://merahputih.kop.id

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Koperasi Desa/Kelurahan Merah Putih is an Indonesian government-initiated national cooperative network of 80,081 village- and urban ward-level units, serving 2.49 million members through essential goods trading, microcredit, and agricultural produce aggregation, supported by the Simkopdes digital platform.

Ownership category

akta.pro rank

Product category

Cooperative Financial and Rural Commerce Services

NAICS

Other Farm Product Raw Material Merchant Wholesalers (42459)

SIC

Services-Membership Organizations (8600), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Village cooperative services
• Rural microcredit lending
• Essential commodities trading
• Agricultural produce aggregation
• Cooperative digital platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Essential Commodities Trading: Supplying basic necessities (sembako) and essential goods to community members at affordable prices through village cooperative outlets. Revenue generated through margin on goods distribution.
2. Microcredit Lending: Providing low-cost credit/capital to members for economic empowerment. Interest income from lending operations to cooperative members.
3. Agricultural Produce Aggregation: Collecting, storing, and managing harvest outputs from farmer members. Revenue generated through produce aggregation, storage services, and fair trade distribution.
4. Membership Contributions: Member contributions and savings as a cooperative financial model. Sisa Hasil Usaha (SHU) distributed to members based on contribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Koperasi Desa/Kelurahan Merah Putih is a national village-level cooperative network that supplies essential goods (sembako), provides low-cost microcredit, and aggregates agricultural produce for its members through village outlets (Gerai Kopdes) and the Simkopdes digital platform. The initiative modernizes traditional cooperative governance with a digital backbone for member activation, transactions, and trade.

Product overview

Koperasi Desa/Kelurahan Merah Putih operates as a multi-platform ecosystem consisting of Simkopdes (core digital management platform), Simkopdes Mobile (mobile application), Coop Trade (trading platform), and integration with Kemenkop Corporate University for learning. The platforms work together to modernize rural cooperative governance, enable digital transactions, facilitate trade, and provide educational resources for cooperative members.

Differentiator

Problem solved

Functional benefit

Brands

• Simkopdes: Platform digital manajemen keanggotaan dan transaksi untuk Kopdes Merah Putih
• Kemenkop Corporate University
• Coop Trade

Products and services

• Simkopdes Digital cooperative management platform providing member activation, transaction processing, statistics dashboard, and governance support for Kopdes Merah Putih units across Indonesia. Used by cooperative administrators (Pengurus/Pengawas) and members.
• Simkopdes Mobile Mobile application version of the Simkopdes platform that lets cooperative members activate membership, access cooperative services, and conduct transactions on smartphones. Targeted at Indonesian community members in villages and urban wards.
• Coop Trade Digital marketplace platform (trade.simkopdes.go.id) for cooperative trade and commerce, enabling Kopdes Merah Putih members and units to conduct commercial transactions and market activities within the cooperative network.
• Essential Commodities (Sembako) Distribution Distribution of basic necessities and essential goods (sembako) to community members at affordable prices via Gerai Kopi Desa Kelurahan Merah Putih village outlets. Targets rural and urban-ward residents in Indonesia.
• Microcredit Lending Provision of low-cost credit and capital to Kopdes Merah Putih cooperative members for economic empowerment and small-business activities. Interest income is generated from lending to members across the cooperative network.
• Agricultural Produce Aggregation Collection, storage, and distribution of agricultural harvest outputs from farmer members, generating revenue through aggregation, storage services, and fair-trade distribution. Reduces post-harvest losses and provides market access.

Quantifiable outcome

• 2,491,914 activated members across Indonesia
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kementerian Koordinator Bidang Perekonomian (Kemenko Perekonomian)coreStrategic or Co-development Partner · 30 July 2025Government ministry providing strategic oversight and policy coordination for the Kopdes Merah Putih national initiative. The Presidential launch in July 2025 was conducted under ministerial coordination, establishing this as a core government program for rural economic development and food/energy sovereignty.
• Kemenkop Corporate UniversitycoreStrategic or Co-development PartnerKemenkop Corporate University serves as the strategic learning center for cooperative transformation, offering courses on cooperative fundamentals, business proposal development, and institutional governance through its LMS platform. It provides educational content for ASN, non-ASN staff, and cooperative ecosystem partners to accelerate digital transformation and modern cooperative governance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amul: India's largest farmer-owned dairy cooperative, aggregating produce from millions of members and distributing consumer goods at scale. Closely comparable to Kopdes on the multi-stakeholder cooperative structure, member-owned aggregation model, and essential goods retail through village-level networks.
• Mondragon Corporation: Federation of worker and consumer cooperatives spanning retail, finance, and industry, with cooperative governance and member-owned structure. Comparable to Kopdes as a multi-pillar cooperative ecosystem rather than a single-product company.
• IFFCO (Indian Farmers Fertiliser Cooperative): Indian cooperative of farmer-members supplying agricultural inputs and aggregating produce at national scale. Comparable to Kopdes on cooperative-based agricultural input distribution, member financing, and produce aggregation serving rural smallholders.
• Koperasi Credit Union Indonesia (KCFI): Indonesian national credit union/cooperative federation offering savings, credit, and member financial services to a distributed member base. Directly comparable to Kopdes Merah Putih as an Indonesian cooperative network serving similar community-based members with similar member-owned governance under UU Perkoperasian.

Broad incumbents

• Indomaret (PT Indomarco Prismatama): One of Indonesia's two dominant convenience retail chains with national outlet coverage. Comparable to Kopdes's physical retail footprint for essential goods at community level and competes for the same daily-needs spend.
• Bank Rakyat Indonesia (BRI): Indonesia's largest microfinance bank with deep rural penetration through BRI Unit Desa. Competes directly with Kopdes on the microcredit pillar and serves overlapping rural customers with deposit and lending products.
• Sumber Alfaria Trijaya (Alfamart): Indonesia's largest modern retail chain with thousands of franchise and company-owned outlets selling essential goods nationwide. Directly competes with Kopdes's Gerai Kopdes on essential commodities distribution in both rural and urban Indonesia.

Regional players

• Rabobank: Global cooperative bank rooted in Dutch agricultural member-owned model, serving rural and food-and-agri clients worldwide. Comparable to Kopdes on cooperative governance, agricultural finance, and food-system positioning, though operating outside Indonesia.
• Desjardins Group: North America's largest cooperative financial group, member-owned, serving retail and small business members through a distributed branch and digital network. Comparable to Kopdes on cooperative member-ownership and multi-service (retail, credit, savings) community offering, though not in Indonesia.

Others

• Warung Indonesia (Traditional Retail Ecosystem): Indonesia's millions of traditional warung (mom-and-pop stores) represent the incumbent community-level retail channel. Kopdes's Gerai Kopdes model is structurally competing with and modernizing this informal retail layer, supported by the same Ministry of Cooperatives that oversees Kopdes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kemenkop_
• YouTubeyoutube.com/@KemenkopRI
• Facebookfacebook.com/kemenkopukm
• Instagraminstagram.com/kemenkop
• TikToktiktok.com/@kemenkopri
• LinkedInlinkedin.com/company/koperasimerahputih

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koperasi Desa/Kelurahan Merah Putih