What MASKC does

MASKC is a privately held, direct-to-consumer e-commerce brand that designs and sells single-use disposable face masks under the 'everythirty' storefront at everythirty.com. The company is incorporated in Florida with a Hollywood, FL headquarters (3535 S Ocean Drive, Unit 2705), an additional office in Aventura, FL (20900 NE 30th Ave, Suite 200) used for customer service, and a St. Petersburg, FL warehouse from which orders ship same or next business day. Headcount is reported at 1–10 employees, and the business is founder/small-team owned with no institutional investors, parent company, or M&A activity disclosed in the available records.

The product portfolio is built around two functional formats: a five-layer KN95 respirator meeting GB2626-2019 with BFE ≥ 95% filtration, and a three-layer 3-ply mask with BFE ≥ 95%, both offered in adult and kids sizes (kids SKUs sized for ages 4–13). The SKU matrix is differentiated primarily on aesthetic grounds — 20+ named print collections across Floral, Earth Tones, Leopard, Zebra, Cherry Plaid, Tartan, Black Camo, Stars, Equality, Dolce Rose, Electric Hues, Rose Quartz, Harper, Mocha, Navy, GG, Doggie, Cat Love, Sweetheart, and various solid/neutral palettes — while sharing underlying material specifications: hypoallergenic, latex-free, adjustable nose wire, soft ear loops, single-use with ~10 hours of continuous wear. A KF94 collection has been added to navigation, expanding the regulatory-format mix. There is no disclosed proprietary manufacturing technology; mask construction is to a commodity standard and the competitive differentiation sits in design library, celebrity association, and brand aesthetics rather than in filtration IP.

MASKC generates revenue almost exclusively through one-time hardware sales (the prior subscription service has been discontinued). Pricing is set at $39 per 10-pack for KN95 and $20 per 10-pack for 3-ply, with USPS Standard at $8, Priority Mail at $14, international at $18, and free standard shipping over $75 (US $150+ automatically upgraded to Priority; international free shipping at $150+). Distribution is 100% direct via owned Shopify storefront, with incremental reach from affiliate programs on Awin and ShareASale (ShareASale merchant ID 100823), Instagram organic content, email/SMS marketing, and earned media via celebrity press coverage in Forbes, People, Travel+Leisure, NBC, The Hollywood Reporter, The Daily Beast, and The Hill. Customer segments are horizontal across adult consumers, kids (4–13), and healthcare/service professionals, with no enterprise or B2B channel documented.

Name

MASKC

Legal name

MASKC

Website

https://www.everythirty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Disposable Face Masks

NAICS

Health and Personal Care Retailers (4561)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

akta.pro secondary industry

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Disposable face masks
• KN95 respirator masks
• 3-ply surgical masks
• Fashion protective masks
• Kids face masks

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Face Mask Product Sales: One-time product sales of disposable KN95 and 3-ply face masks in various prints and colors. Masks are single-use with approximately 10 hours of continuous use per mask. Subscription service has been discontinued.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MASKC sells fashion-forward single-use disposable face masks directly to consumers through its Shopify-powered e-commerce storefront. The product line includes five-layer KN95 respirator masks (BFE ≥ 95%, meeting GB2626-2019 standard) and three-layer 3-ply pleated masks (BFE > 95%), offered in adult and kids sizes and across numerous prints and colors.

Product overview

MASKC offers a fashion-forward portfolio of stylish single-use disposable face masks, combining function with style. The product lineup includes two main mask types: KN95 respirator masks (five-layer construction meeting GB2626-2019 standard with BFE ≥ 95% filtration) and 3-Ply surgical-style masks (three-layer construction with BFE ≥ 95% filtration). Both types are offered in adult and kids sizes (ages 4-13). The KN95 masks are designed at 4 x 6.25 in. (folded) for adults and 3 x 5.25 in. (folded) for kids. The 3-Ply masks measure 3.75 x 6.75 in. for adults and 3.75 x 5.5 in. for kids. Products feature various prints and patterns including floral, earth tones, leopard, zebra, plaid, camouflage, stars, hearts, and solid colors. All masks include adjustable nose bridges and soft ear loops, are hypoallergenic, latex-free, and non-abrasive. Each mask lasts up to 10 hours of continuous use and is not washable.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult KN95 Face Masks Five-layer KN95 respirator masks with BFE ≥ 95% filtration meeting GB2626-2019 executive standard. Folded dimensions 4 x 6.25 in. Features soft ear loops, adjustable nose bridge, hypoallergenic and latex-free materials. Sold in 10-packs (and 50-packs for select designs) at $39.00 per 10-pack. Provides protection against COVID-19, Hanta Virus, RSV, and flu for adult consumers.
• Adult 3-Ply Face Masks Three-layer disposable pleated face masks with BFE > 95% filtration. Dimensions 3.75 in. x 6.75 in. Features adjustable nose bridge, soft ear loops, hypoallergenic materials. Sold in 10-packs at $20.00 per 10-pack. Designed for adult consumers seeking lightweight everyday protection.
• Kids KN95 Face Masks Five-layer KN95 respirator masks sized for children ages 4-13. BFE ≥ 95% filtration meeting GB2626-2019 standard. Folded dimensions 3 x 5.25 in. Same high-quality materials and construction as adult KN95 masks. Designed for school, activities, and travel.
• Kids 3-Ply Face Masks Three-layer disposable pleated face masks sized for children ages 4-13. BFE ≥ 95% filtration. Dimensions 3.75 in. x 5.5 in. flat. Same construction and materials as adult 3-ply masks. Designed for younger wearers needing properly fitting protection.
• Adult KF94 Face Masks KF94 respirator face masks for adults, listed alongside KN95 and 3-ply offerings in MASKC's adult mask collection on the e-commerce site.

Quantifiable outcome

• 4.9-5.0 star average rating across product lines with high recommendation rates (99-100%)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• AwinminorGTM or Marketing PartnerAffiliate marketing network partnership enabling influencers and publishers to earn commission by promoting MASKC products. Part of the company's referral marketing strategy.
• ShareASaleminorGTM or Marketing PartnerAffiliate marketing network partnership (merchant ID: 100823) for affiliate marketers to join and earn commission on sales. Competitive commission on net sales excluding shipping, taxes, and returns. Commission on international sales within 30 days.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evolvetogether: Evolvetogether markets minimalist, design-led disposable KN95 and 3-ply masks to style-conscious consumers, similar to MASKC's fashion-meets-function positioning.
• Cambridge Mask Co: Cambridge Mask sells premium protective masks for pollution, allergens, and illness, overlapping with MASKC's respiratory protection use cases while operating at higher price points.
• Vida: Vida is a DTC brand offering protective masks and related apparel with a fashion-forward design ethos, comparable to MASKC's consumer base and product presentation.
• Vogmask: Vogmask sells fashion-forward reusable and disposable respirator-style face masks directly to consumers, overlapping MASKC's core offering of stylish protective masks with filtration claims.
• AirPop: AirPop is a DTC mask brand offering protective masks with design-forward aesthetics and filtration technology, directly comparable to MASKC's KN95 and 3-ply fashion mask portfolio.
• Happy Masks: Happy Masks sells stylish disposable protective face masks in multiple prints and sizes for adults and kids, mirroring MASKC's product positioning and target customer.
• WellBefore: WellBefore is a DTC retailer of KN95, surgical, and disposable face masks with brand variety, comparable to MASKC as an e-commerce mask storefront.

Emerging players

• Project 99: Project 99 offers KN95 respirators in multiple colors and prints via DTC e-commerce, targeting a similar fashion-mask buyer as MASKC at a smaller scale.

Broad incumbents

• Old Navy (PPE): Old Navy is a major apparel retailer that has sold disposable face masks under its own brand, representing broader incumbent competition in the fashion-mask category.
• 3M: 3M is a global leader in respiratory protection including N95 and disposable masks, serving as a broad incumbent whose utilitarian positioning contrasts with MASKC's fashion-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shopmaskc
• Facebookfacebook.com/shopmaskc
• LinkedInlinkedin.com/company/maskc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASKC