Sole Bliss
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sole Bliss firmographics
Firmographics- Name
- Sole Bliss
- Legal name
- Sole Bliss Limited
- Website
- https://solebliss.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sole Bliss industry classification
Industry- Product category
- Women's Comfort Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Manufacturing (31621)
- SIC
- Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Luxury & Designer Footwear (CRAAACAI), Casual & Lifestyle Footwear (CRAAACAB), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
Keywords
Where Sole Bliss is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sole Bliss business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- Direct footwear sales: Sole Bliss generates revenue primarily through the one-time sale of footwear products (shoes, boots, sandals, flats, trainers, loafers, wedges) and accessories (handbags) directly to consumers via its e-commerce platform. This is a direct-to-consumer model with no intermediary retail channel. Additional minor revenue comes from gift vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing across all categories (trainers, heels, flats, sandals, boots, loafers, wedges) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Sole Bliss product offering
Product offeringCore offering
Sole Bliss designs, brands, and sells fashionable footwear specifically engineered for women with bunions, wide feet, and related foot conditions, using its proprietary Miracle Comfort Technology (Bunion Bed stretch panel, triple-layer memory foam cushioning, anti-pronating arch support, deep/wide toe boxes). The full assortment spans trainers, heels, flats, sandals, loafers, wedges, and boots, plus handbags, men's comfort shoes, and occasion collections — all handcrafted in Italy and Spain and sold direct-to-consumer online worldwide with no third-party retail.
Product overview
Sole Bliss is a fashion shoe brand specializing in comfortable, stylish footwear for women with bunions, wide feet, and other foot conditions. The company operates as an online-only direct-to-consumer brand offering a comprehensive portfolio of women's footwear products including trainers, heels, flats, sandals, loafers, wedges, and boots, along with a handbag collection. All products feature proprietary Miracle Comfort Technology developed in collaboration with podiatrists, including the Bunion Bed stretch panel, triple-layered underfoot cushioning, anti-pronating arch support, and deep wide toe boxes. The core product line is supplemented by specialized collections for bridal occasions, mother of the bride, and a men's line for plantar fasciitis. Products are handcrafted in Italy and Spain using premium leathers and suedes. The brand distributes exclusively online with global shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Sole Bliss Shoes (Core Range) The brand's flagship online footwear range — 559+ SKUs across trainers, heels, flats, sandals, loafers, wedges, and boots — each built on the proprietary Miracle Comfort Technology stack (Bunion Bed™ stretch panel, triple-layer memory foam cushioning, anti-pronating arch support, deep/wide toe box) and handcrafted in Italy and Spain from premium leather. Sized UK 3 (EU 36) to UK 10 (EU 43) and sold direct-to-consumer worldwide.
- Heels for Bunions High heels, mid heels, kitten heels, block heels, platform heels, and sling-backs designed for women with bunions, with triple-layer cushioning and spacious toe boxes.
- Miracle Trainers Wide-fit trainers (50+ styles) for bunions and wide feet with deep/wide toe boxes, ultra-cushioned contoured footbeds, and Bunion Bed stretch panels, including white, black, and multi-colour options.
- Flats for Bunions Flat shoes including ballet flats, elegant flats, and flat loafers with deep and wide toe boxes, Bunion Bed stretch panel, and triple-layer cushioning, crafted from Italian leather and suede.
- Loafers for Bunions Handcrafted leather loafers with seam-free interiors, triple-layer cushioning, and Bunion Bed stretch panels, in traditional, chunky, and heeled silhouettes.
- Sandals for Bunions Wide-fit sandals including slides, wedges, and heeled sandals with adjustable straps, cushioned footbeds, and wide toe boxes, crafted from soft Italian leather with stretch panels for bunion accommodation.
- Wedges for Bunions Wide-fit wedge shoes and wedge sandals that distribute weight evenly across the foot, reducing pressure on bunion areas, with deep/wide toe boxes and triple-layer cushioning.
- Boots for Bunions Comfortable boots with deep/wide toe boxes and the Miracle Comfort cushioning technology, including ankle boots, knee-high boots, and shearling-lined options in various colours and materials.
- Handbags Collection Handcrafted handbags, including casual bags, occasion bags, and matching bag-and-shoe sets, sold to complement Sole Bliss footwear.
- Men's Collection Men's shoes designed for plantar fasciitis and foot comfort, applying the same Miracle Comfort Technology (cushioning, arch support, deep/wide toe box) to men's styles.
- Bridal Collection Wedding and bridal shoes for brides with bunions and foot conditions, combining elegant design with all-day Miracle Comfort support for ceremonies, photography, and receptions.
- Mother of the Bride Collection Special-occasion shoes for mothers of the bride/groom with stylish designs and comfortable fit for long wedding days.
- Holiday Shop / 2026 Resort Collection Seasonal 2026 collection of stylish, comfortable holiday sandals and wedges curated for resort and warm-weather wear.
- Gift Vouchers Monetary gift cards redeemable across the Sole Bliss footwear, handbag, men's, and occasion collections.
Quantifiable outcome
- 20,000 steps without blisters (Lynne Hyland, Good Housekeeping review)
- +1 more outcomes
Companies that use Sole Bliss
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Sole Bliss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Sole Bliss partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sole Bliss competitors and assessment
Company assessmentBroad incumbents
- Cole Haan: Cole Haan is a US women's and men's footwear brand emphasising dress comfort and lightweight construction with its Grand.ØS technology. It overlaps with Sole Bliss's premium comfort dress and occasion footwear positioning.
- Clarks: Clarks is a global heritage footwear brand with a broad comfort and wide-fit range, particularly in women's shoes. It is a broad incumbent that competes with Sole Bliss in the comfort/wide-fit segment but with a far larger and more diverse catalog.
- Birkenstock: Birkenstock is a globally dominant comfort footwear brand built around contoured footbed technology. As a much larger and now publicly traded competitor, it competes across the comfort footwear category targeted by Sole Bliss.
Emerging players
- Kuru Footwear: Kuru Footwear is a US-based comfort footwear brand with patented heel-hugging technology targeting foot-pain sufferers. It competes with Sole Bliss in the comfort/pain-relief footwear niche but with a stronger US distribution focus.
- Arcopedico: Arcopedico is a comfort footwear brand known for stretchy, lightweight, anatomically-friendly women's shoes. It competes directly with Sole Bliss in the comfort and foot-condition accommodation space.
- FitFlop: FitFlop is a comfort footwear brand offering ergonomically designed shoes with cushioned midsoles, partly overlapping with Sole Bliss's comfort value proposition across sandals, flats, and casual styles.
Direct peers
- Orthofeet: Orthofeet specialises in orthopaedic and diabetic-friendly footwear with deep toe boxes, orthotic insoles, and seam-free interiors — directly aligned with Sole Bliss's core comfort technology and target customer segment.
- Vionic: Vionic is a direct competitor offering comfort and orthopaedic footwear with built-in orthotics, arch support, and podiatrist-designed technology. It competes head-to-head with Sole Bliss in the women-friendly comfort footwear category for bunion and foot-pain sufferers.
- LK Bennett: LK Bennett is a UK-based women's footwear brand offering elegant and occasion-appropriate shoes. It is a direct competitor in the UK women's premium and occasion footwear category where Sole Bliss targets the Mother-of-the-Bride and bridal segments.
- Hotter Shoes: Hotter Shoes is a UK-based comfort footwear brand specialising in women's wide-fit and cushioned shoes. It is a direct competitor in the UK market targeting overlapping customer needs for comfortable, everyday footwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sole Bliss social profiles
Digital presenceSole Bliss compliance and trust
Trust signalCompliance2 records
Sole Bliss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sole Bliss leadership team
Management profileNumber of profiles
Sole Bliss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sole Bliss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sole Bliss
What does Sole Bliss do?
Sole Bliss designs, brands, and sells fashionable footwear specifically engineered for women with bunions, wide feet, and related foot conditions, using its proprietary Miracle Comfort Technology (Bunion Bed stretch panel, triple-layer memory foam cushioning, anti-pronating arch support, deep/wide toe boxes). The full assortment spans trainers, heels, flats, sandals, loafers, wedges, and boots, plus handbags, men's comfort shoes, and occasion collections — all handcrafted in Italy and Spain and sold direct-to-consumer online worldwide with no third-party retail.
Is Sole Bliss a public or private company?
Sole Bliss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sole Bliss founded?
Sole Bliss was founded in 2017. It employs 11 to 50 people.
Where is Sole Bliss based?
Sole Bliss is headquartered in London, United Kingdom, in the Europe region.
How does Sole Bliss make money?
One revenue line is on record: direct footwear sales.
Who are Sole Bliss's main competitors?
Broad incumbents on record are Cole Haan, Clarks and Birkenstock. Emerging players are Kuru Footwear, Arcopedico and FitFlop. Direct peers are Orthofeet, Vionic, LK Bennett and Hotter Shoes.
Does Sole Bliss have an API?
No public API is recorded for Sole Bliss.
What industry is Sole Bliss in?
Sole Bliss's product category is Women's Comfort Footwear. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 45821 and its SIC code is 5661.