Mamlaka ya Maendeleo ya Biashara Tanzania

What Mamlaka ya Maendeleo ya Biashara Tanzania does

Mamlaka ya Maendeleo ya Biashara Tanzania (TanTrade, the Tanzania Trade Development Authority) is a statutory body established around 1976 under the Ministry of Industry and Trade of the Government of Tanzania, headquartered at the J.K. Nyerere Trade Fair Ground in Dar es Salaam. It operates as the official national authority for trade promotion, with regional offices in Dodoma, Zanzibar, and Arusha. Its mandate covers promotion of Tanzanian goods and services domestically and internationally, trade information services, SME capacity building, trade policy and facilitation, product and market development, market research and development, and advisory services on business competitiveness. The organization is led by Director General Dkt. Latifa M. Khamis.

TanTrade's flagship asset is the Dar es Salaam International Trade Fair (DITF), also known as Sabasaba, which in 2026 reached its 50th Golden Jubilee edition. Annual participation includes over 200 companies from multiple sectors and participants from more than 30 countries. The organization complements the physical fair with a growing digital infrastructure: SAMS (Mfumo wa Usimamizi wa Ugawaji Nafasi SabaSaba) for booth allocation management, iTIMS (Mfumo Jumuishi wa Taarifa za Biashara) for integrated trade information, an online Sabasaba ticketing platform, an e-Permit system for trade promotion events, and the Rajamu ya Tanzania national product directory. These platforms are accessible through tradefair.tantrade.go.tz and marketinfo.tantrade.go.tz.

The business model combines government budget allocations with exhibition-related revenue streams, including exhibitor booth fees, trade fair ticketing, and event sponsorship from entities such as Azania Bank, BPZ, and TCRA. Beyond the annual Sabasaba fair, TanTrade organizes international trade missions to Oman, China, Indonesia, Mozambique, Qatar, and other markets, runs the 'Made in Tanzania' national campaign, and supports cross-border trade facilitation at borders such as Tunduma/Nakonde. Strategic partners include the State Mining Corporation (STAMICO), the Ministry of Mines, the Ministry of Finance, the Tanzania Spices Association, and Singapore-based ACME Consultants Engineers. Specific service pricing is not publicly disclosed, consistent with its status as a public trade development authority rather than a commercial vendor.

Name

Mamlaka ya Maendeleo ya Biashara Tanzania

Legal name

Tanzania Trade Development Authority (TanTrade)

Website

https://tantrade.go.tz

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

TanTrade (Tanzania Trade Development Authority) is a government statutory body under the Ministry of Industry and Trade that organizes the DITF/Sabasaba international trade fair, runs trade missions, and provides trade information and SME capacity-building services to Tanzanian exporters, manufacturers, and micro-entrepreneurs.

Ownership category

akta.pro rank

Product category

Trade Development Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Business Associations (813910)

akta.pro primary industry

Trade Facilitation & Customs Modernization (BPADAMAB)

akta.pro secondary industries

Trade Facilitation, Customs & Border Regulatory Cooperation (BPADANAG), Trade-Related Infrastructure & Logistics Development (BPADAMAN), Trade, Export Controls & Customs Compliance (BPAHAFAN)

Keywords

• Trade development services
• Trade fair organization
• Export promotion
• SME capacity building
• Market intelligence services

Headquarters

HQ city

Dar Es Salaam

HQ country

Tanzania

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trade Fair Organization Services: TanTrade organizes the Dar es Salaam International Trade Fair (DITF/Sabasaba), one of East Africa's largest trade exhibitions, attracting over 200 companies annually and generating significant trade contracts (176 billion TZS in contracts signed at one exhibition)
2. Trade Information Services: Provision of trade data, market intelligence, price information, and business matchmaking services to exporters and importers
3. Trade Promotion Services: Promotion of Tanzanian goods and services domestically and internationally, including organizing trade missions and international exhibition participation

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mamlaka ya Maendeleo ya Biashara Tanzania (TanTrade) is a government trade development authority that organizes and manages international trade fairs, most notably the Dar es Salaam International Trade Fair (DITF/Sabasaba), and provides trade information, export promotion, SME capacity building, market research, product and market development, and business advisory services to Tanzanian producers, manufacturers, and exporters seeking domestic and international market access.

Product overview

TanTrade operates as a unified platform combining digital trade management systems with trade exhibition services. The core digital infrastructure consists of SAMS (booth allocation system), Sabasaba ticketing platform, Rajamu ya Tanzania (national trade portal), and iTIMS (trade information management system), all accessible through tradefair.tantrade.go.tz and marketinfo.tantrade.go.tz. These digital platforms support the organization's primary offering: organizing and managing international trade exhibitions, notably the DITF/Sabasaba trade fair, along with trade promotion services, SME development, market research, and business advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Maonesho ya Kimataifa ya Biashara ya Dar es Salaam (DITF - Sabasaba) Annual international trade fair exhibition organized by TanTrade as a flagship platform for promoting Tanzanian goods and services, facilitating business-to-business networking, and attracting international investors and exhibitors.
• Huduma za Habari za Biashara (Trade Information Services)

Quantifiable outcome

• 176 billion TZS in contracts signed at single Sabasaba Exhibition
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• STAMICO (State Mining Corporation)coreStrategic or Co-development PartnerState Mining Corporation partnered with TanTrade on mining sector development projects including exploration, processing, and advanced production of metallic minerals. STAMICO works with ACME Consultants Engineers PTE Ltd on value addition initiatives for Tanzanian minerals.
• Ministry of Industry and TradecoreStrategic or Co-development PartnerThe Ministry of Industry and Trade provides policy direction and oversight for TanTrade's trade development activities. The Permanent Secretary of the Ministry regularly visits DITF exhibitions to demonstrate government support for trade promotion.
• Ministry of Industry and TradecoreStrategic or Co-development PartnerGovernment ministry providing policy framework and support for TanTrade's trade facilitation mandate
• Ministry of MinescoreStrategic or Co-development PartnerMinistry of Mines partnered with TanTrade for mining sector value addition initiatives
• ACME Consultants Engineers PTE LtdminorStrategic or Co-development PartnerSingapore-based consulting firm engaged by STAMICO for mining sector projects under TanTrade facilitation, working on exploration and mineral processing projects valued at USD 200 million
• Ministry of FinancecoreStrategic or Co-development PartnerMinistry of Finance involved in funding and overseeing mining sector development projects under TanTrade's initiatives
• TCRA (Tanzania Communications Regulatory Authority)minorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• Azania BankminorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• BPZminorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• EACLCminorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• Poster TanzaniaminorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• Clouds MediaminorGTM or Marketing PartnerOfficial sponsor of DITF 50 Sabasaba exhibition
• National Development Corporation (NDC)coreStrategic or Co-development PartnerNDC is listed as a related government link, suggesting coordination on industrial development initiatives
• Tanzania Spices AssociationminorStrategic or Co-development PartnerPartnership for promotion of Tanzania spices internationally through the Lebo ya Viungo Tanzania platform

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TradeMark East Africa: A multi-donor funded East African trade and development facilitation organization working on regional integration, border efficiency, and trade corridors — directly comparable in mandate to TanTrade's trade facilitation and policy role.
• Rwanda Development Board (RDB): Rwanda's integrated investment, export, and trade promotion authority with similar functions to TanTrade but a more unified one-stop-shop model — comparable in scope and government-anchored mandate.
• Kenya Export Promotion and Branding Agency (KEPROBA): Kenya's national export promotion and country-branding authority under the Ministry of Trade, with a mandate nearly identical to TanTrade's SME support, market access, and Made-in-Kenya campaigns.
• Uganda Export Promotion Board (UEPB): Uganda's statutory export promotion body running trade fairs and exporter development programs — a near-mirror peer to TanTrade in terms of national trade promotion mandate within East Africa.

Regional players

• Tanzania Private Sector Foundation (TPSF): Tanzania's apex private sector body coordinating business advocacy, trade promotion, and SME support — closely comparable to TanTrade's domestic mandate but representing the private-sector counterpart to TanTrade's government-led role.

Broad incumbents

• Messe Frankfurt: A major global trade fair organizer with presence across emerging markets — comparable to TanTrade in the trade exhibition organizing function but operating commercially at much greater scale and across industries.
• Hong Kong Trade Development Council (HKTDC): A globally recognized statutory trade promotion body running large international trade fairs and digital sourcing platforms — comparable business model to TanTrade but operating at far larger scale and with global brand recognition.
• Informa Markets: The world's largest private trade exhibition organizer running events in Africa and globally — comparable to TanTrade's DITF/Sabasaba trade fair operation but as a private commercial operator at significantly greater scale.
• Dubai Chambers: A government-affiliated chamber running major regional trade events and trade promotion — comparable to TanTrade in providing government-backed trade development services, though at a much larger scale in a global trade hub.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade and investment promotion organization operating trade fairs, business matching, and trade information services — comparable in mandate to TanTrade but with global scale and decades of brand equity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TanTradepage
• Facebookfacebook.com/TanTradetz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamlaka ya Maendeleo ya Biashara Tanzania