Cruz Roja Panamena
Cruz Roja Panameña is Panama's National Red Cross Society, founded in 1917. It delivers disaster response, pre-hospital care, blood program support, training, and community humanitarian services through 7 Local Committees, funded by donations, training fees, raffle proceeds, and Movement allocations.
- Company typePrivate
- Founded1917
- HeadquartersPanama City, Panama
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Cruz Roja Panamena does
Cruz Roja Panameña is the National Red Cross Society of Panama, founded in 1917 and operating as part of the International Red Cross and Red Crescent Movement. The organization delivers humanitarian aid, disaster preparedness and response, pre-hospital emergency services, blood donation program support, community health and first-aid training, and social assistance programs across Panama. It functions as an auxiliary to public authorities in the humanitarian sphere, operating through 7 Local Committees distributed across the country with a workforce of 1,001–5,000 employees and a broad volunteer base.
The society's service portfolio combines traditional humanitarian operations — emergency response (including recent DREF activation for the Rio La Villa contamination event), ambulance services (recently expanded through an Embassy of Japan donation for Arraiján), blood program logistics, and community training — with newer digital channels such as the Red Data platform and the Chatbot Matilde conversational assistant. These digital investments suggest a deliberate push toward data-enabled service delivery and beneficiary engagement, though their depth has not been publicly disclosed.
Cruz Roja Panameña finances its operations through a diversified mix of sources: proceeds from the annual Gran Rifa fundraising drive, fees from first-aid and training courses, revenues tied to blood and pre-hospital services, individual and corporate donations, and allocations from IFRC and ICRC. Its legal status as a Movement member society and auxiliary to the state gives it protected access to international humanitarian funding mechanisms and doctrinal frameworks that are not available to other domestic non-profits. The Strategic Plan 2026-2030 provides the institutional framework for the next planning cycle, while recent regional convening activity indicates growing influence within Central American humanitarian preparedness fora.
Cruz Roja Panamena firmographics
Firmographics- Name
- Cruz Roja Panamena
- Legal name
- Cruz Roja Panameña
- Website
- https://cruzroja.org.pa
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cruz Roja Panameña is Panama's National Red Cross Society, founded in 1917. It delivers disaster response, pre-hospital care, blood program support, training, and community humanitarian services through 7 Local Committees, funded by donations, training fees, raffle proceeds, and Movement allocations.
- Ownership category
- akta.pro rank
Cruz Roja Panamena industry classification
Industry- Product category
- Humanitarian Services
- NAICS
- Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
- akta.pro secondary industry
- Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport (BPADADAF)
Keywords
Where Cruz Roja Panamena is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
Cruz Roja Panamena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Donations: The organization relies primarily on donations from individuals, organizations, and international partners to fund humanitarian programs and operations.
- Product Sales (Tienda Cruz Roja): Sale of branded products through the organization's online store, including merchandise and event coverage services.
- Training and Courses: Revenue generated from Capacitación programs offering courses and workshops to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product sales are final with no refunds; damaged items may be exchanged within 7 business days |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cruz Roja Panamena product offering
Product offeringCore offering
Cruz Roja Panameña delivers humanitarian aid, disaster response, emergency health services, blood donation support, water/sanitation/hygiene (WASH) initiatives, migration and displacement assistance, and community inclusion programs across Panama. The organization complements its humanitarian mission with paid training courses and workshops (Capacitaciones y Cursos), event coverage services (Cobertura de Eventos), an online retail store (Tienda Cruz Roja) selling branded merchandise, and digital platforms such as Red Data for community feedback. Operations are funded primarily through donations and supported by 7 Local Committees and a nationwide volunteer network.
Product overview
Cruz Roja Panameña operates as a humanitarian organization offering a comprehensive suite of programs and services organized into three main pillars: Desastres, Clima y Crisis (disaster response and climate crisis); Salud y Cuidado (health and care); and Inclusión, Protección y Compromiso (inclusion and protection). The organization complements its core humanitarian programs with additional offerings including an online store (Tienda Cruz Roja) selling merchandise and event coverage services, training courses and workshops, and digital platforms like Red Data for community feedback and the Matilde chatbot for automated assistance. Major initiatives include the Gran Rifa 2026 fundraising raffle and the strategic Plan Estratégico 2026-2030. The organization integrates WhatsApp for customer communications and Mailchimp for newsletter distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Desastres, Clima y Crisis (Disaster, Climate and Crisis Program) Humanitarian program offering disaster response and crisis management services, migration and displacement assistance, and risk management initiatives for populations in Panama affected by natural disasters, climate events, and emergencies.
- Salud y Cuidado (Health and Care Program) Humanitarian program offering health promotion, community health, emergency health services, and water/sanitation/hygiene (WASH) initiatives for the general population of Panama.
- Inclusión, Protección y Compromiso (Inclusion, Protection and Commitment Program) Humanitarian program offering livelihoods support, family tracing and reunification, children's home (Hogar de la Niñez), elderly shelter (Albergue del Adulto Mayor), CAIPI services, educational brigades, community participation and accountability (CEA), and protection, gender and inclusion (PGI) initiatives for vulnerable populations in Panama.
- Tienda Cruz Roja (Online Store) Online store operated by Cruz Roja Panameña that sells branded Red Cross merchandise and products and offers event coverage services to generate funds for humanitarian programs. Products are sold as final sales with no refunds (damaged items may be exchanged within 7 business days).
- Capacitaciones y Cursos (Training Courses and Workshops) Paid training courses and workshops offered by Cruz Roja Panameña to the public for skill development and certification across humanitarian and related topics.
- Cobertura de Eventos (Event Coverage Services) Event coverage service provided by Cruz Roja Panameña to organizations hosting public or private events, available through the Tienda Cruz Roja online store.
Companies that use Cruz Roja Panamena
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Cruz Roja Panamena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Cruz Roja Panamena partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IFRC (International Federation of Red Cross and Red Crescent Societies)coreIFRC supports Red Data platform development and provides strategic guidance to Cruz Roja Panameña as part of the global Red Cross network. The organization participates in regional dialogues on humanitarian preparedness.
- ICRC (International Committee of the Red Cross)coreICRC supports humanitarian operations and the Red Safe platform for secure services to populations affected by conflict, migration, and other crises.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cruz Roja Panamena competitors and assessment
Company assessmentBroad incumbents
- British Red Cross: National Red Cross Society of the UK, sharing operational model, movement affiliation, and humanitarian mandate, though operating in a different geographic and regulatory context.
- Canadian Red Cross: National Red Cross Society of Canada, operating under the same movement structure with similar program pillars (disaster response, health, inclusion) and auxiliary-to-government mandate.
- American Red Cross: The U.S. National Red Cross Society, sharing the same IFRC network, auxiliary-to-public-authorities mandate, and seven fundamental principles. Much larger in scale but operates under the same movement structure and program pillars.
Direct peers
- Costa Rica Red Cross: National Red Cross Society of neighboring Costa Rica, with similar geographic scope, volunteer-driven model, and disaster-response mandate within Central America.
- Colombian Red Cross: National Red Cross Society of Colombia, with overlapping programs in disaster response, migration, and community health across the Latin American region.
- Mexican Red Cross: National Red Cross Society of Mexico, a regional peer operating in a similar Spanish-speaking Latin American context with comparable programs in disaster response, health, and migration support.
Emerging players
- Save the Children: International NGO focused on children's welfare with disaster response and humanitarian programs. Operates in similar geographies with overlapping child-protection and vulnerable-population beneficiaries.
- Doctors Without Borders (MSF): Major international humanitarian NGO delivering medical and humanitarian aid in crisis regions. Broader in geographic scope but comparable in providing disaster response and health services to vulnerable populations.
Others
- International Committee of the Red Cross (ICRC): Strategic partner supporting humanitarian operations in conflict-affected areas, including the Red Safe platform used by Cruz Roja Panameña for migration and crisis-affected populations.
- International Federation of Red Cross and Red Crescent Societies (IFRC): Parent coordinating body that oversees Cruz Roja Panameña and other national societies globally. Provides strategic guidance, funding, and platform support (e.g., Red Data).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cruz Roja Panamena social profiles
Digital presenceCruz Roja Panamena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruz Roja Panamena leadership team
Management profileNumber of profiles
Cruz Roja Panamena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruz Roja Panamena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruz Roja Panamena
What does Cruz Roja Panamena do?
Cruz Roja Panameña delivers humanitarian aid, disaster response, emergency health services, blood donation support, water/sanitation/hygiene (WASH) initiatives, migration and displacement assistance, and community inclusion programs across Panama. The organization complements its humanitarian mission with paid training courses and workshops (Capacitaciones y Cursos), event coverage services (Cobertura de Eventos), an online retail store (Tienda Cruz Roja) selling branded merchandise, and digital platforms such as Red Data for community feedback. Operations are funded primarily through donations and supported by 7 Local Committees and a nationwide volunteer network.
Is Cruz Roja Panamena a public or private company?
Cruz Roja Panamena is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cruz Roja Panamena founded?
Cruz Roja Panamena was founded in 1917. It employs 1,001 to 5,000 people.
Where is Cruz Roja Panamena based?
Cruz Roja Panamena is headquartered in Panama City, Panama, in the Latin America region.
How does Cruz Roja Panamena make money?
Three revenue lines are on record. Donations are the primary driver. The others are product Sales (Tienda Cruz Roja) and training and Courses.
Who are Cruz Roja Panamena's main competitors?
Broad incumbents on record are British Red Cross, Canadian Red Cross and American Red Cross. Direct peers are Costa Rica Red Cross, Colombian Red Cross and Mexican Red Cross. Emerging players are Save the Children and Doctors Without Borders (MSF). Others are International Committee of the Red Cross (ICRC) and International Federation of Red Cross and Red Crescent Societies (IFRC).
Does Cruz Roja Panamena have an API?
No public API is recorded for Cruz Roja Panamena.
What industry is Cruz Roja Panamena in?
Cruz Roja Panamena's product category is Humanitarian Services. Its primary akta.pro industry code is BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance, with a secondary code of BPADADAF, Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport. Its NAICS code is 624230 and its SIC code is 8300.