Cruz Roja Panamena

What Cruz Roja Panamena does

Cruz Roja Panameña is the National Red Cross Society of Panama, founded in 1917 and operating as part of the International Red Cross and Red Crescent Movement. The organization delivers humanitarian aid, disaster preparedness and response, pre-hospital emergency services, blood donation program support, community health and first-aid training, and social assistance programs across Panama. It functions as an auxiliary to public authorities in the humanitarian sphere, operating through 7 Local Committees distributed across the country with a workforce of 1,001–5,000 employees and a broad volunteer base.

The society's service portfolio combines traditional humanitarian operations — emergency response (including recent DREF activation for the Rio La Villa contamination event), ambulance services (recently expanded through an Embassy of Japan donation for Arraiján), blood program logistics, and community training — with newer digital channels such as the Red Data platform and the Chatbot Matilde conversational assistant. These digital investments suggest a deliberate push toward data-enabled service delivery and beneficiary engagement, though their depth has not been publicly disclosed.

Cruz Roja Panameña finances its operations through a diversified mix of sources: proceeds from the annual Gran Rifa fundraising drive, fees from first-aid and training courses, revenues tied to blood and pre-hospital services, individual and corporate donations, and allocations from IFRC and ICRC. Its legal status as a Movement member society and auxiliary to the state gives it protected access to international humanitarian funding mechanisms and doctrinal frameworks that are not available to other domestic non-profits. The Strategic Plan 2026-2030 provides the institutional framework for the next planning cycle, while recent regional convening activity indicates growing influence within Central American humanitarian preparedness fora.

Name

Cruz Roja Panamena

Legal name

Cruz Roja Panameña

Website

https://cruzroja.org.pa

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cruz Roja Panameña is Panama's National Red Cross Society, founded in 1917. It delivers disaster response, pre-hospital care, blood program support, training, and community humanitarian services through 7 Local Committees, funded by donations, training fees, raffle proceeds, and Movement allocations.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industry

Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport (BPADADAF)

Keywords

• Humanitarian aid services
• Disaster response programs
• Emergency health services
• Community welfare programs
• Volunteer humanitarian services

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Donations: The organization relies primarily on donations from individuals, organizations, and international partners to fund humanitarian programs and operations.
2. Product Sales (Tienda Cruz Roja): Sale of branded products through the organization's online store, including merchandise and event coverage services.
3. Training and Courses: Revenue generated from Capacitación programs offering courses and workshops to the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cruz Roja Panameña delivers humanitarian aid, disaster response, emergency health services, blood donation support, water/sanitation/hygiene (WASH) initiatives, migration and displacement assistance, and community inclusion programs across Panama. The organization complements its humanitarian mission with paid training courses and workshops (Capacitaciones y Cursos), event coverage services (Cobertura de Eventos), an online retail store (Tienda Cruz Roja) selling branded merchandise, and digital platforms such as Red Data for community feedback. Operations are funded primarily through donations and supported by 7 Local Committees and a nationwide volunteer network.

Product overview

Cruz Roja Panameña operates as a humanitarian organization offering a comprehensive suite of programs and services organized into three main pillars: Desastres, Clima y Crisis (disaster response and climate crisis); Salud y Cuidado (health and care); and Inclusión, Protección y Compromiso (inclusion and protection). The organization complements its core humanitarian programs with additional offerings including an online store (Tienda Cruz Roja) selling merchandise and event coverage services, training courses and workshops, and digital platforms like Red Data for community feedback and the Matilde chatbot for automated assistance. Major initiatives include the Gran Rifa 2026 fundraising raffle and the strategic Plan Estratégico 2026-2030. The organization integrates WhatsApp for customer communications and Mailchimp for newsletter distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Desastres, Clima y Crisis (Disaster, Climate and Crisis Program) Humanitarian program offering disaster response and crisis management services, migration and displacement assistance, and risk management initiatives for populations in Panama affected by natural disasters, climate events, and emergencies.
• Salud y Cuidado (Health and Care Program) Humanitarian program offering health promotion, community health, emergency health services, and water/sanitation/hygiene (WASH) initiatives for the general population of Panama.
• Inclusión, Protección y Compromiso (Inclusion, Protection and Commitment Program) Humanitarian program offering livelihoods support, family tracing and reunification, children's home (Hogar de la Niñez), elderly shelter (Albergue del Adulto Mayor), CAIPI services, educational brigades, community participation and accountability (CEA), and protection, gender and inclusion (PGI) initiatives for vulnerable populations in Panama.
• Tienda Cruz Roja (Online Store) Online store operated by Cruz Roja Panameña that sells branded Red Cross merchandise and products and offers event coverage services to generate funds for humanitarian programs. Products are sold as final sales with no refunds (damaged items may be exchanged within 7 business days).
• Capacitaciones y Cursos (Training Courses and Workshops) Paid training courses and workshops offered by Cruz Roja Panameña to the public for skill development and certification across humanitarian and related topics.
• Cobertura de Eventos (Event Coverage Services) Event coverage service provided by Cruz Roja Panameña to organizations hosting public or private events, available through the Tienda Cruz Roja online store.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerIFRC supports Red Data platform development and provides strategic guidance to Cruz Roja Panameña as part of the global Red Cross network. The organization participates in regional dialogues on humanitarian preparedness.
• ICRC (International Committee of the Red Cross)coreStrategic or Co-development PartnerICRC supports humanitarian operations and the Red Safe platform for secure services to populations affected by conflict, migration, and other crises.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• British Red Cross: National Red Cross Society of the UK, sharing operational model, movement affiliation, and humanitarian mandate, though operating in a different geographic and regulatory context.
• Canadian Red Cross: National Red Cross Society of Canada, operating under the same movement structure with similar program pillars (disaster response, health, inclusion) and auxiliary-to-government mandate.
• American Red Cross: The U.S. National Red Cross Society, sharing the same IFRC network, auxiliary-to-public-authorities mandate, and seven fundamental principles. Much larger in scale but operates under the same movement structure and program pillars.

Direct peers

• Costa Rica Red Cross: National Red Cross Society of neighboring Costa Rica, with similar geographic scope, volunteer-driven model, and disaster-response mandate within Central America.
• Colombian Red Cross: National Red Cross Society of Colombia, with overlapping programs in disaster response, migration, and community health across the Latin American region.
• Mexican Red Cross: National Red Cross Society of Mexico, a regional peer operating in a similar Spanish-speaking Latin American context with comparable programs in disaster response, health, and migration support.

Emerging players

• Save the Children: International NGO focused on children's welfare with disaster response and humanitarian programs. Operates in similar geographies with overlapping child-protection and vulnerable-population beneficiaries.
• Doctors Without Borders (MSF): Major international humanitarian NGO delivering medical and humanitarian aid in crisis regions. Broader in geographic scope but comparable in providing disaster response and health services to vulnerable populations.

Others

• International Committee of the Red Cross (ICRC): Strategic partner supporting humanitarian operations in conflict-affected areas, including the Red Safe platform used by Cruz Roja Panameña for migration and crisis-affected populations.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Parent coordinating body that oversees Cruz Roja Panameña and other national societies globally. Provides strategic guidance, funding, and platform support (e.g., Red Data).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CruzRojaPanama
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Panamena