Montero

What Montero does

Montero Alquiler S.A. is a Spanish machinery rental company founded in 1969 and headquartered in Alfafar (Valencia), operating a fleet of more than 10,000 units across excavators (3-33 tons), backhoe loaders, compactors and rollers (650 kg-19 tons), dumpers, telescopic handlers (including 360° rotating models launched June 2026), aerial platforms (scissor, articulated, telescopic up to 48m), electric and diesel forklifts, generators (30-1,250 Kvas), compressors, lighting towers, containers, and small tools. The fleet is sourced from premium third-party OEMs (JCB, Doosan, Ausa, Husqvarna, Perkins, Deutz), with two proprietary features: a generator test bank (banco de pruebas propio) for pre-delivery performance verification and a patented manual elevation system for interior platforms. The company runs its own certified operator training program (Montero Academia) covering forklift, aerial platform (PEMP/PTA), and earthmoving (LOM) licenses with a renewal-alert database.

Montero serves more than 10,000 customers across construction and civil engineering (primary segment), industrial and logistics, energy and industrial facilities, events, agriculture, and maintenance/urban services. Named enterprise references include Ferrovial, Dragados, Iberdrola, Endesa, Repsol, Telefónica, Vodafone, Antena 3, and Eulen. Distribution is direct through 10 delegations across Spain (Valencia HQ, Alicante, Barcelona, Bilbao, Castellón, Madrid, Málaga, Murcia, Sevilla, Zaragoza) with field-sales staffing at each branch, supplemented by phone/email inside sales and a quote-based website request channel; pricing is quote-based and not publicly disclosed.

The business model centers on short-term and long-term rental (24 hours to multi-year contracts) as the primary revenue stream, complemented by sales of premium reconditioned second-hand machinery (100+ units permanently available) and operator-training course fees. The company commits to a 2-hour response SLA and same-day or next-day delivery, positioning around equipment availability, technical advice, and nationwide coverage rather than price. Ownership is private (Sociedad Anónima), with no parent company, subsidiaries, or institutional investors disclosed in available filings.

Name

Montero

Legal name

Montero Alquiler de Maquinaria, S.A.

Website

https://montero.es

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Montero Alquiler is a privately held Spanish machinery rental company (founded 1969, Valencia HQ) operating a 10,000+ unit fleet of construction, industrial, and event equipment through 10 nationwide delegations, serving more than 10,000 customers including Ferrovial, Iberdrola, and Repsol via short- and long-term rentals, second-hand sales, and certified operator training.

Ownership category

akta.pro rank

Product category

Construction & Industrial Machinery Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction machinery rental
• Industrial equipment leasing
• Aerial work platforms
• Power generator rental
• Forklift rental services

Headquarters

HQ city

Alfafar

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term and long-term machinery rental: Montero's primary revenue comes from renting construction machinery and equipment to professionals. Rental periods range from 24 hours to multi-year contracts. The company serves more than 10,000 customers across construction, civil engineering, industry, energy, logistics, and events sectors. The fleet includes over 10,000 units across excavators, platforms, forklifts, generators, compactors, dumpers, and more.
2. Sale of second-hand machinery: Montero sells refurbished, premium second-hand equipment from its rental fleet. Machines are professionally inspected, reconditioned with original spare parts, and include more than 100 permanently available units across Spain. This provides an alternative revenue stream and allows customers to try-before-they-buy by renting before purchasing.
3. Operator training and certification: Montero Academia provides certified operator training for forklift licenses (carnet de carretillas), platform licenses (carnet PAL), and heavy machinery operator licenses (LOM). Training is available in-person at any delegation or online, 24/7. The company manages a database to alert companies when certifications are due for renewal. Revenue is generated through course fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Montero rents and services industrial machinery, tools, and safety equipment for construction, civil engineering, industry, energy, events, logistics, and maintenance projects across Spain. The company operates a fleet of over 10,000 units spanning excavators, aerial platforms, forklifts, generators, compressors, compactors, dumpers, telescopic handlers, lighting towers, containers, and small tools, with rental periods ranging from 24 hours to multi-year contracts. The company also sells reconditioned second-hand machinery and provides certified operator training through Montero Academia.

Product overview

Montero is a Spanish machinery rental company founded in 1969 offering a comprehensive fleet of construction, industrial, and event equipment for rent and sale. The company operates under a single unified service model with specialized divisions: Energy (generators, compressors), Construction (excavators, compactors, dumpers), Elevation (aerial platforms, telescopic handlers), and Industrial (forklifts, mini loaders). Their product portfolio spans tracked and wheeled excavators (3-33 tons), backhoe loaders, compactors and rollers (650 kg-19 tons), diesel and electric compressors, generators (30-1,250 Kvas), telescopic handlers (5-26m, including rotating 360° models), aerial work platforms (scissor lifts, articulated, and telescopic booms from 8-48m in diesel and electric), construction dumpers (1.5-10 tons), forklifts (electric and diesel from 2,500-10,000 kg including 4x4), mini loaders, lighting towers, containers, and small tools. The company also sells premium reconditioned used machinery and provides certified operator training. With over 10,000 units in their fleet and branches across Spain, they offer nationwide coverage with personalized technical support and rapid equipment deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Industrial Forklifts Electric-powered industrial forklifts for indoor warehouse and logistics operations, available in 2,500 kg, 3,000 kg, 4,000 kg, and 5,000 kg capacities with triplex mast and lateral shifter for narrow aisles. Targeted at warehouse and logistics operators.
• Diesel Industrial Forklifts Diesel-powered industrial forklifts designed for outdoor and demanding work environments, available in 2,500 kg to 10,000 kg capacities.
• 4x4 Construction Forklifts Four-wheel drive forklifts designed for construction sites with rough terrain, available in 2,200 kg and 3,200 kg capacities with hydraulic steering.
• Excavators Tracked and wheeled excavators for construction, demolition, and earthmoving projects, available in sizes from 3 tons to 33 tons.
• Backhoe Loaders Combined loader and backhoe machines for excavation and material handling, available in 3 tons and 8 tons with interchangeable attachments like buckets and hydraulic hammers.
• Compactors and Rollers Soil and asphalt compaction equipment including tamping machines, vibrating plates, and rollers from 650 kg to 19 tons for construction and road projects.
• Diesel Compressors Diesel-powered air compressors for pneumatic tools in construction and industrial applications, available in various flow rates from 3 to 25 meters.
• Electric Compressors Electric-powered air compressors for indoor work environments, available in 27-meter capacity with automatic decompression valve.
• Containers Construction site containers and storage units in 3m2 and 6m2 sizes for secure tool, material, and equipment storage.
• Dumpers Construction dumpers for earthmoving in sizes from 1.5 tons to 10 tons, including high dump, rotating, self-loading, hydraulic, and sweeper models.
• Generators (Medium Power) Electric generators and generator sets for temporary or backup power supply, available from 30 Kvas to 315 Kvas for construction, industrial, and event applications. Each unit is verified through Montero's in-house generator test bank before delivery.
• Generators (High Power) High-capacity fixed and mobile generators with synchronization capability, available from 500 Kvas to 1,250 Kvas for critical applications requiring uninterrupted power.
• Telescopic Handlers Telescopic handlers for lifting and moving materials, available from 5m to 20m reach with capacities from 2,500 kg to 4,000 kg with hydrostatic transmission.
• Rotating Telescopic Handlers Rotating telescopic handlers with 360° continuous rotation for multi-directional operation, available in 21m and 26m models with hydraulic stabilizers and multiple implement compatibility (work platforms, forks, winches, or buckets).
• Mini Loaders Compact four-wheel drive loaders for excavation, material handling, and various tasks in confined spaces, designed for construction, landscaping, and agriculture applications.
• Diesel Scissor Lifts Diesel-powered scissor lifts for outdoor and rough terrain applications, available in 12m to 18m working heights with four-wheel steering.
• Electric Scissor Lifts Electric-powered scissor lifts for indoor applications, available in 8m to 16m working heights.
• Diesel Articulated Boom Lifts Diesel-powered articulated boom lifts for reaching obstacles and elevated positions, available from 12m to 41m working heights with four-wheel drive.
• Electric Articulated Boom Lifts Electric-powered articulated boom lifts for indoor and urban applications, available from 12m to 20m working heights with four-wheel drive.
• Diesel Telescopic Boom Lifts Diesel-powered telescopic boom lifts for exceptional horizontal reach, available from 22m to 48m working heights with four-wheel drive and oscillating axles.
• Interior Platforms Manual elevation platforms for indoor maintenance and installation work, available in 4.20m and 4.50m heights with patented manual lifting system requiring no batteries or hydraulics.
• Lighting Towers Mobile lighting towers with 9-meter hydraulic telescopic mast for construction, events, and emergency applications, featuring emergency stop, engine alarms, and leveling supports.
• Small Machinery and Tools Small tools and equipment including electric hammers, pneumatic breakers, hoses, cables, distribution panels, transformers, pumps, plate compactors, rollers, asphalt cutters, safety equipment, and construction fencing.
• Used and Second-Hand Machinery Sales Premium quality used machinery sales with professional inspection and reconditioning, with more than 100 models permanently available across Spain with original spare parts warranty.
• Certified Operator Training (Montero Academia) Certified operator training for forklifts (carretillas), aerial work platforms (PEMP/PTA), and earthmoving machinery (LOM), offered both in-person at any delegation and online 24/7, with official certification valid in Spain.

Quantifiable outcome

• 10,000+ machines maintained in operational condition across a premium-brand fleet
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Kiloutou: French-headquartered equipment rental group with expanding Spanish operations. Offers a comparable product range (aerial platforms, earthmoving, tools) with deeper pan-European scale and procurement leverage.
• Aggreko: Global leader in temporary power generation rental. Comparable on Montero's Energy division (generators 30-1,250 Kvas) and on serving large infrastructure, event, and utility customers, though at much larger scale and geographic breadth.
• Speedy Hire: UK-listed equipment rental group serving construction, infrastructure, and industrial customers. Comparable on rental model, customer segments, and tool/equipment breadth; useful as a public-market proxy for valuation.
• Boels Rental: Dutch-headquartered pan-European rental group; comparable on construction and industrial equipment categories. Lacks the regional density in Spain that Montero has built via its 10 delegations.
• Loxam: Europe's largest equipment rental group with established Spanish operations. Comparable product breadth (construction, elevation, power) but vastly larger scale, fleet, and pan-European footprint.

Direct peers

• Mateco: European aerial platform and forklift rental specialist with strong Spanish presence. Directly comparable in elevation and material handling product lines, where both companies overlap heavily.
• Riwal: European specialist in aerial work platform rental and sales. Comparable on elevation equipment (boom lifts, scissor lifts) and increasingly on telehandlers, overlapping directly with Montero's Elevation division.
• GAM (Gruas Alquiler Maquinaria): Spanish-origin machinery rental specialist now part of the Boels network; historically a direct peer in elevators, forklifts, and construction equipment. Comparable on product categories, customer base, and rental model.
• Hune Alquiler: Direct Spanish competitor in construction and industrial machinery rental with a multi-delegation footprint. Comparable on fleet breadth, customer segments (construction, industry, events), and B2B rental motion.

Others

• Caterpillar (Cat Rental): Global construction equipment manufacturer whose dealer network also offers rental of its own machines. Indirectly comparable as a supplier/alternative channel for Montero's fleet, and as a benchmark for the underlying OEM market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/monteroalquiler
• LinkedInlinkedin.com/company/montero-alquiler-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montero