ACT New Zealand

What ACT New Zealand does

ACT New Zealand is a classical-liberal political party founded in 1993-94 and headquartered in Auckland. It serves New Zealand voters by advocating for deregulation, individual rights, lower taxation, free markets, and personal responsibility. The party currently holds 11 seats in the New Zealand Parliament as part of the National-led coalition government formed in late 2023 with NZ First, and holds several ministerial portfolios including Workplace Relations and Safety, Police, Customs, Associate Finance, Associate Justice, and Internal Affairs.

ACT's core "product" is its policy platform and candidate slate, delivered through parliamentary representation, elected local-ACT (ACT Local) representatives on city and district councils, and a digital engagement stack built on the NationBuilder platform. Its policy machinery spans long-standing commitments such as the Regulatory Standards Act, which embeds structural legislative review, alongside newer initiatives including a pet-protection partnership with Pet Refuge and the SPCA and a proposed real-estate regulator. The party is also investing in candidate recruitment across electorates outside its traditional Epsom and Central Auckland base, including Nelson, West Coast-Tasman, and Selwyn.

ACT's business model is donation-driven, supplemented by public parliamentary funding. Suggested donation tiers range from $25 to $1,000 plus recurring payment plans of $4 to $10 per month, with membership sign-ups and merchandise providing additional revenue. The party earns an annual general membership rebate of $25. Operating infrastructure consists of a small headquarters team in Auckland, an Epsom centre, and a digital volunteer/membership operation, with no publicly disclosed headcount.

Name

ACT New Zealand

Legal name

ACT New Zealand

Website

https://act.org.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ACT New Zealand is a classical-liberal political party founded in 1993-94, headquartered in Auckland, serving New Zealand voters through 11 MPs and ministerial portfolios as part of the National-led coalition government. It is funded by member donations and parliamentary funding, and advocates deregulation and individual rights.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (813940), Political Organizations (81394)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Criminal Justice Reform & Legal System Advocacy (BPAGAFAI), Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN), Education Policy Advocacy & Lobbying Organizations (EDADADAB), Political & Advocacy Advertising (MPADAEAK)

Keywords

• Political party representation
• Parliamentary advocacy
• Policy platform development
• Electoral campaign services
• Member donation fundraising

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Member donations: The party raises funds through public donations, with suggested donation amounts of $25, $50, and $100 displayed on its website, supplemented by an 'Other' option for additional contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ACT New Zealand is a classical liberal political party that contests New Zealand's general elections under the MMP system, fields electorate and list candidates, develops policy platforms across economy, health, law and order, education, rural affairs, firearms rights, infrastructure, and individual rights, and provides parliamentary representation as a coalition government partner. The party funds its activities through member donations at suggested tiers of $25, $50, and $100 plus custom amounts, and engages supporters via its website, NationBuilder-powered action platform, email newsletter, public rallies, and press releases.

Product overview

ACT New Zealand is a political party operating within New Zealand's parliamentary system. The organization's offerings consist of political representation, policy advocacy, and campaign activities rather than commercial products or services. Their platform includes policy positions across various domains (economy, health, law, education, rural affairs, firearms rights), a team of elected representatives, news and communications, and donation/membership capabilities via external platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Debt $3 billion lower than Treasury May Budget forecast, with the economy returning to surplus a year earlier than expected, driven by ACT's influence in coalition government
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Pet RefugeminorStrategic or Co-development Partner · 5 July 2026Karen Chhour launched a new ACT pet protection policy at Pet Refuge, which provides shelter for companion animals of family violence victims. The policy includes giving Police explicit statutory authority to remove companion animals to places of safety such as Pet Refuge or the SPCA when animals are at risk of harm or being used as tools of coercion.
• SPCA (New Zealand)minorStrategic or Co-development Partner · 5 July 2026ACT's pet protection policy in family violence situations references the SPCA as a designated place of safety where Police can remove companion animals at risk. The SPCA works with Pet Refuge to provide emergency shelter for animals belonging to family violence victims.
• Real Estate AuthorityminorStrategic or Co-development Partner · 3 July 2026Associate Justice Minister Nicole McKee worked with the Real Estate Authority to remove a disproportionately harsh penalty for real estate agents regarding CPD requirements, bringing the profession into line with other regulated professions. McKee directed the Authority to ensure CPD requirements are relevant to real estate practice.
• New Zealand Deerstalkers AssociationminorStrategic or Co-development Partner · 25 June 2026ACT selected Callum Sheridan (President of the New Zealand Deerstalkers Association and Game Animal Council member) as a candidate for the 2026 election. Sheridan has been a strong supporter of ACT's firearms reform policies and represents approximately 230,000 licensed firearms owners and hunters in New Zealand.
• Game Animal CouncilminorStrategic or Co-development Partner · 25 June 2026The Game Animal Council works with ACT on hunting and firearms policy, particularly regarding the Game Animal Council (Herds of Special Interest) Amendment Bill which gives hunters a formal voice in conservation management. Cameron Luxton and Callum Sheridan have both engaged with the Council.
• Firearms Community / Licensed Firearm OwnersminorStrategic or Co-development Partner · 25 June 2026ACT has built a strong relationship with New Zealand's licensed firearm owner community, hunting organisations, and shooting sports enthusiasts. This community supported ACT during Labour's firearms law reform and continues to back ACT as the only party consistently standing up for their rights. ACT's Arms Act rewrite is supported by this community.
• New Zealand Remembrance ArmyminorStrategic or Co-development Partner · 24 April 2026ACT announced a commitment to support the New Zealand Remembrance Army, a volunteer organisation that has restored over 300,000 service graves over eight years. ACT will designate the Remembrance Army as a nationally recognised heritage restoration partner and provide a framework for councils to accept their grave restoration work under a national standard, plus a direct Crown grant of up to $1 million.
• National Party (Coalition Government)coreStrategic or Co-development Partner · 1 November 2023ACT New Zealand entered a coalition agreement with the National Party following the 2023 general election, forming the governing coalition alongside NZ First. The agreement gives ACT ministerial posts and policy influence in exchange for parliamentary support for National-led government initiatives. Key ACT priorities embedded in the coalition agreement include the Regulatory Standards Act, firearms law reform, charter schools, and rural policy.
• NZ First (Coalition Government)coreStrategic or Co-development Partner · 1 November 2023ACT New Zealand participates in a three-party coalition government with National and NZ First. NZ First's support was necessary to give the coalition a majority in Parliament. ACT works within this coalition framework to advance its policy agenda, though areas of disagreement exist (e.g., firearms registry where ACT invoked the agree-to-disagree provision).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Free Democratic Party (FDP) Germany: Germany's classical liberal party historically serving as a coalition partner. Comparable to ACT in ideological orientation (free-market, civil liberties) and structural role as a smaller coalition influencer.
• Liberal Democrats (UK): UK's centrist-libertarian party historically in coalition government. Comparable to ACT as a smaller coalition-style partner occupying a liberal/free-market space between major parties.

Direct peers

• Libertarian Party (United States): US minor party advocating classical liberal/libertarian principles. Comparable to ACT in ideological positioning and minor-party status, though operating in a very different electoral system.
• New Zealand Labour Party: New Zealand's traditional centre-left political party and ACT's principal opposition rival in Parliament. Comparable as a parliamentary party contesting elections, with a comparable organisational structure of MPs, electorate seats, and party vote.
• New Zealand National Party: New Zealand's centre-right political party and ACT's primary coalition partner. Comparable as a parliamentary political party contesting the same electorate voters, but larger and ideologically broader — National occupies the mainstream space while ACT targets its libertarian flank.
• Green Party of Aotearoa New Zealand: NZ's environmental/progressive minor party, comparable structurally to ACT as a smaller party operating alongside National and Labour under MMP. Similar parliamentary funding profile, though ideologically opposite.
• Te Pāti Māori: NZ's Māori-focused political party currently in Parliament. Comparable as a smaller parliamentary party with identity-based voter appeal contesting both electorate seats and the party vote.
• New Zealand First: NZ populist/populist-conservative party and ACT's other coalition partner. Comparable as a minor coalition partner with niche voter appeal and similar dependence on coalition arrangements for policy influence.

Emerging players

• Opportunity Party of New Zealand: A smaller, dormant/centre-right minor party in NZ with overlapping libertarian/pro-market policy leanings. Comparable as a minor NZ political organisation contesting the same ideological space, though with much less current activity.

Regional players

• ACT (Australia): Australia's classical liberal party sharing ACT New Zealand's name, origin inspiration, and ideological orientation. Comparable as a libertarian-aligned minor party operating in a different country's two-party-dominated system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/actparty
• Facebookfacebook.com/actparty
• LinkedInlinkedin.com/company/act-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACT New Zealand