Michigan Crossroads Council

What Michigan Crossroads Council does

Michigan Crossroads Council (MCC) is a private non-profit local council of Scouting America (formerly Boy Scouts of America) serving nearly all of Michigan's geography through two divisions (Great Lakes Division and President Ford Division) and multiple districts. The council delivers youth development programs across five core tracks: Cub Scouts (K–5th grade), Scouts BSA (ages 11–17), Venturing (co-ed ages 10–20), Sea Scouts (maritime program, ages 14–20), and Exploring (career-focused, ages 10–20). Programs are delivered through a distributed unit model — packs, troops, crews, and ships hosted by chartered community organizations (churches, schools, civic groups) — supported by an adult volunteer leadership network across the council's territory.

MCC operates six premier camp properties (Camp Hiawatha, Camp Rotary, Camp Teetonkah, Cole Canoe Base, D-Bar-A Ranch, and Gerber Scout Reservation) plus the Great Lakes Sailing Adventure high-adventure program. The technology stack is composed of national Scouting America platforms: Scoutbook Plus for advancement tracking, My.Scouting for training and administrative functions, and the Trail's End app for popcorn fundraising (including storefront scheduling, point-of-sale, inventory management, and free credit card processing). Newer digital products include card-based Den Meeting Planning Decks with QR-linked content and the Troop Self-Assessment tool launched in May 2025 to replace the legacy Journey to Excellence framework.

Revenue is generated through a diversified set of streams: the annual popcorn fundraising campaign (2025: $4.2M gross sales, 4,659 participating Scouts, 23,657 storefront hours), council-operated Scout Shops (physical retail, mobile shop, and e-commerce), facility rentals at the camp properties, donations and planned giving (including the Building Foundations of Leadership & Service capital campaign and James E. West Fellowship), membership fees, and special events (shooting sports, golf outings, breakfasts, dinner/award events). The customer base is highly distributed across Michigan families and adult volunteers, with no enterprise/B2B customer dependency. Strategic moves in 2025 include the December 2025 launch of Family Troops (co-ed BSA troops), adoption of the Scouting America national rebrand, the Troop Self-Assessment tool, and ecosystem expansion through Mitten Outdoors and Adventure Point.

Name

Michigan Crossroads Council

Legal name

Michigan Crossroads Council

Website

https://michiganscouting.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Michigan Crossroads Council is a non-profit local council of Scouting America serving nearly all of Michigan with youth development programs (Cub Scouts, Scouts BSA, Venturing, Sea Scouts, Exploring), six camp properties, Scout Shop retail, and annual popcorn fundraising through the Trail's End platform.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Child and Youth Services (62411), Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth development programs
• Scouting programs
• Summer camp facilities
• Leadership training
• Fundraising programs

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Popcorn Sales Fundraising: The council's major annual fundraising initiative through Trail's End. Units sell popcorn via storefronts and take orders, with commissions funding unit activities and programs. 2025 sales totaled $4.2M with 4,659 participating scouts.
2. Scout Shop Sales: Council-operated Scout Shops sell uniforms, apparel, awards, accessories, and handbooks through physical locations, a mobile shop, and an online storefront.
3. Facility Rental: Campsites and cabins are rented to units and external groups. MCC units receive free tent campsite rentals; fee-based options include cabins and non-unit rentals.
4. Donations and Planned Giving: Individual donations through annual giving campaigns, Building Foundations of Leadership & Service (BFLS) capital campaign, planned/endowment gifts, James E. West Fellowship, and camp-specific donations.
5. Special Events: Council-wide events including shooting sports, community breakfasts, golf outings, and dinner/award events that generate revenue and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Michigan Crossroads Council delivers Scouting youth development programs to Michigan families through Cub Scouts, Scouts BSA, Venturing, Sea Scouts, and Exploring, organized into packs, troops, crews, and ships hosted by chartered community organizations. The council supplements programming with six premier camp properties, the Great Lakes Sailing Adventure, training courses (Wood Badge, NYLT, Safeguarding Youth), retail Scout Shops, and the annual popcorn fundraising sale operated on the Trail's End platform.

Product overview

Michigan Crossroads Council is a local council of Scouting America operating nearly the entire state of Michigan. The organization offers a comprehensive portfolio of youth development programs including Cub Scouts (K-5th grade), Scouts BSA (ages 11-17 with both traditional and Family Troop options), Venturing (ages 14-20), Sea Scouts (maritime program), and Exploring (career-focused). The council operates multiple camp properties including Camp Hiawatha, Camp Rotary, Camp Teetonkah, Cole Canoe Base, D-Bar-A Ranch, and Gerber Scout Reservation, plus the Great Lakes Sailing Adventure high adventure program. Supporting services include annual popcorn fundraising through Trail's End integration, training programs (Wood Badge, NYLT, Safeguarding Youth Training), community service initiatives (Impact365, 9/11 Salute, Scouting for Food), and retail Scout Shops. The council utilizes digital platforms including Scoutbook Plus for advancement tracking and My.Scouting for membership administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cub Scouts

Quantifiable outcome

• 2025 Popcorn Sale: $4.2M total sales generated to fund unit adventures and programs
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Trail's EndcoreTechnology or IntegrationTrail's End is the primary technology and sales platform partner for MCC's annual popcorn fundraising campaign. Their platform provides an app for storefront scheduling, point-of-sale transactions, inventory management, and Scout reward tracking. The partnership includes free credit card processing through the app, real-time sales dashboards, and a dedicated specialist. Scouts average $174/hour in sales using the platform.
• Scouting America (National Organization)coreStrategic or Co-development PartnerMCC is the local council affiliate of Scouting America (formerly Boy Scouts of America), operating under the national organization's charter. The national organization provides program frameworks, training systems, insurance, advancement standards (including Eagle Scout requirements), youth protection policies, and brand standards.
• Chartered OrganizationscoreChannel Partner/ Reseller/ DistributorLocal churches, schools, civic groups, and other community organizations serve as chartered organizations that host and sponsor Scouting units. These organizations provide meeting space, volunteer leadership support, and community connections, and receive Scouting programming in return.
• Popcorn Council of AmericaminorStrategic or Co-development PartnerNational popcorn fundraising association providing resources, promotional materials, and industry support for council popcorn programs. Their website offers kids' activities, teaching tools, recipes, and corny facts for use at storefronts and den meetings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Other Local Scouting America Councils (e.g., Greater New York Councils, Sam Houston Area Council): Peer local councils delivering identical Cub Scouts, Scouts BSA, Venturing, Sea Scouts, and Exploring programs within defined geographic territories. Most directly comparable to MCC on program mix, camp operations, and fundraising model.
• 4-H (Cooperative Extension, Michigan State University): Youth development program with clubs, camps, and STEM/cloverbud structures similar to Scouting. Operates across Michigan counties and competes for the same youth and volunteer base.
• Boys & Girls Clubs of America (Local Clubs): Community-based youth development organization serving school-age youth with character/leadership programming. Competes for the same parent subscription dollars and youth time in Michigan.
• Girl Scouts of the USA (Local Councils): Parallel youth development organization with similar program structure (age-based cohorts, badges, outdoor experiences, cookie fundraising). Direct competitor for parent enrollment in Michigan and shares cookie/popcorn fundraising franchise.
• YMCA (Michigan branches): Provides youth programs, summer camps, and outdoor education across Michigan. Competes for family memberships and operates residential camp facilities similar to MCC's six camp properties.

Others

• Scouting America (National Organization): National parent organization that provides program framework, standards, and brand under which MCC operates as a local council. Directly comparable as the umbrella for identical youth development mission and program structure.
• Trail's End (Fundraising Platform): Technology partner that powers MCC's $4.2M popcorn fundraising program. Comparable as a critical vendor whose platform enables unit-level e-commerce, brick-and-mortar POS, and commission management.

Regional players

• American Camp Association Accredited Camps (e.g., Camp Michigania): Operates accredited summer camps across Michigan and the Midwest. Competes for summer camp enrollment and volunteer-driven outdoor programming, though without a year-round structured advancement pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MICrossroadsBSA
• YouTubeyoutube.com/michigancrossroadscouncil
• Facebookfacebook.com/MichiganCrossroadsCouncil
• LinkedInlinkedin.com/company/michigan-crossroads-council-boy-scouts-of-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Crossroads Council