Surely.Digital
Surely.Digital operates an Insurance-as-a-Service middleware platform that connects Philippine insurers with banks, e-wallets, travel agents, and digital platforms via API, white-label, and embedded integrations for travel, life, and general insurance distribution.
- Company typePrivate
- Founded2023
- HeadquartersTaguig, Philippines
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Surely.Digital firmographics
Firmographics- Name
- Surely.Digital
- Legal name
- Rainbow Fintech Corporation
- Website
- https://surely.digital
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surely.Digital operates an Insurance-as-a-Service middleware platform that connects Philippine insurers with banks, e-wallets, travel agents, and digital platforms via API, white-label, and embedded integrations for travel, life, and general insurance distribution.
- Ownership category
- akta.pro rank
Surely.Digital industry classification
Industry- Product category
- Insurance Technology (InsurTech)
- NAICS
- Insurance Agencies and Brokerages (524210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Insurance Related Activities (52429)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
Keywords
Where Surely.Digital is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Surely.Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance as a Service (IaaS) Fees: Surely charges businesses for API integration services and platform access, enabling them to embed insurance products into their existing systems. Revenue generated through licensing of the Surely Hub platform to partners.
- Commission from Insurance Sales: Surely earns commissions from insurance products sold through its platform by affiliate partners, travel agents, and integrated business partners. The platform enables real-time policy issuance and commissions for agents.
- Travel Agent Affiliate Program: Travel agents earn commissions on insurance policies sold through TravelSmart platform. Surely generates revenue through transaction fees and platform services for agents.
- White-Label Licensing: Revenue from white-labeling the InsurTech Suite to insurers and agencies who want branded insurance solutions with end-to-end policy management capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | B2B Insurance as a Service - Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | TravelSmart Agent Platform - Commission-based |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Surely.Digital product offering
Product offeringCore offering
Surely.Digital operates as an Insurance-as-a-Service (IaaS) platform connecting insurance providers with retail, financial, and merchant partners through the Surely Hub middleware. The platform enables businesses to integrate insurance products into existing digital systems via API within weeks, supporting real-time policy issuance, white-label deployments, and modular insurance configurators for Life and General insurance products.
Product overview
Surely.Digital operates as an Insurance-as-a-Service (IaaS) platform provider based in the Philippines. The core offering is the Surely Hub middleware platform that connects insurance providers with businesses. The product portfolio includes: TravelSmart (digital travel insurance for agents and travelers), SureEB (Group Insurance as a Service for employee benefits), and the White-Label InsurTech Suite (end-to-end white-label solutions). Value-added modules include Customer Identity Authentication (AI-based OCR), AI-Backed Health Score (wellness gamification), and Payment Gateway Integration (via Netbank). The platform also supports Licensed and Social Media Affiliate Programs for distribution. The architecture includes a modular tech layer that complements new and existing insurance core systems, with flexible integration options via API.
Differentiator
Problem solved
Functional benefit
Brands
- TravelSmart: Digital travel medical insurance platform integrated with VFS Global for Filipino travelers, enabling instant policy issuance for international travel to destinations including Asia, Japan, Schengen, USA, Canada, Australia, and Worldwide.
- SureEB
- White-Label InsurTech Suite
- SurelyHUB
- Insurance as a Service (IaaS)
Products and services
- Surely Hub Core middleware platform connecting insurance providers with retail, financial, and merchant partners to deliver insurance products through API integration.
- TravelSmart Digital travel medical insurance platform enabling real-time policy delivery, instant policy issuance, and plan comparison from multiple providers. Targets travel agents and Filipino outbound travelers.
- SureEB (Sure Employee Benefits) Group Insurance as a Service (GIaaS) providing Filipino organizations an employee benefits concierge with easy access to insurers, brokers, telehealth providers, and wellness-centric gamification.
- White-Label InsurTech Suite End-to-end white-label insurance platform for insurers and agencies featuring branded insurance, product customization, claims handling, policy management, onboarding, and real-time data analytics.
Quantifiable outcome
- Travel agents report doubling monthly insurance sales after adopting TravelSmart platform
- +2 more outcomes
Companies that use Surely.Digital
Customer profileNamed customers7 records
Segments13 records
Ideal customer profiles5 records
Surely.Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
Surely.Digital partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, key, secondary and internal.
- VFS GlobalcoreSurely.Digital partnered with VFS Global to build and launch TravelSmart, a digital travel medical insurance platform fully integrated into VFS Global's various access points. This collaboration enables Filipino travelers to plan international trips with tailormade travel insurance for routes including Asia, Japan, Schengen, USA, Canada, Australia, and Worldwide. The integration provides seamless access to international visa services and travel insurance in one journey.
- Netbank (Rainbow Fintech Corporation)coreSurely partnered with Netbank to offer payment gateway integration through their financial infrastructure including InstaPay, PESOnet, and SWIFT for reliable transaction processing. Netbank provides automated collections, disbursements, and transaction solutions tailored for lending, local payment providers, e-commerce, and HRIS sectors. Multiple access options include API integration, file uploads, and white-labeled app.
- Malayan Insurance Company Inc.keyStrategic partnership announced for wider access to insurance products in the Philippines, combining Malayan Insurance's product portfolio with Surely's digital distribution platform.
- PGA ShomposecondaryPartnership focused on enabling financial inclusion efficiently through technology-driven insurance solutions.
- OcktolifesecondaryCollaboration to broaden group insurance offerings using AI-backed technology, expanding healthcare coverage through innovative insurance solutions.
- Rainbow Fintech CorporationinternalSurely.Digital is the flagship tech stack of Rainbow Fintech Corporation, a fintech company in the Philippines operating as orchestrator in the financial technology and insurance ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Surely.Digital competitors and assessment
Company assessmentDirect peers
- bolttech: Singapore-headquartered embedded insurance platform operating across Southeast Asia with API-based insurance integration for partners. Directly comparable to Surely.Digital in the Insurance-as-a-Service / embedded insurance thesis and SEA geographic focus.
- ZA Tech (Zurich Asia Technology): Embedded insurance technology provider spun from Zurich Insurance Group, enabling insurers and distribution partners to launch digital insurance products. Directly comparable as a B2B InsurTech infrastructure / IaaS layer.
- CoverGo: Insurance platform SaaS provider offering configurable policy administration, underwriting, distribution and claims. Closely comparable to Surely Hub as a modular insurance core platform sold to insurers and partners.
- Surer: Singapore-headquartered InsurTech whose core offering is a digital platform connecting insurers with brokers/agents for real-time quoting and policy issuance. Directly comparable to TravelSmart's agent-facing digital issuance model.
- Igloo (formerly Igloo Insurance): Singapore-based InsurTech providing digital distribution and embedded insurance products across Southeast Asia through partner platforms. Compares to Surely's B2B2C embedded insurance and partner-integrated model.
Broad incumbents
- Fineos: Listed core insurance SaaS vendor serving large life, health and accident insurers globally with policy admin, claims and billing platforms. Broader, more established incumbent in the same insurance-core SaaS category as Surely Hub.
- EIS Group (now part of Majesco): Enterprise insurance core platform provider offering policy administration, billing, claims and analytics for global insurers. Comparable as an established incumbent in the same core insurance SaaS space where Surely competes.
Regional players
- PolicyBazaar: India-headquartered insurance comparison and distribution marketplace. While operating in a different geography, it is comparable to the TravelSmart marketplace model in serving as an aggregator/distribution layer between customers and insurance providers.
Others
- Roopya (InsuranceDekho): Insurance aggregator and POSP platform enabling partner agents to sell insurance digitally across emerging markets. Adjacent comparison as a digital insurance distribution ecosystem for partners and agents similar to Surely's affiliate and TravelSmart agent models.
Emerging players
- Akko Insurance: Emerging digital-first insurer/InsurTech offering embedded device and lifestyle insurance through partner platforms. Comparable as an emerging InsurTech in the embedded/distributed insurance space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Surely.Digital social profiles
Digital presenceSurely.Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surely.Digital leadership team
Management profileNumber of profiles
Profiles3 records
Surely.Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surely.Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surely.Digital
What does Surely.Digital do?
Surely.Digital operates as an Insurance-as-a-Service (IaaS) platform connecting insurance providers with retail, financial, and merchant partners through the Surely Hub middleware. The platform enables businesses to integrate insurance products into existing digital systems via API within weeks, supporting real-time policy issuance, white-label deployments, and modular insurance configurators for Life and General insurance products.
Is Surely.Digital a public or private company?
Surely.Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surely.Digital founded?
Surely.Digital was founded in 2023. It employs 1 to 10 people.
Where is Surely.Digital based?
Surely.Digital is headquartered in Taguig, Philippines, in the Asia region.
How does Surely.Digital make money?
Four revenue lines are on record. Insurance as a Service (IaaS) Fees are the primary driver. The others are commission from Insurance Sales, travel Agent Affiliate Program and white-Label Licensing.
Who are Surely.Digital's main competitors?
Direct peers on record are bolttech, ZA Tech (Zurich Asia Technology), CoverGo, Surer and Igloo (formerly Igloo Insurance). Broad incumbents are Fineos and EIS Group (now part of Majesco). PolicyBazaar is listed as a regional player. Roopya (InsuranceDekho) is listed as an others. Akko Insurance is listed as an emerging player.
Does Surely.Digital have an API?
Yes. Surely offers plug-and-play API integration that enables businesses to add insurance to their digital platforms easily. The API technology allows seamless integration into existing systems within weeks. Multiple access options include API integration, file uploads, and white-labeled app for seamless business operations.
What industry is Surely.Digital in?
Surely.Digital's product category is Insurance Technology (InsurTech). Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 7370.