Zhengzhou Nissan

What Zhengzhou Nissan does

Zhengzhou Nissan Auto Co., Ltd. (ZNA) is a Chinese manufacturer of pickup trucks and off-road SUVs, founded in 1993 and operating as a wholly-owned subsidiary of state-owned Dongfeng Motor Corporation Limited (Fortune Global 500 rank #188; 499.3 billion yuan in total assets; 127,000 employees across the parent group). ZNA's product portfolio spans internal combustion pickups (Z9, RICH 7 including Tiger Roar variant, RICH 6 PRO, RICH 6, RICH), off-road SUVs (OTING, PALASSO), and battery-electric pickups (RICH 6 EV with 400 km NEDC range; RICH 7 EV with 430 km CLTC range and CATL-sourced 77.28 kWh LFP battery). Manufacturing rests on four major processes and 326 procedures within a professional global top supplier system, with vehicles validated against ambient extremes from -35°C to 50°C and elevations up to 5,500 m; specific engineering, payload (up to 1,175 kg), and torque (up to 500 N·m) targets position the vehicles for commercial, mining, government, and personal use.

Revenue is generated almost entirely from hardware sales of vehicles to commercial/industrial users, government and public-sector fleets (including a police series with specialized equipment), and individual consumers across international markets. Pricing is not publicly disclosed; the company funnels pricing inquiries through a "Get a Quote" web form with a 24-hour response commitment. Distribution combines direct sales within China, dealer networks across more than 100 countries via Dongfeng's global infrastructure, and owned experience stores in the UAE, Peru, Ecuador, the Philippines, and Saudi Arabia. Go-to-market is sales-led and event-driven, with active participation in international trade fairs (Canton Fair), motorsport competitions (Dakar Rally 2004; RICH championship wins 2019), and vertical-specific exhibitions (PERUMIN 37 mining exhibition in Peru). Recent moves include Z9 launches in Peru (September 2025) and Chile (October 2025), three-model showcase at the 138th Canton Fair (November 2025), and a CATL battery supply partnership underpinning the EV pickup line. The company operates with 1,001–5,000 employees at its Zhengzhou, Henan headquarters and is part of Dongfeng's pickup truck division.

Name

Zhengzhou Nissan

Legal name

Zhengzhou Nissan Auto Co., Ltd.

Website

https://zznissan.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhengzhou Nissan (ZNA), founded 1993 and wholly-owned by Dongfeng Motor Corporation, manufactures pickup trucks and off-road SUVs (Z9, RICH 6/7, OTING, PALASSO) plus electric pickup variants (RICH 6 EV, RICH 7 EV) for commercial fleets, mining, government/police, and individual consumers across China and 100+ international markets.

Ownership category

akta.pro rank

Product category

Pickup Trucks and SUVs

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

Keywords

• Pickup trucks
• Off-road SUVs
• Electric pickups
• Automotive manufacturing
• Commercial vehicles

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of pickup trucks, SUVs, and electric vehicles to commercial and individual customers globally. Revenue generated through direct sales, dealers, and international partnerships.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zhengzhou Nissan manufactures and sells pickup trucks, SUVs, and electric vehicles globally under the Dongfeng brand, with 32 years of professional pickup manufacturing experience since 1993. The portfolio includes the Z9, RICH 7 series, RICH 6 series, RICH, OTING SUV, PALASSO SUV, and electric pickup variants (RICH 6 EV and RICH 7 EV), supported by multi-purpose vehicle conversion services for commercial, government, and consumer applications.

Product overview

Zhengzhou Nissan (ZNA), a joint venture under Dongfeng Motor Corporation, operates as a leading pickup and SUV manufacturer with 32 years of professional experience. The company produces a comprehensive portfolio of pickup trucks including the Z9 (new global all-rounder), RICH 7 series (all-scenario and Tiger Roar variants), RICH 6 series (standard, PRO, and EV variants), and the RICH safety-tech pickup. Additionally, the product line includes two SUV models: OTING (all-terrain professional off-road) and PALASSO (practical all-scenario), plus electric vehicle variants. The portfolio spans internal combustion engine vehicles and battery electric vehicles (BEV), serving commercial, personal, and specialized applications including engineering vehicles, police vehicles, and mining operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Z9 Pickup Truck A new global all-rounder pickup truck establishing a benchmark for versatile off-road mid-to-large pickup trucks. Features 500 N·m maximum torque, 1,175 kg payload capacity, 170 km/h maximum speed, 73 L fuel tank, and 5-person seating. Targeted at commercial, mining, and off-road enthusiast customers.
• RICH 7 Pickup Truck New benchmark for all-scenario pickups featuring 3,150 mm wheelbase, 168 kW maximum power, 360 Nm maximum torque, 170 km/h maximum speed, and 73 L fuel tank capacity. Designed for versatile work and lifestyle applications.
• RICH 7 Tiger Roar Version A rugged, powerful, intelligent, and reliable all-terrain pickup variant of the RICH 7. Features 3,150 mm wheelbase, 160 km/h maximum speed, 2,298 ml displacement, 122 kW rated power, and 420 Nm rated torque.
• RICH 6 PRO Pickup Truck An efficient heavy-duty pickup featuring 120 kW rated power, 380 Nm rated torque, 3,150 mm wheelbase, 73 L fuel tank, and 170 km/h maximum speed. Targeted at commercial and heavy-duty work applications.
• RICH 6 Pickup Truck A leading mid-to-high-end pickup with 5-person occupancy, 490 kg payload capacity, 3,150 mm wheelbase, 73 L fuel tank, and 150 km/h maximum speed. Designed for commercial fleet and individual buyers.
• RICH Pickup Truck
• OTING SUV An all-terrain professional off-road SUV combining luxury comfort and intelligent safety. Features 2,850 mm wheelbase, 168 kW maximum power, 360 Nm maximum torque, 1,997 ml displacement, and 1,890 kg curb weight.
• PALASSO SUV The practical all-scenario SUV featuring 3,150 mm wheelbase, 160 kW maximum power, 360 Nm maximum torque, 1,997 ml displacement, and 5-person seating. Designed for family and lifestyle use.
• RICH 6 EV Electric Pickup The high-power, long-range safe electric pickup featuring 120 kW maximum power, 420 Nm maximum torque, 3,150 mm wheelbase, 400 km range (NEDC), and 1,955 kg curb weight. Targeted at eco-conscious commercial and individual buyers.
• RICH 7 EV Electric Pickup High-quality electric pickup excelling in style, comfort, safety, and performance. Features 3,150 mm wheelbase, 430 km range (CLTC), 140 km/h maximum speed, 77.28 kWh CATL-sourced LFP battery with intelligent liquid cooling, and 0-100 km/h acceleration in 7.9 seconds.

Quantifiable outcome

• Dongfeng Z9 accelerates from 0-40 km/h in 3.4 seconds fully loaded
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CATL (Contemporary Amperex Technology Co. Limited)coreTechnology or IntegrationCATL supplies lithium iron phosphate battery technology for electric vehicles including the RICH 7 EV. Battery features intelligent liquid cooling thermal management system with 153 Wh/kg energy density and 77.28 kWh capacity. This partnership ensures reliable electric powertrain technology for EV models.
• Dongfeng Motor CorporationcoreStrategic or Co-development PartnerParent company providing corporate infrastructure, brand association, and strategic direction. Zhengzhou Nissan operates as a key pickup truck manufacturing entity within the Dongfeng group. Dongfeng is ranked 188th in Fortune Global 500 with 499.3 billion yuan in assets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Great Wall Motors: Great Wall Motors is China's leading pickup truck manufacturer (Pao, King Kong Cannon, Cannon series) and directly competes with Zhengzhou Nissan's RICH and Z9 pickups in both China and overseas markets. Both target commercial and lifestyle buyers with mid-size pickups on similar ICE and electrified powertrains.
• Changan Automobile: Changan produces the Hunter/Kaiyun pickup and competes with ZNA in mid-size pickups and SUVs, particularly in Chinese domestic and overseas markets. Both leverage Chinese OEM distribution scale to push into emerging-market dealer networks.
• JAC Motors: JAC Motors produces the T8 and T9 pickup trucks and is one of ZNA's primary Chinese pickup competitors, with overlapping commercial-fleet and government customers and similar Latin America export ambitions. Both are state-linked Chinese OEMs pursuing global pickup expansion.
• SAIC Maxus: SAIC Maxus produces the T60 and T90 pickup trucks and shares ZNA's value-focused, export-heavy commercial pickup positioning. Both target fleet operators in Latin America, the Middle East, and Southeast Asia through similar dealer-led models.
• Foton Motor: Foton manufactures Tunland pickups and a broad commercial vehicle line that directly overlaps with ZNA's RICH 6 PRO and Z9 in payload-oriented commercial segments. Both target mining, logistics, and government fleets in Latin America and other emerging markets.

Broad incumbents

• Toyota (Hilux): Toyota Hilux is the dominant global mid-size pickup incumbent and the primary competitor ZNA faces in Chile, Peru, and Middle East launches. Toyota's unmatched dealer/service footprint and residual value set the benchmark ZNA must undercut or differentiate against to gain share.
• Mitsubishi Motors (Triton/L200): Mitsubishi Triton/L200 is an established mid-size pickup sold across Latin America, the Middle East, and Southeast Asia — directly in ZNA's launch geographies. Both compete on durability, towing/payload, and commercial fleet value.
• Isuzu (D-Max): Isuzu D-Max is a global work-oriented pickup incumbent with particular strength in mining, agriculture, and commercial fleets — the same vertical ZNA targets via PERUMIN and police/government conversions. Isuzu's diesel durability reputation is the primary commercial-vehicle benchmark Z9 must displace.
• Ford (Ranger): Ford Ranger is a top-three global pickup incumbent with strong commercial and lifestyle positioning in the same geographies ZNA is entering. Ford's brand pull, dealer scale, and powertrain depth represent the upper benchmark for premium-priced share that ZNA's Z9 targets.

Emerging players

• Geely RADAR: Geely's RADAR brand is a Chinese EV-focused pickup entrant (Radar RD6) that competes with ZNA's RICH 6 EV and RICH 7 EV in the nascent Chinese and export EV pickup category. Both target lifestyle and commercial buyers with electrified powertrains on a similar product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DongfengZna1993
• YouTubeyoutube.com/channel/UC7W0k-gNcv12qRzcY3aRpIw
• Facebookfacebook.com/DongfengZNA
• LinkedInlinkedin.com/company/zhengzhou-nissan-automobile-co-ltd-
• TikToktiktok.com/@dongfeng.zna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhengzhou Nissan