Storyliving by Disney

What Storyliving by Disney does

Storyliving by Disney is a master-planned residential community development initiative of The Walt Disney Company, founded in 2022 to design and operate branded residential communities that integrate Disney's storytelling and entertainment expertise with luxury real estate. The company's flagship offering is Cotino, a master-planned community in Rancho Mirage, California, anchored by Cotino Bay Beach, a waterfront destination built around Crystal Lagoons technology that produces turquoise bay waters as the centerpiece amenity in a desert setting. Residential homes in Cotino are priced from the mid-$1 million range, targeting affluent individuals and families seeking a Disney-branded lifestyle experience with curated amenities.

The business operates a direct-to-consumer go-to-market, selling homes through real estate sales channels and positioning Cotino Bay Beach as a retail showroom and experience hub. Revenue is generated primarily through one-time residential home sales, with planned recurring streams from leasing commercial space to dining and retail tenants (including Asada Cantina + Kitchen, SottoSopra, Big Juice, Mojave Flea Trading Post, It Refills, La Dolce Piccola Gelateria, Elevare, Artigiano, and On the Mark Fine Foods & Provisions) and from community programming such as farmers markets, live performances, and art showcases once Cotino Bay Beach opens in spring 2027. Marketing is conducted through the corporate website and press releases, and the company leverages a core technology partnership with Crystal Lagoons for the waterfront amenity.

As a private initiative under the Disney parent, Storyliving by Disney benefits from the conglomerate's brand equity, capital base, and distribution reach, while concentrating current operations on a single community in a single California market. The venture is in pre-revenue or early commercialization phase, with no disclosed financials, no independent funding rounds, and activity centered on the buildout and pre-opening announcement of the Cotino Bay Beach commercial hub.

Name

Storyliving by Disney

Website

https://www.storylivingbydisney.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Storyliving by Disney is The Walt Disney Company's master-planned residential community initiative. It develops branded luxury home communities anchored by curated dining, retail, and waterfront amenities, serving affluent buyers seeking Disney-themed lifestyle experiences.

Ownership category

akta.pro rank

Product category

Master-planned residential communities

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert Luxury Resorts (THAGACAC)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Master planned communities
• Luxury residential real estate
• Branded residential communities
• Waterfront amenities
• Disney lifestyle communities

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Residential Home Sales: Revenue generated from selling homes in the master-planned Cotino community, with homes starting from the mid-$1 million range.
2. Retail and Dining Lease Revenue: Revenue from leasing commercial space to dining and retail tenants including Asada Cantina + Kitchen, SottoSopra, Big Juice, Mojave Flea Trading Post, It Refills, La Dolce Piccola Gelateria, Elevare, Artigiano, and On the Mark Fine Foods & Provisions.
3. Community Events and Programming: Revenue from hosting community events including farmers markets, live performances, and art showcases as part of the Cotino community experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Storyliving by Disney plans, develops, and operates master-planned residential communities under The Walt Disney Company umbrella, with the flagship Cotino community in Rancho Mirage, California. The offering combines luxury residential homes (starting from the mid-$1 million range) with a branded waterfront destination, Cotino Bay Beach, featuring Crystal Lagoons technology, curated dining and retail tenants, and community programming including farmers markets, live performances, and art showcases.

Product overview

Storyliving by Disney is a master-planned residential community developer creating Disney-themed living destinations. The flagship offering is Cotino, a master-planned community in Rancho Mirage, California, featuring Cotino Bay Beach as its centerpiece waterfront destination with Crystal Lagoons technology for turquoise bay waters. The community includes residential homes priced from the mid-$1 million range and a commercial hub with multiple dining and retail experiences including Asada Cantina + Kitchen, SottoSopra, Big Juice, Mojave Flea Trading Post, It Refills, La Dolce Piccola Gelateria, Elevare, Artigiano, and On the Mark Fine Foods & Provisions. Community programming includes farmers markets, live performances, and art showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotino Master-Planned Community Inaugural Storyliving by Disney master-planned residential community in Rancho Mirage, California, featuring Cotino Bay Beach as the centerpiece waterfront destination, Crystal Lagoons technology, residential homes, and community programming. Targeted at affluent individuals and families seeking Disney-branded luxury living.
• Residential Homes at Cotino Luxury residential homes within the Cotino community, priced from the mid-$1 million range, sold directly to consumer buyers seeking premium, branded living.
• Cotino Bay Beach Waterfront destination and commercial hub at the center of the Cotino community, offering dining, retail, and curated community experiences for residents and visitors.
• Community Programming and Events Curated community events such as farmers markets, live performances, and art showcases within the Cotino community, leveraging Disney storytelling and entertainment expertise.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Crystal LagoonscoreTechnology or IntegrationCrystal Lagoons provides the proprietary technology for the turquoise bay waters that serve as the centerpiece amenity of the Cotino community. This technology enables the creation of large-scale, sustainable lagoon environments within the master-planned community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Discovery Land Company: Develops ultra-luxury, amenity-rich private residential communities (e.g., Bakers Bay, Kukio) with resort-style experiences and curated membership. Directly comparable to Storyliving's model of building a master-planned community around a distinctive experiential amenity and a curated lifestyle brand.
• Four Seasons Private Residences: Operates a portfolio of branded luxury residences co-located with Four Seasons hotels globally. Comparable because it monetizes a global luxury hospitality brand by attaching it to high-end residential product in resort destinations — the same playbook Disney is deploying with Storyliving.
• Ritz-Carlton Residences: Sells and manages branded luxury residential units in urban and resort locations worldwide. Directly comparable to Storyliving's strategy of using an aspirational hospitality brand and white-glove service positioning to drive premium pricing on residential product.
• Rosewood Residences: Extends the Rosewood luxury hospitality brand into branded for-sale residences in destination markets. Closely mirrors Storyliving's approach of combining a strong lifestyle brand with luxury real-estate product in leisure destinations.
• Aman Residences: Sells ultra-luxury branded residences adjacent to Aman resorts. Comparable to Storyliving because both target the same affluent buyer, rely on a distinctive brand experience to justify premium pricing, and develop destination residential product rather than urban towers.
• Summerlin (Howard Hughes Holdings): One of the largest master-planned communities in the U.S., developed in the Las Vegas valley with resort-style amenities, retail, and dining. Directly comparable to Cotino as a large-scale master-planned community in the desert Southwest that blends residential product with a curated commercial and amenity core.
• The Villages: The largest master-planned community in the United States, organized around amenity-rich town centers with retail, dining, and programmed events. Comparable in scale and amenity strategy — a developer-built town that monetizes both residential sales and a commercial/event ecosystem.
• Baha Mar: A large integrated resort and residential destination in Nassau, Bahamas, combining hotels, branded residences, retail, dining, and programming. Comparable to Cotino as a developer-built destination where residential sales, commercial leasing, and programming are co-located around a central experiential anchor.

Broad incumbents

• Kerzner International: Owner of Atlantis and One&Only luxury resort brands, both of which have expanded into branded residences and destination developments. Comparable because Kerzner monetizes luxury hospitality brands into integrated residential-resort destinations, similar to Disney's Storyliving thesis.

Emerging players

• Disney's Aulani Resort: The Walt Disney Company's existing destination resort in Ko Olina, Hawaii. Comparable as a Disney-branded leisure/residential destination product and provides internal precedent for how Disney blends brand, storytelling, and resort-style amenities — a template Storyliving extends into for-sale residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storylivingbydisney
• LinkedInlinkedin.com/company/storylivingbydisney

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyliving by Disney