New Jersey
The New Jersey Division of Travel and Tourism is a state government entity that operates VisitNJ.org, the official New Jersey tourism portal, providing free travel guides, event listings, regional destination content, and trip-planning resources to leisure travelers, travel agents, and corporate meeting planners.
- Company typePrivate
- Founded1996
- HeadquartersTrenton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Jersey does
The New Jersey Division of Travel and Tourism is a state government entity within the New Jersey Department of State that operates VisitNJ.org, the official destination marketing portal for the State of New Jersey. Founded in 1996 and headquartered in Trenton, the Division promotes tourism across seven designated regions — Skylands, Gateway, Central, Delaware River, Shore, Greater Atlantic City, and Southern Shore — with a portfolio spanning 130 miles of coastline, Atlantic City gaming and resorts, over 50 wineries, agritourism, historic Revolutionary War sites, and proximity to the NYC and Philadelphia drive markets. Its service catalog comprises the VisitNJ.org website, a free official travel guide (print and download), an eNewsletter subscription program, the Jersey State Parks Passport initiative, and the NJ250 America's 250th anniversary program, alongside targeted FIFA World Cup 2026 promotion.
The platform functions as a content and discovery hub rather than a transactional booking engine: visitors consume editorial content, browse events and attractions, request guides, or call a 1-800-VISITNJ phone line for support. Distribution extends through toll-free phone support, free guide fulfillment, partnerships with regional Destination Marketing Organizations, dedicated travel-agent resources, and a meeting-planner/RFP infrastructure serving the meetings, incentives, conferences, and exhibitions (MICE) segment. Marketing channels include the website, email newsletter, organic social on LinkedIn and TikTok, public relations, and event-driven campaigns. The Division does not sell directly to consumers; its economic support is derived from State of New Jersey appropriations rather than commercial revenue, making it structurally a public-good marketing organization rather than a venture-fundable SaaS or marketplace.
The entity's primary customer segments are leisure travelers (B2C/consumer), travel agents and tour organizers (B2B/mid-market), and corporate meeting and convention planners (B2B/enterprise). Underlying technology is a CMS-driven web portal with no disclosed AI/ML capabilities, no mobile applications, no public API, and no third-party integrations in the supplied data. Operational scale signals include approximately 27 million annual visitors to Atlantic City alone and headcount of 11-50, both of which indicate a lean staff organization supporting a large visitor economy. The Division is not an investment-grade commercial entity; it is a publicly funded destination marketing organization whose "outputs" are visitation volume and tourism tax base rather than revenue captured at the firm level.
New Jersey firmographics
Firmographics- Name
- New Jersey
- Legal name
- State of New Jersey, Department of State, Division of Travel and Tourism
- Website
- https://visitnj.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Jersey Division of Travel and Tourism is a state government entity that operates VisitNJ.org, the official New Jersey tourism portal, providing free travel guides, event listings, regional destination content, and trip-planning resources to leisure travelers, travel agents, and corporate meeting planners.
- Ownership category
- akta.pro rank
New Jersey industry classification
Industry- Product category
- State Tourism Marketing Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where New Jersey is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Distribution channels6 records
Marketing channels6 records
New Jersey product offering
Product offeringCore offering
The New Jersey Division of Travel and Tourism operates VisitNJ.org, the official state tourism marketing portal providing free travel planning information on events, attractions, beaches, dining, accommodations, and regional destinations across New Jersey. The division promotes tourism across seven regions of the state (Skylands, Gateway, Central, Delaware River, Shore, Greater Atlantic City, Southern Shore), supporting leisure visitors, group travel operators, and corporate meeting planners.
Product overview
VisitNJ.org is the official destination marketing platform for the New Jersey Division of Travel and Tourism. The platform operates as a unified tourism website featuring the core VisitNJ.org portal, the Free Official New Jersey Travel Guide, eNewsletter subscription service, Jersey State Parks Passport, and the NJ250 initiative celebrating America's 250th anniversary. The website promotes 130 miles of coastline, Atlantic City gaming and entertainment, diverse regions (Skylands, Gateway, Central, Delaware River, Shore, Greater Atlantic City, Southern Shore), and serves as the primary resource for travel planning to New Jersey destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitNJ.org Tourism Website
- Free Official New Jersey Travel Guide
- eNewsletter Subscription
- Jersey State Parks Passport
- Travel Agent and Group Tour Planning Services
- Meeting and Convention Planning Services
Companies that use New Jersey
Customer profileSegments3 records
Ideal customer profiles3 records
New Jersey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Jersey partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Chow Town Food ToursminorCollaborative partnership with Chow Town Food Tours for guided food and history tours in Madison, NJ. The tours feature tastings from local restaurants and historical insights from the Museum of Early Trades and Crafts.
- Museum of Early Trades and CraftsminorJoint hosting of food tours in Madison, NJ where the museum provides historical context and insights during the walking tour experience.
- WRTI RadiominorWRTI Radio hosts 'Conversations with Artists' sessions during the Exit Zero Jazz Festival in Cape May.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
New Jersey competitors and assessment
Company assessmentDirect peers
- Pure Michigan: Michigan's official state tourism marketing organization, directly comparable as a state DMO promoting regional destinations, outdoor tourism, and travel planning through a destination portal and content marketing with similar campaign-driven brand positioning.
- I LOVE NY: New York State's official tourism marketing organization, directly comparable as a state DMO with strong brand recognition, promoting destinations through content marketing, travel guides, and event promotion; both serve major Northeast population centers.
- Travel Texas: Texas's official state tourism marketing organization, directly comparable as a large state DMO with similar tourism promotion functions and statewide destination coverage through a marketing portal and regional tourism content.
- Visit Florida: Florida's official state tourism marketing organization, directly comparable as a large state DMO operating a comprehensive tourism portal, travel guides, and event promotion with similar year-round destination marketing functions.
- Visit California: California's official state tourism marketing organization, directly comparable as a state destination marketing organization promoting tourism through a destination portal, travel guides, and large-scale marketing campaigns with similar content publishing and regional coverage functions.
- Visit Virginia:
- Visit PA: Pennsylvania's official state tourism marketing organization, directly comparable as a neighboring Mid-Atlantic state DMO with similar regional tourism offerings including heritage sites, outdoor recreation, and urban attractions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
New Jersey social profiles
Digital presenceNew Jersey financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey leadership team
Management profileNumber of profiles
New Jersey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey
What does New Jersey do?
The New Jersey Division of Travel and Tourism operates VisitNJ.org, the official state tourism marketing portal providing free travel planning information on events, attractions, beaches, dining, accommodations, and regional destinations across New Jersey. The division promotes tourism across seven regions of the state (Skylands, Gateway, Central, Delaware River, Shore, Greater Atlantic City, Southern Shore), supporting leisure visitors, group travel operators, and corporate meeting planners.
Is New Jersey a public or private company?
New Jersey is a private company. It is classified as state government owned and is currently operating.
When was New Jersey founded?
New Jersey was founded in 1996. It employs 11 to 50 people.
Where is New Jersey based?
New Jersey is headquartered in Trenton, United States, in the North America region.
Who are New Jersey's main competitors?
Direct peers on record are Pure Michigan, I LOVE NY, Travel Texas, Visit Florida, Visit California, Visit Virginia and Visit PA.
Does New Jersey have an API?
No public API is recorded for New Jersey.
What industry is New Jersey in?
New Jersey's product category is State Tourism Marketing Services. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 561520 and its SIC code is 7900.