Bilingual Birdies
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bilingual Birdies does
Bilingual Birdies is a New York-based early childhood education company founded in 2006 by Sarah Farzam Manzanilla that teaches Spanish, French, Mandarin, and English to children from birth through age six using a play-based curriculum combining original music, movement activities, and proprietary puppetry (characters Myla, Biko, Zee, Coco, Kai, Lulu). The core technology is a research-based, monthly refreshed curriculum library developed over 18 years, paired with a Flight School Teacher Training certification program that standardizes delivery across its network. The company sells caregiver-and-child classes, private lessons, birthday parties, and digital/physical home materials to families; school license subscriptions ($350/month) and professional development workshops to preschools, Head Start, Pre-K, childcare centers, and afterschool programs; and a franchise-like Business License to bilingual educators who pay a $100 application fee and a $75 monthly subscription to launch their own local Bilingual Birdies businesses. Distribution extends to 25 cities across the US, Canada, Australia, Latin America, and the Middle East, with the licensee channel serving as the primary growth lever; the company also operates branded merchandise (plush puppets at $35, digital music albums at $15) and maintains a sister-school partnership in Nairobi, Kenya. Revenue is generated through a mix of recurring subscriptions (licensee fees, school licenses, parent materials at $15-20/child/month), class fees set by licensees, and one-time merchandise sales; the company is privately held, founder-controlled, and bootstrapped with no disclosed institutional funding.
Bilingual Birdies firmographics
Firmographics- Name
- Bilingual Birdies
- Legal name
- Bilingual Birdies
- Website
- https://bilingualbirdies.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bilingual Birdies industry classification
Industry- Product category
- Early Childhood Bilingual Language Education
- NAICS
- Language Schools (61163), Language Schools (611630), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family Literacy & Early Language Development Programs (EDACALAE)
- akta.pro secondary industry
- Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG)
Keywords
Where Bilingual Birdies is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bilingual Birdies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Licensee Licensing Fees: Monthly subscription fee of $75 for licensees covering licensing, training access, business bootcamp, classroom kit, monthly content, marketing materials, website, and peer network support. Additional $25/month per hired teacher for content access.
- Parent Materials: $15 per child per month for digital and physical materials (e-books, music albums, vocabulary sheets, mini puppet) for families in 4-month semesters; $20 per child per month for 2-month semesters
- School License: $350 per month school license giving unlimited teachers access to online training and curriculum, plus one classroom kit of instruments and digital parent materials
- Merchandise Sales: Sale of plush birdie puppets ($35 each), children's t-shirts ($25), and digital music album downloads ($15 each) through the online store
- Class Fees: Licensees set their own class fees competitive for their geographic region. Classes are offered as 8-week or 16-week semesters in Spanish, French, or Mandarin
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $100 one-time application fee for business licensees |
| Subscription | Monthly | $75 monthly subscription for licensees |
| Unit Pricing | Monthly | $15 per child per month (4-month semester) or $20 per child per month (2-month semester) for parent materials |
| Subscription | Monthly | $350 per month school license |
| One time/ perpetual license | Pay-as-you-go | $297 for additional classroom kit of instruments |
| Unit Pricing | Pay-as-you-go | $35 per plush mini birdie puppet |
| Unit Pricing | Pay-as-you-go | $25 for children's t-shirt |
| One time/ perpetual license | Pay-as-you-go | $15 for digital album downloads |
| Subscription | Multi-year contract | $175 for 8-week Spanish class series (Asheville) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Bilingual Birdies product offering
Product offeringCore offering
Bilingual Birdies delivers a play-based early childhood bilingual education program that teaches Spanish, French, Mandarin, and English to children from birth through age six using original music, movement games, and birdie puppet characters. The program is sold directly to families through caregiver-and-child classes, private lessons, and birthday parties, to schools through partnerships and a monthly school license with curriculum and training, and to bilingual entrepreneurs through a licensee program that supplies training, classroom kits, monthly curriculum, and marketing support.
Product overview
Bilingual Birdies offers a comprehensive early childhood bilingual education program focused on language learning through music, movement, and puppetry for children from birth through age six. The core offerings include Caregiver-and-Child Classes (both in-person and virtual), Private Classes, Birthday Parties, and School Partnerships. Additional products include a School License for institutional curriculum access, Professional Development workshops for educators, a Business License/Licensee Program for entrepreneurs, and merchandise such as Birdie Puppets, Digital Music Albums, and Kid's T-Shirts. The company operates through a franchise-like licensee model across 25 cities in the US, Canada, Australia, Latin America, and the Middle East.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Children learn 10-20 new words per class
Companies that use Bilingual Birdies
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bilingual Birdies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bilingual Birdies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Little Ray of HopecoreInternational cultural exchange partnership with Little Ray of Hope, a two-room informal preschool in Kawangware, Nairobi, Kenya. This partnership was initiated in 2016 and informed all of Bilingual Birdies' early childhood classroom work. Little Ray of Hope is now Bilingual Birdies' first international sister school. The program is spearheaded by visionary Evelyn Waneloba and creates community-wide impact in Nairobi's second largest slum. Sponsorship opportunities are available to support education, healthcare, food, and overall well-being of the children.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Bilingual Birdies competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bilingual Birdies social profiles
Digital presenceBilingual Birdies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bilingual Birdies leadership team
Management profileNumber of profiles
Profiles3 records
Bilingual Birdies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bilingual Birdies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bilingual Birdies
What does Bilingual Birdies do?
Bilingual Birdies delivers a play-based early childhood bilingual education program that teaches Spanish, French, Mandarin, and English to children from birth through age six using original music, movement games, and birdie puppet characters. The program is sold directly to families through caregiver-and-child classes, private lessons, and birthday parties, to schools through partnerships and a monthly school license with curriculum and training, and to bilingual entrepreneurs through a licensee program that supplies training, classroom kits, monthly curriculum, and marketing support.
Is Bilingual Birdies a public or private company?
Bilingual Birdies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bilingual Birdies founded?
Bilingual Birdies was founded in 2006. It employs 11 to 50 people.
Where is Bilingual Birdies based?
Bilingual Birdies is headquartered in New York, United States, in the North America region.
How does Bilingual Birdies make money?
Five revenue lines are on record. Licensee Licensing Fees are the primary driver. The others are parent Materials, school License, merchandise Sales and class Fees.
Does Bilingual Birdies have an API?
No public API is recorded for Bilingual Birdies.
What industry is Bilingual Birdies in?
Bilingual Birdies's product category is Early Childhood Bilingual Language Education. Its primary akta.pro industry code is EDACALAE, Family Literacy & Early Language Development Programs, with a secondary code of EDAGAIAG, Children’s Language Learning & Bilingual/ESL Trade. Its NAICS code is 61163 and its SIC code is 8200.