Dance To EvOLvE

What Dance To EvOLvE does

Dance To EvOLvE is a privately held, mobile children's dance education company founded in 2008 and headquartered in the United States. The company operates across three metropolitan areas — Chicago, San Diego, and Cleveland — and delivers age-appropriate, non-competitive dance instruction for children ages 2 through 12. Rather than maintaining fixed retail studios, Dance To EvOLvE brings classes to convenient neighborhood locations, including municipal recreation centers, schools, partner studios (e.g., K&M Music School in Sorrento Valley, LeSalsa Studio in Lakewood), and community venues. Its core product is a progressive dance curriculum built around age-appropriate progressions, including Creative Movement, Two-Style Combo Classes (tap/ballet or hip hop/ballet), and Hip Hop classes segmented by age, supplemented by specialty offerings such as Storybook Dance and Dizney Dance. The company's go-to-market combines direct-to-consumer monthly subscriptions with school-based and municipal partnership channels for after-school, preschool, and library programs.

The business model is primarily subscription-based: families enroll in monthly auto-renewal classes at approximately $84 per 4-week month (with a $25 one-time sign-up fee), plus a tiered optional Spring Recital product line with costume packages starting at $130 and ticket sales. Secondary revenue streams include after-school programs priced from $155/hour (often funded through school grants, PTA, or parent payments), seasonal themed summer camps, and dance-themed birthday party entertainment. Marketing is driven by Facebook pages for each metro (rated 4.7-5.0 stars), a content-marketing blog, monthly email newsletters, parent testimonials, and community partnerships. The company is founder-led by Director Brittany White Gonzalez, with no disclosed outside investment, no M&A history, and no parent company.

Name

Dance To EvOLvE

Legal name

Dance To EvOLvE

Website

https://dancetoevolve.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance To EvOLvE is a mobile children's dance education company that delivers non-competitive, age-appropriate dance classes for ages 2-12 at recreation centers, schools, and partner venues across the Chicago, San Diego, and Cleveland metro areas.

Ownership category

akta.pro rank

Product category

Children's Dance Education

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Children dance classes
• Kids dance education
• Mobile dance studio
• After-school enrichment programs
• Dance camps and parties

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Class Enrollment: Recurring monthly auto-renewal enrollment for dance classes. Families are enrolled continuously until they cancel. Billed monthly with prorated adjustments for 3 or 5-week months.
2. After-School Programs: Hourly rate pricing for school and community center partnerships. Programs can be parent-paid, school-funded through grants/PTA, or a combination. After school programs start at $155/hour.
3. Recital and Performance Fees: Optional recital participation fees with tiered pricing levels. Includes costume costs at various price points and ticket sales for annual performances.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dance To EvOLvE is a mobile children's dance education company that delivers age-appropriate, non-competitive dance classes for kids ages 2-12 at recreation centers, community venues, partner studios, and schools across Chicago, San Diego, and Cleveland. Core classes include Creative Movement, Two-Style Combo (tap/ballet, hip hop/ballet), Hip Hop, Storybook Dance, and Dizney Dance, supplemented by summer/seasonal camps, birthday party entertainment, annual showcase recitals, and after-school enrichment partnerships.

Product overview

Dance To EvOLvE is a children's dance education business offering a comprehensive portfolio of dance classes and programs for children ages 2-12 years across three metropolitan areas (Chicago, San Diego, and Cleveland). The core product is a progressive curriculum of dance instruction comprising Creative Movement Classes (parent/child interactive for 14 mos-2+ years), Two-Style Combo Classes (tap/ballet or hip hop/ballet for ages 2-6), Hip Hop Dance Classes (spanning Bitty Boppers through Showstoppers for ages 2-12), and specialty offerings including Storybook Dance and Dizney Dance. The business model is structured as a mobile dance company operating in community venues (recreation centers, schools, churches) rather than a fixed studio. Supporting products include Summer Dance Camps (themed pop-up camps), Birthday Party Entertainment, Annual Spring Recital/Showcase performances, Partnership Programs with schools and community organizations, and educational blog content. The company emphasizes non-competitive, age-appropriate instruction with a 'learning through laughter' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Movement Classes Parent/caregiver and child interactive dance class introducing toddlers and young children to movement through music, dance games, and imaginative activities. Designed for children from 14 months to 2+ years, with caregiver participation required.
• Two-Style Combo Classes Introductory dance classes blending two styles (tap/ballet or hip hop/ballet) with dance games for ages 2-6 years. Classes are energetic and expressive, with dancers changing shoes mid-class with teacher assistance.
• Hip Hop Dance Classes High-energy hip hop dance instruction for children ages 2-12, focusing on rhythm, coordination, musicality, and age-appropriate choreography. Classes include Bitty Boppers (2-3 years), Beat Busters (4-7 years), Hip Hop Hype Squad (8-12 years), and Showstoppers Hip Hop & Poms (6.5-10 years).
• Storybook Dance Dance class exploring multiple dance styles through weekly themed adventures, combining ballet, creative movement, and hip hop elements. Designed for children 16 months to 2 years or 3-5 years, lasting 40 minutes.
• Dizney Dance Disney-themed dance class blending ballet, creative movement, jazz, and hip hop where children explore beloved characters and stories through dance. For ages 4-7 years, enrollment 4-15 students.
• Summer Dance Camps Themed pop-up camps and seasonal dance camps during school breaks. Camps include themed experiences such as Trolls, Superheroes, Bluey, and Rainbow Unicorn. Half-day format keeping kids engaged and active.
• Annual Spring Recital / Showcase Annual performance event where students showcase skills learned throughout the year. Non-intimidating, age-appropriate environment building confidence. Includes December holiday shows and seasonal performances.
• Birthday Party Entertainment Dance-themed birthday party entertainment services providing interactive dance activities and instruction for children's celebrations.
• Partnership Programs (Schools, Preschools, Daycares, Libraries, Municipalities) Dance instruction programs delivered in partnership with schools, preschools, daycares, libraries, and municipal recreation departments. Provides before-school, after-school, and during-school dance programming at community venues, with funding options through grants, PTA, or parent payments. Programs start at $155 per hour.

Quantifiable outcome

• Parents report children developing confidence, making friends, and building social skills through dance participation.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Westlake Recreation CentercoreChannel Partner/ Reseller/ DistributorPrimary Cleveland-area partner hosting dance classes at the Westlake Recreation Center on Hilliard Blvd. Provides clean facilities, convenient parking, and trusted community hub for families. Operations managed through the recreation center's front desk.
• LeSalsa Studio (Lakewood)coreChannel Partner/ Reseller/ DistributorLakewood, Cleveland partner studio providing welcoming dance space for children's classes. LeSalsa serves as community hub with family-friendly atmosphere and ample parking.
• K&M Music School (Sorrento Valley)coreChannel Partner/ Reseller/ DistributorSorrento Valley partner hosting dance classes at K&M Music School location. Allows families to access both dance and music instruction at same facility, creating one-stop arts education destination.
• Elementary Schools (Chicago, San Diego, Cleveland)coreStrategic or Co-development PartnerPartnership programs with schools for during, before, and after-school dance programs. Professional dance teachers deliver age-appropriate curriculum aligned with school schedules. Programs can be funded through grants, PTA, or parent payments.
• Preschools and DaycaresminorStrategic or Co-development PartnerPartnership programs bringing dance instruction directly to preschool and daycare facilities, providing structured movement activities as part of early childhood curriculum.
• Public LibrariesminorStrategic or Co-development PartnerCommunity partnerships with local libraries to offer free or low-cost dance programs, often used as entry points to recruit new students and build community relationships.
• Local Cities and MunicipalitiesminorStrategic or Co-development PartnerPartnerships with local city governments to deliver community dance programming, often in conjunction with recreation departments and community centers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stretch-n-Grow: Mobile children's fitness and movement program delivered to preschools, daycares, and recreation centers nationwide. Comparable mobile distribution into community institutions and parent-pitch around child development.
• JumpBunch: Mobile children's sports and movement franchise delivering classes to schools, daycares, and recreation centers. Comparable mobile-B2B-plus-B2C distribution model and parent/caregiver focus on young children.
• KinderDance: Mobile children's program delivering dance, gymnastics, and fitness classes to childcare centers, schools, and community venues. Direct comparable to Dance To EvOLvE's mobile distribution model and B2B school partnership motion.
• Baby Ballet: Pre-school ballet franchise offering dance classes for children ages 6 months to 6 years in local venues. Comparable in age band, non-competitive positioning, and presence in community venues, though primarily UK-based.
• Goldfish Swim School: Franchise system that brings children's swim instruction to dedicated neighborhood facilities with a subscription-based curriculum and school partnerships. Comparable operating model and parent-segment focus, though swim-specific rather than dance.
• The Little Gym: National franchise offering movement, gymnastics, and dance classes for children ages 4 months through 12 years at dedicated neighborhood locations. Highly comparable to Dance To EvOLvE's mobile, parent-focused children's enrichment model with similar age targeting and curriculum-led approach.
• British Swim School: Mobile-format children's swim instruction franchise operating out of partner community facilities. Comparable subscription-based, community-venue-distributed children's enrichment model with broad age range.
• Tutu School: Specialized children's ballet school franchise targeting toddlers through preteens with a whimsical, non-competitive philosophy. Highly comparable to Dance To EvOLvE in age focus, parent-pitch, and children's dance education positioning.

Broad incumbents

• My Gym: Established national franchise offering children's fitness, motor-skill, and enrichment classes for infants through preteens. Comparable age band, parent enrollment model, and structured curriculum, though broader than dance-only.

Emerging players

• City Dance: Multi-location children's dance studio operator with community-based programming and school partnerships. Comparable class offerings and parent-segment focus, though operates fixed studios rather than mobile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dancetoevolveCleveland
• LinkedInlinkedin.com/company/dance-to-evolve

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance To EvOLvE