Mayfly Market & Deli

What Mayfly Market & Deli does

Mayfly Market & Deli is a privately held, single-location neighborhood grocery store and deli operating at 30 W North Ave on Pittsburgh's North Side. Founded in 2018 and operating with 1–10 employees, the business combines a curated grocery assortment (fresh produce, staples, baked goods, dairy, coffee, fresh bread, floral, and seasonal sorbet) with an in-house deli producing made-from-scratch soups, salads, spreads, and sandwiches priced between $8 and $15.

Revenue is generated through four transactional streams: retail grocery sales, deli and prepared foods, sorbet sales (Gilligan's Sorbet pints at $8 and cups at $4), and catering services for events. Distribution occurs primarily through the walk-in storefront, supplemented by online pre-order and pickup via Toasttab, phone orders, and email-based catering inquiries. The business targets local North Side residents, employees and visitors of nearby institutions including Allegheny General Hospital, the Children's Museum, Randyland, and the Mattress Factory, and event-based catering customers.

The company's competitive positioning rests on a "Buy Local" assortment sourced from 20+ named Pittsburgh-area producers (including Commonplace Coffee, La Prima, Mediterra Bakehouse, Pane e Pronto, Brunton Dairy, Clarion River Organics, and Gilligan's Sorbet), in-house deli preparation, and a neighborhood-service ethos rather than any technology-driven differentiation. No parent company, institutional investors, or external funding are disclosed; the company operates as an independent, locally owned retail and food-service business.

Name

Mayfly Market & Deli

Legal name

Mayfly Market & Deli

Website

https://mayflypgh.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayfly Market & Deli is a single-location, independent neighborhood grocery and in-house deli on Pittsburgh's North Side, offering produce, staples, coffee, baked goods, made-from-scratch sandwiches and soups, and catering, sourced from 20+ local Pittsburgh producers.

Ownership category

akta.pro rank

Product category

Neighborhood Grocery & Deli

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)

Keywords

• Neighborhood grocery
• Deli sandwiches
• Prepared foods
• Local produce
• Catering services

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Sale of fresh produce, staples, baked goods, coffee, and household items. The market stocks fruits and vegetables, dairy, canned goods, and household items sourced locally when possible.
2. Deli and Prepared Foods: In-house made soups, salads, sandwiches, and spreads sold at the deli counter. Features made-from-scratch items including breakfast sandwiches ($12.50), Italian subs ($14), roast beef sandwiches ($15), turkey sandwiches ($11), BLTs ($10), and rotating soup options.
3. Sorbet Sales: Sale of small-batch, seasonal sorbets from Gilligan's Sorbet. Sold as pints to-go for $8 and individual cups for $4.
4. Catering Services: Catering services for events including sandwich trays, spreads, jams, and prepared food offerings. Customers inquire via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Mayfly Market & Deli is a single-location neighborhood grocery and deli on Pittsburgh's North Side that sells fresh produce, staples, baked goods, locally roasted coffee, fresh bread, floral, and seasonal sorbet alongside an in-house deli preparing soups, salads, sandwiches, and spreads daily. It supplements in-store sales with online pre-order/pickup through ToastTab, phone orders for deli pickup, and event catering via email inquiry.

Product overview

Mayfly Market & Deli is a single-location neighborhood grocery store and deli offering a unified retail experience. The core offering combines a traditional market (produce, staples, baked goods, coffee, bread, floral, and sorbet) with an in-house deli service (house-made soups, salads, sandwiches, and spreads). Add-on services include deli pre-order and pickup via ToastTab online ordering platform, and catering for events featuring sandwich trays and premium charcuterie items. The deli operates on a separate schedule from the market, with specialized hours for sandwich and soup service.

Differentiator

Problem solved

Functional benefit

Products and services

• Neighborhood Grocery (Produce, Staples, Baked Goods) Retail grocery assortment including fresh, high-quality fruits and vegetables (sourced locally whenever possible), basic staples (milk, eggs, canned and dry goods, household items), and hand-baked daily cookies and confections for walk-in shoppers.
• In-House Deli (Soups, Salads, Sandwiches, Spreads) House-made soups (such as homestyle chicken noodle and hearty vegetable chili, $14/quart with rotating specials), salads and sides, spreads, and a sandwich menu ranging from $10-$15 (breakfast sandwich $12.50, Italian sub $14, Mayfly Roast Beef $15, Mediterranean Roast Beef $14, Turkey-Bacon-Swiss $11.50, BLT $11, plus vegan and vegetarian options). All deli items are prepared in-house from scratch.
• Premium Meats and Cheeses Full selection of premium meats and cheeses available for purchase in-store, featuring local producers from the Pittsburgh region.
• Coffee and Fresh Bread In-store drip coffee and espresso plus packaged beans sourced from local North Side roasters Commonplace Coffee and La Prima, alongside fresh breads from Pittsburgh's Mediterra Bakehouse and Pane e Pronto.
• Seasonal Sorbet (Gilligan's Sorbet) Seasonal, small-batch sorbets from Gilligan's Sorbet sold as pints to-go for $8 and individual cups for $4.
• Floral (Flowers and Houseplants) Flower arrangements and houseplants from local supplier Root Seller sold in-store.
• Deli Pre-Order & Pickup Online ordering (ToastTab) and phone ordering service for deli items with designated pickup hours (Monday 8am-7pm, Sunday 10am-4pm).
• Catering Services Catering services for events offering sandwich trays, premium meats and cheeses, spreads, jams, and more. Customers inquire via email at [email protected].

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Commonplace CoffeecoreOthersNorth Side neighbor providing coffee offerings including drip coffee, espresso, and packaged beans sold at Mayfly Market & Deli.
• La Prima CoffeecoreOthersNorth Side neighbor providing coffee offerings including drip coffee, espresso, and packaged beans sold at Mayfly Market & Deli.
• Gilligan's SorbetcoreOthersProvides small-batch, seasonal sorbets sold at Mayfly Market & Deli. Available as pints ($8) and individual cups ($4).
• Mediterra BakehousecoreOthersProvides fresh bread offerings featured at Mayfly Market & Deli.
• Pane e ProntocoreOthersProvides fresh bread offerings featured at Mayfly Market & Deli.
• Root SellerminorOthersProvides flower arrangements and houseplants sold at Mayfly Market & Deli.
• Clarion River OrganicscoreOthersLocal organic produce supplier featured in the Buy Local section.
• Footprints FarmsminorOthersLocal producer featured in the Buy Local section.
• Brunton DairycoreOthersLocal dairy supplier featured in the Buy Local section.
• Frankferd FarmsminorOthersLocal producer featured in the Buy Local section.
• Forma PastaminorOthersLocal pasta producer featured in the Buy Local section.
• Leona'sminorOthersLocal producer featured in the Buy Local section.
• Pittsburgh Juice CompanyminorOthersLocal juice producer featured in the Buy Local section.
• Pittsburgh Pickle Co.minorOthersLocal pickle producer featured in the Buy Local section.
• Tiny Seed FarmminorOthersLocal farm featured in the Buy Local section.
• Be.wild.er FarmminorOthersLocal farm featured in the Buy Local section.
• Pittsburgh HoneyminorOthersLocal honey producer featured in the Buy Local section.
• Best Ever GranolaminorOthersLocal granola producer featured in the Buy Local section.
• Cor EatsminorOthersLocal producer featured in the Buy Local section.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Trader Joe's: National specialty grocer with a curated assortment, prepared foods, and grocery staples. Competes with Mayfly for prepared-meal and specialty-grocery customers at significantly lower price points.
• Fresh Thyme Farmers Market: Midwest specialty grocer emphasizing natural, organic, and local products with a prepared foods section. Closely aligned with Mayfly's specialty/local positioning but at chain scale.
• Wegmans: Rochester, NY-based regional grocery chain with a strong reputation for prepared foods, in-house deli, and specialty offerings. Competes with Mayfly on prepared-food quality but at massive scale.
• Giant Eagle: Pittsburgh-based regional grocery chain with extensive prepared foods, deli, and produce offerings, including Market District banners. Overlaps with Mayfly's grocery + deli value proposition at vastly larger scale.
• Whole Foods Market: Amazon-owned specialty grocer with deep local-producer sourcing, in-store deli, prepared foods, and natural/organic focus. Competes for Mayfly's customer base across grocery and prepared foods.

Direct peers

• Metropolitan Market: Seattle-area neighborhood grocery chain built around high-quality local producers, premium deli, and in-house prepared foods. A direct peer to Mayfly's neighborhood market + made-from-scratch deli model.
• Plum Market: Michigan-based specialty neighborhood grocer focused on natural, organic, and locally sourced products with a deli and prepared foods program. Directly comparable to Mayfly's curated, premium-positioned grocery + deli model.
• Dorothy Lane Market: Dayton, OH neighborhood market with in-house bakery, deli, prepared foods, and strong local-producer focus. Closely mirrors Mayfly's combination of full-line grocery with house-made prepared foods and community orientation.
• New Seasons Market: Pacific Northwest neighborhood grocery chain built around local and organic producers with a strong deli and prepared foods program. Parallels Mayfly's local-first sourcing and in-house deli model.
• East End Food Co-op: Pittsburgh-based food cooperative with a strong local-producer focus and prepared foods program. Operates a community grocery + deli model that closely mirrors Mayfly's in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mayflypgh
• Facebookfacebook.com/MayflyPGH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfly Market & Deli