Al Ahly FC

Name

Al Ahly FC

Legal name

Al Ahly SC

Website

https://alahlyegypt.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Team Sports Matches (Club & National) (MPAGAMAB), University/College Club Sports Programs (MPAKACAK)

Keywords

• Professional football club
• Youth football academy
• Sports sponsorship activation
• Football academy training
• Digital sports collectibles

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Kit Sponsorship: Haier signed a four-year sponsorship deal as the club's second main sponsor with logo placement on the first team's official jersey. Haier is the world's number one major home appliances brand.
2. Automotive Sponsorship: JETOUR Auto, a Chinese automotive brand, established long-term sponsorship with Al Ahly SC through its 'Travel+' strategy, providing vehicle fleet support and brand presence.
3. Digital Collectibles (NFT): Al Ahly FC joined FIFA Collect, FIFA's global NFT marketplace, listing digital items representing the club's identity, history, and players for fan purchase and trading.
4. Player Transfer Fees: The club generates revenue through player transfers, including the €1.5 million sale of Hamza Abdelkarim to FC Barcelona with add-ons.

Distribution channels5 records

Marketing channels6 records

Core offering

Al Ahly FC operates a multi-sport club, with men's and women's football as its core offering, providing competitive matchday entertainment, youth development through one of Africa's largest academy systems, and ancillary multi-sport programs including handball, volleyball, basketball, tennis, and water sports. The club monetizes through matchday revenue, sponsorships, player transfer fees, club memberships, merchandise, and digital collectibles.

Product overview

Al Ahly FC operates as a multi-sport club with football as its primary sport. The club offers men's football, women's football, youth academy programs, and various other sports including handball, volleyball, basketball, tennis, and water sports. The club's official website (alahlyegypt.com) serves as the primary digital platform for news, match information, ticketing, and member services. The club has recently expanded into digital collectibles through a partnership with FIFA Collect NFT marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Matchday Experience
• Women's Football Program
• Al Ahly Youth Football Academy Professional football training and youth development program operated domestically in Egypt and internationally, including a branch in Riyadh, Saudi Arabia (with a target of 20 branches in Saudi Arabia). Offered to young aspiring players and their families as a paid enrollment program.
• FIFA Collect Digital Collectibles (NFT) Digital collectibles representing Al Ahly FC's identity, history, and players, listed on FIFA's global NFT marketplace. Al Ahly became the first African football club to join FIFA Collect, enabling global fans to purchase, own, and trade the club's iconic moments.
• Club Membership Club membership program for individual fans and members, providing access to club services, facilities, governance rights, and fan benefits. Registration is offered through the official website.
• Multi-Sport Programs Competitive and recreational programs across additional sports including handball, volleyball, basketball, tennis, and water sports. Offered to club members and participants across the club's facilities.

Quantifiable outcome

• Al Ahly led the Egyptian Premier League with 36 points from 17 matches (February 2026)
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• FC BarcelonacoreStrategic or Co-development Partner · 10 July 2026FC Barcelona confirmed Al Ahly of Egypt as their opponents for the Joan Gamper Trophy match scheduled for August 19, 2026 at Spotify Camp Nou. The fixture represents a strategic opportunity for Barcelona to expand its brand presence in the Egyptian market of approximately 110 million people, while Al Ahly gains significant international exposure.
• HaiercoreGTM or Marketing Partner · 21 May 2026Haier, the world's number one major home appliances brand for 17 consecutive years, signed a four-year sponsorship agreement with Al Ahly FC, becoming the club's second main sponsor with logo placement on the first team's official kit. This represents Haier's first extension of its global 'Play with the Number Ones' sports strategy to Africa, building on its existing $185 million manufacturing complex in Egypt's 10th of Ramadan City.
• JETOUR AutocoreGTM or Marketing Partner · 1 January 2025JETOUR Auto, a Chinese automotive brand, established a long-term sponsorship with Al Ahly SC through its 'Travel+' strategy, which focuses on using football as a cultural bridge to expand brand presence in overseas markets including Africa, Latin America, and the Middle East. JETOUR also provided a 400-vehicle fleet for a major football tournament's Arab regional round in 2026.
• Club Universitario de Deportes (Peru)minorGTM or Marketing Partner · 1 January 2025JETOUR Auto's 'Travel+' football sponsorship network includes Al Ahly SC in Africa alongside Club Universitario de Deportes in Peru (entering its fourth year) and Colo-Colo in Chile. These partnerships operate independently but under the same JETOUR umbrella.
• Club Social y Deportivo Colo-Colo (Chile)minorGTM or Marketing Partner · 1 January 2025JETOUR Auto expanded its sponsorship to include Colo-Colo's women's football team in 2026, alongside existing partnerships with Al Ahly SC in Africa and Club Universitario de Deportes in Peru.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pyramids FC: Abu Dhabi-backed Egyptian Premier League club that has rapidly risen as Al Ahly's primary domestic challenger. Pyramids represents the most aggressive new-money competitor in Egypt, directly contesting title competitions and sponsorship share in the same market.
• TP Mazembe: Congolese football club and historically one of Africa's most decorated sides, with multiple CAF Champions League titles. TP Mazembe competes with Al Ahly for continental recognition and provides a useful comparable on African commercial club economics.
• Wydad Athletic Club: Moroccan football club and the most consistent African competitor to Al Ahly in CAF Champions League competitions. Wydad offers a direct continental comparable in terms of trophy profile, fan base scale, and African sponsorship market dynamics.
• Zamalek SC: Al Ahly's historic Cairo rival and the other dominant force in Egyptian football. Zamalek competes in the same Egyptian Premier League and CAF competitions, shares the Cairo fan market, and is the most direct comparable for Al Ahly's commercial model in Egypt.
• Espérance Sportive de Tunis: Tunisian football club and another historic African football power with multiple CAF Champions League titles. Espérance is a direct continental comparable that competes with Al Ahly for North African and pan-African commercial share.

Regional players

• Al Hilal SFC: Saudi Pro League powerhouse and the dominant club in the Saudi Arabian football ecosystem where Al Ahly is expanding its academy footprint. Al Hilal represents both a comparable commercial scale benchmark and a regional competitor for pan-Arab sponsorship budgets.
• Mamelodi Sundowns: South African Premier League champion and another major African commercial club. Sundowns operates in a different geography but represents a relevant comparable for African league-dominant commercial models and CAF Champions League competition.
• Kaizer Chiefs: One of South Africa's most supported football clubs with a large, loyal fanbase and significant sponsorship portfolio. Kaizer Chiefs offers a regional comparable for commercial club economics in Sub-Saharan Africa outside of Al Ahly's primary Egyptian market.

Broad incumbents

• FC Barcelona: Spanish football giant that signed Al Ahly's Hamza Abdelkarim and selected the club as opponent for the 2026 Joan Gamper Trophy. While operating at a vastly larger scale, Barcelona represents the upper-bound benchmark for global football brand monetization that Al Ahly's commercial team is aspiring toward.
• Real Madrid CF: The world's most valuable football club and the gold-standard for converting on-pitch success into global commercial revenue. Real Madrid serves as the long-term aspirational benchmark for Al Ahly's brand-driven monetization trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AlAhly
• YouTubeyoutube.com/@alahly
• Facebookfacebook.com/alahly
• Instagraminstagram.com/alahly
• TikToktiktok.com/@alahly
• LinkedInlinkedin.com/company/al-ahly-sporting-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Ahly FC