Plant Up

What Plant Up does

Plant Up is a Canadian plant-based food company that produces and sells high-protein functional snacks and globally-inspired frozen appetizers. Founded by Aamir Malkani and headquartered in Mississauga, Ontario, the company manufactures its puff products with over 80% Canadian fava bean content, delivering 26 grams of protein per bag. The product portfolio spans two lines: Functional Snacks (protein puffs in flavors such as Maple Masala, Garlic Parmesan, Memphis BBQ, and Dill Pickle) and Frozen Appetizers (Asian Dumplings at 35g protein, Butter Chik'n Bites at 28g, Shawarma Bites at 28g, and Thai Stir-Fry at 40g). All products are positioned as gluten-free, non-GMO, plant-based, and allergen-friendly, with clean-label ingredient lists.

The company's business model is a multi-channel CPG distribution strategy. Direct-to-consumer sales run through a Shopify storefront at plantup.ca, with free shipping above a stated order threshold. Marketplace sales operate via Amazon.ca, and wholesale distribution is enabled through the Faire platform. The largest revenue channel is physical retail, with products present in over 1,600 Canadian stores spanning Walmart Canada, Real Canadian Superstore, Sobeys, Safeway, Metro, and independent grocers. Puff pricing starts at $32.99 for packs of 6 or 9, positioning the brand in the premium functional snack tier.

Plant Up differentiates through Canadian ingredient sourcing, a proprietary fava bean formulation, and a distinctive globally-inspired flavor library spanning Indian, Middle Eastern, Thai, and American cuisines. The company participates in a Protein Industries Canada consortium alongside Roquette, Prairie Fava, and BioNeutra, working on protein extraction efficiency for fava and pea protein ingredients. With a lean team of 1-10 employees and no disclosed institutional funding, Plant Up has scaled its Canadian distribution rapidly and has announced U.S. market entry planned for early 2026.

Name

Plant Up

Legal name

Plant Up Inc.

Website

https://plantup.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plant Up is a Canadian plant-based food company producing high-protein functional snacks and globally-inspired frozen appetizers from Canadian fava beans, sold through DTC e-commerce and 1,600+ Canadian retail stores.

Ownership category

akta.pro rank

Product category

Plant-Based Frozen Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Snacks & Appetizers (CRADADAD)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Trail Mix & Snack Mix Manufacturing (AFAKAIAG)

Keywords

• Plant-based snacks
• Frozen appetizers
• Vegan protein foods
• Meat alternative products
• Plant-based frozen meals

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through plantup.ca Shopify storefront. Customers purchase functional snacks (puffs and frozen appetizers) at listed prices with free shipping available for orders over a threshold.
2. Amazon Marketplace Sales: Products sold through Amazon.ca including Maple Masala Puffs and Garlic Parmesan Puffs, reaching customers through Amazon's e-commerce platform.
3. Wholesale Distribution: Products sold through wholesale partners including Faire for retail distribution to physical stores across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Plant Up manufactures and distributes plant-based protein snacks and frozen appetizers, including globally-inspired puffs, dumplings, and bite-sized products. The company sells direct-to-consumer through its Shopify storefront and Amazon.ca, and to retailers/wholesalers through Faire and 1,600+ Canadian grocery locations.

Product overview

Plant Up is a Canadian plant-based food company specializing in high-protein snacks and frozen appetizers. The product portfolio consists of two main lines: Functional Snacks (puffed protein snacks in various flavors including Maple Masala, Garlic Parmesan, Memphis BBQ, and Dill Pickle) and Frozen Appetizers (globally-inspired products including Asian Dumplings, Butter Chik'n Bites, Shawarma Bites, and Thai Stir-Fry). All products are made with Canadian fava beans as the primary ingredient and are positioned as healthy, high-protein, gluten-free alternatives to traditional snacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Maple Masala Puffs Plant-based protein puffs flavored with maple and masala spice profile, marketed as a gluten-free, globally-inspired snack for Canadian consumers.
• Garlic Parmesan Puffs Plant-based protein puffs in a garlic parmesan flavor, positioned as a savory snack SKU.
• Memphis BBQ Puffs Plant-based protein puffs in a Memphis-style barbecue flavor, marketed as a savory plant-based snack.
• Dill Pickle Puffs Plant-based protein puffs flavored with dill pickle, sold as a tangy plant-based snack variant.
• Asian Dumplings Plant-based frozen dumplings intended as an appetizer or snack meal, continuing the brand's Asian-inspired flavor positioning.
• Butter Chik'n Bites Plant-based bite-sized pieces in a butter chicken-style sauce, positioned as a chicken alternative snack or small meal.
• Shawarma Bites Plant-based bite-sized pieces in a shawarma-style seasoning, sold as a globally-inspired meat-alternative snack.
• Thai Stir-Fry Plant-based Thai-style stir-fry product for consumers seeking a globally-inspired ready meal.

Quantifiable outcome

• 26g of protein per bag of puffs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Protein Industries CanadacoreStrategic or Co-development Partner · 1 January 2024Protein Industries Canada collaborated with Plant Up, Roquette, Prairie Fava, and BioNeutra on protein extraction efficiency initiatives. This partnership supports innovation in Canada's plant-based protein supply chain and enhances ingredient sourcing for Plant Up's fava bean-based products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Saffron Road: Frozen entrée and appetizer brand built around globally-inspired flavors (Indian, Asian, Middle Eastern) using plant-based proteins — directly comparable to Plant Up's Frozen Appetizers line in flavor strategy and format.
• Beanitos: Bean-based snack brand (puffs, chips, crackers) marketing high-protein, gluten-free, plant-based attributes — comparable ingredient story and shelf positioning to Plant Up's fava puffs.
• Bada Bean Bada Boom: U.S. brand of crunchy broad bean (fava) snacks marketed on high-protein, gluten-free, plant-based credentials — directly comparable to Plant Up's fava-bean puff line in primary ingredient, format and positioning.
• From the Ground Up: Cauliflower- and vegetable-based puffed snacks positioned as allergen-friendly, better-for-you alternatives — comparable puffed format and clean-ingredient positioning to Plant Up's puffs.
• The Good Bean: Chickpea-based snack brand (roasted chickpeas, snack bars) with a bean-protein ingredient narrative — comparable plant-protein snack positioning and target consumer (health-conscious, allergen-aware) as Plant Up.
• Outstanding Foods: Plant-based puffed snack brand (Cheese Balls, Puffs) targeted at the better-for-you snack aisle with strong DSD retail presence — directly comparable product format and retail-channel strategy.
• Hippeas: Organic chickpea puff brand positioned as a healthier, plant-based snack alternative — same puffed-snack format and clean-label, high-protein messaging as Plant Up's Functional Snacks line.

Broad incumbents

• Amy's Kitchen: Large frozen vegetarian/plant-based meal brand with deep retail distribution across North America — comparable frozen plant-based product category but vastly broader portfolio and scale.
• Beyond Meat: Public plant-based protein leader with broad retail penetration and substantial brand spend — a scaled incumbent competing for the same high-protein plant-based consumer that Plant Up targets.
• Gardein: Established plant-based frozen meals, tenders and appetizers brand owned by Conagra — overlaps with Plant Up's Frozen Appetizers line but operates as a much broader portfolio incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plantupfoods
• LinkedInlinkedin.com/company/plant-up
• Instagraminstagram.com/plantupfoods
• TikToktiktok.com/@plantupfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant Up