What Gran Coramino does

Gran Coramino is a privately held premium tequila brand founded in 2022 by comedian Kevin Hart, 11th-generation tequila maker Juan Domingo Beckmann, and James Morrissey. The company produces three aged, 100% blue Weber agave tequila expressions: a Reposado aged in American and French white oak, a Cristalino aged in Eastern European oak and finished in Napa Valley Cabernet barrels with slow filtration, and an Añejo aged over 12 months in American oak and blended with Extra Añejo reserves matured in Cognac barrels. Production is vertically integrated at La Rojeña Distillery in Tequila, Jalisco, Mexico, where the company controls every step from agave planting and harvesting through bottling.

The brand targets the accessible luxury segment with retail price points of $45-$70 per bottle, positioned between mass-market tequila and ultra-premium celebrity spirits. Gran Coramino generates revenue primarily through wholesale distribution via Proximo Spirits (the parent company of Jose Cuervo), which provides established U.S. retail and on-premise channel access, supplemented by direct-to-consumer e-commerce through grancoramino.com. The company also sells branded apparel and operates the Coramino Fund social impact program. Headcount is listed at 1-10, reflecting a lean, asset-light brand organization that relies on Proximo for scale distribution and on Kevin Hart's celebrity platform and Beckmann family heritage for marketing pull.

The company reports cumulative retail sales of approximately $200 million since launch, with $85 million in annual sales in 2023 (over 80% year-over-year growth) and 100% year-over-year volume growth in 2025 against a market described as flat or declining. Gran Coramino has stated a forward target of $500 million in cumulative retail sales. Headquartered in Jersey City, New Jersey as Gran Coramino LLC, the company is privately held with no disclosed venture capital funding rounds and operates primarily across the continental United States, with DTC shipping currently restricted in twelve states.

Name

Gran Coramino

Legal name

Gran Coramino LLC

Website

https://grancoramino.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Gran Coramino is a premium tequila brand founded in 2022 by Kevin Hart and the Beckmann family, producing three aged 100% blue agave expressions (Reposado, Cristalino, Añejo) and selling nationally through Proximo Spirits and DTC at accessible luxury price points.

Ownership category

akta.pro rank

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Others

Revenue model

1. Direct-to-Consumer (DTC) Tequila Sales: Sells tequila directly to consumers through the grancoramino.com e-commerce storefront. Orders are fulfilled by licensed third-party retailers in the AccelPay network. Shipping is available across the continental United States excluding AL, AK, AR, CO, HI, MA, MI, MS, MT, OH, TN, and UT.
2. Wholesale/Distribution Sales: Sells through Proximo Spirits distribution network reaching retail stores and on-premise venues nationwide. Products priced at $45-$70 in the 'accessible luxury' segment. The brand reached nearly $2 million in weekly retail sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gran Coramino produces and sells three aged 100% blue agave tequila expressions (Reposado, Cristalino, Añejo) manufactured at La Rojeña Distillery in Tequila, Jalisco, Mexico. The brand also sells branded apparel and runs The Coramino Fund social impact program and the annual Coramino Cup bartender competition. Distribution is via Proximo Spirits' national network and direct-to-consumer e-commerce in the U.S.

Product overview

Gran Coramino is a tequila brand offering three core aged tequila expressions—Gran Coramino Reposado, Gran Coramino Cristalino, and Gran Coramino Añejo—positioned in the 'accessible luxury' segment. Founded in 2022 by comedian Kevin Hart and 11th-generation tequila maker Juan Domingo Beckmann, the brand owns every step of production from planting blue agave to bottling. The products are distributed through Proximo Spirits and sold directly online, with prices ranging from $26.99 to $120.99. Complementing the product portfolio is The Coramino Fund, a social impact initiative providing grants to small businesses, and the annual Coramino Cup bartender competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Gran Coramino Reposado 100% blue agave tequila aged for months in American and French white oak barrels, blended with Extra Añejo Tequila matured in Brandy barrels for complexity and subtle sweetness; tasting notes include toasted oak, stone fruit, and roasted agave. Available in 375ml, 750ml, and 1.75L sizes; 375ml starts at $26.99.
• Gran Coramino Cristalino Crystal-clear aged tequila produced from 100% blue agave, aged over six months in Eastern European oak barrels, finished in Napa Valley Cabernet wine barrels, then slow filtered for clarity; flavors of vanilla, butterscotch, berries, and spice with a sweet berry finish. 750ml starting at $30.99.
• Gran Coramino Añejo Rich and velvety 100% blue agave tequila aged over 12 months in new American oak barrels and blended with Extra Añejo reserves matured in Cognac barrels; tasting notes include cooked agave, butterscotch, cinnamon, rich oak, dark chocolate, and coffee with a long, sweet cognac finish. 750ml at $120.99.
• Gran Coramino Branded Apparel and Merchandise Gran Coramino branded apparel and merchandise sold through the apparel.grancoramino.com online store, supporting brand visibility and consumer engagement.

Quantifiable outcome

• Over 80% year-over-year growth and 3.6 million bottles sold across first three years
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Chilled MagazineminorGTM or Marketing Partner · 1 January 2023Gran Coramino partners with Chilled Magazine on 'The Coramino Cup' – an annual bartender competition now in its third year. The competition celebrates and shines a light on hospitality professionals and nightlife workers, with winners crowned Gran Coramino Bartender of the Year.
• Proximo SpiritscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Proximo Spirits, maker of Jose Cuervo, serves as the distribution partner for Gran Coramino. This partnership has been a key catalyst for scaling beyond $200 million in lifetime retail sales. Proximo brings multi-generational tequila-making heritage and extensive distribution networks to the brand.
• Juan Domingo BeckmanncoreStrategic or Co-development Partner · 1 January 2022Juan Domingo Beckmann, an 11th-generation tequila maker from the Beckmann family, co-founded Gran Coramino alongside Kevin Hart. The Beckmann family not only created the tequila category but also the Añejo and Cristalino tequila styles. Juan continues to drive tequila innovation for the brand.
• Local Initiatives Support Corporation (LISC)minorStrategic or Co-development Partner · 1 January 2022LISC, a nonprofit with 40+ years of experience, channels resources to under-resourced communities in 38 urban areas and rural counties. LISC spearheads The Coramino Fund, connecting entrepreneurs with vital resources for growth. The fund provides $10,000 grants to qualifying small businesses in Los Angeles, Houston, Atlanta, Chicago, and Detroit.
• The Beckmann FoundationminorStrategic or Co-development Partner · 1 January 2022Founded in 1998 by Mexican tequila maker Juan Francisco Beckmann, The Beckmann Foundation is dedicated to enhancing the Tequila, Mexico community through initiatives in education, culture, sustainability, public health, and entrepreneurship. Their Social Innovation program connects local entrepreneurs with ITESO, Universidad Jesuita de Guadalajara students for business strategy, product design, and brand support.
• 1st Street PartnershipsminorStrategic or Co-development Partner · 1 January 20221st Street Partnerships is an impact partner in The Coramino Fund, supporting the initiative to provide grants to under-resourced small business owners across the United States.
• Tec de MonterreyminorStrategic or Co-development Partner · 1 January 2022Tec de Monterrey is a Coramino Fund impact partner supporting small business development, particularly in Mexico, complementing the Beckmann Foundation's work in the Tequila region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jose Cuervo: World's largest tequila producer and parent of Gran Coramino's distributor Proximo Spirits. Comparable as a Mexican heritage tequila family with multi-generational expertise (Beckmann) and overlapping accessible-luxury positioning.
• Patrón Tequila: One of the leading premium tequila brands globally, now owned by Bacardi. Comparable to Gran Coramino as a mass-premium tequila competing for the same accessible-luxury consumer, but at materially greater scale.
• Clase Azul: Established Mexican premium tequila brand known for distinctive decanters and ultra-premium positioning. Comparable to Gran Coramino as a Mexican heritage tequila competing in the premium/accessible-luxury segment with similar aged expression portfolio.
• Don Julio: Premium tequila owned by Diageo and a benchmark in the accessible-luxury and ultra-premium tiers. Comparable to Gran Coramino on aged expression portfolio and target consumer, but operates at significantly larger scale.

Direct peers

• 818 Tequila: Kendall Jenner's celebrity tequila brand. Comparable to Gran Coramino in founder profile, accessible-luxury positioning, premium aged expressions, and celebrity-driven brand-building play.
• DeLeón Tequila: Premium celebrity-affiliated tequila brand with aged expressions similar to Gran Coramino's Reposado, Cristalino, and Añejo. Competes in the same accessible-luxury tier with similar product structure.
• Teremana Tequila: Dwayne Johnson's celebrity tequila brand launched in 2020. Direct competitor to Gran Coramino on the celebrity-founded, accessible-luxury positioning, with rapid scaling through retail and DTC and similar reliance on founder-driven marketing.
• Cincoro Tequila: Founded by a group of NBA team owners including Michael Jordan. Comparable to Gran Coramino as a celebrity/athlete-backed ultra-premium tequila positioned at the high end of the accessible-luxury segment.
• Flecha Azul Tequila: Mark Wahlberg and Abraham Ancer's celebrity-backed tequila brand. Competes with Gran Coramino in the celebrity-founded, premium accessible tequila niche with national U.S. distribution ambitions.
• Casamigos: George Clooney and Rande Gerber's celebrity tequila brand, acquired by Diageo for ~$1B at the time. Most direct comparison to Gran Coramino: celebrity co-founder, premium accessible price points, national U.S. distribution, and similar GTM motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grancoramino
• Xx.com/GranCoramino
• Facebookfacebook.com/grancoramino

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Coramino