Volunteer Manitoba

What Volunteer Manitoba does

Volunteer Manitoba is a Manitoba-based non-profit organization (founded circa 1983) that operates as the province's central volunteer centre, connecting individual volunteers with non-profit organizations, charities, government entities, and community groups, while also building capacity within those organizations. Its core product surface consists of: (i) an online Volunteer Opportunities Platform providing a searchable, filterable database (by region, age, time commitment, accommodations) of postings from across Manitoba; (ii) a staff-staffed Volunteer Referral Service that matches individuals to roles based on skills, interests, and logistics; (iii) the Board Connect program linking non-profits with prospective board members and offering governance training; (iv) Grant Connect at VM, providing access to a grant opportunities database overseen by expert fundraisers; (v) Non-Profit Training delivered through public workshops, private group training, and a Professional Development Subsidy (Winnipeg Foundation) that covers up to 75% of training costs for non-profits with budgets under CAD 2M; (vi) a Youth Program for ages 15-29 with high school credit, scholarships, and bursaries, supported by Canada Life; (vii) the flagship Annual Volunteer Awards (42nd edition in 2026, 130+ nominations) anchored by Manitoba Liquor & Lotteries as a 29-year presenting sponsor and broadcast with CTV Winnipeg; and (viii) downloadable/purchasable Online Resources (CAD 10-50 packages) on board governance, volunteer management, and capacity building.

The organization runs a hybrid operating model from Suite 511, 428 Portage Avenue, Winnipeg, with a 4-10 person staff led by Executive Director Ashley Seymour, Manager of Training & Development Kamillah El-Giadaa, Communications Assistant Corinne Napper, and Community Relations Coordinator Stephanie Rosser. Its revenue mechanics blend fee-for-service training, low-ticket resource package sales, and sponsor/grant funding from Manitoba Liquor & Lotteries (presenting sponsor), Canada Life (youth programming), Winnipeg Foundation (subsidy program), Winnipeg Chamber of Commerce (Leadership Winnipeg), CTV Winnipeg and Winnipeg Free Press (media partnerships), plus other award-category sponsors. Marketing and distribution are predominantly province-wide, leveraging a self-serve website (Arlo training calendar), student recruitment fairs across six Manitoba post-secondary institutions, community presentations, social media, and an earned-media partnership with the Winnipeg Free Press that publishes volunteer opportunities weekly at no charge to posting organizations.

Name

Volunteer Manitoba

Legal name

Volunteer Manitoba

Website

https://volunteermanitoba.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Volunteer Manitoba is a Winnipeg-based non-profit provincial volunteer centre connecting Manitobans with volunteer opportunities and providing non-profits with training, board recruitment, grants research, and youth programming across Manitoba.

Ownership category

akta.pro rank

Product category

Community Volunteer Services

NAICS

Civic and Social Organizations (8134), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

Keywords

• Volunteer matching platform
• Nonprofit capacity building
• Board governance training
• Volunteer management training
• Community engagement programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Fee-for-service training programs for non-profit staff and board members including public workshops and private group training delivered across Manitoba
2. Resource Materials Sales: Sale of downloadable resource packages for board governance, volunteer management, and capacity building (priced items ranging from $10-$50)
3. Professional Development Subsidy: Subsidy program funded by Winnipeg Foundation covering up to 75% of training costs for eligible non-profits with budgets under $2,000,000

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Volunteer Manitoba operates as Manitoba's central volunteer hub, connecting individual volunteers with non-profit organizations through an online opportunities database and a personalized referral service. The organization also builds capacity in the non-profit sector by delivering professional development training, board governance resources, board recruitment through Board Connect, a youth engagement program, and an annual volunteer recognition ceremony.

Product overview

Volunteer Manitoba operates as a non-profit organization serving as the central hub for volunteerism in Manitoba. Rather than a unified software product, it provides a portfolio of interconnected services including an online Volunteer Opportunities Platform for searching and posting volunteer positions, a Volunteer Referral Service for personalized matching, the Board Connect program for governance recruitment, Non-Profit Training workshops (public workshops, private group workshops, and professional development subsidy), Grant Connect access for funding research, the Annual Volunteer Awards celebration, a Youth Program with education credits and scholarships, and Community Engagement Presentations. These services work together to connect Manitobans with volunteer opportunities and build capacity in the non-profit sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Opportunities Platform
• Volunteer Referral Service
• Board Connect
• Non-Profit Training Workshops
• Grant Connect at VM
• Annual Volunteer Awards
• Youth Program
• Professional Development Subsidy
• Online Resource Packages

Quantifiable outcome

• Second highest volunteerism rate in Canada
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• Winnipeg Chamber of CommercecoreStrategic or Co-development PartnerPartnership with Winnipeg Chamber of Commerce to deliver Leadership Winnipeg program, a 10-session leadership development program running September through June. Graduates are encouraged to participate in the Board Connect program.
• Canada LifecoreGTM or Marketing PartnerMajor youth program sponsor enabling Volunteer Manitoba Youth Program to reach thousands of youth annually. Canada Life logo appears on youth program materials and student recruitment fair sponsorship.
• Manitoba Liquor & LotteriesflagshipGTM or Marketing PartnerPresenting sponsor of Annual Volunteer Awards for 29 years. Sponsors the Manitoba Liquor & Lotteries Community Changemakers Award recognizing outstanding community groups.
• CTV WinnipegflagshipGTM or Marketing PartnerMedia partner for Annual Volunteer Awards, broadcasting coverage of the event and sponsoring the CTV Champion of Mental Health Volunteer Award.
• Association of Manitoba Municipalities (AMM)majorGTM or Marketing PartnerCo-sponsor of AMM Community Leadership Award at Annual Volunteer Awards, recognizing individuals and groups advancing community-driven solutions.
• Spark (Pro Bono Consulting)majorGTM or Marketing PartnerPartner for Spark Outstanding Pro Bono Consultant Award recognizing individuals or companies providing pro bono services to Winnipeg's community development organizations.
• The Barb Gemmell Catalyst Award sponsorminorGTM or Marketing PartnerSponsors the Barb Gemmell Catalyst Award for Excellence in Volunteer Management recognizing outstanding leaders of volunteers in Manitoba.
• All Seniors CareminorOthersScholarship fund sponsor for student volunteers in Manitoba.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• VolunteerMatch: Large online volunteer-matching platform operating primarily in the United States; competes with Volunteer Manitoba on the digital volunteer discovery layer and pushes the sector toward mobile-first, national-scale matching.
• Idealist (Action without Borders): Global non-profit job and volunteer opportunity platform with searchable database and recruitment tools; an indirect competitor to the Volunteer Opportunities Platform with broader geographic scope.

Direct peers

• Volunteer Alberta: Provincial volunteer-serving organization in Alberta offering volunteer opportunity postings, referrals, training, and recognition events; mirrors Volunteer Manitoba's provincial hub model in a different region.
• Calgary Volunteer Centre (Volunteer Calgary): Regional volunteer centre serving Calgary and surrounding areas with volunteer opportunity databases, training programs, and youth engagement initiatives; comparable urban provincial model to Volunteer Manitoba.
• Volunteer BC: Provincial volunteer centre in British Columbia providing volunteer matching, non-profit capacity-building training, and sector advocacy; directly comparable service portfolio to Volunteer Manitoba.
• Pillar Nonprofit Network: Non-profit sector support organization providing capacity building, training, and resources to charities and non-profits; comparable training-and-capacity-building focus to Volunteer Manitoba in a different province.
• Volunteer Toronto: Regional volunteer centre serving the Greater Toronto Area with similar programs: volunteer matching, non-profit training, board recruitment, and volunteer recognition. Closest functional analogue to Volunteer Manitoba at a larger urban scale.

Broad incumbents

• Volunteer Canada: National volunteer umbrella organization that coordinates and advocates for volunteerism across Canada; directly comparable in mission (volunteer engagement, training, awards) to Volunteer Manitoba, but operating at a federal/policy level rather than provincial delivery.

Regional players

• United Way Winnipeg: Manitoba-based community impact organization funding and convening non-profits in the same province; overlaps with Volunteer Manitoba's non-profit capacity-building, recognition, and community engagement mission.

Others

• Manitoba Possible (formerly Manitoba League of Persons with Disabilities): Manitoba-based non-profit that posts volunteer opportunities on Volunteer Manitoba's platform and uses Volunteer Manitoba's training resources; represents the typical customer/partner non-profit in the organization's ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/volunteermb
• YouTubeyoutube.com/@volunteermanitoba
• LinkedInlinkedin.com/company/volunteer-manitoba
• Instagraminstagram.com/volunteermanitoba
• Facebookfacebook.com/VolunteerManitoba

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volunteer Manitoba