The World Games 2025 Chengdu

What The World Games 2025 Chengdu does

The World Games 2025 Chengdu refers to the organizing committee and commercial operation behind the 12th edition of The World Games, an international multi-sport event for non-Olympic sports, held in Chengdu, Sichuan Province, China from August 7–17, 2025. The event was organized by the 12th World Games Executive Committee, a government body under the Chengdu Municipal Government and Sichuan Provincial Government, operating under license from the International World Games Association (IWGA). The Games featured 35 sports across 62 disciplines with 262 gold medal events, drawing 6,679 athletes, team officials, and technical officials from a record 116 countries and regions. Operational infrastructure included 35 competition venues, the 7,000-person TWG Village, a 4,600-person competition management team, a 13,000-person venue operations team, 1,133 technical officials, and over 8,600 event volunteers plus approximately 10,000 city volunteers.

The commercial and product offering spans four revenue streams: ticketing (an online platform plus venue box offices selling 220,000+ tickets), multi-tier sponsorship (Global Partners XTEP and Sichuan Airlines; Official Partners China Telecom, Asiainfo-Sec, Geely, PICC; Official Sponsors including CNPC; Official Suppliers including ICBC, Wuliangye, and Bank of China; plus designated category partners), broadcast rights (200+ media organizations, 2,000+ journalists at the Main Media Center), and licensed merchandise centered on the official mascot "Shubao" (蜀宝), distributed through TWG Plaza, TWG Village, 122 train stations, and partner retail. Supporting technology included dedicated telecom infrastructure from China Telecom and cybersecurity from Asiainfo-Sec, which reported blocking 34 million attacks with zero security incidents.

The entity serves five primary stakeholder groups: international athletes and sports federations (the IWGA membership), spectators and tourists (220,000+ ticket holders plus inbound tourism up 72.5% YoY), international media, sponsoring enterprises across multiple industry verticals, and the Chengdu Municipal Government as host-city beneficiary. The event concluded on August 17, 2025; legacy assets — including the Huilu World Games Sports Park (unveiled August 18, 2025) and the IWGA–Chengdu Sport University Sports Research and Promotion Center MoU — extend the operational footprint beyond the closing ceremony, though the organizing committee itself has wound down active operations.

Name

The World Games 2025 Chengdu

Legal name

The Organising Committee of The World Games 2025 Chengdu

Website

https://theworldgames2025.com

Company type

Private

Founded year

2023

Operating status

Closed

Headcount range

5,001–10,000 employees

Short description

The World Games 2025 Chengdu organized the 12th edition of The World Games (August 7–17, 2025), the first held in mainland China. The event served 6,679 athletes from 116 countries, 220,000+ spectators, and a multi-tier enterprise sponsor ecosystem through ticketing, broadcast, sponsorship, and licensed merchandise.

Ownership category

akta.pro rank

Product category

International Multi-Sport Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industries

Sports Event Promotion & Tournament Operations (MPAKAKAC), Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• International multi-sport event
• Non-Olympic sports competition
• Sports event management
• Athletic event broadcasting
• Sports sponsorship marketing

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Over 220,000 ticket holders attended the Games, generating revenue through ticket sales across 35 competition venues
2. Sponsorship: Multiple sponsorship tiers including Global Partners (XTEP, Sichuan Airlines), Official Partners (China Telecom, Asiainfo-Sec, Geely, PICC), Official Sponsors, Official Suppliers, and Designated Category Partners
3. Broadcast Rights: Global media coverage with over 200 media organizations and 2000+ journalists at Main Media Center
4. Merchandise and Licensing: Official licensed merchandise including mascot 'Shubao' products, commemorative items sold at venues and partner retail locations

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The World Games 2025 Chengdu organized and delivered the 12th edition of the international multi-sport event held from August 7–17, 2025 in Chengdu, China, featuring 35 sports across 62 disciplines with 262 gold medals for non-Olympic sports. The event generated revenue through ticket sales to over 220,000 spectators, tiered sponsorship partnerships with global corporations, broadcast rights licensed to media organizations, and official merchandise including mascot "Shubao" products. Supporting services included the TWG Village accommodating 7,000+ participants, the TWG Plaza interactive experience area, and event-wide infrastructure across 35 competition venues.

Differentiator

Problem solved

Functional benefit

Brands

• Shu Bao (蜀宝): Official mascot of the 2025 Chengdu World Games
• TWG Plaza
• TWG Village

Products and services

• The World Games 2025 Chengdu Sporting Event
• Official Ticketing System
• TWG Village (Athletes' Village)

Quantifiable outcome

• 116 countries and regions participated - new World Games record
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and major.

• XTEP (特步) - Global PartnerflagshipGTM or Marketing Partner · 7 August 2025XTEP is the official sports apparel Global Partner for TWG 2025, providing official merchandise and sportswear for the event.
• Sichuan Airlines (四川航空) - Global PartnerflagshipGTM or Marketing Partner · 7 August 2025Sichuan Airlines serves as the official airline partner, providing transportation services for event participants.
• Tissot (天梭) - Official TimekeepercoreTechnology or Integration · 7 August 2025Tissot is the official timekeeper providing precision timing for all competitions during the Games.
• China Telecom (中国电信) - Official PartnercoreTechnology or Integration · 7 August 2025China Telecom provides telecommunications infrastructure and services for the 35 competition venues.
• Asiainfo-Sec (亚信安全) - Official PartnercoreTechnology or Integration · 7 August 2025Asiainfo-Sec is the official cybersecurity partner, providing network security protection for all 35 venues. Blocked 34 million attacks during the Games with zero security incidents.
• Geely (吉利控股集团) - Official PartnercoreGTM or Marketing Partner · 7 August 2025Geely provides official vehicle transportation services for the event operations.
• PICC (中国人民保险) - Official PartnercoreGTM or Marketing Partner · 7 August 2025PICC provides official insurance services for participants and event operations.
• CNPC (中国石油) - Official SponsormajorGTM or Marketing Partner · 7 August 2025CNPC is the official energy sponsor providing fuel services for event operations.
• ICBC (中国工商银行) - Official SuppliermajorTechnology or Integration · 7 August 2025ICBC provides currency exchange services at TWG Village, supporting 14 currencies and 8 languages for international guests.
• WULIANGYE (五粮液) - Official SuppliermajorGTM or Marketing Partner · 7 August 2025WULIANGYE is the official liquor supplier for banquet and hospitality events.
• Bank of China (中国银行) - Official SuppliermajorTechnology or Integration · 7 August 2025Bank of China provides official banking services for the event.
• Chengdu Sport UniversitycoreStrategic or Co-development Partner · 7 August 2025Chengdu Sport University Venue Operations Centre was established for the Games. IWGA also signed MoU with Chengdu Sport University to establish Sports Research and Promotion Center.
• International World Games Association (IWGA)coreStrategic or Co-development Partner · 26 July 2025IWGA is the governing body that owns and organizes The World Games. The partnership with Chengdu 2025 was established for the 12th edition of the event. IWGA President Jose Perurena Lopez and CEO Joachim Gauciso participated in the Games.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• UEFA (UEFA EURO Organizing Committees): Major international single-sport event organizer with rotating host structures; comparable in event-driven revenue model (sponsorship tiers, broadcast, tickets) and multi-venue logistics.
• International World Games Association (IWGA): Permanent governing body that owns The World Games franchise and authorized the Chengdu edition; directly comparable as the rights holder, franchise operator, and recurring host-committee licensor for this exact event.
• International Olympic Committee (IOC): Governing body of the Olympic Games and largest multi-sport event rights holder; comparable as the umbrella franchise organizer whose events (Olympics, Youth Olympics) set the standard for international multi-sport event management, sponsorship tiers, and broadcast rights.
• FIFA (FIFA World Cup Organizing Committees): Largest single-sport international event organizer (World Cup); comparable in operating model (host-country OC, tiered sponsorship, ticketing, broadcast rights, venue operations) though narrower in sport scope.

Direct peers

• Commonwealth Games Federation: Organizer of the Commonwealth Games, another international multi-sport event franchise; comparable in scope (multi-sport, multi-nation), governance model, and reliance on a host-city organizing committee structure.
• Pan American Sports Organization (Pan Am Games): Governing body of the Pan American Games, a continental multi-sport event franchise; comparable as an international multi-sport event with rotating host cities and similar organizing committee economics.
• Olympic Games Paris 2024 Organizing Committee: Most recent Summer Olympics host organizing committee; directly comparable in operating model (government-backed committee, multi-venue logistics, tiered sponsorship, ticketing, broadcast rights) though at larger scale and Olympic scope.
• Qatar 2022 Supreme Committee (FIFA World Cup Qatar 2022): National organizing committee for the 2022 FIFA World Cup; highly comparable in scale, single-host-country model, tiered sponsorship, government backing, and post-event legacy infrastructure focus.
• Hangzhou 2022 Asian Games Organizing Committee: Most recent Asian multi-sport games held in China (postponed to 2023); closely comparable as a China-based international multi-sport event with similar government backing, sponsorship architecture, and post-event legacy infrastructure development.
• Beijing 2022 Winter Olympics Organizing Committee: China-hosted multi-sport event organizing committee; highly comparable in governance structure, state-owned enterprise sponsorship mix, and integration of Chinese traditional culture into the event IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/twg2025
• YouTubeyoutube.com/@TheWorldGames
• Facebookfacebook.com/TWG2025
• LinkedInlinkedin.com/company/the-world-games-2025-chengdu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The World Games 2025 Chengdu