Black Heritage Trail of New Hampshire
Black Heritage Trail of New Hampshire is a 501(c)(3) nonprofit that provides guided walking tours, educational programs, and signature events preserving 300+ years of African American history across New Hampshire, serving visitors, schools, and scholars.
- Company typePrivate
- Founded2017
- HeadquartersPortsmouth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Black Heritage Trail of New Hampshire does
The Black Heritage Trail of New Hampshire (BHTNH) is an independent 501(c)(3) nonprofit organization headquartered at 222 Court Street in Portsmouth, NH, that preserves and interprets more than 300 years of African American history across New Hampshire. The organization originated as the Portsmouth Black Heritage Trail and expanded statewide in 2017, now operating programs in Portsmouth, Warner, Milford, Concord, Manchester, and Nashua. Its core offerings include Sankofa Scholar-guided walking tours, self-guided audio tours, virtual tours, private group tours, and signature annual events such as the Black New England Conference (held since 2006 at Southern New Hampshire University), the Juneteenth Celebration (marking the 10th anniversary of the African Burying Ground Memorial in 2025), the Elinor Williams Hooker Tea Talk Series, Frederick Douglass Statewide Readings, a poetry series, and a spring symposium. The organization also maintains a resource library, NH Black History Marker Sites, oral history exhibits, and a gift shop.
BHTNH serves a diverse customer base spanning individual tourists, K-12 schools and educators, academics and scholars, and community organizations. Revenue is generated through a mix of individual donations, tour fees, gift shop sales, event and conference registration, and grants from sources including the National Endowment for the Humanities, New Hampshire Humanities, and the American Historical Association. Marketing and distribution rely on the organization's website, email newsletter, Facebook and YouTube live streams, earned media coverage in regional outlets, and community events; virtual programming extends reach beyond New Hampshire.
The organization's technology footprint is minimal and oriented around content delivery rather than proprietary systems: a website, mobile-accessible self-guided audio tours, and social media live streaming. Its competitive position rests on exclusive statewide narrative authority, deep institutional partnerships (Northeastern University, SNHU, Moffatt-Ladd House, NEH), a trained Sankofa Scholar guide network, and ownership of historic sites including its 222 Court Street headquarters and the African Burying Ground Memorial.
Black Heritage Trail of New Hampshire firmographics
Firmographics- Name
- Black Heritage Trail of New Hampshire
- Legal name
- Black Heritage Trail of New Hampshire, Inc
- Website
- https://blackheritagetrailnh.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black Heritage Trail of New Hampshire is a 501(c)(3) nonprofit that provides guided walking tours, educational programs, and signature events preserving 300+ years of African American history across New Hampshire, serving visitors, schools, and scholars.
- Ownership category
- akta.pro rank
Black Heritage Trail of New Hampshire industry classification
Industry- Product category
- Historical and Cultural Heritage Education
- NAICS
- Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cultural Heritage & Historic District Tours (THAJAAAB)
- akta.pro secondary industries
- Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)
Keywords
Where Black Heritage Trail of New Hampshire is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Black Heritage Trail of New Hampshire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Individual donors contribute to support the organization's mission of preserving and sharing Black history in New Hampshire.
- Tour Fees: Revenue generated from guided walking tours, self-guided tours, and private tour bookings.
- Gift Shop Sales: The organization operates a gift shop at 222 Court Street selling books, merchandise, and commemorative items.
- Event Registration: Conference and event registration fees, including the annual Black New England Conference and educational workshops.
- Government and Foundation Grants: Funded by grants from organizations such as New Hampshire Humanities, American Historical Association, and National Endowment for the Humanities.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Black Heritage Trail of New Hampshire product offering
Product offeringCore offering
Black Heritage Trail of New Hampshire is a 501(c)(3) nonprofit that offers guided historical walking tours, educational programs for schools and community groups, and public cultural events that interpret the Black history of New Hampshire. It operates a physical gift shop and hosts the annual Black New England Conference, a regional convening on Black history and culture that has run since 2006.
Product overview
The Black Heritage Trail of New Hampshire operates as a unified nonprofit organization offering a portfolio of educational programs and experiences centered on African American history in New Hampshire. The core offerings include guided and self-guided walking tours (Sankofa Scholar Guided Tours, Self-Guided Audio Tours, Expanded Walking Tours, Virtual Tours, and Private Tours) that bring visitors to historic sites throughout Portsmouth and across New England. Supporting these tours are signature events including the annual Black New England Conference (BNEC), Juneteenth Celebration, Elinor Williams Hooker Tea Talks Series, Frederick Douglass Statewide Readings, The Black Matter is Life Poetry Series, and Spring Symposium. The organization also maintains educational resources including NH Black History Marker Sites, NH Black History Stories, and a Resource Library with searchable database. Recent initiatives include the Ona Judge Staines Mural (public art at headquarters), the Hearing Black Portsmouth Oral History Exhibit, and the African Burying Ground Memorial partnership. The organization is expanding its footprint with new tours in 2026 including War and Belonging and Harriet E. Wilson walking tours.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Historical Walking Tours Docent-led walking tours of historical sites in Portsmouth, New Hampshire that interpret the Black history of the region for visitors, tourists, and school groups.
- Black New England Conference Annual multi-day conference bringing together scholars, educators, and community members to present and discuss research on Black history and culture in New England.
- School and Community Educational Programs Structured educational programming for K-12 schools and community groups, including customized group tours and curriculum-aligned presentations on New Hampshire Black history.
- Heritage Gift Shop Physical retail space at 222 Court Street, Portsmouth, NH, selling books, merchandise, and heritage-related products related to Black history in New Hampshire.
Quantifiable outcome
- Tours and programs connect visitors to previously untold stories of Black history in New Hampshire
- +2 more outcomes
Companies that use Black Heritage Trail of New Hampshire
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Black Heritage Trail of New Hampshire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black Heritage Trail of New Hampshire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Southern New Hampshire University (SNHU)coreOngoing partnership for the annual Black New England Conference. SNHU serves as the venue host and academic partner for BNEC, which has been held annually since 2006.
- Moffatt-Ladd House & GardencoreHistoric house museum partnership to present programs exploring interconnected legacies of slavery in Portsmouth. Includes joint events and educator workshops focused on New Hampshire's slavery history.
- Northeastern UniversitycorePartnership with Northeastern University's Reckonings Project for the 17th Annual Black New England Conference. Conference held at Northeastern's Fenway Center in Boston focusing on BIPOC arts, music, and writing.
- New Hampshire HumanitiescoreGrant sponsor for the Elinor Williams Hooker Tea Talk Series. Partnership with National Endowment for the Humanities supporting free community dialogue programs on Black history.
- Black Lives MatterminorCollaboration on Juneteenth Dinner event as part of 2025 Juneteenth celebration programming.
- The Music HallminorVenue partner for Juneteenth concerts including Howard Gospel Choir and other musical performances celebrating African American culture.
- Temple IsraelminorPartner for special events including the Rosa Parks book signing and author presentation. Tikkun Olam Committee collaboration for social justice programming.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Black Heritage Trail of New Hampshire competitors and assessment
Company assessmentBroad incumbents
- Boston African American National Historic Site (NPS): National Park Service site comprising the Black Heritage Trail on Beacon Hill with guided ranger-led tours. Overlaps with BHTNH in walking-tour heritage interpretation of Black history in Northern New England, though operated federally rather than as a private nonprofit.
- Historical New England: Regional heritage nonprofit operating 36+ historic house museums across New England with tours, school programs, and exhibits. Comparable in delivering heritage tours and K-12 educational programs across multiple New England locations, though broader in subject matter.
- Smithsonian National Museum of African American History and Culture: National museum dedicated to African American life, history, and culture with exhibits, educational programming, and digital resources. Comparable in mission and visitor-facing interpretive programming, though vastly larger scale.
Direct peers
- Royall House and Slave Quarters: Nonprofit historic site in Medford, Massachusetts offering tours, exhibits, and school programs on the legacy of slavery in New England. Comparable to BHTNH in operating a preserved historical site with guided tours and educational programming about Northern slavery.
- Museum of African American History (Boston): Nonprofit operating the African Meeting House and Abiel Smith School on Boston's Black Heritage Trail, providing guided tours, exhibits, and educational programs on Black history in New England. Closest functional peer: heritage site operator delivering walking tours and K-12 curriculum on African American history in the same region.
Emerging players
- Facing History and Ourselves: National nonprofit providing curricula and educator professional development on racism, antisemitism, and identity in American history. Comparable as a Black-heritage-focused educational content provider serving K-12 schools and educators.
- Crispus Attucks / New England Historic Genealogical Society: Regional history and genealogy organization serving New England audiences interested in African American heritage and family history research. Comparable as an education-and-research nonprofit focused on Black New England ancestry and history.
- African American Heritage Preservation Foundation: Nonprofit organization focused on preserving African American historic sites and providing educational programming across multiple U.S. states. Comparable as a heritage-site and education nonprofit with similar mission orientation.
Others
- National Trust for Historic Preservation: National nonprofit that supports preservation of historically significant sites, including those tied to underrepresented histories. Comparable as a heritage preservation nonprofit ecosystem peer with related grant programs and advocacy work.
- New Hampshire Humanities: State humanities council that is both a programmatic funder of BHTNH and a provider of public humanities programming statewide. Comparable as a heritage/education nonprofit operating in the same funding ecosystem and geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Black Heritage Trail of New Hampshire social profiles
Digital presenceBlack Heritage Trail of New Hampshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Heritage Trail of New Hampshire leadership team
Management profileNumber of profiles
Profiles1 record
Black Heritage Trail of New Hampshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Heritage Trail of New Hampshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Heritage Trail of New Hampshire
What does Black Heritage Trail of New Hampshire do?
Black Heritage Trail of New Hampshire is a 501(c)(3) nonprofit that offers guided historical walking tours, educational programs for schools and community groups, and public cultural events that interpret the Black history of New Hampshire. It operates a physical gift shop and hosts the annual Black New England Conference, a regional convening on Black history and culture that has run since 2006.
Is Black Heritage Trail of New Hampshire a public or private company?
Black Heritage Trail of New Hampshire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Black Heritage Trail of New Hampshire founded?
Black Heritage Trail of New Hampshire was founded in 2017. It employs 1 to 10 people.
Where is Black Heritage Trail of New Hampshire based?
Black Heritage Trail of New Hampshire is headquartered in Portsmouth, United States, in the North America region.
How does Black Heritage Trail of New Hampshire make money?
Five revenue lines are on record. Donations and Contributions are the primary driver. The others are tour Fees, gift Shop Sales, event Registration and government and Foundation Grants.
Who are Black Heritage Trail of New Hampshire's main competitors?
Broad incumbents on record are Boston African American National Historic Site (NPS), Historical New England and Smithsonian National Museum of African American History and Culture. Direct peers are Royall House and Slave Quarters and Museum of African American History (Boston). Emerging players are Facing History and Ourselves, Crispus Attucks / New England Historic Genealogical Society and African American Heritage Preservation Foundation. Others are National Trust for Historic Preservation and New Hampshire Humanities.
Does Black Heritage Trail of New Hampshire have an API?
No public API is recorded for Black Heritage Trail of New Hampshire.
What industry is Black Heritage Trail of New Hampshire in?
Black Heritage Trail of New Hampshire's product category is Historical and Cultural Heritage Education. Its primary akta.pro industry code is THAJAAAB, Cultural Heritage & Historic District Tours, with a secondary code of THAJACAC, Historic Sites, Heritage Landmarks & Archaeological Sites. Its NAICS code is 712120 and its SIC code is 7990.