Checked
Checked operates checkedtools.com, a small WordPress/WooCommerce DTC storefront selling around twelve design-oriented furniture, lighting, accessory, and lifestyle SKUs to consumers in the US, UK, Germany, and Japan.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Checked does
Checked operates a direct-to-consumer e-commerce platform at checkedtools.com that sells design-oriented home furnishings, furniture, lighting, kitchen accessories, clocks, toys, and fashion items. The active catalog consists of only twelve SKUs across categories such as Furniture (e.g., Eames lounge chair, Classic wooden chair, Panton tunior chair, Eames plastic side chair), Accessories, Lighting, Cooking, and Toys, with prices ranging from $89 to $599. The storefront is built on WordPress with WooCommerce and standard plugins — variable product swatches, AJAX shop filtering, 360° product viewer, and sticky add-to-cart — and supports multiple currencies (USD, EUR, JPY) with stated shipping into the US, UK, Germany, and Japan.
The revenue model is straightforward one-time retail sales through the owned e-commerce site, supplemented by a stated physical retail footprint across New York, London, Edinburgh, Los Angeles, Chicago, Las Vegas, and Kent, and by content/email/Instagram marketing. However, multiple footer signals — placeholder phone numbers (e.g., (480) 555-0103), generic street addresses ("5491 W 6th St," "451 Wall Street UK"), and an About page referencing a team of five — suggest the operating footprint may be substantially smaller than the directory implies, and that some of the storefront data may be derived from a WooCommerce theme demo. Ownership is not disclosed; Mark Jance is listed as CEO/Founder, and no institutional investors, funding rounds, or parent company are identified in the source material.
Checked firmographics
Firmographics- Name
- Checked
- Website
- https://checkedtools.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Checked operates checkedtools.com, a small WordPress/WooCommerce DTC storefront selling around twelve design-oriented furniture, lighting, accessory, and lifestyle SKUs to consumers in the US, UK, Germany, and Japan.
- Ownership category
- akta.pro rank
Checked industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Checked is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Checked business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time retail sales of furniture, accessories, clocks, cooking items, lighting, toys, and fashion products through e-commerce platform. Products are sold at fixed prices with occasional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Checked product offering
Product offeringCore offering
Checked (checkedtools.com) operates a direct-to-consumer e-commerce platform and showroom network that retails a curated selection of design-focused home furnishings, including furniture (Eames lounge chair, Classic wooden chair, Panton junior chair, Eames plastic side chair), accessories, lighting, clocks, cooking items, and toys. The catalog spans roughly twelve active SKUs priced from $89 to $599, drawn from recognized brands such as Louis Poulsen, Eva Solo, Joseph Joseph, Vitra, and Magisso. Sales are fulfilled through the online storefront with global shipping and through physical showrooms in the US and UK.
Product overview
Checked (checkedtools.com) operates an e-commerce platform selling home goods and furniture. The product portfolio consists of twelve distinct products across six categories: Furniture (Eames lounge chair, Classic wooden chair, Panton tunior chair, Eames plastic side chair), Accessories (Wine bottle lantern, Augue adipiscing euismod, Henectus tincidunt, Ornare auctor), Lighting (Smart watches wood edition), Toys (iPhone dock), and Cooking (Decoration wooden present). The store appears to be a WooCommerce-based WordPress site without any separate SaaS platform, API products, or add-on modules—it is a single unified e-commerce storefront offering physical consumer products with pricing ranging from $89 to $599.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine bottle lantern A lantern designed to hold wine bottles, serving as both a decorative accessory and a functional lighting piece for home use.
- Wooden single drawer A wooden storage drawer unit sold under Checked's furniture category, available in multiple configurations priced between $89.00 and $299.00.
- Smart watches wood edition A wood-edition smartwatch sold by Checked under the Lighting category, priced at $599.00.
- Eames lounge chair A classic Eames-style lounge chair sold by Checked in the Furniture category, priced at $399.00.
- Classic wooden chair A classic wooden chair sold by Checked as part of its furniture assortment, priced at $299.00.
- Panton junior chair A junior version of the Panton chair manufactured by Joseph Joseph, available in Black and Blue, made from beech wood (varnished) and polypropylene, weighing 5 kg with a height of 79.5 cm.
- Augue adipiscing euismod An accessories-category product offered by Checked at $199.00.
- Decoration wooden present A wooden decorative item by Louis Poulsen, listed in the Cooking category, priced at $89.00, measuring 46.5 cm in length, and rated 5.00/5 by customers.
- Eames plastic side chair A plastic side chair inspired by the Eames design, sold by Checked in the Furniture category with multiple variant options at $99.00.
- Henectus tincidunt A handmade modern lighting accessory from the Pinch series by Niche, associated with the Eva Solo brand, made from 65% Polyester and 23% Elastane, available in Beige, Brown, and Yellow, priced at $429.00.
- iPhone dock A docking station for iPhone sold by Checked in the Toys category, currently on sale at $349.00 from an original price of $399.00 (13% discount) and rated 4.00/5.
- Ornare auctor An accessories-category product offered by Checked with selectable variant options.
Companies that use Checked
Customer profileSegments2 records
Ideal customer profiles1 record
Checked technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Checked partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Checked competitors and assessment
Company assessmentDirect peers
- Made.com: UK-headquartered online design furniture retailer offering curated mid-market designer furniture directly to consumers; competes in the same UK and European cross-border niche as Checked.
- West Elm: Design-forward home furnishings retailer (owned by Williams-Sonoma) selling furniture, lighting, and home accessories online and in showrooms; the closest direct comparable to Checked's curated design-brand DTC model.
- Article: DTC modern furniture retailer selling design-forward sofas, chairs, dining, and bedroom furniture direct to consumers; similar curated-design, mid-premium positioning as Checked.
Emerging players
- Floyd: US DTC modern furniture brand focused on modular, design-forward sofas, beds, and tables; comparable curated-design DTC operator with showroom pop-ups similar to Checked's physical footprint.
- Hem: Swedish DTC design-furniture brand selling directly to consumers in Europe and the US; comparable curated Scandinavian design positioning to Checked's featured brand mix.
- Apt2B: US online furniture retailer offering mid-priced modern sofas, beds, and dining; smaller-scale online-first furniture peer with overlapping customer base.
Broad incumbents
- Wayfair: Largest US online home goods and furniture retailer; competes with Checked across furniture, lighting, and home accessories but with millions of SKUs and a much larger fulfillment network.
Others
- Alessi: Italian design-house for tabletop, kitchen, and home accessories — one of Checked's featured brands and an adjacent DTC operator in the same premium home-accessories niche.
- Hay: Danish contemporary design brand carried on Checked's storefront; comparable as both a supplier and as a competing direct-to-consumer design retailer in furniture and accessories.
- Vitra: Swiss premium design furniture and accessories brand also stocked by Checked; serves as both supplier and adjacent competitor with its own DTC channels.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Checked social profiles
Digital presenceChecked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Checked leadership team
Management profileNumber of profiles
Profiles1 record
Checked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Checked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Checked
What does Checked do?
Checked (checkedtools.com) operates a direct-to-consumer e-commerce platform and showroom network that retails a curated selection of design-focused home furnishings, including furniture (Eames lounge chair, Classic wooden chair, Panton junior chair, Eames plastic side chair), accessories, lighting, clocks, cooking items, and toys. The catalog spans roughly twelve active SKUs priced from $89 to $599, drawn from recognized brands such as Louis Poulsen, Eva Solo, Joseph Joseph, Vitra, and Magisso. Sales are fulfilled through the online storefront with global shipping and through physical showrooms in the US and UK.
Is Checked a public or private company?
Checked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Checked founded?
Checked was founded in 2010. It employs 11 to 50 people.
Where is Checked based?
Checked is headquartered in London, United Kingdom, in the Europe region.
How does Checked make money?
One revenue line is on record: product Sales.
Who are Checked's main competitors?
Direct peers on record are Made.com, West Elm and Article. Emerging players are Floyd, Hem and Apt2B. Wayfair is listed as a broad incumbent. Others are Alessi, Hay and Vitra.
Does Checked have an API?
No public API is recorded for Checked.
What industry is Checked in?
Checked's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 449 and its SIC code is 5700.