Hegarty Advisors
Hegarty Advisors, LLC is an independent, fee-only SEC-registered investment advisor in Garden City, NY, providing comprehensive financial planning and passive portfolio management to individuals, families, HNW investors, and business owners via AUM-based, flat-fee ($2,800), and hourly ($400) engagements.
- Company typePrivate
- Founded2019
- HeadquartersGarden City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hegarty Advisors does
Hegarty Advisors, LLC is an independent, fee-only registered investment advisor (CRD #5110292) founded in 2019 by Kevin Hegarty and headquartered at 1461 Franklin Avenue, Garden City, NY 11530. The firm provides comprehensive financial planning and portfolio management to individuals, families, high-net-worth investors, and business owners, primarily in the Northeast US. Service offerings include portfolio management built on passive index mutual funds and ETFs, retirement income planning, risk management, estate strategy, life insurance analysis, Social Security optimization, cash flow analysis, education savings (529, Coverdell, custodial), and charitable giving advisory — all delivered under a fiduciary standard with no product sales or third-party commissions.
The firm's underlying technology stack is deliberately lean and conventional: investment portfolios are constructed from distinct asset classes using index mutual funds and ETFs chosen for low internal costs, minimal trading costs, and tax efficiency, with periodic rebalancing and dollar-cost averaging. Charles Schwab serves as primary custodian for client assets, and the firm operates a content-rich website (50+ articles, 40+ videos, 25+ calculators across seven topics) as its principal marketing and SEO surface; no proprietary software platform, app, API, or AI/ML system is disclosed.
Revenue is generated from three pricing structures: (1) an Assets Under Management fee for comprehensive advice and ongoing investment management; (2) a flat fee of $2,800 for a one-time comprehensive financial plan; and (3) a $400 hourly rate for targeted planning engagements. The AUM-fee stream is the primary recurring revenue source. The practice is sales-led with referral-driven acquisition, supplemented by content marketing and earned media, and is led by two principals — Kevin Hegarty (CFP, CFA, MBA Johns Hopkins, ex-Deutsche Bank/UBS) and Brian Hegarty (ex-Credit Suisse First Boston/Barclays).
Hegarty Advisors firmographics
Firmographics- Name
- Hegarty Advisors
- Legal name
- Hegarty Advisors, LLC
- Website
- https://hegartyadvisors.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hegarty Advisors, LLC is an independent, fee-only SEC-registered investment advisor in Garden City, NY, providing comprehensive financial planning and passive portfolio management to individuals, families, HNW investors, and business owners via AUM-based, flat-fee ($2,800), and hourly ($400) engagements.
- Ownership category
- akta.pro rank
Hegarty Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Discretionary Portfolio Management (Retail) (FSAAAAAH)
Keywords
Where Hegarty Advisors is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hegarty Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Assets Under Management (AUM) Fee: Hegarty Advisors charges a fee based on Assets Under Management for comprehensive services including financial planning, tax advice, college savings guidance, insurance analysis, major financial expenditure advice, and portfolio management. This is the primary revenue stream for ongoing client relationships.
- Comprehensive Financial Planning (Flat Fee): A flat fee of $2,800 is charged for a comprehensive financial plan covering all aspects of the client's financial situation.
- Hourly Financial Planning: Services are provided at an hourly rate of $400 for financial planning or advice on a specific financial decision. This provides flexibility for clients needing targeted guidance without full comprehensive planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comprehensive Advice and Investment Management — AUM-based fee |
| One time/ perpetual license | Multi-year contract | Financial Planning — Flat Fee |
| Unit Pricing | Pay-as-you-go | Financial Planning — Hourly Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hegarty Advisors product offering
Product offeringCore offering
Hegarty Advisors is a fee-only, fiduciary Registered Investment Advisor that delivers comprehensive financial planning and ongoing portfolio management for individuals, families, and high-net-worth clients. The firm constructs passive investment portfolios using low-cost index mutual funds and ETFs, supported by retirement planning, risk management, estate strategy, tax minimization, Social Security optimization, education savings, and charitable giving advisory. Services are billed either as a recurring Assets Under Management fee, a $2,800 flat fee for a comprehensive plan, or a $400 hourly rate for targeted advice.
Product overview
Hegarty Advisors operates as an independent, fiduciary, fee-only financial advisory firm offering a unified advisory service centered on comprehensive financial planning and portfolio management. The core offering is Portfolio Management using passive investment strategies (index mutual funds and ETFs), supported by a Comprehensive Financial Planning service that encompasses sub-modules including Retirement Planning, Risk Management, Estate Strategy, Life Insurance Analysis, High-Net-Worth Guidance, Social Security Strategies, Cash Flow Analysis, Education Strategies, and Charitable Giving Advisory. All services are delivered under a fiduciary standard with no product sales or commissions, using Charles Schwab as the primary custodian. The firm offers two pricing structures: Assets Under Management fees for comprehensive advice and investment management, and a flat fee of $2,800 for standalone financial planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Portfolio Management Builds and monitors investment portfolios based on client risk tolerance, time horizon, and long-term objectives using a research-driven, passive investment approach with index mutual funds and exchange-traded funds (ETFs), for individuals and families seeking ongoing discretionary or non-discretionary portfolio oversight.
- Comprehensive Financial Planning A holistic financial planning service addressing cash flow, debt management, college savings, estate planning, insurance review, investment analysis, retirement planning, risk management, and tax planning strategies, available as a $2,800 flat-fee comprehensive plan or bundled with AUM-based ongoing management.
- Retirement Planning Creates retirement income roadmaps accounting for inflation, tax implications, and lifestyle goals, with ongoing adjustments as circumstances evolve, including Monte Carlo analysis for retirement spending sustainability.
- Risk Management Identifies financial vulnerabilities and implements layered strategies to mitigate the impact of market fluctuations and unexpected life events.
- Estate Strategy Coordinates financial strategy, tax considerations, and personal wishes with clients' legal advisors to help pass wealth to intended beneficiaries.
- Life Insurance Analysis Evaluates the appropriate type and amount of life insurance coverage based on income replacement needs, debt obligations, and long-term family requirements.
- High-Net-Worth Client Guidance Specialized strategies for affluent investors addressing tax-efficient investing, concentrated stock positions, and multi-generational wealth transfer.
- Social Security Strategies Evaluates Social Security claiming options through scenario modeling based on health, lifestyle goals, and other income sources.
- Cash Flow Analysis
Quantifiable outcome
- Fee-only fiduciary model eliminates conflicts of interest from product commissions
Companies that use Hegarty Advisors
Customer profileSegments3 records
Ideal customer profiles3 records
Hegarty Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hegarty Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charles SchwabcoreHegarty Advisors primarily uses Charles Schwab as the custodian of client assets. Charles Schwab does not charge Hegarty Advisors to hold assets, nor does it charge annual account fees or commissions on ETF trades. Clients have access to their accounts at any time through Schwab.com.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Hegarty Advisors competitors and assessment
Company assessmentBroad incumbents
- Mariner Wealth Advisors: National, fee-based RIA providing comprehensive financial planning, investment management, and tax/estate services to HNW individuals and families. Comparable wealth-management offering delivered at far greater scale.
- Carson Group: Large, rapidly scaled RIA and coaching platform supporting hundreds of advisor teams that deliver fee-based financial planning and wealth management to HNW clients. Overlaps with Hegarty in core service offering but competes at platform scale.
- Creative Planning: One of the largest independent, fee-only RIAs in the U.S., offering comprehensive financial planning and investment management to HNW households nationwide. Same fee-only fiduciary model as Hegarty, but operating at vastly larger scale with hundreds of advisors.
- Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management and financial planning for HNW households. Direct overlap in evidence-based/passive philosophy and fee-only fiduciary positioning.
- Edelman Financial Engines: Large fee-only RIA combining personal advisor-led planning with technology-enabled portfolio management for HNW and mass-affluent clients. Competes for the same HNW comprehensive-planning wallet.
- Mercer Advisors: Large national RIA serving HNW clients with holistic financial planning, investment management, and tax services. Same HNW, comprehensive-planning orientation as Hegarty but operating as a multi-billion-dollar consolidator.
Direct peers
- Wescott Financial Advisory Group: Independent, fee-only RIA providing financial planning and investment management to HNW individuals, families, and institutions. Similar foundational positioning to Hegarty Advisors as a fee-only comprehensive-planning boutique.
- Halbert Hargrove: Long-standing boutique, fee-only RIA serving HNW individuals, families, and business owners with comprehensive financial planning and discretionary portfolio management. Structurally the closest comparable to Hegarty Advisors in size, service mix, and HNW focus.
- Plancorp: Fee-only, fiduciary RIA offering comprehensive financial planning and investment management to HNW individuals and families with offices in St. Louis and Chicago. Comparable boutique RIA model focused on holistic planning and passive-leaning portfolio construction.
- BFS Advisors: Boutique fee-only RIA serving wealthy individuals, families, and business owners with retirement, tax, estate, and investment planning. Highly comparable in client type and productized advisory offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hegarty Advisors social profiles
Digital presenceHegarty Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hegarty Advisors leadership team
Management profileNumber of profiles
Profiles2 records
Hegarty Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hegarty Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hegarty Advisors
What does Hegarty Advisors do?
Hegarty Advisors is a fee-only, fiduciary Registered Investment Advisor that delivers comprehensive financial planning and ongoing portfolio management for individuals, families, and high-net-worth clients. The firm constructs passive investment portfolios using low-cost index mutual funds and ETFs, supported by retirement planning, risk management, estate strategy, tax minimization, Social Security optimization, education savings, and charitable giving advisory. Services are billed either as a recurring Assets Under Management fee, a $2,800 flat fee for a comprehensive plan, or a $400 hourly rate for targeted advice.
Is Hegarty Advisors a public or private company?
Hegarty Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hegarty Advisors founded?
Hegarty Advisors was founded in 2019. It employs 1 to 10 people.
Where is Hegarty Advisors based?
Hegarty Advisors is headquartered in Garden City, United States, in the North America region.
How does Hegarty Advisors make money?
Three revenue lines are on record. Assets Under Management (AUM) Fee is the primary driver. The others are comprehensive Financial Planning (Flat Fee) and hourly Financial Planning.
Who are Hegarty Advisors's main competitors?
Broad incumbents on record are Mariner Wealth Advisors, Carson Group, Creative Planning, Buckingham Strategic Wealth, Edelman Financial Engines and Mercer Advisors. Direct peers are Wescott Financial Advisory Group, Halbert Hargrove, Plancorp and BFS Advisors.
Does Hegarty Advisors have an API?
No public API is recorded for Hegarty Advisors.
What industry is Hegarty Advisors in?
Hegarty Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.