What Expoagro does

Expoagro is an Argentine agricultural trade exhibition and digital media platform organized by Exponenciar, founded in 2006 and headquartered in Buenos Aires. Its core business is the annual Expoagro trade show — a 4-day event described as the largest dynamic agricultural exhibition in the region — which gathers more than 100 exhibitors (machinery manufacturers, input suppliers, financial institutions, AgTech startups) and agricultural producers for product demonstrations, live livestock auctions, business rounds, and financing promotions from 11+ banks. The ecosystem is extended through co-organized and partner events, including the Congreso Aapresid (over 100 panels and 350+ speakers), Las Nacionales (Braford, Angus, Brangus breed championships), Premio Ternium, Caminos y Sabores, and Agrievolution.

The technology stack is a content and event-streaming platform built around expoagro.com.ar, providing live video streaming of events, agricultural news across multiple categories (agriculture, livestock, technology, markets), market price boards (Pizzarra de Granos, Pizzarra de Hacienda), a weather service (Clima BSQ), video content (En Movimiento), exclusive analytical reports (Informes Exclusivos), and editorial profiles (Las Voces del Agro).

Revenue is generated primarily through exhibitor fees (sold via a published Tarifario 2026 with multi-year contracts), sponsorship agreements (including a naming-rights deal with YPF Agro for 2026 and partnerships with Banco Provincia and Telecom), and content/streaming-driven advertising. The customer base spans agricultural producers, agribusiness companies, livestock breeders, financial institutions, and AgTech startups, with the flagship event serving as the primary monetization funnel and the digital platform extending engagement year-round.

Name

Expoagro

Legal name

Expoagro

Website

https://www.expoagro.com.ar

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Expoagro is an Argentine agricultural trade exhibition and digital media platform that organizes the country's largest dynamic agricultural trade show, connecting agricultural producers, machinery manufacturers, financial institutions, and AgTech startups through annual flagship events, live streaming, and year-round content.

Ownership category

akta.pro rank

Product category

Agricultural Trade Shows and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Agricultural trade show
• Farm machinery exhibition
• Agribusiness events
• Livestock auction events
• Agricultural digital media

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Expoagro generates revenue by charging agricultural companies, machinery manufacturers, financial institutions, and input suppliers to exhibit at its annual trade show. A published tariffario (rate sheet) is available for companies seeking to reserve exhibition space.
2. Sponsorships: The company secures sponsorship agreements with major brands including YPF Agro (naming sponsor of the Expoagro edition), Banco Provincia, Telecom, and others. Sponsors receive prominent branding across event materials, banners, and the digital platform.
3. Event Streaming and Content: Expoagro streams its events and related agricultural content online, attracting viewers and generating content-driven engagement that supports sponsorship and advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Expoagro organizes and produces the largest open-field agricultural trade exhibition in Argentina, where manufacturers, input suppliers, livestock breeders, financial institutions, and service providers showcase products and conduct live machinery demonstrations to agricultural producers and industry buyers. The company complements the annual show with co-organized congresses (Congreso Aapresid), livestock auction events (Las Nacionales), an award program (Premio Ternium), and a live-streaming service (Expoagro en Vivo) that broadcasts event content year-round.

Product overview

Expoagro is an Argentine agroindustrial exhibition and media platform that organizes the largest dynamic agricultural showcase in the region. The offering consists of the core Expoagro event platform plus multiple digital products: a streaming service for live event coverage (Congreso Aapresid, Angus, Remates, Las Nacionales), weather/climate tools (Clima BSQ), commodity price tracking (Pizzarra de Granos, Pizzarra de Hacienda), video content (En Movimiento), exclusive analytical reports, and editorial content (Las Voces del Agro). These products serve agricultural producers, companies, AgTech startups, and investors through both physical events and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Expoagro Annual Trade Show (Edición YPF Agro) Annual open-field agricultural trade exhibition held on a working farm in Argentina, where machinery manufacturers, input suppliers, livestock breeders, financial institutions and service providers exhibit and demonstrate products live to tens of thousands of producer visitors.
• Congreso Aapresid Annual technical congress co-organized with Aapresid, focused on direct-drilling and regenerative agriculture, delivering lectures, panels and technical content to producers and agronomists.
• Expoagro en Vivo (Live Streaming Service) Real-time live streaming service that broadcasts Expoagro machinery demonstrations, conferences, panels and auctions to remote audiences via the Expoagro platform.
• Las Nacionales (Livestock Auction Events) Livestock auction and breeding-stock marketing events organized by Expoagro, bringing together cattle breeders, breed associations and buyers for on-site and online bidding.
• Premio Ternium Expoagro Annual award program recognizing innovation in agricultural machinery, organized by Expoagro with steelmaker Ternium as sponsor, providing exhibitors a recognized industry distinction.
• Caminos y Saberes (Gastronomy Event) Annual gastronomy and regional-produce event hosted within Expoagro, showcasing Argentine regional cuisines, producers and food culture to event visitors.

Quantifiable outcome

• Expoagro's annual event spans 4 days and hosts over 100 exhibitors with financing promotions from 11 banks.
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• YPF AgroflagshipGTM or Marketing PartnerYPF Agro is the naming sponsor of Expoagro 2026 - Edición YPF Agro. As the naming sponsor, YPF Agro receives prominent branding across all event materials, banners, and the digital platform. YPF Agro also has its own content section within the Expoagro website (agro.ypf.com), reinforcing the commercial partnership between the two organizations.
• Banco ProvinciacoreGTM or Marketing PartnerBanco Provincia is a key financial sponsor and partner of Expoagro, offering financing promotions to agricultural producers at Expoagro events. The bank has participated in historic livestock auctions alongside Expoagro and Colombo y Magliano, and features prominently in event banners and sponsorships.
• TelecomminorGTM or Marketing PartnerTelecom sponsors Expoagro and has partnered on IoT agro initiatives. The company appears as a sponsor in the En Movimiento (In Motion) section of the Expoagro website, with links to Telecom's IoT agro landing page.
• Aapresid (Asociación Argentina de Productores en Siembra Directa)flagshipStrategic or Co-development PartnerExpoagro backs the annual Congreso Aapresid, one of the most important agricultural knowledge and innovation events in the Argentine and regional agro-industrial sector. The 34th edition of the Congress features over 100 panels with more than 350 speakers. Expoagro is described as providing the 'fuerza' (force) behind the event, co-branding it as 'Congreso Aapresid con la fuerza de Expoagro'.
• Asociación Argentina AnguscoreStrategic or Co-development PartnerExpoagro partners with the Argentine Angus Association to host Angus events including streaming of championships, the Angus Centro de Remates y Exposiciones, and live auction coverage. The partnership includes joint streaming content and event coverage.
• BA FerialminorChannel Partner/ Reseller/ DistributorBA Ferial is a partner of Expoagro, appearing as a sponsor and collaborator. The partnership includes cross-promotion on banners across the Expoagro website, linking to baferial.com.
• Caminos y SaborescoreGTM or Marketing PartnerCaminos y Sabores is an associated event of Expoagro focused on gastronomy and regional products. The event is co-promoted on the Expoagro website with dedicated banners and streaming content. It represents an expansion of the Expoagro ecosystem beyond purely agricultural topics.
• INTA (Instituto Nacional de Tecnología Agropecuaria)coreStrategic or Co-development PartnerINTA collaborated with Aapresid to develop a new Soil Laboratory featured at the Congreso Aapresid 2026. INTA researchers contribute technical content published on the Expoagro platform and participate in agricultural research shared through Expoagro's news coverage.
• LigierminorGTM or Marketing PartnerLigier, a company specializing in agricultural adjuvants, participates in the Congreso Aapresid with the force of Expoagro. The company presents its technology platform Bransa Labs and new product launches at the event, leveraging the Expoagro platform for visibility.
• BungeminorGTM or Marketing PartnerBunge participated in the Congreso Aapresid 2026 with the force of Expoagro, delivering a technical panel on intensifying crop rotations with winter oilseeds (colza, safflower, camelina). Bunge's programs cover approximately 90,000 hectares across more than 1,000 lots in 8 provinces.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agroactiva: Argentina's other major agricultural trade show, held annually in the Santa Fe/Banco region. Direct competitor for Argentine ag exhibitor and sponsor budgets, and the most relevant domestic alternative for producers Expoagro serves.
• Agritechnica (DLG): World's leading agricultural machinery trade show held in Hannover, organized by the DLG. Directly comparable in offering (machinery, inputs, financing) and competes with Expoagro for global ag exhibitors' sponsorship dollars.
• SIMA (Salon International de la Machine Agricole): Major French agricultural machinery trade show held in Paris. Directly comparable in product category (machinery, livestock, agtech) and competes with Expoagro for European ag exhibitor attention.
• EIMA International: Italian agricultural machinery exhibition held in Bologna. Directly comparable in machinery and inputs focus, and part of the same Agrievolution federation as Expoagro.

Broad incumbents

• Informa Markets: Global B2B events organizer running numerous ag and food shows (e.g., SIMA through partnerships, Gulfood, etc.). Larger incumbent that competes for global ag exhibitor and sponsor share with broader portfolio breadth.
• RX Global (Reed Exhibitions): Global events organizer with extensive ag, food, and machinery portfolios. Larger incumbent with overlapping capabilities, providing scale competition for enterprise sponsors seeking global reach.
• Messe München (BAUMA): German trade fair organizer behind BAUMA and other machinery events. Overlaps with Expoagro's machinery and capital equipment audience and competes for enterprise exhibitors with international ambitions.

Regional players

• Farm Progress Show: Long-running US agricultural trade show (sister to Husker Harvest Days). Comparable in machinery/inputs focus but operates in North America rather than LATAM, making it a regional rather than direct peer.
• AGRAME (Agra Middle East): Middle East-focused agricultural trade show with overlapping machinery/inputs/irrigation focus. Geographic complement to Expoagro, addressing a different regional market.

Others

• Confederaciones Rurales Argentinas (CRA): Major Argentine rural producer association that organizes its own events and advocacy. Thematically related ecosystem participant; not a direct trade show competitor but an influential adjacent stakeholder in Argentine ag.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Expoagrocom
• Facebookfacebook.com/ExpoagroArgentina
• LinkedInlinkedin.com/company/expoagroargentina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expoagro