Rabbit Rescue

What Rabbit Rescue does

Rabbit Rescue Inc. is a Canadian nonprofit organization founded in 2001 by Haviva Porter and headquartered at a Cambridge, Ontario PO Box, operating a no-kill, foster-home-based model for rescuing and rehoming rabbits (and incidentally hamsters and gerbils) primarily in the Greater Toronto Area and surrounding Ontario regions. The organization accepts rabbits from overcrowded municipal shelters and SPCAs — including Toronto Animal Services (all regions), Ottawa Humane Society, Montreal SPCA, Hamilton SPCA, Guelph Humane Society, and multiple OSPCA branches — as well as through a Direct Adoption rehoming program for owner surrenders. All rabbits are placed in volunteer foster homes rather than a physical shelter, receiving spay/neuter, RHDV vaccination, and other medical care before adoption. A volunteer Dumped Rabbit Response Team operates in over 90 Southern Ontario cities to capture abandoned domestic rabbits.

Revenue is generated from three streams: donations and sponsorships (including rabbit sponsorships such as Tulip & Trillium and the 100 Squares Fundraiser), adoption fees (non-refundable, no tax receipt), and a WooCommerce-based online store (store.rabbitrescue.ca) selling roughly 174 SKUs of rabbit supplies, apparel, toys, and branded merchandise at price points from $1 to $65. Distribution is split between direct foster-home adoption visits and the online store with a pickup option in Hamilton. The organization maintains a free Information Hub on rabbit care, distributes a Substack newsletter, and engages in earned media through CityNews, Global News, CBC, and National Geographic. Marketing is community-led and event-driven, with no proprietary technology platform, no mobile app, and no disclosed AI or automation capabilities. The organization is led by Executive Director Haviva Porter, with a small named team including an Adoptions & Foster Manager, Online Store Manager, and a Board of Directors.

Name

Rabbit Rescue

Legal name

Rabbit Rescue Incorporated

Website

https://rabbitrescue.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Rabbit Rescue Inc. is a Canadian nonprofit founded in 2001 that operates a no-kill, foster-home-based rabbit rescue across Ontario, taking at-risk rabbits from overcrowded shelters and owner surrenders, providing veterinary care, and adopting them through a vetting process supported by donations, adoption fees, and an online store.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Rescue, Transport & Emergency Animal Response (BPAGAIAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Rabbit adoption
• Foster care networks
• Pet supply retail
• Nonprofit animal welfare

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Sponsorships: The organization accepts monetary donations and sponsorships. They run fundraisers such as the '100 Squares Fundraiser' and offer sponsorship programs where donors receive certificates featuring sponsored rabbits like Tulip & Trillium.
2. Online Store Sales: The Rabbit Rescue Store sells rabbit supplies including hay, pellets, toys, treats, bedding, grooming products, and branded merchandise such as apparel, stickers, and jewelry. The store operates through their WooCommerce platform at store.rabbitrescue.ca.
3. Adoption Fees: Fees are charged for animal adoptions. These fees are non-refundable and not eligible for tax receipts. The adoption fees help offset the costs of spay/neuter, vaccinations, and medical care provided to each animal in their care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rabbit Rescue is a no-kill, foster home-based nonprofit organization that rescues rabbits (and occasionally hamsters and gerbils) from overcrowded Ontario shelters scheduled for euthanasia, provides veterinary care including spay/neuter and RHDV vaccination, and places them in permanent homes through adoption, foster care, and direct rehoming programs. The organization supplements rescue operations with an owned e-commerce store selling rabbit supplies and branded merchandise, an educational Information Hub on rabbit care, and a dumped-rabbit volunteer response team active across 90+ Ontario cities.

Product overview

Rabbit Rescue is a nonprofit rabbit rescue organization operating since 2001, not a technology product company. The organization offers adoption services for rescued rabbits, operates an online store selling rabbit supplies and merchandise, provides foster care programs, and maintains educational resources for rabbit care. Services include adoption matching, foster home placement, dumped rabbit rescue response, and direct rehoming assistance. The online store features pet supplies including toys, treats, hay, pellets, bedding, apparel, and accessories across 174 products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Helping rabbits since 2001 with ongoing rescue operations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Rusty and Furriends (Las Vegas)minorStrategic or Co-development Partner · 17 April 2018Rabbit Rescue partnered with Erin from Rusty and Furriends in Las Vegas to transport rabbits from Nevada to Canada. Working together, they successfully transported 20 rabbits from Vegas, with Rabbit Rescue providing space and travel costs for 15 rabbits while coordinating delivery to additional rescues in the USA.
• Toronto Animal Services (All Regions)coreStrategic or Co-development PartnerRabbit Rescue works with Toronto Animal Services Central, East, North, South, and West regions to take rabbits that have run out of time at the shelter, providing rescue and adoption placement for animals at risk of euthanasia due to overcrowding.
• Ontario SPCA and Humane Society PartnerscoreStrategic or Co-development PartnerPartnerships with OSPCA Barrie, OSPCA Newmarket, Midland OSPCA, and other regional SPCAs allow Rabbit Rescue to receive rabbits from shelters across Ontario that are overcrowded or have rabbits scheduled for euthanasia.
• Bunnies on BoardminorImplementation/ SI/ Consulting PartnerProfessional pet shipping service used by Rabbit Rescue for international and long-distance rabbit transport. They have been described as excellent for arranging rabbit-friendly airline transport and travel logistics.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Toronto Humane Society: A large generalist animal welfare organization in Toronto that is also an active shelter-transfer partner to Rabbit Rescue. Comparable as a regional animal welfare nonprofit, but serves multiple species at much greater scale.
• Ontario SPCA and Humane Society: Provincial animal welfare organization and one of Rabbit Rescue's key shelter-transfer partners. Comparable as a broader animal welfare nonprofit operating across Ontario, but with infrastructure and scope well beyond rabbit-specific rescue.
• PetSmart Charities of Canada: The largest funder of animal welfare in North America, distributing grants to rescues including rabbit-focused organizations. Comparable as a funder and ecosystem participant in the Canadian animal welfare space, though operating at vastly greater scale.

Direct peers

• SaveABunny (Mill Valley, CA): A volunteer-based rabbit rescue in California focused on adoption, education, and advocacy. Directly comparable peer as a foster-based, no-kill rabbit rescue with similar mission, scale, and operating philosophy.
• Critter Connection (small mammal rescue): A Canadian small-animal rescue including rabbits. Directly comparable as a Canadian foster-based small-mammal rescue, though typically operating at smaller scale than Rabbit Rescue.
• BUNS (Bunnies Urgently Needing Shelter): A volunteer-run rabbit rescue in Santa Barbara, California, operating a foster-based, no-kill model. Closely comparable to Rabbit Rescue in scale, mission, and operational philosophy.
• House Rabbit Society: The largest and oldest rabbit-specific rescue organization in the United States, founded in 1988. Directly comparable to Rabbit Rescue as a no-kill, education-focused rabbit welfare nonprofit with foster-based placement and an authoritative information library.
• Rusty and Furriends: A Las Vegas-based small-animal rescue that has partnered with Rabbit Rescue on cross-border rabbit transports. Comparable peer in scope and mission, and demonstrates the cross-border collaborative model that extends Rabbit Rescue's reach.

Others

• MyGivingCircle: A Canadian grant crowdfunding platform currently running a $34,000 grant competition that Rabbit Rescue is competing in. Comparable as an adjacent enabling platform rather than a direct competitor, but materially relevant to Rabbit Rescue's funding mix.

Regional players

• Rabbit Welfare Association & Fund: UK-based rabbit welfare charity combining rescue advocacy, owner education, and lobbying. Comparable peer as a mission-aligned rabbit welfare organization, though operating in a different geography (UK vs. Canada).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rabbitrescue
• Xx.com/rabbitrescue
• Facebookfacebook.com/rabbitrescuecanada
• LinkedInlinkedin.com/company/rabbit-rescue-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Rescue