The Editory Collection Hotels

What The Editory Collection Hotels does

The Editory Collection Hotels, S.A. is a Portuguese hospitality company that owns and operates 12 hotels across 5 destinations in Portugal (Viana do Castelo, Porto, Lisbon, Lagos in the Algarve, and Funchal in Madeira), organized under two sub-brands: "The Editory" for hotels with distinct atmospheres and "By The Editory" for properties with strong local identity. The group is structurally embedded within the Sonae conglomerate and operates as a holding over twelve wholly-owned hotel-operating subsidiaries covering luxury (Porto Palácio 5-star), boutique urban (Artist Baixa, House Ribeira, Garden Baixa, Boulevard Aliados), beach and resort (Aqualuz Lagos, By The Sea Lagos Ponta da Piedade, Flôr de Sal), extended-stay (Residence Lagos), historic (Riverside Lisbon), and newly launched Madeiran inventory (Ocean Way Funchal, Garden Carmo Funchal).

The group generates revenue through a direct-to-consumer model anchored on its own booking engine with multi-language support (PT, EN, DE, ES, FR) and a Best Rate Guarantee policy. Revenue streams span accommodation (room nights), food and beverage across multiple proprietary restaurant concepts (AUGE, A Escola, CARMO, LEVADA, Afe-Nafe, ABRA), meetings and events (conferences and weddings centered on Porto Palácio), corporate rate agreements with dedicated B2B support, spa and wellness facilities, and the Club UP loyalty program. Distribution is augmented by Preferred Hotels & Resorts membership for two flagship properties and direct phone reservation channels. The technology stack comprises a direct booking platform, a price-match engine, and an ongoing €1,370,960 Agendas Mobilizadoras digital transformation project covering digital experience, operations, and IT infrastructure.

Customer segments are hybrid: individual leisure travelers seeking authentic Portuguese experiences form the primary base, supplemented by corporate and MICE clients for events and group stays, families and groups at beach properties, and corporate partner channels including Sonae-group employee benefits. Sustainability differentiation is anchored in the Seeds programme with EMAS and ISO 14001 certifications, plus the Clean & Safe seal from the Portuguese Tourism Authority. Active EU-co-funded projects (FEDER/Lisboa 2020) and integration with the Sonae ecosystem provide structural support for ongoing portfolio expansion.

Name

The Editory Collection Hotels

Legal name

The Editory Collection Hotels, S.A.

Website

https://editoryhotels.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

The Editory Collection Hotels is a Portuguese hospitality group that owns and operates 12 hotels across 5 destinations (Viana do Castelo, Porto, Lisbon, Lagos, and Funchal) under "The Editory" and "By The Editory" sub-brands, serving leisure travelers, families, and corporate clients with direct booking and Preferred Hotels distribution.

Ownership category

akta.pro rank

Product category

Hospitality / Hotel Collection

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Select-Service Hotels (THAGABAD)

Keywords

• Boutique hotel collection
• Hospitality services
• Hotel accommodations
• Corporate event venues
• Wellness spa services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Hotel room reservations across 12 properties in Portugal, with direct booking through website and phone reservations. Revenue generated from nightly room rates with municipal tourism tax additional.
2. Food & Beverage: Restaurant and bar services across multiple properties including Porto Palácio (AUGE restaurant), The Editory Artist (A Escola restaurant), The Editory Garden Funchal (CARMO restaurant, Bar Raízes), The Editory Ocean Way Funchal (LEVADA, Afe-Nafe, ABRA restaurants, rooftop bar), and others.
3. Meetings & Events: Corporate meetings, conferences, weddings, and group events with dedicated event spaces. Porto Palácio Hotel features comprehensive meeting and event facilities.
4. Corporate Agreements: Corporate rate agreements for business travelers and company groups, with dedicated commercial team for B2B relationships.
5. Spa & Wellness: World-class SPA at Porto Palácio Hotel, Sand Spa at The Editory By The Sea Lagos, Fennel Spa at The Editory Ocean Way Funchal, and wellness facilities at various properties.
6. Club UP Loyalty Program: Loyalty program offering benefits and discounts to returning guests, with exclusive offers and special pricing for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Editory Collection Hotels owns and operates a portfolio of 12 hotels across five Portuguese destinations (Viana do Castelo, Porto, Lisboa, Lagos, Funchal), providing accommodation, food and beverage, meeting and event services, spa and wellness facilities, and a loyalty program (Club UP). The collection spans 5-star luxury (Porto Palácio) to boutique urban hotels, family beach resorts, and historic properties, organized under two sub-brands: 'The Editory' and 'By The Editory'. The company sells primarily through direct booking channels with a Best Rate Guarantee and supplements with corporate rate agreements.

Product overview

The Editory Collection Hotels is a Portuguese hotel collection operating 12 distinct properties across 5 destinations (Viana do Castelo, Porto, Lisboa, Lagos, and Funchal). The portfolio is organized under two sub-brands: 'The Editory' for hotels with distinct atmospheres and 'By The Editory' for properties with unique local identities. Properties range from 5-star luxury (Porto Palácio) to boutique urban hotels (Artist Baixa, House Ribeira, Garden Baixa, Boulevard Aliados), beach resorts (Aqualuz Lagos, By The Sea Lagos, Flôr de Sal), and historic properties (Riverside Lisboa). The collection also includes newly inaugurated properties in Funchal (Ocean Way and Garden Carmo), plus extended-stay options (Residence Lagos). Services include meeting/events facilities, multiple dining concepts, the Club UP loyalty program, and a best-rate guarantee for direct bookings.

Differentiator

Problem solved

Functional benefit

Brands

• The Editory: Hotels with distinct atmospheres designed for different states of spirit and life
• By The Editory
• Flôr de Sal by The Editory
• Porto Palácio Hotel by The Editory
• The Editory Artist Baixa
• The Editory House Ribeira
• The Editory Boulevard Aliados
• The Editory Garden Baixa
• The Editory Riverside
• Aqualuz Lagos by The Editory
• The Editory By The Sea Lagos
• The Editory Residence Lagos
• The Editory Ocean Way Funchal
• The Editory Garden Carmo Funchal

Products and services

• Flôr de Sal by The Editory Beachfront hotel in Viana do Castelo focused on sea, wellbeing, nature, and culture with Atlantic views and spa services.
• Porto Palácio Hotel by The Editory 5-star luxury hotel in Porto featuring contemporary design, world-class spa, 360-degree city views, contemporary art collection, AUGE restaurant, and meeting/event facilities.
• The Editory Artist Baixa Contemporary art-themed boutique hotel in Porto's downtown Baixa district with A Escola restaurant, celebrating art, creativity, history, and artistic expression.
• The Editory House Ribeira Urban and authentic hotel in Porto's historic Ribeira district blending history with contemporary experiences.
• The Editory Boulevard Aliados - Preferred Hotels Boutique hotel on Porto's iconic Avenida dos Aliados offering cosmopolitan vintage style and luxury accommodations, with Gio Party & Pasta restaurant and Preferred Hotels membership.
• The Editory Garden Baixa Garden-themed boutique hotel in Porto's Baixa district featuring elegant relaxation spaces, natural elements, and artistic collaborations with Teresa Rego.
• The Editory Riverside, an Historic Hotel - Preferred Hotels Historic hotel near Lisbon's Santa Apolónia waterfront combining retro style with history and contemporary comfort, Preferred Hotels member, and EMAS/ISO 14001 certified under Seeds programme.
• Aqualuz Lagos by The Editory Family-friendly beach hotel in Lagos, Algarve offering summer experiences, swimming pools, and activities near the Atlantic coast.
• The Editory By The Sea Lagos Ponta da Piedade Boutique property in Lagos featuring historic village ambiance, stunning coastal landscapes, and Sand Spa near the famous Ponta da Piedade cliffs.
• The Editory Residence Lagos Apartment-style accommodation in Lagos offering fully equipped apartments for extended stays near historic streets and Atlantic beaches.
• The Editory Ocean Way Funchal Newly inaugurated ocean-facing hotel in Funchal offering rooftop experiences, multiple restaurants (LEVADA, Afe-Nafe, ABRA), and Fennel Spa wellness services.
• The Editory Garden Carmo Funchal Newly inaugurated urban retreat in Funchal's Carmo neighborhood featuring rooms with Madeiran-inspired décor, CARMO Restaurant, Bar Raízes, outdoor pool, and garden ambiance welcoming travelers since 1968.
• Meeting & Events Services Meeting and events facilities across multiple properties, with comprehensive capabilities at Porto Palácio Hotel including customizable meeting rooms, stages, and event spaces for corporate groups, conferences, weddings, and team retreats.
• Restaurant & Dining Services Multiple restaurant and bar concepts across properties including AUGE at Porto Palácio, A Escola at Artist, Gio Party & Pasta at Boulevard Aliados, CARMO Restaurant and Bar Raízes at Garden Funchal, LEVADA/Afe-Nafe/ABRA at Ocean Way Funchal, and various beach and rooftop dining options.
• Club UP Loyalty Program Loyalty program offering exclusive benefits, discounts, and special pricing to repeat guests across all The Editory Collection Hotels.
• Best Rate Guarantee Price matching service ensuring guests receive the best available rate when booking directly, with price adjustment guarantees to incentivize direct bookings over third-party channels.
• Corporate Agreements Negotiated corporate rate agreements for business travelers, company groups, and corporate partners, with a dedicated commercial team managing B2B relationships and centralized billing.
• Summer Seasonal Packages Seasonal summer packages offering up to 25% discount: Verão na Cidade (Summer in the City) from €94/night at Viana, Porto and Lisbon hotels; Verão no Algarve (Summer in Algarve) from €115/night at Lagos; Verão na Madeira (Summer in Madeira) from €134/night at Funchal.

Quantifiable outcome

• 90% glass packaging collection target for recycling by 2030 at The Editory Riverside

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Preferred Hotels & ResortscoreStrategic or Co-development PartnerThe Editory Boulevard Aliados and The Editory Riverside are members of Preferred Hotels & Resorts, a global collective of independent luxury hotels. This membership provides global distribution, marketing support, and recognition while The Editory maintains its local identity and brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hilton Worldwide: Global hotel major with growing Portugal presence (Conrad, DoubleTree, Hampton); broad incumbent competing for the upscale corporate and leisure traveler that The Editory also targets.
• Accor: Global hotel major with multiple brands (Sofitel, Novotel, ibis, etc.) operating across Portugal; broad incumbent competing with The Editory in midscale, upscale and luxury tiers.
• Marriott International: Global hotel major with extensive Portugal presence across luxury and premium tiers (e.g., Lisbon, Algarve); the broad incumbent reference for The Editory's competitive set in upscale and premium city and resort markets.

Direct peers

• Pestana Hotel Group: Largest Portuguese hotel group with a multi-brand portfolio across Portugal (Lisbon, Porto, Madeira, Algarve) and international resort properties; directly comparable to The Editory as a Portugal-focused hotel collection serving leisure and corporate demand.
• Memmo Hotels: Portuguese boutique hotel collection with properties in Lisbon, Algarve and Douro; comparable to The Editory as a curated, design-led Portuguese hotel portfolio targeting experiential and cultural-leisure travelers.
• HF Hotels (Hoteis Figueira de Portugal): Portuguese hotel group with multiple urban and resort properties across Portugal; comparable to The Editory as a multi-property independent-style collection serving both business and leisure demand.
• The Yeatman: Luxury wine-themed hotel in Porto's Vila Nova de Gaia, directly comparable to Porto Palácio by The Editory as a high-end Porto property competing in the upscale leisure, wine tourism, and MICE segment.
• Vila Galé Hotels: Portuguese hotel chain operating a portfolio of resorts and urban hotels across Portugal (Algarve, Madeira, Lisbon) and Brazil; comparable to The Editory in scale, multi-property Portuguese footprint, and leisure/corporate target segments.
• Heritage Lisboa Hotels: Portuguese collection of historic boutique hotels in Lisbon and Sintra; overlapping with The Editory Riverside as a Preferred Hotels affiliate and competing in Lisbon's historic upper-upscale segment.
• NAU Hotels & Resorts: Portuguese hotel group operating resort and urban properties concentrated in the Algarve and Lisbon; comparable to The Editory as a Portugal-based hotel collection with mixed resort and city properties, overlapping geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/editoryhotels
• LinkedInlinkedin.com/company/editoryhotels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Editory Collection Hotels