Low Carbon Agriculture

What Low Carbon Agriculture does

Low Carbon Agriculture is a UK-focused B2B trade exhibition and conference business operated by LAMMA Limited (Companies House number 07172302, registered in England and Wales), owned by Agriconnect — the UK's largest agricultural information business — and part of the Arc network. The company runs an annual two-day show positioned as the UK's only event dedicated to low-carbon practices, renewable energy, and sustainable farming solutions. It was launched in 2020 as a rebrand of the Energy and Rural Business Show and was acquired by Agriconnect in July 2023.

The event integrates four sector expos — Environmental Business, Clean Energy, Farm Technology Innovation, and Low Emissions Vehicles — under one venue, supported by a conference theatre with 80+ industry speakers, a Steering Committee drawn from NFU, Defra, RASE, and NNFCC, and an exhibitor zone portal for participant management. The 2027 edition will be co-located with LAMMA at NEC Birmingham, scaling access to the UK's premier farm machinery audience. The current footprint is approximately 3,000+ attendees, 60+ exhibitors, and 80+ industry thought leaders per cycle.

The revenue model is a classic two-sided trade show: free visitor admission for farmers and landowners to drive attendance, monetized through tiered exhibitor booth bookings, headline and theatre sponsorship packages (including Hutchinsons as flagship sponsor of the CropTec Theatre), and associated advertising. Marketing leverages official partnerships with the NFU, CLA, LEAF, and RASE, plus cross-promotion across Agriconnect's sister agricultural events. Pricing is not publicly disclosed.

Name

Low Carbon Agriculture

Legal name

LAMMA Limited

Website

https://lowcarbonagricultureshow.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Low Carbon Agriculture operates the UK's only dedicated trade show for low-carbon farming practices and sustainable energy solutions, serving farmers, landowners, and rural businesses through an annual exhibition and conference with four integrated sector expos.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Booth Bookings: Revenue generated from companies booking exhibition stands to showcase renewable energy products, low-emission vehicles, agri-tech, and environmental services to the agricultural community. The show features 60+ exhibitors representing the renewable energy, low carbon transport and machinery sectors.
2. Sponsorship Packages: Tiered sponsorship opportunities including theatre naming rights (e.g., CropTec Theatre - Powered by Hutchinsons), individual session sponsorships, and general show sponsorship. Featured sponsors include Hutchinsons and the Royal Agricultural Society of England.
3. Visitor Registration and Attendance: Free admission for farmers and landowners to maximize attendance and footfall for exhibitors. Registration captures visitor data for exhibitor lead generation and marketing purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Low Carbon Agriculture operates an annual B2B trade exhibition and conference in the UK dedicated to showcasing low-carbon practices, renewable energy, agri-tech, and low-emission vehicles for sustainable farming. The event combines four sector expos (Environmental Business, Clean Energy, Farm Technology Innovation, and Low Emissions Vehicles) with a multi-theatre conference programme featuring 80+ industry speakers. Revenue is generated through exhibitor stand bookings, tiered sponsorship packages, and visitor registration, with free entry for farmers and landowners.

Product overview

Low Carbon Agriculture is a business event/show focused on low-carbon practices, cutting-edge technology, and energy solutions for sustainable farming. It operates as a multi-track exhibition and conference with four integrated sector expos: Environmental Business Expo (covering Net Zero, regenerative farming, ELM), Clean Energy Expo (covering renewables, energy management), Farm Technology Innovation Expo (covering agri-tech), and Low Emission Vehicles Expo (covering low/zero carbon vehicles and machinery). The event also features a dedicated conference theatre with panels and technical sessions, an exhibitor zone platform for participant management, and brings together over 120 exhibiting companies representing renewable energy, low carbon transport, technology suppliers, and environmental advisors. The show is free to attend for farmers and landowners and is held annually at venues including NEC Birmingham and NAEC Stoneleigh.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Carbon Agriculture Show The UK's only dedicated trade exhibition and conference for low-carbon practices, cutting-edge technology, and energy solutions for sustainable farming. The two-day show integrates four sector expos, three dedicated theatres, and a conference programme, attracting 3000+ attendees and 60+ exhibitors.
• Low Carbon Agriculture Theatre (Conference Programme) Pioneering conference programme with panels and technical sessions delivered across three dedicated theatres. Features 80+ industry thought leaders, policymakers, and farmers exploring practical solutions for farms to cut emissions, improve resilience, boost profitability, and prepare for a low carbon future.
• Exhibitor Zone Online portal for exhibitors to manage their presence at the show, enabling profile and logo updates, uploading of press releases, brochures, and product listings, and selection of product categories.
• Sponsorship Packages Tiered sponsorship opportunities including theatre naming rights (e.g., CropTec Theatre Powered by Hutchinsons), individual session sponsorships, and general show sponsorship. Sold directly to strategic partners seeking prominent visibility at the event.

Quantifiable outcome

• 3000+ attendees per show, including farmers, landowners, and rural business operators
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• National Farmers Union (NFU)coreStrategic or Co-development PartnerOfficial partner of the Low Carbon Agriculture Show. The NFU provides endorsement, speakers, and promotion to its farmer membership. NFU's Chief Adviser for Renewable Energy and Climate Change (Dr Jonathan Scurlock) serves on the show's Steering Committee. The NFU Deputy President has provided public testimonials praising the show as a central event for low carbon farming.
• Country Land and Business Association (CLA)coreStrategic or Co-development PartnerOfficial partner alongside NFU. CLA supports the show and promotes it to its membership of landowners and rural business operators. CLA's Chief Land Use Policy Adviser participates in conference sessions.
• LEAF (Linking Environment And Farming)supportingStrategic or Co-development PartnerSupporting organization for the Low Carbon Agriculture Show. LEAF works to inspire and enable sustainable farming and brings expertise in integrated farm management and environmental stewardship.
• LAMMA ShowcoreStrategic or Co-development PartnerThe Low Carbon Agriculture Show co-locates with LAMMA for 2027, combining the UK's only low-carbon agriculture event with the UK's premier farm machinery show to create a comprehensive agricultural event.
• HutchinsonsflagshipGTM or Marketing PartnerHeadline sponsor for the CropTec Theatre. Hutchinsons has been supporting farms since 1938 and provides agronomy, soil health, and environmental consultancy services. They sponsor the CropTec theatre where they discuss Farm Business and Soil Health with key industry stakeholders and farmers.
• Royal Agricultural Society of England (RASE)coreGTM or Marketing PartnerExhibitor and strategic supporter. RASE promotes the development of science, technology and practice of agriculture, including farm-based renewable energy. RASE's Farm of the Future initiative identifies and shares agricultural solutions to help farm businesses thrive. Show director Richard Gueterbock serves as an adviser to RASE Farm of the Future.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• AgraME (Agra Middle East): Middle East-focused agribusiness exhibition with sustainability and agri-tech content; comparable B2B trade-show model but serving a different geography and climatic/agricultural context.

Emerging players

• Smithfield Festival: UK livestock industry event with growing sustainability content; comparable UK farm trade-show format but smaller and more livestock-focused than LCA.

Direct peers

• Farm Business Innovation Show: Another Agriconnect sister show targeting rural business diversification, sharing the same exhibitor portal, marketing database, and audience of UK farmers and landowners — highly comparable operating model and customer overlap.
• LAMMA Show: The UK's premier farm machinery show, operated by the same parent (LAMMA Limited / Agriconnect). The 2027 co-location with LCA creates direct audience and exhibitor overlap, making it both a peer and a strategic partner.
• CropTec Show: Sister show also run by Agriconnect at NAEC Stoneleigh, targeting UK arable/crop farmers with similar low-carbon and sustainable farming content; identical sister-event operating model and shared exhibitor base makes it the closest direct peer.
• Cereals Event: UK arable farming trade show (run by Comexposium/Haymarket) targeting commercial arable growers with crop technology and policy content; comparable B2B UK exhibition format serving a similar farmer persona.

Broad incumbents

• Oxford Farming Conference: Long-established UK agriculture conference with policy/net-zero agenda content; comparable conference-format and senior-farmer audience but structured as a delegate conference rather than an exhibition.
• DLG (Agritechnica): Deutsche Landwirtschafts-Gesellschaft operates Agritechnica and EuroTier, the world's largest agricultural machinery and livestock trade fairs; broader global incumbent with overlapping low-emission/ag-tech content tracks.
• Royal Highland Show: One of the UK's flagship agricultural shows organised by the Royal Highland and Agricultural Society of Scotland; broader livestock/food remit but overlapping UK farmer audience and exhibitor pool.
• NFU Conference: Annual conference of the National Farmers Union, the LCA Show's official partner; shares the same farmer audience and policy/net-zero content focus but is a member-governance event rather than a paid B2B exhibition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lowcarbonagri
• Facebookfacebook.com/lowcarbonagri
• LinkedInlinkedin.com/company/low-carbon-agriculture-show
• Instagraminstagram.com/lowcarbonagri

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Low Carbon Agriculture