Joy Travel

What Joy Travel does

Joy Travel, formally Guangzhou Joy International Travel Agency Co., Ltd. (广州乔益国际旅行社有限公司), is a privately held B2B travel distribution company headquartered in Guangzhou, Guangdong Province, China. The company positions itself as a global hotel wholesaler and B2B distribution platform, aggregating hotel inventory through what it describes as a "Global Hotel Direct Procurement System" and reselling that inventory to a network of individual distributors (个人分销商), enterprise distributors (企业分销商), and corporate clients with business travel needs. Coverage spans domestic Chinese cities (Beijing, Shanghai, Guangzhou, Shenzhen, Sanya, Hong Kong, and others) and selected overseas destinations across East and Southeast Asia (Seoul, Tokyo, Bangkok, Singapore, Bali, Kuala Lumpur, and others).

The core product is the Joy Business Travel Platform (乔益商旅), a self-serve B2B portal with two product modules — International Hotels (国际酒店) and Domestic Hotels (国内酒店) — backed by standardized API interfaces for query, booking, and payment that the company says it opens to the global tourism industry. Distribution is conducted through two distinct account types: Individual Distributor (个人分销商) accounts targeted at personal agents reselling to end travelers, and Enterprise Distributor (企业分销商) accounts targeted at corporate partners handling business travel management. Supporting functions include dedicated contact channels for market cooperation, hotel cooperation, and 24-hour technical support.

The business model is anchored on transaction-based revenue from hotel bookings, with no public pricing and quotes provided on request. The company states its core team possesses more than 10 years of experience in hotel sales, marketing, and operations. No funding rounds, acquisitions, M&A activity, named executive team, headcount figures, or revenue figures are disclosed in the available source material; ownership is independent/privately held with no parent company, subsidiaries, or investor backing referenced. The company is operational, with an active website (gzjoetravel.com), ICP备案 (粤ICP备2022102173号), and active account registration flows.

Name

Joy Travel

Legal name

广州乔益国际旅行社有限公司

Website

https://gzjoetravel.com

Company type

Private

Operating status

Operating

Short description

Joy Travel (广州乔益国际旅行社) is a privately held, Guangzhou-based B2B hotel distribution platform that aggregates global hotel inventory via direct procurement and resells it to individual distributors, enterprise distributors, and corporate clients across China and selected Asia-Pacific destinations.

Ownership category

akta.pro rank

Product category

Hotel Distribution Services

NAICS

Travel Agencies (56151), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Hotel B2B distribution
• Business travel platform
• Global hotel booking
• Hotel wholesale services
• Travel agency platform

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Distribution Services: B2B platform revenue through global hotel wholesale and distribution services, serving as a direct hotel wholesaler integrating revenue management, marketing, and technical services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Joy Travel operates a global hotel B2B distribution platform that aggregates hotel inventory through direct procurement and resource integration. The platform enables distributors and corporate clients to access query, booking, and payment services through standardized API interfaces, with the company acting as a direct hotel wholesaler integrating revenue management, marketing, and technical services for the global tourism industry.

Product overview

Joy Travel operates as a unified B2B platform centered on the Joy Business Travel Platform (乔益商旅), which combines global hotel direct procurement, inventory aggregation, and distribution capabilities. The platform is complemented by two booking service modules: International Hotels covering overseas destinations and Domestic Hotels covering major Chinese cities. The platform supports two account types—Individual Distributor and Enterprise Distributor—enabling different user segments to access hotel booking, inquiry, and payment services via standardized API distribution. The company positions itself as an innovative global hotel+ distribution platform integrating big data tourism resources, comprehensive agent operation services, and multi-channel resource connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Joy Business Travel Platform (乔益商旅) A global hotel B2B distribution platform that aggregates hotel inventory through direct procurement and resource integration. The platform enables distributors and corporate clients to access booking, inquiry, and payment services through standardized API interfaces, serving as China's innovative global hotel B2B platform integrating revenue management, marketing, and technical services.
• International Hotels (国际酒店) Hotel booking service covering overseas destinations across Asia, including Seoul, Bangkok, Phuket, Tokyo, Singapore, Osaka, Jeju, Bali, Chiang Mai, Kota Kinabalu, Kyoto, Kuala Lumpur, Pattaya, and Naha. Distributed through the Joy Business Travel B2B platform for distributors and corporate clients.
• Domestic Hotels (国内酒店) Hotel booking service covering major domestic Chinese cities including Beijing, Shanghai, Tianjin, Chongqing, Dalian, Qingdao, Xi'an, Nanjing, Suzhou, Hangzhou, Guilin, Xiamen, Chengdu, Shenzhen, Guangzhou, Sanya, Hong Kong, and Jinan. Distributed through the Joy Business Travel B2B platform for distributors and corporate clients.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hotel PartnerscoreChannel Partner/ Reseller/ DistributorHotels partner with Joy Travel for distribution through the B2B platform. The company acts as a global hotel wholesaler, integrating hotel inventory and providing distribution channels to the global tourism industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joy Travel