Du Pay
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Du Pay does
du Pay is a CBUAE-regulated mobile wallet and stored value facility operated by EITC Financial Services LLC, a subsidiary of Emirates Integrated Telecom Company (EITC), the parent of the UAE's 'du' telecom brand. The product is built around the du Pay mobile app (iOS and Android) supplemented by physical and digital Visa-network debit cards, with the full stack compliant with the CBUAE Stored Value Facility Regulation (2020), RPSCS (2021), WPS rules (2018), UAE consumer protection regulations, and UAE Federal Decree-Law No. 45 of 2021 on personal data protection.
The platform's functional surface spans (i) domestic P2P transfers (instant to UAE mobile numbers, 1-2 business days to UAE bank accounts via IBAN); (ii) cross-border remittances to 200+ destinations via Western Union (MTCN-based, typically 1-2 hours) and Transfast (TF PIN, ~2 working days); (iii) wallet cash-in through bank transfer, debit card (minimum AED 50), and a multi-partner kiosk network (NT Payments, iPay, MBME, UPay); (iv) cardless cash withdrawal at Emirates NBD ATMs using app-generated security codes; (v) bill payment and mobile top-up; and (vi) integration with the UAE Wage Protection System for employer-direct salary disbursement into the du Pay wallet. Cards are tokenized into Apple Pay, Samsung Pay, and Google Wallet, and the app supports Arabic, English, Hindi, Malayalam, Tamil, and Bangla - a localization stack aligned with the UAE's dominant expat worker demographics.
Monetization combines transaction fees (international transfers, local bank transfers, debit card usage, and kiosk cash-in above the first three free monthly transactions starting September 2026) with monthly auto-renewing subscription plans, including the eligibility-gated SALARY+ tier for WPS-receiving customers. The wallet has a collective monthly transfer ceiling of 25,000 AED, with daily and weekly sub-limits by service. Marketing is primarily digital - app store listings, promotional lucky draws tied to remittance corridors (India, Bangladesh, Philippines, Egypt, Africa, Nepal, Pakistan), and corridor-specific partnerships with JazzCash, GCash, and eSewa - supplemented by phone and email customer care (80038729 / [email protected]). The user base is horizontal and consumer-focused, with explicit segmentation for individual UAE residents and expat workers (primary), WPS-receiving salary employees, and WPS-participating employers.
Du Pay firmographics
Firmographics- Name
- Du Pay
- Legal name
- EITC Financial Services LLC
- Website
- https://dupay.ae
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Du Pay industry classification
Industry- Product category
- Mobile Payments
- NAICS
- Payroll Services (541214)
- akta.pro primary industry
- General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
- akta.pro secondary industries
- Carrier Billing & Telco Mobile Money (FSAMAEAD), Payroll Cards & Salary Prepaid (FSAMANAE), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where Du Pay is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Du Pay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription plans (e.g., SALARY+ for wage protection system users) providing benefits including free remittances, free UAE bank transfers, free ATM withdrawals, cashback, and telecommunications benefits. Plans auto-renew monthly with fees deducted from wallet.
- Transaction Fees: Fees charged for international transfers, local bank transfers, and other transactions. Detailed fees available in Key Fact Statement. Non-refundable once transaction completed.
- Debit Card Fees: Fees associated with physical and digital card issuance, usage, and replacement as communicated in Help & Support section and Key Fact Statement.
- Kiosk Cash-in Fees: Free cash-in via bank/card; free for first 3 kiosk transactions monthly; charges apply for 4th+ kiosk cash-in from September 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SALARY+ Plan - subscription for salary receiving customers |
| Subscription | Monthly | General Subscription Plans |
| Usage-based | Pay-as-you-go | Free Cash-in Tiers |
| Unit Pricing | Pay-as-you-go | Card Cash-in (Minimum) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Du Pay product offering
Product offeringCore offering
du Pay is a CBUAE-regulated mobile wallet application that lets UAE residents and expatriate workers store funds, send local and international money transfers to 200+ destinations, pay bills, top up mobile phones, and use physical and digital Visa debit cards. The platform also integrates with the UAE Wage Protection System (WPS) for direct salary disbursement from employers into user wallets, with multilingual support across Arabic, English, Hindi, Malayalam, Tamil, and Bangla.
Product overview
du Pay is a mobile wallet solution owned and operated by EITC Financial Services LLC, regulated by the Central Bank of the UAE. The product suite centers on the du Pay Mobile App serving as the primary interface, supplemented by physical and digital debit cards for in-person and online payments. Core financial services include local money transfers (instant to UAE mobile numbers, 1-2 days to UAE banks), international transfers to 200+ global destinations via Western Union and Transfast partner networks, bill payment, and mobile top-up functionality. Cash management is enabled through kiosk network integrations (NT Payments, iPay, MBME, UPay) for wallet top-ups and Emirates NBD ATM cardless withdrawals. The platform supports salary transfers via UAE's Wage Protection System (WPS). Premium value is delivered through subscription plans (SALARY+ for WPS-eligible customers, standard monthly subscriptions) offering fee waivers, cashback, and promotional offers. Available on iOS and Android in 6 languages (Arabic, English, Hindi, Malayalam, Tamil, Bangla).
Differentiator
Problem solved
Functional benefit
Products and services
- du Pay Mobile App
Quantifiable outcome
- Send money instantly to 200+ destinations worldwide
- +5 more outcomes
Companies that use Du Pay
Customer profileSegments3 records
Ideal customer profiles3 records
Du Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Du Pay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- JazzCashminorPromotional partnership for money transfers from UAE to Pakistan via JazzCash wallet. Joint campaign with cash prizes for recipients (PKR 100,000 bumper prizes, PKR 25,000 regular prizes). Campaign ran January 1-31, 2025.
- Western UnioncoreInternational money transfer partner for cross-border fund transfers. du Pay users can send money internationally with transfers processed by Western Union. Beneficiaries can collect cash from any Western Union agent location worldwide. Transfers tracked via MTCN code.
- TransfastcoreInternational money transfer partner (Transfast) for cross-border fund transfers. Transfers processed via TF PIN with 2 working days processing time. Cash pick-up available at Transfast agent locations.
- Emirates NBDcoreATM network partner enabling cardless and card-based cash withdrawals from du Pay wallets at Emirates NBD ATMs across UAE.
- Kiosk Partners (NT Payments, iPay, MBME, UPay)coreCash deposit kiosks network allowing du Pay users to add funds to their wallets. Network includes NT Payments, iPay, MBME, and UPay kiosks with more partners being added.
- GCashminorPromotional partnership for transfers from UAE to Philippines via GCash. Campaign offering cash prizes up to AED 10,000 for recipients.
- eSewaminorPromotional partnership for international transfers to Nepal via eSewa. Campaign offering chance to win NPR 15,000 for recipients.
- VisacorePayment scheme partner for du Pay debit cards. Cards operate on Visa payment network enabling global merchant payments and ATM withdrawals.
- EITC (Emirates Integrated Telecom Company)coreParent company of du Pay. EITC operates du telecommunications brand. du Pay is owned and operated by EITC Financial Services LLC.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Du Pay competitors and assessment
Company assessmentDirect peers
- Careem Pay: Super-app wallet from Careem (now under Uber) operating across the UAE. Directly competes with du Pay for P2P transfers, bill payments, and remittances, with the added leverage of ride-hailing and food delivery as engagement hooks.
- Mashreq Neo: Digital-first bank from Mashreq with an integrated wallet and card, targeting UAE residents including expats. Competes with du Pay on everyday payments, remittances, and account-based financial services.
- e& money: Mobile wallet operated by Etisalat (e&), the UAE's other major telecom. Direct competitor to du Pay with the same telco-mobile-money DNA, similar WPS integration, and overlapping target user base of UAE residents and expat workers.
- Beam Wallet: UAE-based mobile wallet offering transfers, bill payments, and card services. Directly comparable to du Pay in product scope and target customer segments (UAE residents and blue-collar workers).
- Al Ansari Exchange: Major UAE-based remittance and exchange network with a growing digital wallet/app. Competes directly with du Pay on the international remittance use case for UAE expat workers.
- PayIt: UAE-based digital wallet built by Network International. Competes head-to-head with du Pay on P2P, bill payments, and merchant payments in the UAE consumer market.
Broad incumbents
- Western Union: Global remittance incumbent that is also a partner of du Pay. It is comparable both as a remittance option UAE users can choose directly and as the upstream provider shaping du Pay's last-mile economics.
- Wise: Global digital remittance and multi-currency account provider. Comparable to du Pay on the cross-border transfer use case for UAE expats, with a lower-cost digital-first model that puts pressure on remittance pricing.
Others
- Apple Pay: Digital wallet integrated into the Apple ecosystem. It is comparable to du Pay as a tokenized mobile payment surface, and du Pay specifically supports Apple Pay tokenization for its cards.
Emerging players
- NAYAK: UAE-based wallet launched under Al Etihad Payments' Aani instant payments platform. Competes with du Pay on P2P and bill payments, with potential upside as Aani rails expand instant payment interoperability across the UAE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Du Pay social profiles
Digital presenceDu Pay compliance and trust
Trust signalCompliance6 records
Du Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Du Pay leadership team
Management profileNumber of profiles
Du Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Du Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Du Pay
What does Du Pay do?
du Pay is a CBUAE-regulated mobile wallet application that lets UAE residents and expatriate workers store funds, send local and international money transfers to 200+ destinations, pay bills, top up mobile phones, and use physical and digital Visa debit cards. The platform also integrates with the UAE Wage Protection System (WPS) for direct salary disbursement from employers into user wallets, with multilingual support across Arabic, English, Hindi, Malayalam, Tamil, and Bangla.
Is Du Pay a public or private company?
Du Pay is a private company. It is classified as corporate owned and is currently operating.
When was Du Pay founded?
Du Pay was founded in 2023. It employs 51 to 100 people.
Where is Du Pay based?
Du Pay is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Du Pay make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees, debit Card Fees and kiosk Cash-in Fees.
Who are Du Pay's main competitors?
Direct peers on record are Careem Pay, Mashreq Neo, e& money, Beam Wallet, Al Ansari Exchange and PayIt. Broad incumbents are Western Union and Wise. Apple Pay is listed as an others. NAYAK is listed as an emerging player.
Does Du Pay have an API?
No public API is recorded for Du Pay.
What industry is Du Pay in?
Du Pay's product category is Mobile Payments. Its primary akta.pro industry code is FSAMAEAA, General-Purpose Digital Wallets (P2P + Merchant), with a secondary code of FSAMAEAD, Carrier Billing & Telco Mobile Money. Its NAICS code is 541214.