Mad Over Donuts
Mad Over Donuts is an Indian specialty donut and dessert retail chain operating 70+ mall-based stores across 15+ cities, selling handcrafted eggless donuts, beverages, and occasion gifting boxes directly to consumers and via bulk corporate orders.
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mad Over Donuts does
Mad Over Donuts is an Indian specialty donut and dessert retail chain operated by Himesh Foods Private Limited, founded in 2008 and headquartered in Mumbai. The company operates 70+ company-owned retail stores concentrated in shopping malls across 15+ Indian cities including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, and Kolkata, complemented by an e-commerce ordering platform and a custom bulk-order channel for events and corporate gifting. Its core product is handcrafted eggless donuts in classic, specialty, and signature varieties, with the portfolio extended into bites, bubble tea, beverages, brownies, eclairs, Belgian waffles, milkshakes, and a co-branded "Made With KitKat" sub-line developed in partnership with Nestle India.
The business operates a direct-to-consumer retail model with two revenue streams: per-unit and boxed product sales through owned mall stores and the online ordering site, and bulk/custom orders for corporate events, parties, and gifting. Pricing is unit-based in Indian Rupees — individual donuts from ₹74.29 to ₹189.52, box deals with buy-5-get-1-free and buy-9-get-3-free promotions, and bubble tea and beverages from ₹128 to ₹265. The brand differentiates on its exclusive eggless positioning, a Topping Bar in-store customization experience, and curated occasion-based gift boxes such as the Box of Happiness. Marketing is multi-channel, relying on organic social (Instagram, Facebook, LinkedIn, X), the company website, and email/SMS communications rather than disclosed paid acquisition.
Mad Over Donuts is privately held with no disclosed institutional investors, parent company, or funding rounds. The legal entity (Himesh Foods Private Limited) is registered in Maharashtra and operates with 501-1,000 employees. Recent strategic activity includes a July 2025 partnership with Nestle Professional's Retail ONE kiosk network to expand distribution into non-mall venues, ongoing product portfolio extension, and an ongoing Bombay High Court interim stay against a Rs 57.29 crore GST demand (January 2026). Leadership comprises founder Lokesh Bharwani and Chairman / Executive Director & CEO Tarak Bhattacharya.
Mad Over Donuts firmographics
Firmographics- Name
- Mad Over Donuts
- Legal name
- Himesh Foods Private Limited
- Website
- https://madoverdonuts.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mad Over Donuts is an Indian specialty donut and dessert retail chain operating 70+ mall-based stores across 15+ cities, selling handcrafted eggless donuts, beverages, and occasion gifting boxes directly to consumers and via bulk corporate orders.
- Ownership category
- akta.pro rank
Mad Over Donuts industry classification
Industry- Product category
- Specialty Bakery & Dessert Cafe
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
- akta.pro secondary industries
- Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where Mad Over Donuts is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
Mad Over Donuts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling donuts, bites, beverages, and desserts through company-owned retail stores located in malls across India, as well as through the online ordering platform.
- Bulk/Custom Orders: Revenue from bulk custom orders for events, parties, corporate occasions, and gifting. Customers can place custom orders through the bulk order form on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual donuts from ₹74.29 |
| Unit Pricing | Pay-as-you-go | Box of 6 Donuts (Buy 5 Get 1 Free) - ₹466.67 classic, ₹614.30 specialty, ₹661.90 signature |
| Unit Pricing | Pay-as-you-go | Box of 12 Donuts (Buy 9 Get 3 Free) - ₹840 classic, ₹1106 specialty, ₹1192 signature |
| Unit Pricing | Pay-as-you-go | Bubble Tea and Beverages - ₹128.57 to ₹265.71 |
| Unit Pricing | Pay-as-you-go | Box of Happiness (24hr pre-order) - ₹951.43 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mad Over Donuts product offering
Product offeringCore offering
Mad Over Donuts is an Indian donut and dessert cafe chain that makes and sells handcrafted eggless donuts in classic, specialty, and signature varieties, along with complementary offerings such as donut bites, bubble tea, milkshakes, cold beverages, brownies, eclairs, and Belgian waffles. The brand also operates an in-store Topping Bar for custom donut creation and sells curated gift boxes and bulk custom orders for events and corporate occasions through its own retail stores and e-commerce platform.
Product overview
Mad Over Donuts is an Indian eggless donut and dessert brand operating a network of retail stores across multiple cities in India. The core product is handcrafted eggless donuts available in classic, specialty, and signature varieties. The product portfolio extends to complementary offerings including Bites (mini donuts), Beverages (cold coffee, iced teas, frappes), Bubble Tea, Brownies, Eclairs, Belgian Waffles, and Milkshakes. The brand offers a KitKat sub-brand (Made With KitKat), curated gift boxes for occasions (Donut Gift Boxes, Box of Happiness), and in-store customization services via the Topping Bar. Custom bulk orders are available for events and celebrations. The company operates both physical retail locations and an online ordering platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Donuts
- Bites
Companies that use Mad Over Donuts
Customer profileSegments2 records
Ideal customer profiles2 records
Mad Over Donuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Over Donuts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nestle IndiaminorNestle India's out-of-home division, Nestle Professional, partnered with Mad Over Donuts to expand product availability through their Retail ONE kiosk network. The partnership allows Mad Over Donuts products to be available at Nescafe Corners, Maggi Hotspots, and Kitkat Break Zones deployed at high-footfall locations like educational institutions, healthcare facilities, and tourist destinations.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mad Over Donuts competitors and assessment
Company assessmentEmerging players
- Theobroma: Theobroma is an Indian bakery and dessert brand with growing retail presence in major metros. It overlaps with Mad Over Donuts on premium bakery and celebration gifting, and competes for similar premium mall-based consumers.
- Faasos / Rebel Foods dessert brands (Sweet Truth): Rebel Foods' Sweet Truth is a cloud-kitchen dessert brand offering donuts, cakes, and sweets for delivery. It represents the emerging delivery-only model that competes with Mad Over Donuts in the online ordering channel without mall real estate.
Broad incumbents
- Cafe Coffee Day: Cafe Coffee Day is a large incumbent cafe chain in India with extensive mall and high-street presence. While broader in menu (coffee-led), it competes for the same mall footfall and beverage-plus-snack occasion as Mad Over Donuts.
- Baskin-Robbins (India): Baskin-Robbins is a global ice cream and dessert chain with a significant India footprint. It overlaps on the impulse dessert and celebration occasion and competes for both mall real estate and family gifting occasions.
- Starbucks (India / Tata Starbucks): Starbucks India is the dominant premium cafe incumbent through its Tata partnership, with deep mall and high-street coverage. It overlaps with Mad Over Donuts on coffee, baked treats, and gifting occasions and anchors much of the same premium-consumer real estate.
- Monginis: Monginis is an established Indian bakery and cake brand with widespread retail presence. It overlaps on the bakery, cake, and celebration-gifting occasion that also drives a large portion of Mad Over Donuts' bulk-order business.
Direct peers
- The Chocolate Room: The Chocolate Room is an India-focused cafe chain offering desserts, chocolates, waffles, and beverages in retail locations. It directly overlaps with Mad Over Donuts on the casual dessert-cafe format and mall-based real estate.
- Belgian Waffle Co. Belgian Waffle Co. is an Indian dessert street-food chain selling waffles, shakes, and sweets in high-street and mall locations. It targets the same impulse-purchase dessert consumer in India and competes for share-of-wallet on outings.
- Krispy Kreme: Krispy Kreme is a global premium donut retailer with a growing India presence, directly competing for the same mall-based, donut-first consumer occasions as Mad Over Donuts and overlapping on occasion gifting and coffee-and-donut pairings.
- Dunkin' (India): Dunkin' is a global donut and coffee chain that operates a similar mall-anchored, multi-city footprint in India with comparable product categories (donuts, beverages, sandwiches). It is the most direct same-format competitor to Mad Over Donuts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mad Over Donuts social profiles
Digital presenceMad Over Donuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Over Donuts leadership team
Management profileNumber of profiles
Profiles4 records
Mad Over Donuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Over Donuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Over Donuts
What does Mad Over Donuts do?
Mad Over Donuts is an Indian donut and dessert cafe chain that makes and sells handcrafted eggless donuts in classic, specialty, and signature varieties, along with complementary offerings such as donut bites, bubble tea, milkshakes, cold beverages, brownies, eclairs, and Belgian waffles. The brand also operates an in-store Topping Bar for custom donut creation and sells curated gift boxes and bulk custom orders for events and corporate occasions through its own retail stores and e-commerce platform.
Is Mad Over Donuts a public or private company?
Mad Over Donuts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mad Over Donuts founded?
Mad Over Donuts was founded in 2008. It employs 501 to 1,000 people.
Where is Mad Over Donuts based?
Mad Over Donuts is headquartered in Mumbai, India, in the Asia region.
How does Mad Over Donuts make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are bulk/Custom Orders.
Who are Mad Over Donuts's main competitors?
Emerging players on record are Theobroma and Faasos / Rebel Foods dessert brands (Sweet Truth). Broad incumbents are Cafe Coffee Day, Baskin-Robbins (India), Starbucks (India / Tata Starbucks) and Monginis. Direct peers are The Chocolate Room, Belgian Waffle Co., Krispy Kreme and Dunkin' (India).
Does Mad Over Donuts have an API?
No public API is recorded for Mad Over Donuts.
What industry is Mad Over Donuts in?
Mad Over Donuts's product category is Specialty Bakery & Dessert Cafe. Its primary akta.pro industry code is THAFAGAE, Donut Shops, with a secondary code of CRAHAKAJ, Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread). Its NAICS code is 311811 and its SIC code is 5812.