What Alice Cooper does

Alice Cooper is the performing persona and business of Vincent Damon Furnier, an American rock artist who, since founding the Alice Cooper band in Phoenix, Arizona in 1969, is widely credited with pioneering "shock rock" — a theatrical hard-rock concert format incorporating electric chairs, guillotines, fake blood, and boa constrictors. The operation is run through Nightmare, Inc., a privately held US corporation headquartered at 43980 Mahlon Vail Rd #305, Temecula, California, which manages touring, merchandising, and brand rights on behalf of the artist.

The business generates revenue from four primary streams: live performance (approximately six months of global touring annually, plus an ongoing Las Vegas residency at Planet Hollywood's Criss Angel Theater); recorded music (30+ studio albums across the original band and solo career, distributed through labels including Warner/Rhino for catalog and earMusic for Europe, plus streaming on Spotify, Apple Music, and YouTube); merchandise sold through US and EU direct webstores, the Golf Rocks/"The Cooper Club" apparel storefront, HorrorBox, and the Alice Cooper Hot Sauce line; and licensing/brand partnerships, including a syndicated national radio show (Alice's Attic) and the forthcoming memoir "Devil On My Shoulder" with Penguin Random House imprint Ebury Spotlight.

Alice Cooper's go-to-market is event-driven: album releases are paired with theatrical world tours, fan club memberships through the Rock Brigade Concert Club, and merchandise/box set drops such as the Studio Albums 1975-1978 collection arriving July 31, 2026. Customers are primarily consumer rock music enthusiasts, supplemented by a merchandise buyer segment, a golf-enthusiast niche targeted through Golf Rocks, and a small set of B2B counterparties (television networks, publishing partners, label distributors). The brand, inducted into the Rock and Roll Hall of Fame in 2011 and recognized with a 2015 Grammy Hall of Fame selection for "School's Out," is the principal economic moat; the artist maintains personal ownership with no external institutional investment.

Name

Alice Cooper

Legal name

Nightmare, Inc.

Website

https://alicecooper.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Alice Cooper is the performing persona of American shock-rock pioneer Vincent Damon Furnier, generating revenue from global theatrical concert tours, an ongoing Las Vegas residency with Criss Angel, a 30+ album music catalog, branded merchandise and golf apparel, and a forthcoming memoir — serving rock music fans worldwide through Nightmare, Inc.

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Independent Artists, Writers, and Performers (711510), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF), Activation/Experiential Creative Agencies (MPAAAAAO), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Rock music performances
• Live concert tours
• Shock rock entertainment
• Studio album releases
• Fan merchandise sales

Headquarters

HQ city

Malakoff

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concert Tours: Live performances constitute a primary revenue stream with Alice Cooper touring approximately six months per year globally. Revenue generated through ticket sales, VIP experiences, and meet-and-greet packages at shows worldwide.
2. Album Sales and Streaming: Studio albums across a career spanning nearly six decades generate revenue through digital streaming platforms, physical album sales (vinyl, CD), and specialty box sets. Recent releases include The Revenge of Alice Cooper (2025), Road (2023), and Detroit Stories (2021).
3. Merchandise: Official merchandise including apparel, accessories, and branded items sold through US and EU webstores. Product lines include HorrorBox, Hot Sauce, and the Golf Rocks clothing collection.
4. Licensing and Brand Partnerships: The Alice Cooper brand is licensed for various products including the Golf Rocks apparel line, collaboration products, and media adaptations including film appearances and television specials.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Alice Cooper is a solo rock artist and band operating as a theatrical live entertainment and recorded-music business. Revenue is generated through world tours featuring elaborate horror-themed stage productions, studio album releases sold via streaming and physical formats, and a diversified merchandise operation spanning apparel, collectibles, branded consumer products, and a paid fan club. The offering centers on a 50+ year catalog and a recurring touring schedule of approximately six months per year, supplemented by licensing partnerships, a Las Vegas residency, and publishing projects.

Differentiator

Problem solved

Functional benefit

Brands

• Alice's Attic: Long-running national radio show hosted by Alice Cooper
• The Cooper Club
• HorrorBox
• Alice Cooper Golf Rocks

Products and services

• Alice Cooper Concert Tours Theatrical live concert performances featuring shock rock stage production for fans of hard rock and classic rock. Includes standard tickets plus Ultimate VIP Nightmare Experiences and Nightmare Collectible Package add-ons for select shows.
• The Revenge of Alice Cooper (Album) Studio album from Alice Cooper, the first to feature the original band since 'Muscle of Love' (1973). Produced by Bob Ezrin and distributed via earMusic in Europe and other label partners globally.
• Road (Album) 2023 studio album produced by Bob Ezrin featuring Alice Cooper's touring band and guest guitarists including Tom Morello and Wayne Kramer.
• Detroit Stories (Album) 2021 studio album serving as a modern-day homage to the Detroit rock scene, recorded with legendary Detroit musicians and produced by Bob Ezrin.
• The Studio Albums 1975-1978 (Box Set) Collector's box set released July 31, 2026 by Rhino Entertainment containing Alice Cooper's first four solo albums with bonus rarities in 5LP and 5CD configurations.
• Devil On My Shoulder (Memoir) Alice Cooper's autobiography scheduled for October 2026 release, published by Ebury Spotlight (Penguin Random House) in hardback, ebook, and audio formats.
• Official Merchandise (Apparel & Branded Goods) Branded merchandise including apparel, accessories, and collectibles sold through the official US and EU webstores for fans and collectors.
• HorrorBox Horror-themed fan merchandise/game product line sold through PlayFitz, extending the Alice Cooper horror aesthetic into consumer products.
• Golf Rocks (The Cooper Club) Golf apparel line branded as 'The Cooper Club' under the Golf Rocks collection, merging rock aesthetic with golf fashion, sold exclusively online.
• Rock Brigade Concert Club (Fan Club) Paid annual fan club membership offering exclusive benefits, early ticket access, and fan community engagement.
• Snakebite Game Interactive snake game tied to the Alice Cooper brand where players grow a snake by eating food while avoiding collisions, with prize opportunities including vinyl records from the vault.
• Alice's Attic Radio Show Long-running national radio show hosted by Alice Cooper, extending the brand into broadcast media.

Quantifiable outcome

• Over 50 million albums sold worldwide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Criss AngelflagshipStrategic or Co-development Partner · 30 October 2025Alice Cooper and Criss Angel (father and son) united for 'Welcome To Our Nightmare' - a theatrical concert spectacle combining shock rock music with magic performances. Shows performed in the Criss Angel Theater at Planet Hollywood Resort & Casino in Las Vegas. The partnership includes exclusive backstage VIP experiences and collectible packages. Multiple dates added due to sold-out demand.
• Rhino EntertainmentcoreChannel Partner/ Reseller/ Distributor · 31 July 2025Rhino (Warner Music Group's catalog division) releasing The Studio Albums 1975-1978 5LP and 5CD collections featuring Alice Cooper's first four solo albums with bonus rarities. Available in exclusive configurations through Rhino.com.
• Ebury Spotlight (Penguin Random House)coreChannel Partner/ Reseller/ DistributorEbury Spotlight acquired UK & Commonwealth rights for Alice Cooper's autobiography 'Devil On My Shoulder' from Gordon Wise at Curtis Brown. Publishing in hardback, ebook and audio on October 8, 2026 with an 8-date UK book tour.
• Bob EzrincoreStrategic or Co-development PartnerLongtime collaboration with legendary producer Bob Ezrin since 1971's Love It to Death. Ezrin has produced numerous Alice Cooper albums including Welcome to My Nightmare (1975), Trash (1989), Welcome 2 My Nightmare (2011), Road (2023), and The Revenge of Alice Cooper (2025).
• Planet Hollywood Resort & CasinoflagshipStrategic or Co-development PartnerVenue partnership for 'Welcome To Our Nightmare' residency shows in the Criss Angel Theater. Multiple show dates across 2026 including March, April, and May engagements.
• Hollywood VampiresminorStrategic or Co-development PartnerSupergroup featuring Alice Cooper, Johnny Depp, and Joe Perry. Alice Cooper touring with Hollywood Vampires for UK dates in August 2026.
• earMusiccoreChannel Partner/ Reseller/ DistributorEuropean record label (edel Group) releasing recent Alice Cooper albums including The Revenge of Alice Cooper (2025), Road (2023), and Detroit Stories (2021).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KISS: Iconic theatrical rock band known for face paint, pyrotechnics, and a stage show built around spectacle — same theatrical shock-rock format that Alice Cooper pioneered. Both operate massive touring merchandise-and-catalog franchises at similar veteran scale.
• Iron Maiden: Veteran theatrical heavy-metal band with elaborate staging, mascot-led brand identity, and a global touring-and-merch franchise similar to Alice Cooper's. Comparable in operating format (band-led live entertainment plus branded merchandise) and demographic reach.
• Marilyn Manson: Shock-rock performer whose stage identity (horror imagery, controversial persona) is the closest stylistic analog to Alice Cooper's, operating as a solo artist with theatrical concert tours and a branded merch business.
• Mötley Crüe: Theatrical hard-rock band of the same era with stage-show production value, branded apparel, ongoing tour merchandise, and a Rock and Roll Hall of Fame-adjacent brand at veteran scale. Directly comparable touring-and-merch business.
• Ozzy Osbourne: Solo heavy-metal artist with decades-long career, brand recognition comparable to Alice Cooper (Rock Hall inductee as part of Black Sabbath), and ongoing global touring plus memoir/biopic activity. Same archetypal veteran shock-rock performer business model.
• Rob Zombie: Shock-rock artist known for horror-themed stage shows and a multimedia brand spanning music, film, and merch — direct aesthetic and operational neighbor of Alice Cooper's theatrical rock brand.
• Hollywood Vampires: Supergroup featuring Alice Cooper, Johnny Depp, and Joe Perry that actively tours (UK dates August 2026) — peer in that it is a comparable theatrical rock touring entity reaching similar audiences.

Broad incumbents

• Def Leppard: Veteran hard-rock band at multi-decade scale with continuous touring, catalog reissues, and branded merch — broader/less theatrical than Alice Cooper but highly comparable in business-model lifecycle (catalog + touring + merch).
• Judas Priest: Veteran heavy-metal act with decades of touring, strong catalog, and international live draw — same veteran-rock-business archetype as Alice Cooper, though less theatrical shock-rock.

Others

• Bob Ezrin: Legendary rock producer and Alice Cooper's longtime collaborator since 1971 — a key creative partner rather than a peer in the commercial sense, included to map the production ecosystem Alice Cooper sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/alicecooper
• Facebookfacebook.com/AliceCooper
• Instagraminstagram.com/alicecooper
• Xx.com/alicecooper
• LinkedInlinkedin.com/company/alice-coop

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Cooper