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The Ron Zacapa

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Namestring
The Ron Zacapa
Legal namestring
The Ron Zacapa Co.
Websiteurl
https://www.zacaparum.com
Company typeenum
Private
Founded yearint
1976
Descriptiontext

Ron Zacapa is a premium Guatemalan rum brand established in 1976 and currently operated as a subsidiary of Diageo plc (London Stock Exchange: DGE). The brand produces a tiered portfolio of three aged rum expressions — Zacapa No. 23 Centenario (aged 6-23 years), Zacapa Edición Negra (aged 6-24 years in double-charred American oak), and Zacapa XO (aged 10-25 years finished in French Cognac casks) — distinguished from mass-market rums by the use of virgin sugar cane (rather than molasses) and the proprietary Sistema Solera fractional blending method across barrels previously holding American whiskey, Cognac, Oloroso Sherry, and Pedro Ximénez wines.

Production is vertically integrated across Guatemala: virgin sugar cane is sourced from mineral-rich volcanic soil in the Retalhuleu region where fermentation and distillation occur (using a pineapple-derived yeast strain), rum is transported to the 'House Above the Clouds' aging facility at 2,300 metres (7,545 feet) above sea level where the cool mountain climate slows maturation, and bottling takes place in Mixco. Master Blender Lorena Vásquez, with 35+ years of tenure, oversees the Solera blending program and is one of the few female master blenders in global spirits. Every bottle carries a handwoven Petate band crafted by a community program that has engaged over 700 Guatemalan women since 1999.

The US import and distribution entity, The Ron Zacapa Co., is based in New York. Commercial operations span specialty retail, duty-free and travel retail, hospitality (upscale bars and restaurants), and direct-to-consumer e-commerce via the brand's own website. Revenue is generated through one-time consumer purchases at premium price points. Brand marketing is anchored in heritage storytelling, the master blender's narrative, the artisan Petate program, and a multi-year partnership with the Latin American Fashion Summit.

Short descriptiontext

Ron Zacapa is a premium Guatemalan rum brand owned by Diageo, producing aged rums from virgin sugar cane via the Sistema Solera method at 2,300 metres altitude, serving affluent adult consumers across global retail, duty-free, hospitality, and direct-to-consumer channels.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
premium rum, aged spirits, solera rum, virgin sugar cane, super-premium rum
NAICS code1 code
  • Distilleries312140
Product category
Premium Rum
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Premium Spirits Sales
TypeOne Time License
Description

Ron Zacapa generates revenue through the direct sale of premium rum products (Zacapa No. 23, Zacapa Edición Negra, Zacapa XO) to consumers via retail channels, duty-free shops, and hospitality venues. Revenue is derived from one-time product purchases at premium price points, consistent with a luxury spirits positioning.

zacaparum.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

The Ron Zacapa produces and sells premium aged Guatemalan rum crafted from virgin sugar cane (rather than molasses) and matured using the proprietary Sistema Solera blending method at 2,300 metres above sea level. The brand offers three core expressions (No. 23, Edición Negra, XO) and distributes globally through Diageo's retail, duty-free, hospitality, and direct e-commerce channels at luxury price points.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Ron Zacapa is a premium Guatemalan rum brand owned by Diageo, offering a portfolio of three core rum variants. The products are distinguished by their use of virgin sugar cane (rather than molasses), aging at 2,300 meters above sea level in the 'House Above the Clouds,' and the Sistema Solera blending method crafted by Master Blender Lorena Vásquez. The product line includes Zacapa No. 23 Centenario (aged 6-23 years, entry-level premium), Zacapa Edición Negra (aged 6-24 years, double charred oak for smoky profile), and Zacapa XO (aged 10-25 years, French oak Cognac finish, ultra-premium). Each bottle features handwoven Petate bands created by over 700 Guatemalan women, supporting local communities.

Product and service1 record
1Zacapa No. 23 Centenario
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Latin American Fashion Summit (LAFS)
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-11-04
Description

Ron Zacapa has been a partner of the Latin American Fashion Summit for three consecutive years (2023–2025). The partnership celebrates Latin American design and cultural heritage, with Zacapa sponsoring the Gala awards and presenting the 'Visionary of the Year' award to designers who preserve tradition and sustain craftsmanship. The 2025 award was presented to Patricia Bonaldi of PatBO at the November 4th Gala in Miami.

prnewswire.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Flor de Caña
TypeDirect peer
Description

Premium Nicaraguan aged rum brand with a multi-tier portfolio (Añejo, Gran Reserva, Centenario), positioned similarly to Zacapa as a Central American super-premium sipping rum. Closest geographic and category peer, competing for the same affluent consumer occasion.

2Diplomático Rum
TypeDirect peer
Description

Venezuelan premium aged rum brand with a multi-expression lineup (Plancha, Mantuano, Ambassador) and a similar storytelling-led positioning around heritage, terroir, and craftsmanship. Directly comparable on premium aged rum positioning, though produced from molasses and sugar cane juice blends rather than virgin cane.

3Appleton Estate
TypeDirect peer
Description

Jamaican premium aged rum brand owned by Campari Group, with a portfolio spanning 8-Year to 50-Year expressions and a long-standing master blender heritage. Direct peer in premium aged rum, though differentiated by Jamaican high-ester pot-still style.

4Mount Gay Rum
TypeDirect peer
Description

Barbadian premium rum brand (claimed world's oldest rum producer, 1703) with aged expressions like XO and 1703 Master Blend. Directly comparable as a heritage super-premium sipping rum; also owned by a large global spirits group (Rémy Cointreau).

5Brugal
TypeDirect peer
Description

Dominican Republic premium rum brand with aged expressions (Especial, Añejo, Gran Reserva, Papa Mayor), competing in the same premium sipping segment as Zacapa. Also owned by a major global spirits group (Edrington), making the ownership and distribution context highly comparable.

6Havana Club
TypeDirect peer
Description

Cuban-origin premium rum brand jointly owned by Pernod Ricard and Cubaexport, with aged expressions (Añejo 7, Selección de Maestros, Maximo). Directly comparable as a premium aged rum with heritage positioning, though constrained by its Cuban origin narrative.

7Plantation Rum
TypeDirect peer
Description

Premium aged rum brand sourcing from multiple Caribbean origins with a portfolio of vintages and single-cask expressions. Competes directly with Zacapa in the premium sipping segment, with a similar focus on cask-finishing and tasting-led storytelling.

8Bacardi Limited
TypeBroad incumbent
Description

World's largest rum producer with a broad portfolio spanning entry-level (Bacardi Superior) to premium aged (Gran Reserva, Facundo). Comparable as the dominant global rum incumbent with mass-market reach, contrasting with Zacapa's super-premium niche focus.

9Don Papa Rum
TypeEmerging player
Description

Philippine-origin premium aged rum brand positioned in the super-premium sipping segment with a storytelling-led brand identity. Comparable as a fast-growing emerging premium rum brand targeting similar craft-spirits consumers.

10Rhum Clément
TypeEmerging player
Description

Martinican agricultural rhums (rhum agricole) with aged expressions, owned by Bardinet Group. Comparable in the super-premium sipping rum segment with a terroir-driven, artisanal positioning similar to Zacapa's high-altitude heritage narrative.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Ron Zacapa

Premium Rumzacaparum.com

Ron Zacapa is a premium Guatemalan rum brand owned by Diageo, producing aged rums from virgin sugar cane via the Sistema Solera method at 2,300 metres altitude, serving affluent adult consumers across global retail, duty-free, hospitality, and direct-to-consumer channels.

What The Ron Zacapa does

Ron Zacapa is a premium Guatemalan rum brand established in 1976 and currently operated as a subsidiary of Diageo plc (London Stock Exchange: DGE). The brand produces a tiered portfolio of three aged rum expressions — Zacapa No. 23 Centenario (aged 6-23 years), Zacapa Edición Negra (aged 6-24 years in double-charred American oak), and Zacapa XO (aged 10-25 years finished in French Cognac casks) — distinguished from mass-market rums by the use of virgin sugar cane (rather than molasses) and the proprietary Sistema Solera fractional blending method across barrels previously holding American whiskey, Cognac, Oloroso Sherry, and Pedro Ximénez wines.

Production is vertically integrated across Guatemala: virgin sugar cane is sourced from mineral-rich volcanic soil in the Retalhuleu region where fermentation and distillation occur (using a pineapple-derived yeast strain), rum is transported to the 'House Above the Clouds' aging facility at 2,300 metres (7,545 feet) above sea level where the cool mountain climate slows maturation, and bottling takes place in Mixco. Master Blender Lorena Vásquez, with 35+ years of tenure, oversees the Solera blending program and is one of the few female master blenders in global spirits. Every bottle carries a handwoven Petate band crafted by a community program that has engaged over 700 Guatemalan women since 1999.

The US import and distribution entity, The Ron Zacapa Co., is based in New York. Commercial operations span specialty retail, duty-free and travel retail, hospitality (upscale bars and restaurants), and direct-to-consumer e-commerce via the brand's own website. Revenue is generated through one-time consumer purchases at premium price points. Brand marketing is anchored in heritage storytelling, the master blender's narrative, the artisan Petate program, and a multi-year partnership with the Latin American Fashion Summit.

The Ron Zacapa firmographics

Firmographics
Name
The Ron Zacapa
Legal name
The Ron Zacapa Co.
Website
https://www.zacaparum.com
Company type
Private
Founded year
1976
Operating status
Operating
Headcount range
51–100 employees
Short description
Ron Zacapa is a premium Guatemalan rum brand owned by Diageo, producing aged rums from virgin sugar cane via the Sistema Solera method at 2,300 metres altitude, serving affluent adult consumers across global retail, duty-free, hospitality, and direct-to-consumer channels.
Ownership category
akta.pro rank

Where The Ron Zacapa is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices5 records

Markets served

The Ron Zacapa business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

  1. Premium Spirits Sales: Ron Zacapa generates revenue through the direct sale of premium rum products (Zacapa No. 23, Zacapa Edición Negra, Zacapa XO) to consumers via retail channels, duty-free shops, and hospitality venues. Revenue is derived from one-time product purchases at premium price points, consistent with a luxury spirits positioning.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

The Ron Zacapa product offering

Product offering

Core offering

The Ron Zacapa produces and sells premium aged Guatemalan rum crafted from virgin sugar cane (rather than molasses) and matured using the proprietary Sistema Solera blending method at 2,300 metres above sea level. The brand offers three core expressions (No. 23, Edición Negra, XO) and distributes globally through Diageo's retail, duty-free, hospitality, and direct e-commerce channels at luxury price points.

Product overview

Ron Zacapa is a premium Guatemalan rum brand owned by Diageo, offering a portfolio of three core rum variants. The products are distinguished by their use of virgin sugar cane (rather than molasses), aging at 2,300 meters above sea level in the 'House Above the Clouds,' and the Sistema Solera blending method crafted by Master Blender Lorena Vásquez. The product line includes Zacapa No. 23 Centenario (aged 6-23 years, entry-level premium), Zacapa Edición Negra (aged 6-24 years, double charred oak for smoky profile), and Zacapa XO (aged 10-25 years, French oak Cognac finish, ultra-premium). Each bottle features handwoven Petate bands created by over 700 Guatemalan women, supporting local communities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Zacapa No. 23 Centenario

Companies that use The Ron Zacapa

Customer profile

Segments1 record

Ideal customer profiles2 records

The Ron Zacapa technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

The Ron Zacapa partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Latin American Fashion Summit (LAFS)coreGTM or Marketing Partner · 4 November 2025Ron Zacapa has been a partner of the Latin American Fashion Summit for three consecutive years (2023–2025). The partnership celebrates Latin American design and cultural heritage, with Zacapa sponsoring the Gala awards and presenting the 'Visionary of the Year' award to designers who preserve tradition and sustain craftsmanship. The 2025 award was presented to Patricia Bonaldi of PatBO at the November 4th Gala in Miami.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

The Ron Zacapa competitors and assessment

Company assessment

Direct peers

  • Flor de Caña: Premium Nicaraguan aged rum brand with a multi-tier portfolio (Añejo, Gran Reserva, Centenario), positioned similarly to Zacapa as a Central American super-premium sipping rum. Closest geographic and category peer, competing for the same affluent consumer occasion.
  • Diplomático Rum: Venezuelan premium aged rum brand with a multi-expression lineup (Plancha, Mantuano, Ambassador) and a similar storytelling-led positioning around heritage, terroir, and craftsmanship. Directly comparable on premium aged rum positioning, though produced from molasses and sugar cane juice blends rather than virgin cane.
  • Appleton Estate: Jamaican premium aged rum brand owned by Campari Group, with a portfolio spanning 8-Year to 50-Year expressions and a long-standing master blender heritage. Direct peer in premium aged rum, though differentiated by Jamaican high-ester pot-still style.
  • Mount Gay Rum: Barbadian premium rum brand (claimed world's oldest rum producer, 1703) with aged expressions like XO and 1703 Master Blend. Directly comparable as a heritage super-premium sipping rum; also owned by a large global spirits group (Rémy Cointreau).
  • Brugal: Dominican Republic premium rum brand with aged expressions (Especial, Añejo, Gran Reserva, Papa Mayor), competing in the same premium sipping segment as Zacapa. Also owned by a major global spirits group (Edrington), making the ownership and distribution context highly comparable.
  • Havana Club: Cuban-origin premium rum brand jointly owned by Pernod Ricard and Cubaexport, with aged expressions (Añejo 7, Selección de Maestros, Maximo). Directly comparable as a premium aged rum with heritage positioning, though constrained by its Cuban origin narrative.
  • Plantation Rum: Premium aged rum brand sourcing from multiple Caribbean origins with a portfolio of vintages and single-cask expressions. Competes directly with Zacapa in the premium sipping segment, with a similar focus on cask-finishing and tasting-led storytelling.

Broad incumbents

  • Bacardi Limited: World's largest rum producer with a broad portfolio spanning entry-level (Bacardi Superior) to premium aged (Gran Reserva, Facundo). Comparable as the dominant global rum incumbent with mass-market reach, contrasting with Zacapa's super-premium niche focus.

Emerging players

  • Don Papa Rum: Philippine-origin premium aged rum brand positioned in the super-premium sipping segment with a storytelling-led brand identity. Comparable as a fast-growing emerging premium rum brand targeting similar craft-spirits consumers.
  • Rhum Clément: Martinican agricultural rhums (rhum agricole) with aged expressions, owned by Bardinet Group. Comparable in the super-premium sipping rum segment with a terroir-driven, artisanal positioning similar to Zacapa's high-altitude heritage narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

The Ron Zacapa social profiles

Digital presence

The Ron Zacapa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Ron Zacapa leadership team

Management profile

Number of profiles

Profiles1 record

The Ron Zacapa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Ron Zacapa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ron Zacapa

What does The Ron Zacapa do?

The Ron Zacapa produces and sells premium aged Guatemalan rum crafted from virgin sugar cane (rather than molasses) and matured using the proprietary Sistema Solera blending method at 2,300 metres above sea level. The brand offers three core expressions (No. 23, Edición Negra, XO) and distributes globally through Diageo's retail, duty-free, hospitality, and direct e-commerce channels at luxury price points.

Is The Ron Zacapa a public or private company?

The Ron Zacapa is a private company. It is classified as corporate owned and is currently operating.

When was The Ron Zacapa founded?

The Ron Zacapa was founded in 1976. It employs 51 to 100 people.

Where is The Ron Zacapa based?

The Ron Zacapa is headquartered in New York, United States, in the North America region.

How does The Ron Zacapa make money?

One revenue line is on record: premium Spirits Sales.

Who are The Ron Zacapa's main competitors?

Direct peers on record are Flor de Caña, Diplomático Rum, Appleton Estate, Mount Gay Rum, Brugal, Havana Club and Plantation Rum. Bacardi Limited is listed as a broad incumbent. Emerging players are Don Papa Rum and Rhum Clément.

Does The Ron Zacapa have an API?

No public API is recorded for The Ron Zacapa.

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Live signals
PR NewswireZACAPA RUM CELEBRATES THE LEGACY AND FUTURE OF LATIN AMERICAN DESIGN WITH THIRD CONSECUTIVE LAFS PARTNERSHIPRon Zacapa, the premium Guatemalan rum owned by Diageo, announced its third consecutive partnership with the Latin American Fashion Summit, honoring Patricia Bonaldi of PatBO with the 2025 'Visionary of the Year' award at the November 4th Gala in Miami. The award recognizes designers who preserve tradition and sustain craftsmanship, with Bonaldi being cited for her Costurando Sonhos Project in Brazil that has supported over 500 women through free embroidery and sewing courses. Zacapa highlighted its own community commitment through its Petate weaving program, which has united over 700 Guatemalan women since 1999, as both brands emphasized their shared values of cultural preservation and artisanal heritage.PR NewswireRON ZACAPA Y RAUL LOPEZ DE LUAR PRESENTAN UNA COLECCIÓN DE EDICIÓN LIMITADA: UNA ODA AL PATRIMONIO, LA COMUNIDAD Y LA ARTESANÍARon Zacapa, the luxury rum brand owned by Diageo and born in Guatemala, announced a limited edition collaboration with Raúl López, founder of the fashion brand Luar, launching ahead of Mother's Day. The collection pairs Zacapa XO (a blend of rums aged 10-25 years in French oak barrels) with accessories including a personalized cocktail shaker, linen cocktail napkins, leather and Petate-weaved coasters, and crystal glassware, all inspired by both the iconic Ana bag from Luar and Zacapa's traditional Petate weaving pattern. Zacapa will donate a portion of proceeds to the National Association of Latino Arts and Cultures (NALAC), and the collection is exclusively available through ReserveBar, with a pop-up event planned in New York City on May 10.PR NewswireZACAPA RUM AND THE LITTLE MARKET CELEBRATE CRAFT AND CREATIVITY THIS WOMEN'S HISTORY MONTH WITH THE 'MADE IN GUATEMALA COLLECTION'Zacapa Rum partnered with nonprofit fair trade shop The Little Market to launch the 'Made in Guatemala Collection,' featuring items crafted by female artisans. Brand Ambassador Jordana Brewster curated the collection, which includes woven bags and glassware from Cantel, with proceeds supporting employment opportunities for underserved communities. This initiative coincides with Women's History Month and highlights Zacapa Rum's commitment to supporting female crafters and leaders within its supply chain.PR NewswireEstrellas de la gastronomía asisten a la fiesta de bienvenida del Ron Zacapa y The World Restaurant Awards en ParísRon Zacapa hosted a welcome event in Paris on February 17, 2019, attended by renowned chefs including Amanda Cohen, Mauro Colagreco, Kylie Kwong, and Virgilio Martínez, ahead of the inaugural The World Restaurant Awards being held at the Palais Brongniart the following evening. The event, held at the Malro restaurant, featured Zacapa Old Fashioned cocktails and dishes prepared by head chef Denny Imbroisi, with master mixer Lorena Vásquez highlighting Guatemalan heritage as a parallel to culinary excellence. Cecile Rebbot, director of The World Restaurant Awards and IMG, confirmed Zacapa as the selected liquor sponsor for the awards gala.PR NewswireEstrelas da gastronomia se preparam para A festa de boas-vindas do Rum Zacapa e o The World Restaurant Awards em ParisRon Zacapa hosted an exclusive welcome event in Paris on February 17, 2019, bringing together renowned chefs including Amanda Cohen, Mauro Colagreco, Kylie Kwong, and Virgilio Martinez ahead of the inaugural World Restaurant Awards held the following day at Palais Brongniart. The event, sponsored by Zacapa Rum in partnership with IMG and journalist Joe Warwick, featured Zacapa cocktails and dishes by Malro chef Denny Imbroisi, with the brand highlighting its Guatemalan heritage as a parallel to culinary craftsmanship. The awards ceremony, with a 50-50 gender-balanced jury panel of top chefs and food writers, will announce winners across 18 categories at a gala on February 18.PR NewswireWorld Restaurant Awards x Zacapa Rum Welcome Party in Paris begrüßen Stars der GastronomieszeneRon Zacapa Rum hosted an exclusive welcome party in Paris on February 17, 2019, bringing together prominent chefs including Amanda Cohen, Mauro Colagreco, Kylie Kwong, and Virgilio Martinez ahead of the inaugural World Restaurant Awards. The event at the Malro venue featured Zacapa Old Fashioned cocktails prepared by chef Denny Imbroisi, with the rum brand serving as the official spirits partner for the awards ceremony. The World Restaurant Awards, created by IMG in collaboration with Restaurantjournalist Joe Warwick and food critic Andrea Petrini, will announce winners across 18 categories at a gala on February 18 at Palais Brongniart.PR NewswireStars of Gastronomy Turn Out for the World Restaurant Awards x Zacapa Rum Welcome Party in ParisZacapa Rum hosted an opening welcome party in Paris on February 17, 2019, for The World Restaurant Awards 2019, ahead of the inaugural awards ceremony held the following day at Palais Brongniart. The event gathered prominent chefs and gastronomy figures including Amanda Cohen, Mauro Colagreco, Kylie Kwong, and Virgilio Martinez, who sampled Zacapa cocktails curated by Malro head chef Denny Imbroisi. The awards were created by IMG in partnership with restaurant journalist Joe Warwick and gastronomic writer Andrea Petrini, with a judging panel featuring renowned chefs such as Elena Arzak, Massimo Bottura, and René Redzepi.PR NewswireThe Women Weaving Their Way to Success With ZacapaZacapa, a premium rum brand from Guatemala, has partnered with over 700 women who hand-craft intricate 'petate' (woven palm leaf) bands that adorn each bottle, providing these women with fixed income, flexible work arrangements, and improved social standing within their communities. Master blender Lorena Vásquez, one of the few female leaders in the traditionally male-dominated spirits industry, leads efforts to support the weavers and oversees the rum's production at the 'House Above the Clouds' facility located 2,300 meters above sea level. The initiative, documented by photographer Nicolee Drake ahead of International Women's Day, highlights how the women—many widowed during Guatemala's armed conflict (1960–1996)—have used their earnings to fund education for themselves and their families.PR NewswireAs mulheres que teceram seus caminhos para o sucesso com o ZacapaZacapa, a premium rum brand from Guatemala, is featuring over 700 women who weave artisanal "petate" (palm leaf) bands that adorn its bottles, providing these women with financial independence and a source of income they can earn from home. The brand marked International Women's Day by showcasing master blender Lorena Vásquez and partnering with photographer Nicolee Drake to document the women's stories of empowerment through their work. The initiative highlights how these women, many of whom were widowed during Guatemala's armed conflict, have been able to support their families and provide better access to education for younger generations.PR NewswireDes tisseuses sur le chemin du succès avec ZacapaZacapa, a Guatemalan premium rum brand, has highlighted its partnership with over 700 women weavers in Guatemala who handcraft decorative "petate" (woven palm leaf) bands for Zacapa 23 Rum bottles. Ahead of International Women's Day, photographer Nicolee Drake documented these women and their communities, while master blender Lorena Vásquez leads the program supporting the weavers. The initiative has provided these women with steady income, improved their social status, and enabled access to education for their families.