Urban Cowboy
Urban Cowboy is a privately held boutique hospitality brand operating design-forward hotels, lodges, and bars in four U.S. locations, serving leisure travelers, event clients, and local patrons since 2014.
- Company typePrivate
- Founded2014
- HeadquartersBig Indian, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Cowboy does
Urban Cowboy is a privately held boutique hospitality company founded in 2014 in Brooklyn, New York by Lyon Porter and Jersey Banks. The company operates a portfolio of design-forward hotels, lodges, and bars across four U.S. locations: the Catskills (New York), East Nashville (Tennessee), Denver (Colorado), and Downtown Nashville (Tennessee). Its flagship property is the 200-acre Catskills Lodge with 42 rooms, complemented by the 16-suite Denver hotel, an East Nashville property of approximately 8 keys, and a Downtown Nashville bar venue. The company runs Cowboy Creative Studio, an in-house design agency that supports both internal property development and external client work.
The business generates revenue through multiple streams: nightly accommodations, on-site food and beverage (bars and restaurants), private events and weddings, and design services via Cowboy Creative Studio. Guest bookings and property operations are managed on the Mews cloud property management system, providing centralized inventory, guest profiles, and channel management across the portfolio. The company employs between 11 and 50 people and serves leisure travelers, local bar patrons, wedding and corporate event clients, and external design clients.
Go-to-market is direct-to-consumer, relying on brand-driven demand from design and lifestyle audiences rather than franchise or membership channels. The competitive position rests on a distinctive design aesthetic, a curated multi-property brand portfolio, and the vertical integration of design capability through Cowboy Creative Studio. Material evidence gaps include undisclosed revenue, funding history, and unit economics, limiting precise financial triangulation.
Urban Cowboy firmographics
Firmographics- Name
- Urban Cowboy
- Legal name
- Urban Cowboy
- Website
- https://urbancowboy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Cowboy is a privately held boutique hospitality brand operating design-forward hotels, lodges, and bars in four U.S. locations, serving leisure travelers, event clients, and local patrons since 2014.
- Ownership category
- akta.pro rank
Urban Cowboy industry classification
Industry- Product category
- Boutique Hotels and Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Arts, Entertainment, and Recreation (71)
- SIC
- Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industries
- Nightclubs & Dance Clubs (THAFAEAC), Bars & Pubs (Non-Music) (MPAGAIAC), City/Urban Convention Hotels (THAGALAA)
Keywords
Where Urban Cowboy is headquartered
LocationHeadquarters
- HQ city
- Big Indian
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Urban Cowboy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodations: Revenue from overnight stays at boutique hotel properties across Catskills, East Nashville, and Denver locations with uniquely designed suites
- Food & Beverage: Revenue from on-site bars, restaurants, and pizzeria operations including Public House establishments, Parlor Wine Bar, Ralph's Bar & Bowling, and Frankies Pizzeria
- Cowboy Creative Studio: In-house design agency offering interior design, branding, hospitality consulting, and experiential activations to external clients
- Private Events & Weddings: Revenue from hosting private events, corporate retreats, and weddings with on-site accommodations and catering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Denver hotel rooms |
| Subscription | Pay-as-you-go | East Nashville hotel rooms |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Urban Cowboy product offering
Product offeringCore offering
Urban Cowboy operates a portfolio of design-forward boutique hotels, bars, and restaurants across four physical locations in the Catskills, East Nashville, Denver, and Downtown Nashville. Each property offers uniquely designed accommodations, on-site dining and cocktail venues, and private event hosting. The company also runs Cowboy Creative Studio, an in-house design agency providing interior design, branding, and hospitality consulting services.
Product overview
Urban Cowboy is a hospitality brand operating boutique hotels, bars, and restaurants, plus an affiliated design studio called Cowboy Creative. The portfolio consists of four properties: Urban Cowboy Lodge & Resort in the Catskills (a 200-acre resort with 42 rooms, multiple dining venues, and outdoor amenities), Urban Cowboy East Nashville Hotel & Bar (an 1800s Victorian mansion with 8 suites, Parlor Wine Bar, and Public House), Urban Cowboy Denver Hotel & Bar (a historic 1880s mansion with 16 suites and Public House), and Urban Cowboy Downtown Nashville Bar (a multi-level bar with saloon, cocktail bar, speakeasy, and Frankies pizzeria). Dining across properties includes The Dining Room, Ralph's Bar & Bowling, and Parlor Bar (Catskills); Public House venues (East Nashville and Denver); and Frankies pizzeria, The Lookout, and Armadillo Lounge (Downtown Nashville). The Cowboy Creative Studio provides design services for these properties and external clients. All properties support private events and weddings.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Cowboy Lodge & Resort (Catskills) A 200-acre Catskills resort with 42 rooms across 13 buildings featuring indoor/outdoor soaking tub suites, Estonian sauna, pool, creekside swimming hole, tennis, bowling, shuffleboard, hiking trails, and a treenet suspended 40 feet in the air. Open year-round for leisure travelers.
- Urban Cowboy East Nashville Hotel & Bar An 1800s Queen Anne Victorian mansion boutique hotel in East Nashville with eight custom-designed suites, Parlor Wine Bar, live music, and Urban Cowboy Public House serving Roberta's Michelin-star pizza. Pet-friendly accommodations available.
- Urban Cowboy Denver Hotel & Bar A boutique hotel set in the George Schleier Mansion (1880s Capitol Hill landmark) with sixteen uniquely designed suites and the Urban Cowboy Public House serving Monarch wood-fired pizza and award-winning cocktails. Pet-friendly accommodations available.
- Urban Cowboy Downtown Nashville Bar A multi-level bar in Downtown Nashville with a ground-floor saloon featuring Frankies pizza, an award-winning second-floor cocktail bar (The Lookout), an agave-focused speakeasy (Armadillo Lounge), and private event space accommodating up to 385 guests.
- Cowboy Creative Studio An in-house design-focused creative agency offering bespoke interior and architectural design, branding, partnerships, art direction, set design, film and photography, copy, hospitality consulting, and experiential activations for external clients and Urban Cowboy properties.
- Private Events and Weddings Private event and wedding hosting across all Urban Cowboy properties, with customizable spaces, on-site catering, and dedicated event planning support. Capacity ranges from 100 guests at the Catskills Lodge to 385 guests at the Downtown Nashville Bar.
Quantifiable outcome
- Internationally recognized by major design and travel publications including Architectural Digest, Harper's Bazaar, Vogue, and Travel + Leisure
Companies that use Urban Cowboy
Customer profileSegments4 records
Ideal customer profiles4 records
Urban Cowboy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Cowboy partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Urban Cowboy competitors and assessment
Company assessmentDirect peers
- The Standard Hotels: The Standard runs design-forward boutique hotels (NYC, Miami, London) with integrated bars, restaurants, and nightlife venues. Its brand-led, F&B-anchored urban hospitality model closely mirrors Urban Cowboy's blend of lodging and cocktail-bar destinations.
- 1 Hotels: 1 Hotels operates luxury boutique hotels with strong design identity, sustainability focus, and on-site dining across major US cities. It is a comparable scale-up of the design-led boutique hospitality concept Urban Cowboy is pursuing in smaller markets.
- AutoCamp: AutoCamp operates design-forward outdoor lodging (Airstreams, tents, cabins) in Yosemite, Russian River, Cape Cod, and Joshua Tree with on-site F&B. It competes for the same experiential leisure traveler in destination markets that Urban Cowboy's Catskills resort serves.
- Graduate Hotels: Graduate runs a portfolio of boutique hotels in college towns with highly stylized, narrative-driven interiors and on-site F&B. Like Urban Cowboy, it relies on distinctive design rather than loyalty programs to drive bookings and premium ADR.
- Wythe Hotel: Wythe is a converted-industrial boutique hotel in Williamsburg with a flagship ground-floor restaurant and bar. It is a strong analogue for Urban Cowboy's playbook of restoring historic urban buildings into design-driven hotels with integrated nightlife.
- The LINE Hotel: The LINE operates boutique hotels in LA, DC, Austin, and San Francisco that combine adaptive-reuse architecture, on-site restaurants and bars, and curated cultural programming. Its adaptive-reuse and F&B-integrated model is highly comparable to Urban Cowboy's historic-mansion properties.
- Freehand Hotels: Freehand operates design-led hybrid hotel-hostel properties in NYC, LA, Miami, and Chicago with integrated bars and restaurants. It targets the same experiential, design-conscious millennial and Gen Z traveler as Urban Cowboy at a similar price-to-style ratio.
- Ace Hotel: Ace operates design-led boutique hotels in multiple US cities (New York, Los Angeles, New Orleans, Pittsburgh) with on-site restaurants, bars, and cultural programming. It is the closest analogue to Urban Cowboy's lifestyle-boutique positioning, F&B integration, and creative-community identity.
Broad incumbents
- Moxy Hotels (Marriott): Moxy is Marriott's lifestyle-boutique brand targeting younger travelers with design-led rooms and vibrant bar/lobby concepts. It competes for the same experiential, design-conscious guest as Urban Cowboy, but with the distribution and loyalty infrastructure of a major chain.
- Soho House: Soho House operates a global portfolio of private member clubs, hotels, and restaurants with strong design identity and F&B programming. It is a broader incumbent that competes for the same affluent, creative-class customer but operates at a much larger scale and with a membership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Cowboy social profiles
Digital presenceUrban Cowboy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Cowboy leadership team
Management profileNumber of profiles
Profiles2 records
Urban Cowboy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Urban Cowboy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Cowboy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Cowboy
What does Urban Cowboy do?
Urban Cowboy operates a portfolio of design-forward boutique hotels, bars, and restaurants across four physical locations in the Catskills, East Nashville, Denver, and Downtown Nashville. Each property offers uniquely designed accommodations, on-site dining and cocktail venues, and private event hosting. The company also runs Cowboy Creative Studio, an in-house design agency providing interior design, branding, and hospitality consulting services.
Is Urban Cowboy a public or private company?
Urban Cowboy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Cowboy founded?
Urban Cowboy was founded in 2014. It employs 11 to 50 people.
Where is Urban Cowboy based?
Urban Cowboy is headquartered in Big Indian, United States, in the North America region.
How does Urban Cowboy make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, cowboy Creative Studio and private Events & Weddings.
Who are Urban Cowboy's main competitors?
Direct peers on record are The Standard Hotels, 1 Hotels, AutoCamp, Graduate Hotels, Wythe Hotel, The LINE Hotel, Freehand Hotels and Ace Hotel. Broad incumbents are Moxy Hotels (Marriott) and Soho House.
Does Urban Cowboy have an API?
No public API is recorded for Urban Cowboy.
What industry is Urban Cowboy in?
Urban Cowboy's product category is Boutique Hotels and Hospitality. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAFAEAC, Nightclubs & Dance Clubs. Its NAICS code is 72111 and its SIC code is 7011.