Craft Coast

What Craft Coast does

Craft Coast is a private craft brewery and Baja-style taco restaurant operating two tasting room locations in North County San Diego, California (Oceanside and San Marcos). The business pairs handcrafted beer with authentic Baja-style tacos such as birria, al pastor, and carne asada, served via dine-in with indoor and patio seating, take-out through the ToastTab online ordering platform, and catering services managed via Honeybook.

The company's product surface includes its on-premise food and beverage offerings, a Shopify-powered e-commerce storefront selling branded merchandise (t-shirts at $32, hoodies at $50, hats at $28-$32, beanies at $25, koozies at $5), and gift cards sold through ToastTab. The underlying technology stack is entirely composed of off-the-shelf SaaS tools (Shopify, ToastTab, Honeybook) with no proprietary technology, integrations, AI features, patents, or trademarks disclosed.

Craft Coast generates revenue through three streams: dine-in and take-out food and beverage sales at both locations (the core), unit-priced merchandise sales via direct-to-consumer e-commerce, and quote-based catering for events. The company serves local diners and craft beer enthusiasts in coastal and inland North County San Diego, with no named enterprise customers, no disclosed funding, no parent company, and no public listing. The sole published contact is a general support email ([email protected]), and no management team, headcount, or revenue figures are publicly available.

Name

Craft Coast

Website

https://craftcoast.co

Company type

Private

Operating status

Operating

Short description

Craft Coast is a private craft brewery and Baja-style taco restaurant operating two tasting room locations in Oceanside and San Marcos, California, serving local diners and craft beer enthusiasts via dine-in, take-out, catering, and branded merchandise.

Ownership category

akta.pro rank

Product category

Craft Brewery & Casual Mexican Restaurant

NAICS

Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Craft brewery operations
• Baja-style tacos
• Branded merchandise apparel
• Event catering services
• Tasting room dining

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food & Beverage Sales: In-restaurant and take-out sales of handcrafted beers and authentic Baja-style tacos through two California locations (Oceanside and San Marcos). Revenue generated through dine-in service and online ordering via ToastTab platform.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, hats, beanies, and koozies through the company's Shopify e-commerce storefront. Products are priced at $5-$50 per item.
3. Catering Services: Catering services for events featuring birria tacos and beer offerings. Inquiries managed through Honeybook platform on the catering form page.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Craft Coast operates two craft brewery and Baja-style taco tasting rooms in North County San Diego (Oceanside and San Marcos), serving handcrafted beer and authentic Mexican-style tacos for dine-in and take-out. The company also sells branded apparel and accessories (t-shirts, hoodies, hats, beanies, koozies) through a Shopify-powered online store, and offers event catering services featuring birria tacos and beer.

Product overview

Craft Coast is a craft brewery and taco stand pairing handcrafted beer with authentic Baja-style tacos. The company operates two locations (Oceanside and San Marcos) and sells branded merchandise including t-shirts, hoodies, hats, beanies, and koozies through its Shopify-powered online shop. The merchandise line features products such as the Craft Coast Hardcore Tee, Craft Coast Flagship Tee, Craft Coast Beer Script Hoodie, Craft Coast Cheers Hoodie, Craft Coast Logo Hoodie, various branded hats and beanies, and the Craft Coast Koozie. The business also offers catering services for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Beer Handcrafted beers served at Craft Coast Brewery tasting rooms in Oceanside and San Marcos, California. Available for dine-in service and take-out ordering through the ToastTab platform.
• Baja-Style Tacos Authentic Baja-style tacos served at both Craft Coast locations, featuring items such as Birria, Al Pastor, and Carne Asada. Available for dine-in service and take-out ordering.
• Catering Services Catering services for events featuring Craft Coast handcrafted beer and authentic Baja-style tacos such as birria. Inquiries are submitted through a dedicated catering form on the website and managed via Honeybook.
• Branded Apparel Branded apparel including locally screen-printed unisex t-shirts (priced at $32) and mid-weight hoodies (priced at $50) featuring various Craft Coast designs such as Hardcore, Flagship, Beer Script, Cheers, and Logo branding. Sold through the Shopify e-commerce storefront with support for Shop Pay, Apple Pay, and Google Pay checkout.
• Headwear & Drinkware Accessories Branded headwear including 3D script embroidered corduroy hats and camo logo patch hats (priced at $28-$32) and the Craft Coast Logo Label waffle knit cuff beanie made from 100% acrylic (priced at $25). Drinkware accessory includes the Craft Coast neoprene koozie designed to keep beverages cold (priced at $5). Sold through the Shopify e-commerce storefront.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ToastTabcoreTechnology or IntegrationToastTab provides the online ordering and point-of-sale platform for Craft Coast's take-out operations at both Oceanside and San Marcos locations. Gift cards are also available through the ToastTab platform.
• ShopifycoreTechnology or IntegrationShopify powers Craft Coast's e-commerce storefront for merchandise sales. The platform handles product listings, inventory management, and checkout processing with integrated payment options.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modern Times Beer: San Diego craft brewery operating the 'Modern Times Lounge' tasting room with food. Direct comparable in delivering a craft brewery experience with sit-down hospitality in the same market.
• The Taco Stand: San Diego-based authentic Baja-style taco chain with multiple locations. Direct peer on the food side, sharing the same Baja-style taco positioning and geographic customer base.
• Border X Brewing: San Diego craft brewery with Mexican/Latin-themed food and beer. Most thematically aligned peer given the Baja/Mexican food and craft beer hybrid positioning.
• Karl Strauss Brewing Company: San Diego-based craft brewery operating multiple brewpub-style restaurants with in-house food programs. Closest direct comparable to Craft Coast given the brewery-plus-restaurant model and Southern California footprint.
• Belching Beaver Brewery: San Diego County craft brewery with multiple taproom locations and food service. Direct comparable in scale, geography, and brewpub operating model.
• AleSmith Brewing Company: San Diego craft brewery with an on-site tasting room. Comparable as a local craft brewery with a taproom experience, though less food-forward than Craft Coast.
• Pizza Port Brewing Company: San Diego County craft brewery chain with strong food pairing (pizza) at multiple taproom locations. Directly comparable in combining craft beer with on-site food service across multiple locations.

Broad incumbents

• Green Flash Brewing Co. San Diego-headquartered craft brewery with taproom presence. Comparable regional craft brewery competing for the same local craft beer consumer.
• Stone Brewing: Larger, well-established San Diego craft brewery with extensive taproom/restaurant operations. Sets the competitive benchmark for scale and brand in the same geography.
• Rubio's Coastal Grill: Southern California-headquartered Baja-inspired Mexican restaurant chain. Comparable on the Baja-Mexican food positioning and broader California footprint, serving overlap customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/craftcoastbrewingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Coast