Drypers
Drypers is a Malaysian baby diaper and baby care brand under Vinda Group, manufacturing tape diapers, pull-up pants, washes, and lotions for parents of newborns through toddlers across Malaysia, Indonesia, the Philippines, and Singapore via retail and e-commerce channels.
- Company typePrivate
- Founded1987
- HeadquartersSelangor, Malaysia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drypers does
Drypers is a Malaysian baby diaper and baby care brand founded in 1987 and operated by Vinda Marketing (M) Sdn Bhd, a subsidiary of Hong Kong-listed Vinda Group in which SCA Group (a European hygiene products company) is the majority shareholder. The brand sells across Southeast Asia through dedicated storefronts and e-commerce channels in Malaysia, Indonesia, the Philippines, and Singapore. Its product portfolio is structured in tiers spanning mass-market (Drypers Classic) to premium (Drypers Touch, Skinature by Drypers), alongside pants-style options (Drypers DryPantz), flagship tape diapers (Drypers Wee Wee Dry), and adjacent personal care lines (Drypers BabyCare washes/lotions; ActivKidz by Drypers kids wash products).
The company's underlying technology rests on proprietary material science rather than software: layered absorption systems (6 AbsorbDRY Layers, Micro PeeLock, DrySOFT Absorption Core), skin-protection features (Pro-Skin pH-balanced layer, Derma-Care Technology), fit systems (TummyFIT, Bubble Soft FIT, ClassicFIT), and plant-based formulations (MoistCleanse, MoistSoothe with oat extract and provitamin B5; Antibac MoistFoam). Drypers holds the distinction of being the first diaper brand in Asia with USDA-certified biobased products, with renewable ingredient content ranging from 25% (ClassicPantz) to 43% (Classic), and maintains ISO 9001, ISO 45001, and ISO 14001 certifications.
Commercially, Drypers operates a product-led, community-driven go-to-market motion: revenue is generated through one-time consumer purchases of diapers and baby care items across physical retail, owned e-commerce (Vindamall, Drypers Baby Club), and third-party marketplaces (Lazada, Shopee, TikTok Shop), supplemented by a points-based loyalty program that drives repeat purchasing. Target customers are segmented horizontally by baby developmental stage (newborn, crawler, toddler) and by skin-sensitivity profile, with no enterprise or institutional customer concentration. Pricing is not publicly disclosed, and the brand supplements transactional revenue through promotional campaigns, free samples, and CSR-linked community engagement.
Drypers firmographics
Firmographics- Name
- Drypers
- Legal name
- Vinda Marketing (M) Sdn Bhd
- Website
- https://drypers.com.my
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Drypers is a Malaysian baby diaper and baby care brand under Vinda Group, manufacturing tape diapers, pull-up pants, washes, and lotions for parents of newborns through toddlers across Malaysia, Indonesia, the Philippines, and Singapore via retail and e-commerce channels.
- Ownership category
- akta.pro rank
Drypers industry classification
Industry- Product category
- Baby Diapers
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Baby Diapers & Training Pants (CRADALAE)
- akta.pro secondary industries
- Baby Bath & Cleansing (CRABAJAA), Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC), Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD)
Keywords
Where Drypers is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Drypers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Baby Diaper Sales: Direct consumer sales of baby diapers including Drypers Wee Wee Dry, DryPantz, Touch, Skinature, Classic, and BabyCare product lines through retail and e-commerce channels
- Baby Care Products: Sales of baby care products including washes, lotions, and skincare items under Drypers BabyCare and ActivKidz lines
- Loyalty Program Points: Points-based loyalty system where customers earn points from purchases to redeem for gifts, driving repeat purchases and customer retention
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Drypers product offering
Product offeringCore offering
Drypers manufactures and sells a portfolio of baby diapers (tape-style and pull-up pants) and complementary baby care products (washes, shampoos, lotions, skincare) under multiple tiers ranging from everyday value to premium offerings. The products are designed for newborn through toddler stages with proprietary absorption, skin-protection, and hypoallergenic technologies, and are sold primarily to parents across Southeast Asian markets including Malaysia, Indonesia, Philippines, and Singapore.
Product overview
Drypers is a baby care product brand under Vinda Group, offering a comprehensive portfolio of baby diapers and care products. The core product line consists of tape diapers and pull-up pants across multiple tiers: Drypers Wee Wee Dry (premium with advanced features like Extra-Stretch Waistband and Poo Pocket), Drypers DryPantz (convenient pull-up style with Bubble Soft FIT Waist), Drypers Touch (premium softness with Swedish engineering and 5,000 thread-count fibers), Skinature by Drypers (hypoallergenic, allergen-free premium option), and Drypers Classic (reliable everyday use). These are supplemented by Drypers BabyCare (plant-based baby wash and care products with MoistCleanse™ and MoistSoothe™ formulations) and ActivKidz by Drypers (kids wash products with Antibac MoistFoam™). All diaper products feature absorption technologies providing 10-12 hours of dryness, and several are USDA-certified biobased with renewable ingredients. The brand operates the Drypers Baby Club loyalty program and sells through Vindamall, Lazada, Shopee, and TikTok Shop e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- Drypers Wee Wee Dry: Premium diaper with Extra-Stretch Waistband, Upgraded Leakguard, Poo Pocket, and 10 hours dryness. USDA certified with renewable ingredients.
- Drypers DryPantz
- Drypers Touch
- Skinature by Drypers
- Drypers Classic
- Drypers BabyCare
- ActivKidz by Drypers
Products and services
- Drypers Wee Wee Dry Premium tape diaper offering up to 10 hours of dryness, with Navel Care for newborns, Wetness Indicator, and USDA-certified biobased renewable ingredients. Designed for parents seeking advanced fit and leak protection across newborn and infant sizes.
- Drypers DryPantz
Quantifiable outcome
- Up to 10-12 hours of dryness
- +3 more outcomes
Companies that use Drypers
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Drypers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Drypers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vinda GroupcoreDrypers is a brand under Vinda Group, one of the largest hygiene product companies in Asia. The Group has headquarters in Hong Kong, is listed on the Hong Kong Stock Exchange, and has over 10,000 employees. SCA Group is the majority shareholder of Vinda. Drypers operates as part of the Vinda portfolio including brands like Libresse, TENA, and Dr. P.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Drypers competitors and assessment
Company assessmentDirect peers
- Dr. P (Vinda Group): Dr. P is Vinda Group's sister diaper brand in Indonesia and Malaysia, operating as a direct peer within the same parent group and overlapping in the same Southeast Asian markets, product tiers, and distribution channels as Drypers.
- Merries (Kao): Merries is Kao Corporation's premium Japanese diaper brand competing in the ultra-premium tier alongside Drypers Touch, with similar positioning around softness, skin protection, and premium pricing in Southeast Asian markets.
- MamyPoko (Unicharm): Unicharm's MamyPoko is a leading Japanese diaper brand with strong presence across Southeast Asia, particularly in Indonesia and Malaysia, competing with Drypers on premium softness, pants format, and skin-friendly claims with similar proprietary absorption technology.
- Huggies (Kimberly-Clark): Huggies is Kimberly-Clark's global diaper brand and a direct competitor to Drypers across Southeast Asia, with overlapping product tiers (premium, pants, sensitive), strong retail presence, and comparable marketing spend targeting the same parent personas.
- Pampers (Procter & Gamble): Pampers is Procter & Gamble's flagship baby diaper brand, the global category leader and Drypers' most direct competitor across Malaysia, Indonesia, Philippines, and Singapore with comparable SKU tiers (premium, everyday, pants) and similar channel coverage.
- Libero (Essity): Libero is Essity's (formerly SCA's) baby diaper brand in Europe and selected Asia markets, directly comparable to Drypers as both are within the same parent group ecosystem (Vinda is majority-owned by SCA/Essity) and target similar parent segments.
Broad incumbents
- Johnson's Baby (Kenvue): Johnson's Baby is the global category leader in baby toiletries and personal care, directly comparable to Drypers BabyCare and ActivKidz sub-brands in the baby wash, shampoo, and lotion segment across Southeast Asia.
Regional players
- BabyLove (Ontex): BabyLove is Ontex's value-tier diaper brand with strong presence in Australia and selected Asia-Pacific markets, competing with Drypers Classic in the everyday/economy diaper segment with similar private-label adjacent positioning.
Emerging players
- The Honest Company: The Honest Company is a premium natural baby care brand competing in the plant-based, hypoallergenic baby wash and skincare segment — comparable to Drypers BabyCare's MoistCleanse/MoistSoothe positioning on clean, plant-based formulations.
- Bambo Nature (ABENA): Bambo Nature is a premium eco-friendly diaper brand positioned on sustainability and skin safety, directly comparable to Drypers' Skinature and biobased-certified SKUs in the premium eco-conscious segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Drypers social profiles
Digital presenceDrypers compliance and trust
Trust signalCompliance4 records
Drypers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drypers leadership team
Management profileNumber of profiles
Drypers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drypers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drypers
What does Drypers do?
Drypers manufactures and sells a portfolio of baby diapers (tape-style and pull-up pants) and complementary baby care products (washes, shampoos, lotions, skincare) under multiple tiers ranging from everyday value to premium offerings. The products are designed for newborn through toddler stages with proprietary absorption, skin-protection, and hypoallergenic technologies, and are sold primarily to parents across Southeast Asian markets including Malaysia, Indonesia, Philippines, and Singapore.
Is Drypers a public or private company?
Drypers is a private company. It is classified as corporate owned and is currently operating.
When was Drypers founded?
Drypers was founded in 1987. It employs 501 to 1,000 people.
Where is Drypers based?
Drypers is headquartered in Selangor, Malaysia, in the Asia region.
How does Drypers make money?
Three revenue lines are on record. Baby Diaper Sales are the primary driver. The others are baby Care Products and loyalty Program Points.
Who are Drypers's main competitors?
Direct peers on record are Dr. P (Vinda Group), Merries (Kao), MamyPoko (Unicharm), Huggies (Kimberly-Clark), Pampers (Procter & Gamble) and Libero (Essity). Johnson's Baby (Kenvue) is listed as a broad incumbent. BabyLove (Ontex) is listed as a regional player. Emerging players are The Honest Company and Bambo Nature (ABENA).
Does Drypers have an API?
No public API is recorded for Drypers.
What industry is Drypers in?
Drypers's product category is Baby Diapers. Its primary akta.pro industry code is CRADALAE, Baby Diapers & Training Pants, with a secondary code of CRABAJAA, Baby Bath & Cleansing. Its NAICS code is 32561 and its SIC code is 2340.