PowerPass

What PowerPass does

PowerPass is a mobile-first health and wellness marketplace platform that aggregates access to 50+ workout types — including yoga, pilates, CrossFit, cycling, HIIT, and dance — across a U.S. network of partner studios, gyms, and wellness centers under a single flexible subscription pass. Founded in 2025 and incorporated in Delaware as PowerPass Technologies, LLC, the company positions itself in opposition to incumbent aggregator platforms, claiming fairer revenue sharing, greater operator control over pricing and availability, and direct customer relationships for its studio partners. Its product surface is two-sided: a consumer-facing mobile app (iOS/Android) and web platform for discovering, booking, waitlisting, and tracking classes with a smart, structured-data-driven recommendation engine; and a Partner Dashboard that handles class management, real-time bookings, performance analytics, and automated weekly payouts to studios.

The platform operates a hybrid product-led / channel-partner go-to-market. Consumers sign up self-serve, select tiered membership plans (basic access through premium unlimited), and book independently with a free-trial, cancel-anytime proposition. Studio partners apply through the platform and are approved within 48 hours, then configure their profile, schedule, pricing, and availability. Studio-side operational tooling — class scheduling, capacity management, earnings reports, marketing support, and claimed liability coverage — is intended to embed PowerPass into daily studio workflows.

PowerPass generates revenue through two streams: recurring consumer membership subscriptions (basic to premium unlimited tiers, monthly cadence, with exact pricing not publicly disclosed) and a marketplace commission / revenue-share arrangement with partner studios on transactions routed through the platform. Distribution is domestic U.S., with the company claiming active reach across multiple cities and emphasizing cross-city usage when members travel. The company describes itself as built by fitness-industry professionals and studio owners themselves, and its growth motions include app-store presence, a two-sided referral program, and dedicated partner acquisition. Management disclosure is limited to founder Joseph W. Foley, with no management team, funding rounds, ownership rounds beyond founders, M&A activity, patents, awards, or external investors documented in the available source data.

Name

PowerPass

Legal name

PowerPass Technologies, LLC

Website

https://yourpowerpass.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

PowerPass is a mobile-first fitness marketplace that gives U.S. consumers one flexible subscription pass to access 50+ workout types across a growing network of partner studios and gyms, while providing studios with a dashboard for bookings, payouts, and analytics.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Consumer Membership Subscriptions: PowerPass generates revenue through membership subscription plans purchased by fitness consumers. Plans range from basic access to premium unlimited options, providing recurring subscription revenue.
2. Studio Revenue Sharing: Revenue sharing arrangement with partner fitness studios and gyms. Studios pay a share of transaction revenue when members book classes through the platform, creating a marketplace commission-based income stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PowerPass operates a subscription-based fitness marketplace platform that gives consumers access to a single flexible pass for booking classes across a network of partner studios, gyms, and wellness centers offering 50+ workout types. The company earns revenue through monthly consumer membership subscriptions (basic to premium unlimited tiers) and through revenue-sharing commissions paid by partner studios when members book classes through the platform.

Product overview

PowerPass is a unified health and wellness platform combining a mobile app for consumers and a partner dashboard for studio operators. The core product consists of the PowerPass Mobile App, which enables users to discover and book fitness classes across a network of partner studios with personalized recommendations, plus a Partner Dashboard for studios to manage bookings, track earnings, and analyze performance. The platform operates on a flexible pass model that aggregates access to 50+ workout types including yoga, pilates, CrossFit, cycling, HIIT, and dance across multiple cities.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerPass Mobile App Primary mobile application for individual fitness consumers that enables discovering fitness classes, booking workouts, tracking progress, and connecting with the fitness community. It features real-time class availability, instant booking with waitlist functionality, achievement badges, and workout history tracking. Available to fitness enthusiasts seeking flexible access to multiple studios under one membership pass.
• Partner Dashboard Comprehensive studio management interface for partner fitness studios and gyms to manage classes, view bookings, track earnings, and analyze performance with detailed analytics. Includes automated payment processing with weekly payouts to partners and dedicated partner support. Built for boutique studios, CrossFit boxes, yoga and pilates studios, swimming pools, and wellness centers.
• PowerPass Membership Plans Tiered monthly subscription membership plans that grant consumers access to the PowerPass fitness network. Ranges from a basic access plan offering standard access to partner studios and classes to a premium unlimited plan offering unlimited access across the entire studio network. Marketed as 'Free to try, No commitment, Cancel anytime.'

Quantifiable outcome

• Access to 50+ workout types including yoga, pilates, CrossFit, cycling, HIIT, and dance
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellhub (formerly Gympass): Corporate-wellness fitness marketplace that connects employers and employees to gyms and studios. Wellhub operates the same fundamental model as PowerPass (multi-studio access via subscription) at much larger scale, primarily through B2B2C distribution — a relevant comparable for PowerPass's go-to-market direction and for thinking about the corporate channel as a future expansion path.
• FitReserve: Subscription-based fitness pass providing access to a network of boutique studios and gyms across multiple cities, very similar in product shape to PowerPass. FitReserve is a smaller, less capitalized direct competitor and a useful sizing comparable for the niche PowerPass is targeting.
• ClassPass: The dominant fitness class subscription marketplace, offering consumers access to studios and gyms across multiple cities on a credits-based subscription. PowerPass is explicitly positioning against ClassPass with its 'disrupt the disrupters' framing, offering a directly comparable consumer product (fitness pass) and a directly comparable supply-side value proposition (studio revenue share).

Others

• Apple Fitness+: Apple's subscription fitness platform offering guided video workouts integrated with Apple Watch. While it does not provide access to physical studios, it competes with PowerPass for the same consumer wallet share of monthly fitness spending and is a relevant adjacent benchmark for subscription fitness pricing and retention dynamics.

Emerging players

• Vagaro: All-in-one salon, spa, and fitness studio management platform with a built-in consumer marketplace. Vagaro is comparable to PowerPass on both the studio management dashboard and the consumer marketplace sides, and is a relevant competitor for the same SMB fitness operator segment.
• FlexIt: On-demand virtual and in-person fitness platform connecting consumers to trainers and studios for live and on-demand sessions. FlexIt is comparable to PowerPass on the consumer discovery and booking side, with a stronger emphasis on personal training and virtual delivery that PowerPass may eventually need to address.
• Glofox: Studio management and membership platform for boutique fitness studios, with branded apps and member engagement tools. Glofox targets the same boutique-studio operator segment that PowerPass is courting on the supply side, and provides a useful comparable for what integrated studio software + consumer app can look like at the SMB scale.
• Mariana Tek: Boutique fitness brand technology platform providing branded apps, e-commerce, and class booking infrastructure for studio operators including Barry's and others. Mariana Tek is comparable as a technology provider to the same boutique studios PowerPass is trying to attract, with a stronger focus on white-label operator software than aggregated discovery.

Broad incumbents

• ClubReady: Club management software platform for fitness studios and gyms, with member management, billing, and lead-generation tools. ClubReady is comparable to PowerPass on the studio-operations and partner-supply side, particularly for boutique and mid-market gyms.
• Mindbody: Long-established SaaS platform for fitness studios, salons, and wellness businesses, providing scheduling, payments, and a consumer marketplace. Mindbody is a broad incumbent that overlaps with PowerPass on the studio management and consumer-discovery side, and represents the kind of integrated platform PowerPass's partner dashboard competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yourpowerpass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerPass