Shopnative
Shopnative is a Witten, Germany-based Shopify Plus Partner agency that designs, migrates, and manages Shopify e-commerce stores for DACH-region brands, offering platform migrations, custom app development, and long-term shop management.
- Company typePrivate
- Founded2021
- HeadquartersWitten, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Shopnative does
Shopnative is a German Shopify Plus Partner agency headquartered in Witten, Germany, founded in 2021 by managing directors Jan Hajok and Robin Kemna as shopnative GmbH (a private limited company under German law). The company designs, migrates, and manages Shopify-based e-commerce stores for brands primarily in the DACH region, serving a mix of SMBs, mid-market firms, and recognizable enterprises across verticals that include fashion, music merchandise, sports equipment, pet food, refurbished electronics, home goods, and educational technology. Named customers include Vice Golf, VEGDOG, Tokio Hotel, Refurbed, EDURINO, Medaillen.de, regiestuhl.de, and Kaulitz Hills.
The agency's service portfolio has three pillars: strategic long-term shop management (Strategische Betreuung), end-to-end platform migration (from Shopware, WooCommerce, Magento, Salesforce Commerce Cloud, and Webflow to Shopify), and custom Shopify app development. The technology stack is built on the Shopify ecosystem at both standard and Plus tiers, supplemented by bespoke custom apps (30+ delivered), SEO-safe data migration methodology with 301 redirects, and integrations with ERP, returns, and SEO partners including Pickware, 8returns, and Better Sell Online. Delivery follows a sprint-based agile process managed through internal project tooling. Customer outcomes disclosed include an average 36% uplift in checkout rate, 40% reduction in data maintenance effort, and 30% lower platform costs following migration.
Shopnative operates a sales-led, project-based business model. Revenue is generated primarily through professional services engagements with migration projects priced from approximately €15,000 and custom development priced per requirement, supplemented by recurring managed-services contracts from the 15 long-term merchants under ongoing management. Since founding, the company has completed 70+ projects, migrated 45,000+ products, and accumulated approximately €152 million in merchant turnover under management. Distribution runs through direct website consultation requests, case studies, an educational Shopify knowledge blog, customer testimonials, and the Shopify Partner referral ecosystem. The firm is privately held and bootstrapped, with no disclosed external funding or parent company.
Shopnative firmographics
Firmographics- Name
- Shopnative
- Legal name
- shopnative GmbH
- Website
- https://shopnative.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shopnative is a Witten, Germany-based Shopify Plus Partner agency that designs, migrates, and manages Shopify e-commerce stores for DACH-region brands, offering platform migrations, custom app development, and long-term shop management.
- Ownership category
- akta.pro rank
Shopnative industry classification
Industry- Product category
- Shopify E-commerce Development Agency
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Shopnative is headquartered
LocationHeadquarters
- HQ city
- Witten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Shopnative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Migration Projects: Project-based professional services for migrating e-commerce stores from platforms like Shopware, WooCommerce, Magento, Salesforce CC, or Webflow to Shopify. Pricing starts at €15,000 for migration projects, with costs varying based on data volume and customization requirements.
- Custom App Development: Development of custom Shopify apps tailored to specific client requirements, including automations, integrations, and unique features. Apps extend shop functionality beyond standard Shopify offerings.
- Long-term Shop Management & Support: Ongoing technical support, troubleshooting, feature implementation, and strategic optimization services for existing Shopify merchants. Provides continuous shop maintenance and performance optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Migration project starting price |
| Other | Multi-year contract | Development project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Shopnative product offering
Product offeringCore offering
Shopnative is a certified Shopify Plus Partner agency that delivers three core service lines for e-commerce merchants: end-to-end migration of online shops from legacy platforms (Shopware, WooCommerce, Magento, Salesforce Commerce Cloud, Webflow) to Shopify with SEO preservation and ERP integration; custom Shopify app development extending shop functionality with automations and integrations; and long-term strategic shop management and optimization. Services are delivered primarily to DACH-region (Germany, Austria, Switzerland) merchants in German and English using sprint-based agile delivery.
Product overview
Shopnative is a certified Shopify Plus Partner agency offering a three-part service portfolio: (1) Strategische Betreuung – strategic ongoing account management and optimization; (2) Migration – end-to-end migration from any e-commerce platform to Shopify including data transfer, ERP integration, and SEO preservation; and (3) Custom Shopify App Development – bespoke app creation extending shop functionality. The agency also provides sub-products covering technical excellence, scalability, and long-term support. Founded in 2021, the company has completed 70+ projects managing over €152 million in merchant turnover.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategische Betreuung (Strategic Shop Management) Long-term strategic account management service providing ongoing technical support, troubleshooting, feature implementation, and continuous optimization to keep Shopify stores competitive and aligned with evolving market demands. Targeted at merchants seeking an ongoing technical partnership rather than one-off projects.
- Migration (Shopify Platform Migration) End-to-end technical migration service transferring online shops from Webflow, Magento, Shopware, WooCommerce, or Salesforce Commerce Cloud to Shopify. Includes data transfer, SEO-safe migration with 301 redirects, ERP/CRM/payment/shipping integration, data quality verification, and go-live support. Migration projects start at €15,000 with average duration of 4–5 months.
- Shopify App Development (Custom App Development) Bespoke Shopify app development service creating custom functionality, automations, and integrations tailored to specific merchant requirements. The agency has developed 30+ Shopify apps for clients, extending shop functionality beyond standard Shopify offerings with unique business logic, third-party system integrations, and bespoke features.
Quantifiable outcome
- 36% higher checkout rate on average after migration (case study)
- +3 more outcomes
Companies that use Shopnative
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Shopnative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shopnative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreCertified Shopify Plus Partner status. Shopify is the core platform that shopnative specializes in, offering migration, development, and management services for Shopify merchants.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Shopnative competitors and assessment
Company assessmentDirect peers
- mindshape: German e-commerce agency with deep Shopware and Shopify Plus expertise, serving mid-market and enterprise DACH merchants. Directly comparable in offering (migration, custom development, managed services) and geography.
- THE BRETT: Germany-based Shopify Plus Partner agency offering migration, design, and development services. Comparable boutique size, similar DACH enterprise merchant focus, and identical revenue model around migration projects and managed services.
- Kraftblick: Berlin-based Shopify Plus agency with strong design and custom development capabilities for European brands. Directly comparable as a boutique Plus Partner with migration and managed services focus.
- Eastside Studio: Berlin Shopify Plus Partner specializing in design, migration and custom development for European commerce brands. Closely comparable size, customer profile, and DACH/European enterprise orientation.
- Loved GmbH: German Shopify Plus Partner agency focused on design, migration and custom Shopify app development for DACH merchants. Same partner tier, same service portfolio (migration, apps, ongoing management) and same customer size segment.
- Sitewards: German e-commerce agency offering Shopware, Shopify and bespoke platform development for enterprise merchants. Comparable in target customer (mid-market/enterprise) and in providing migration plus long-term managed services.
- Septa Commerce: Germany-based e-commerce agency delivering Shopware and Shopify implementations with managed services for mid-market DACH brands. Comparable service mix and customer segment though historically stronger on Shopware.
- Bloofusion: German e-commerce agency offering Shopify and SEO services to DACH mid-market merchants. Comparable in migration and managed-service focus with adjacent SEO expertise (overlapping with Shopnative's SEO-safe migration capability).
Regional players
- SUMAARY: Swiss-based Shopify Plus Partner agency serving DACH-region enterprise merchants with migration and managed services. Same Shopify partner tier and similar project-based model but rooted in Switzerland rather than Germany.
Emerging players
- Wagento: DACH-based e-commerce agency offering Magento-to-Shopify migration, custom development and managed services. Comparable migration focus though with different center-of-gravity platform history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopnative social profiles
Digital presenceShopnative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopnative leadership team
Management profileNumber of profiles
Profiles2 records
Shopnative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopnative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopnative
What does Shopnative do?
Shopnative is a certified Shopify Plus Partner agency that delivers three core service lines for e-commerce merchants: end-to-end migration of online shops from legacy platforms (Shopware, WooCommerce, Magento, Salesforce Commerce Cloud, Webflow) to Shopify with SEO preservation and ERP integration; custom Shopify app development extending shop functionality with automations and integrations; and long-term strategic shop management and optimization. Services are delivered primarily to DACH-region (Germany, Austria, Switzerland) merchants in German and English using sprint-based agile delivery.
Is Shopnative a public or private company?
Shopnative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopnative founded?
Shopnative was founded in 2021. It employs 1 to 10 people.
Where is Shopnative based?
Shopnative is headquartered in Witten, Germany, in the Europe region.
How does Shopnative make money?
Three revenue lines are on record. Migration Projects are the primary driver. The others are custom App Development and long-term Shop Management & Support.
Who are Shopnative's main competitors?
Direct peers on record are mindshape, THE BRETT, Kraftblick, Eastside Studio, Loved GmbH, Sitewards, Septa Commerce and Bloofusion. SUMAARY is listed as a regional player. Wagento is listed as an emerging player.
Does Shopnative have an API?
No public API is recorded for Shopnative.
What industry is Shopnative in?
Shopnative's product category is Shopify E-commerce Development Agency. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative).