Pinelands Preservation Alliance

What Pinelands Preservation Alliance does

Pinelands Preservation Alliance (operating as Pinelands Alliance, formerly Pinelands Preservation Alliance) is a New Jersey-based 501(c)(3) environmental nonprofit founded in 1989 and headquartered in Southampton, NJ. Its mission is to protect and advocate for the 1.1 million-acre New Jersey Pinelands National Reserve, a UNESCO Biosphere Reserve, through an integrated model combining direct land conservation, regulatory advocacy before the Pinelands Commission, scientific research, public education, and community-based nature recreation.

The organization's portfolio spans four principal program lines: Pinelands Adventures (an outdoor recreation outfitter offering paddling, hiking, and the Adventure Camp for Adults); Rancocas Creek Farm (a 72-acre regenerative vegetable farm with a CSA share program); the Pinelands Research Institute (a science-based field station launched in early 2025 and focused on fire ecology, rare species conservation, Kirkwood-Cohansey aquifer hydrology, and Pine Barrens island ecology); and the Pine Tree Center (a 162-acre conservation property acquired in March 2025 from the Boy Scouts of America that anchors both the Research Institute and Pinelands Adventures programming). Supporting programs include the Nature: Accessible For All accessibility campaign, the Life Sciences Institute educator program, a Policy Notes blog series, and a Landscape Makeover Program.

The Alliance's revenue model is donation-and-membership-led, supplemented by recurring CSA subscriptions, transactional program fees (Adventure Camp, weddings at Bishop Farmstead, Pinelands Adventures outings), and online merchandise sales. Distribution is regional and physical-asset-driven, centered on the Southampton headquarters/visitors center, the Tabernacle Pine Tree Center, and direct advocacy before the Pinelands Commission and NJDEP. Major capital for land acquisition has historically been sourced from a combination of estate bequests (Herman W. Pagel), NJDEP Green Acres grants, county funding, and partner foundations such as the New Jersey Conservation Foundation.

Name

Pinelands Preservation Alliance

Legal name

Pinelands Alliance

Website

https://pinelandsalliance.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinelands Preservation Alliance is a New Jersey-based environmental nonprofit founded in 1989 that protects the 1.1 million-acre Pinelands National Reserve through land conservation, science-based research, policy advocacy, environmental education, and community nature programming serving New Jersey residents, visitors, educators, and partner agencies.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600), Forestry (800), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Timberland Brokerage & Acquisition/Disposition Advisory (AFAMAKAB), Conservation Easements & Land Trust Services (AFAMAMAH), Timberland & Forest Asset Management (IMAMAJAA)

Keywords

• Environmental conservation
• Land preservation advocacy
• Outdoor recreation programs
• Environmental education
• Regenerative farming

Headquarters

HQ city

Southampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Membership: The nonprofit relies on donations, membership contributions, and bequests for operational and conservation funding. A significant land acquisition was made possible by an extraordinary bequest from the Herman W. Pagel estate for buying land for conservation.
2. CSA Farm Shares: Rancocas Creek Farm offers Community Supported Agriculture (CSA) shares providing fresh, chemical-free, local produce to members.
3. Events and Programs: Revenue is generated through outdoor programming including Adventure Camp for Adults, Pinelands Adventures trips, and hosting weddings and events at the Alliance's headquarters (The Bishop Farmstead).
4. Online Store: The alliance operates an online store selling merchandise and nature-related items.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Pinelands Alliance is a 501(c)(3) environmental nonprofit that protects the 1.1 million-acre New Jersey Pinelands through direct land conservation and acquisition, regulatory advocacy before the Pinelands Commission, scientific research via the Pinelands Research Institute, environmental education, and community-based outdoor recreation and regenerative farming programs. Its sellable offerings include outdoor recreation programs (Pinelands Adventures), CSA farm shares (Rancocas Creek Farm), venue rentals for weddings and events at the Bishop Farmstead, educator professional development (Life Sciences Institute), and scientific field station access at the Pine Tree Center.

Product overview

Pinelands Alliance (formerly Pinelands Preservation Alliance) is an environmental non-profit organization founded in 1989 that protects and advocates for New Jersey's Pinelands. The organization operates a multi-faceted portfolio of programs including Pinelands Adventures (outdoor recreation outfitter), the Pinelands Research Institute (science field station launched 2025), Rancocas Creek Farm (72-acre regenerative farm with CSA), and manages the Pine Tree Center (162-acre conservation property). Additional offerings include Nature: Accessible For All accessibility initiatives, Policy Notes publications, educational webinars, a sensory garden, and landscape programs. The organization connects people with nature through recreation, education, research, and sustainable farming while advocating for conservation policies.

Differentiator

Problem solved

Functional benefit

Brands

• Pinelands Adventures: An outfitter offering outdoor recreational experiences including paddling, hiking, and adventure camps in the New Jersey Pinelands.
• Pinelands Research Institute
• Rancocas Creek Farm
• Nature: Accessible For All

Products and services

• Pinelands Adventures An outdoor adventure outfitter offering guided activities including paddling, hiking, and educational experiences in the New Jersey Pinelands. Hosts the Adventure Camp for Adults and connects people with nature through recreation.
• Rancocas Creek Farm CSA A 72-acre regenerative vegetable farm that practices sustainable agriculture with close ties to local communities. Offers Community Supported Agriculture (CSA) shares for fresh, chemical-free, local produce.
• Pinelands Research Institute A science-based field station launched in early 2025 and located at the Pine Tree Center. Serves as a hub for scientists, educators, naturalists, and the public to study the New Jersey Pine Barrens ecosystem. Focuses on fire ecology, rare species conservation, hydrology, and island ecology research.
• Weddings and Events at The Bishop Farmstead The Alliance's headquarters at The Bishop Farmstead (17 Pemberton Road, Southampton, NJ) is available as a venue for weddings and private events, generating revenue while showcasing the property.
• Life Sciences Institute A professional development program for educators held at the Pine Tree Center, part of the Alliance's educator and student resources offering curriculum-aligned environmental science programs and field experiences.
• Landscape Makeover Program A program helping property owners in the Pinelands region make environmentally conscious landscape improvements to support native habitats and watershed protection.
• Nature: Accessible For All An accessibility campaign and programming established to generate awareness and produce public discourse for equity, inclusion, and accessibility for individuals with special needs and disabilities so they may gain the overall benefits of outdoor recreation and nature-based programming in New Jersey.
• Pinelands Alliance Online Store Online store selling nature-related merchandise and items supporting the Alliance's conservation mission.

Quantifiable outcome

• 162 acres permanently protected at Pine Tree Center through Herman W. Pagel estate bequest
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• New Jersey Conservation FoundationcoreStrategic or Co-development Partner · 1 January 2025Long-time strategic partner in land conservation. NJ Conservation provided essential expertise managing the preservation process and significant funding contribution through its grant from the NJ Department of Environmental Protection's Green Acres Program for the acquisition of the 162-acre Pine Tree Center. Also partnered on Pomona Woods Preserve and Black Run Preserve expansions.
• Boy Scouts of AmericaminorOthersSeller of the 162-acre Pine Tree Center property in Tabernacle, NJ, which the Pinelands Alliance acquired from the Boy Scouts of America for permanent conservation.
• Friends of Black Run PreservecoreStrategic or Co-development PartnerThe Pinelands Alliance was a founding organization of the Friends of Black Run Preserve and has been a lead advocate for ongoing protection of the Black Run Preserve and its headwaters.
• Rutgers Agrivoltaics ProgramminorStrategic or Co-development PartnerCollaborative research relationship. Rutgers researchers presented to the Pinelands Commission on dual-use solar/agricultural production; Rutgers received the North American Agrivoltaics Awards 'Solar Farm of 2025' recognition. The alliance supports and publicizes this research relevant to Pinelands agriculture.
• Sierra Club (NJ Chapter)minorGTM or Marketing PartnerCo-host of webinars on artificial turf health/environmental concerns alongside ANJEC and Waterspirit. Joint advocacy on banning Green Acres funding for artificial turf fields.
• Great Egg Harbor Watershed AssociationminorStrategic or Co-development PartnerFred Akers of the Great Egg Harbor Watershed Association provided tireless commitment to Mullica River protection. The alliance collaborated on National Wild & Scenic River designation efforts for the Mullica River.
• Montclair State UniversitycoreStrategic or Co-development PartnerDr. Jennifer Krumins, Director of the Pinelands Research Institute, is a Professor of Biology at Montclair State University, linking academic research capacity to the alliance's scientific field station.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• New Jersey Audubon Society: NJ-focused conservation nonprofit operating nature centers, sanctuaries, education programs, and advocacy — directly comparable in member-supported nonprofit model, preserve management, and statewide environmental education delivery.
• Natural Lands Trust: Regional land trust operating across the Mid-Atlantic with a similar model of permanent land preservation, public access, and conservation-focused programming — directly comparable in mission, scale, and member-supported nonprofit structure.
• Sierra Club (New Jersey Chapter): Active co-advocate on Pinelands issues including artificial turf, data centers, and forest protection. Shares grassroots mobilization, policy advocacy, and webinar co-hosting activities with Pinelands Alliance.
• New Jersey Conservation Foundation: Long-time strategic partner and co-acquirer on Pine Tree Center, Pomona Woods, and Black Run projects. Both are NJ land conservation nonprofits focused on permanent land protection, Green Acres funding, and policy advocacy — making them the closest functional peer.
• D&R Greenway Land Trust: New Jersey-based land trust preserving open space, operating nature preserves, and running education and stewardship programs. Highly comparable in regional scope, nonprofit funding model, and focus on permanent conservation easements.
• Great Egg Harbor Watershed Association: Watershed-focused Pinelands-area nonprofit collaborating with Pinelands Alliance on Mullica River Wild & Scenic designation. Highly comparable in regional scope, advocacy approach, and small-staff nonprofit operations.

Broad incumbents

• Trust for Public Land: National land conservation nonprofit that acquires and protects parks, natural areas, and working lands — competing for many of the same federal, state, and foundation grants that fund Pinelands-scale conservation projects.
• The Nature Conservancy (New Jersey Chapter): National conservation nonprofit with a New Jersey chapter pursuing land protection and science-based conservation across the same Pinelands-adjacent geographies, though operating as part of a much broader global portfolio rather than a Pinelands-only focus.
• American Forests: National forest conservation nonprofit focused on reforestation and tree canopy — operates at a broader scale with overlapping mission in forest ecosystem protection and climate resilience advocacy relevant to Pinelands.

Emerging players

• Rutgers University (Environmental Programs): Academic partner with active agrivoltaics and Pinelands-relevant research programs. While not a direct competitor, Rutgers increasingly overlaps in Pine Barrens science and could become a peer collaborator or alternative research partner for funders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PinesAlliance
• YouTubeyoutube.com/channel/UCzJJFld8xCg6iUYUjAA4a4Q
• Facebookfacebook.com/Pinelands
• LinkedInlinkedin.com/company/pinelands-alliance
• Instagraminstagram.com/pinelandsalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinelands Preservation Alliance