United for Wildlife

What United for Wildlife does

United for Wildlife is a non-profit charitable initiative founded in 2013 by Prince William (now Prince of Wales) and The Royal Foundation of The Prince and Princess of Wales (Registered Charity No. 1132048). Headquartered at Kensington Palace in London, the organization operates as a global coalition against illegal wildlife trade (IWT), convening governments, law enforcement agencies, NGOs, Indigenous Peoples, local communities, and private sector organizations across 400+ partner institutions in Africa, Asia, the Americas, and Europe.

The coalition operates through two sector taskforces and nine Regional Chapters. The Transport Taskforce (formed March 2016) is anchored by the Buckingham Palace Declaration, which commits signatories to 11 actions against trafficking; the Financial Taskforce (formed October 2018) is anchored by the Mansion House Declaration with 6 commitments to disrupt financial flows tied to IWT. Regional Chapters span West Africa, Southern Africa, East Africa, Middle East & North Africa, Southeast Asia & Australasia, Hong Kong, North America, Latin America & Caribbean, and India. Core technological assets include the proprietary Information Sharing System (ISS) for cross-sector intelligence sharing, Project SEEKER (an AI-powered scanning collaboration with Microsoft, UK Border Force, and Heathrow Airport), and Project Vikela (an automated detection system for airport security screening). The organization also runs open-access online training via learn.unitedforwildlife.org and co-produced the Guardians docuseries on BBC Earth's YouTube channel, which won a Rockie Award at the Banff World Media Festival.

The operating model is charitable rather than commercial. There are no fees for participation; members join via signed declarations. Funding flows through The Royal Foundation via donations, grants, and Principal Partner contributions (notably DP World, which handles approximately 10% of global container traffic). Strategic technology and policy partnerships include Microsoft, WWF, TRAFFIC, IATA, Interpol, UNODC, RUSI, and government financial intelligence units (FINTRAC, AUSTRAC, South African FIC). Since 2016 the coalition has contributed to 650+ law enforcement cases, approximately 600 arrests, and over 350 seizures of wildlife products including ivory, rhino horn, and pangolin scales, and has trained 150,000+ people to detect wildlife crime.

Name

United for Wildlife

Legal name

The Royal Foundation of The Prince and Princess of Wales

Website

https://unitedforwildlife.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

United for Wildlife is a 2013-founded non-profit initiative of The Royal Foundation of the Prince and Princess of Wales that convenes 400+ partners across transport, finance, and law enforcement via two taskforces and nine regional chapters to combat the illegal wildlife trade.

Ownership category

akta.pro rank

Product category

Wildlife Conservation and Anti-Trafficking Coalition

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife conservation coalition
• Illegal wildlife trade
• Wildlife trafficking prevention
• Conservation partnership network
• Wildlife crime enforcement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Funding and Donations: United for Wildlife operates as a charitable initiative under The Royal Foundation of The Prince and Princess of Wales. The organization receives funding through charitable donations, grants, and support from partner organizations. Registered Charity No. 1132048.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

United for Wildlife convenes global coalitions of governments, law enforcement, NGOs, Indigenous Peoples, local communities, and private sector organizations to combat the illegal wildlife trade (IWT). It operates two major taskforces—the Transport Taskforce (anchored by the Buckingham Palace Declaration with 11 commitments) and the Financial Taskforce (anchored by the Mansion House Declaration with 6 commitments)—alongside 9 Regional Chapters worldwide that facilitate intelligence sharing, coordinated enforcement operations, and cross-border collaboration. The organization also provides an open-access online learning platform, the proprietary Information Sharing System (ISS) for intelligence exchange, and collaborative technology projects (Project SEEKER AI scanning, Project Vikela automated detection) to convert awareness into measurable enforcement outcomes.

Product overview

United for Wildlife is a global coalition founded in 2013 by Prince William and The Royal Foundation, bringing together over 400 partner organizations across governments, law enforcement, NGOs, Indigenous Peoples, local communities, and the private sector. The organization operates two major taskforces — the Transport Taskforce (established 2016, anchored by the Buckingham Palace Declaration with 11 commitments) and the Financial Taskforce (established 2018, anchored by the Mansion House Declaration with 6 commitments) — along with nine Regional Chapters spanning West Africa, Southern Africa, East Africa, Middle East & North Africa, Southeast Asia and Australasia, Hong Kong, North America, Latin America and the Caribbean, and India. Key initiatives include the Information Sharing System (ISS) for cross-sector intelligence sharing, open-access online training courses, and the Guardians docuseries in partnership with BBC Earth. The organization does not offer a commercial software product; its offerings are coalition coordination, policy frameworks, training resources, and public-private partnership facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Transport Taskforce: A taskforce bringing together global transport and freight industry experts including airports, shipping companies, and airlines with law enforcement to identify and facilitate action against illegal wildlife trafficking.
• Financial Taskforce
• Guardians
• United for Elephants

Products and services

• Transport Taskforce (Buckingham Palace Declaration) A coalition program for airlines, shipping companies, ports, and freight organizations, anchored by the Buckingham Palace Declaration with 11 commitments to identify, refuse, and report illegal wildlife shipments. Signatories include Korean Air, Emirates, Kenya Airlines, Dubai Airports, and DP World. Since 2016, the Taskforce has grown to over 300 members and 140+ partners across the globe.
• Financial Taskforce (Mansion House Declaration) A bank-led coalition to combat illegal wildlife trade through the financial sector, anchored by the Mansion House Declaration with 6 key commitments. Members commit to financial intelligence sharing, suspicious activity reporting, and staff training on wildlife crime detection. Notable signatories include Banco de Bogotá, Davivienda, Investec, Scotiabank, and 30+ founding institutions.
• Information Sharing System (ISS)

Quantifiable outcome

• 650+ law enforcement cases contributed to since 2016
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, principal partner and supporting.

• Korean AircoreChannel Partner/ Reseller/ Distributor · 21 July 2026First Korean airline to sign the Buckingham Palace Declaration. Committed to sharing intelligence on illegal wildlife trade, reporting suspicious activity to authorities, and denying transport of suspected illegal cargo.
• PantheracoreStrategic or Co-development Partner · 27 July 2023Wild cat conservation NGO and new signatory to United for Wildlife's global network at the Latin America and Caribbean Chapter launch, pledging to take leadership roles within their industry to help end wildlife crime.
• ScotiabankcoreStrategic or Co-development Partner · 31 January 2023Led Project Anton, a public-private partnership launched in memory of South African ranger Anton Mzimba. Brings together financial institutions, government, law enforcement bodies and NGOs to combat illegal wildlife trade.
• FINTRACcoreStrategic or Co-development Partner · 31 January 2023Canada's financial intelligence unit partnered on Project Anton, publishing guidance 'Laundering the Proceeds of Crime from Illegal Wildlife Trade' to support organizations in identifying and reporting wildlife trafficking financial transactions.
• AUSTRAC/Fintel AlliancecoreStrategic or Co-development Partner · 31 January 2023Australia's financial intelligence agency partnered on Project Anton to drive improved awareness and understanding in the financial sector of the global threat posed by illegal wildlife trade.
• DP Worldprincipal partnerStrategic or Co-development Partner · 9 February 2022DP World is the Principal Partner of United for Wildlife. Headquartered in Dubai, they handle around 10% of global container traffic across ports and terminals worldwide. Convened the MENA Chapter launch at Dubai Expo 2020 and instrumental in recognizing the vision for regional action.
• MicrosoftcoreTechnology or Integration · 1 January 2022Collaborated with United for Wildlife and UK Border Force to develop Project SEEKER - pioneering new scanning technology to improve detection of illegal wildlife products at Heathrow Airport.
• UNODC (United Nations Office on Drugs and Crime)coreStrategic or Co-development Partner · 15 March 2016UNODC is a delivery partner for United for Wildlife, providing technical expertise and supporting the organization's mission to combat illegal wildlife trade through international cooperation and enforcement frameworks.
• WWFcoreStrategic or Co-development PartnerCollaborated with United for Wildlife and TRAFFIC to create guidelines adopted by the International Maritime Organisation and endorsed by the UN for the 'Prevention and Suppression of the Smuggling of Wildlife on Ships Engaged in International Maritime Traffic.'
• TRAFFICcoreStrategic or Co-development PartnerWildlife trade monitoring organization that works with United for Wildlife on guidelines and technical expertise. Supported development of International Maritime Organisation guidelines on wildlife smuggling prevention.
• IATA (International Air Transport Association)coreStrategic or Co-development PartnerTrade body for world's airlines signed the Buckingham Palace Declaration and created its own Wildlife Taskforce. Since then, nearly 70 airlines have signed the declaration through IATA's advocacy.
• Royal United Services Institute (RUSI)supportingStrategic or Co-development PartnerTechnical expert supporting the Financial Taskforce alongside RUSI and TRAFFIC, providing research and analytical capabilities for combatting illegal wildlife trade.
• The Royal FoundationcoreStrategic or Co-development PartnerUnited for Wildlife was created in 2013 by Prince William and The Royal Foundation. The Foundation operates and funds the United for Wildlife programme. Registered Charity No. 1132048.
• Oxford Martin Programme on Wildlife Trade (OMP-WT)supportingStrategic or Co-development PartnerCommissioned by The Royal Foundation to conduct an independent evaluation of United for Wildlife's impact. Study included in-depth interviews with IWT experts and online survey of UfW stakeholders.
• South African Anti-Money Laundering Integrated Task Force (SAMLIT)coreStrategic or Co-development PartnerPublic-private partnership between banking sector and regulatory agencies. Created expert group specific to IWT, putting wildlife crime on par with terrorism financing and human trafficking. Contributed to multiple arrests and seizures.
• Financial Intelligence Centre South AfricacoreStrategic or Co-development PartnerSouth African regulatory agency working with United for Wildlife's Southern Africa Chapter to conduct financial investigations in high-level illegal wildlife trade cases.
• InterpolcoreStrategic or Co-development PartnerInternational criminal police organization supporting United for Wildlife's Southern Africa conference and operations to coordinate cross-border wildlife crime investigations.
• Google.orgsupportingTechnology or IntegrationSupported the launch of WILDLABS.NET, a technology and conservation community platform with over 1,000 members from 100+ countries sharing information, challenges, and resources to combat illegal wildlife trade.
• British Embassy in ColombiacoreStrategic or Co-development PartnerHosted the Latin America and Caribbean Chapter launch event with United for Wildlife in Santa Marta, Colombia, representing UK government support for the initiative.
• Government of ColombiacoreStrategic or Co-development PartnerSupported the launch of United for Wildlife's Latin America and Caribbean Chapter. Colombia was the first country in the world to sign the Buckingham Palace Declaration.
• Kenya AirlinescoreChannel Partner/ Reseller/ DistributorWorks with East Africa Regional Chapter to halt the movement of illegal wildlife products. Represents the transport sector commitment to refusing transport of suspected illegal wildlife cargo.
• Dubai AirportscoreChannel Partner/ Reseller/ DistributorOperator of Dubai International DXB, world's busiest international airport, signed the Buckingham Palace Declaration to strengthen regional awareness of wildlife crime.

Scale indicators8 records

Recent moves17 records

Expansion highlights5 records

Market position

Strengths3 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/united4wildlife
• YouTubeyoutube.com/c/Unitedforwildlife
• Facebookfacebook.com/UnitedForWildlife
• LinkedInlinkedin.com/company/united-for-wildlife
• Instagraminstagram.com/unitedforwildlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United for Wildlife