The Town of Northlake
The Town of Northlake is a municipal government in Denton County, Texas, providing public safety, utility, planning, and community services to residents and businesses via Town Hall and integrated digital platforms (CivicPlus, TextMyGov, OpenGov, Everbridge).
- Company typePrivate
- Founded1960
- HeadquartersNorthlake, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Town of Northlake does
The Town of Northlake is a municipal government entity incorporated in 1960 in the southwest corner of Denton County, Texas, located at the intersection of Interstate 35 and State Highway 114 between Fort Worth and Denton, approximately 15 miles from DFW International Airport. It provides a full suite of municipal services to its residents and businesses, including public safety (police, fire/EMS in coordination with Denton County ESD #1), public works (water, sewer, stormwater, streets, trash/recycling), planning and development (zoning, permits, inspections), municipal court, utility billing, parks, and community services. The Town operates three wholly-owned development corporations — the Economic Development Corporation (EDC), Community Development Corporation (CDC), and Municipal Development District (MDD) — which administer economic incentive programs including Pioneer Grants and performance agreements to attract new businesses and industrial investment.
The Town's core technology platform is built on the CivicPlus Content Management System that powers the official municipal website (town.northlake.tx.us), which serves as the unified digital portal for service access. This platform integrates TextMyGov for SMS-based resident alerts and issue reporting, EyeOnWater for utility consumption tracking, OpenGov for online payments (water bills, court tickets), and Everbridge for mass emergency notifications. Public Works Director Eric Tamayo, who has grown the department from 2 to 33 employees over 15 years, holds a Texas Class A Water License — the highest water operator certification in the state — and was invited to speak at the Texas Water Conference.
The Town's revenue mechanics are those of a typical Texas municipality: recurring property tax on residential and commercial parcels, usage-based and flat-rate utility billing for water/sewer/trash, one-time development fees and permits, and managed economic development grants administered through the EDC/CDC. Customer go-to-market is direct-to-resident/business through Town Hall walk-in services, online self-service portals, and multi-channel civic engagement (website, Facebook, Instagram, YouTube, LinkedIn, periodic resident and business surveys). The Town has 51-100 employees across Administration, Finance, Municipal Court, Police, Public Works, and Development Services.
The Town of Northlake firmographics
Firmographics- Name
- The Town of Northlake
- Legal name
- The Town of Northlake
- Website
- https://town.northlake.tx.us
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Town of Northlake is a municipal government in Denton County, Texas, providing public safety, utility, planning, and community services to residents and businesses via Town Hall and integrated digital platforms (CivicPlus, TextMyGov, OpenGov, Everbridge).
- Ownership category
- akta.pro rank
The Town of Northlake industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Water, Sewage and Other Systems (2213), Justice, Public Order, and Safety Activities (922)
- SIC
- Water Supply (4941), Refuse Systems (4953)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Economic Development & Business Licensing (Local) (BPAIACAN), Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Municipal Tax & Revenue Administration (Local) (BPAIACAD), City Clerk/Records, Elections & Civic Engagement (BPAIACAB)
Keywords
Where The Town of Northlake is headquartered
LocationHeadquarters
- HQ city
- Northlake
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Town of Northlake business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Property Tax Revenue: Primary municipal revenue source from property taxes levied on residential and commercial properties within town limits
- Utility Billing: Water, sewer, and trash services billed to residents and businesses with usage-based and flat-rate components
- Development Fees and Permits: Revenue from building permits, development review fees, zoning applications, and inspection services
- Economic Development Grants: Pioneer grants and performance agreements administered by EDC and CDC to promote new or expanded business development, including grants up to $40,000 for Function Coffee Co. and $850,000 for entry monument signage
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
The Town of Northlake product offering
Product offeringCore offering
The Town of Northlake delivers municipal government services to residents and businesses within its corporate limits and extraterritorial jurisdiction. Core offerings include police and fire/emergency services, public works (water, sewer, trash/recycling, streets, stormwater), utility billing, planning and zoning, building permits and inspections, code compliance, municipal court, parks and community programming, and economic development support through its EDC, CDC, and MDD subsidiaries.
Product overview
The Town of Northlake operates a comprehensive digital services platform built on the CivicPlus content management system. The core offering is the official town website which serves as a unified portal providing access to municipal services including utility billing, public works, planning and development, police and fire services, municipal court, and community resources. The platform integrates multiple service modules including TextMyGov for text notifications, EyeOnWater for water usage tracking, OpenGov for online payments, and Everbridge for emergency alerts. Residents can access meeting calendars, submit public information requests, pay utility bills, report concerns, and engage with town government through these integrated digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Town of Northlake Official Website
Quantifiable outcome
- 1,500 new jobs from MP Materials expansion
- +2 more outcomes
Companies that use The Town of Northlake
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Town of Northlake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
The Town of Northlake partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Function Coffee Co.coreThe Northlake EDC and CDC provided a Pioneer Grant and Performance Agreement for Function Coffee Co. cafe and roastery. Initial grant amount requested was $35,000, later increased to up to $40,000 total. This supports new business development in the community.
- MP MaterialscoreGovernor Greg Abbott announced MP Materials will build a rare earth magnet manufacturing campus in Northlake. This development is set to bring 1,500 jobs, creating new opportunities and boosting the local economy. This is a major economic development win for the community.
- Lauren HomeyerminorLauren Homeyer serves as Economic Development Coordinator for Northlake, providing point of contact for economic development projects including the $850,000 entry monument signage project along highways and roadways near town limits entry points.
- Nathan ReddincoreNathan Reddin is Development Services Director for the Town of Northlake, coordinating development activities from economic development to planning and permitting since August 2008. Key contact for development inquiries.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Town of Northlake competitors and assessment
Company assessmentDirect peers
- Town of Flower Mound, TX: Larger Denton County municipality with the same comprehensive service offering (police, fire/EMS, public works, water utilities, planning); a useful comparable for service scale, water-utility operations, and EDC/CDC funding tools.
- Town of Little Elm, TX: Adjacent Denton County town with similar population scale, full municipal services (police, public works, utilities), and reliance on the US-380/I-35 corridor — comparable operating model and customer base to Northlake.
- City of Roanoke, TX: Neighboring Denton County municipality referenced in Northlake data (Roanoke Fire Department provides fire response); comparable small-city municipal service portfolio and adjacent growth-corridor dynamics.
- Town of Prosper, TX: Fast-growing North Texas suburb in Denton/Collin counties that has used EDC/CDC tools and rapid residential and commercial annexation to drive population and tax-base expansion — directly comparable to Northlake's growth playbook and service-mix (police, public works, utilities, planning).
- Town of Argyle, TX: Neighboring Denton County town explicitly referenced in Northlake data (school district and emergency-services partner); provides comparable small-town municipal services and shares the same labor-shed and developer audience.
- Town of Celina, TX: One of the fastest-growing municipalities in the U.S., located in Collin/Denton counties along similar commuter corridors; comparable on small-town general administration, utilities, public works, planning/zoning, and aggressive use of development districts.
- Town of Justin, TX: Small North Texas municipality in Denton County with similar scale, full municipal services, and exposure to residential growth along the I-35W corridor — comparable in staff size and operating-model constraints.
- Town of Ponder, TX: Small Denton County town referenced via Ponder Independent School District in Northlake data; offers a directly comparable small-town administrative, public-works, and utilities operating model.
Broad incumbents
- City of Denton, TX: County seat and largest municipality in Denton County, providing the same portfolio of municipal services at significantly greater scale; useful as a broad-incumbent benchmark for governance, utilities, and EDC structures.
- City of Fort Worth, TX: Larger neighboring municipality that frames Northlake's competitive labor market and commuter shed; useful as a broad-incumbent reference for municipal service delivery standards and infrastructure investment approaches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Town of Northlake social profiles
Digital presenceThe Town of Northlake compliance and trust
Trust signalCompliance1 record
The Town of Northlake financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Town of Northlake leadership team
Management profileNumber of profiles
Profiles6 records
The Town of Northlake subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Town of Northlake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Town of Northlake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Town of Northlake
What does The Town of Northlake do?
The Town of Northlake delivers municipal government services to residents and businesses within its corporate limits and extraterritorial jurisdiction. Core offerings include police and fire/emergency services, public works (water, sewer, trash/recycling, streets, stormwater), utility billing, planning and zoning, building permits and inspections, code compliance, municipal court, parks and community programming, and economic development support through its EDC, CDC, and MDD subsidiaries.
Is The Town of Northlake a public or private company?
The Town of Northlake is a private company. It is classified as state government owned and is currently operating.
When was The Town of Northlake founded?
The Town of Northlake was founded in 1960. It employs 51 to 100 people.
Where is The Town of Northlake based?
The Town of Northlake is headquartered in Northlake, United States, in the North America region.
How does The Town of Northlake make money?
Four revenue lines are on record. Property Tax Revenue is the primary driver. The others are utility Billing, development Fees and Permits and economic Development Grants.
Who are The Town of Northlake's main competitors?
Direct peers on record are Town of Flower Mound, TX, Town of Little Elm, TX, City of Roanoke, TX, Town of Prosper, TX, Town of Argyle, TX, Town of Celina, TX, Town of Justin, TX and Town of Ponder, TX. Broad incumbents are City of Denton, TX and City of Fort Worth, TX.
Does The Town of Northlake have an API?
No public API is recorded for The Town of Northlake.
What industry is The Town of Northlake in?
The Town of Northlake's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAN, Economic Development & Business Licensing (Local). Its NAICS code is 925 and its SIC code is 4941.