La Bouteille Qui Cartonne

What La Bouteille Qui Cartonne does

La Bouteille Qui Cartonne is a French private company headquartered at 2450 avenue Fred Scamaroni, 83300 Draguignan (Provence), that produces and sells an eco-responsible cardboard wine bottle marketed as a lower-carbon alternative to traditional glass packaging. The product is built on Frugalpac™ technology, comprising three components: a recycled cardboard half-shell (84% of bottle weight, made from 94% recycled Varel-Jade carton Duo, disintegrating in 20 days), a thin recyclable polypropylene pouch with small aluminum content for sealing, and a Stelvin® aluminum screw cap. The bottle mimics the Bordelaise silhouette at 75cl capacity, includes a color-coding system for wine type and region, and is claimed to deliver an 84% lower carbon footprint, 76% lighter weight, 4x lower water use, 100% recyclability, and 12+ months of wine preservation versus glass.

The company sources wines exclusively from BIO or HVE3 (High Environmental Value level 3) certified producers across eight French regions: Bordeaux, Bourgogne, Rhône, Languedoc, Beaujolais, Loire, Provence, and Gascogne. It offers red, white, and rosé variants and sells through a bilingual D2C website (labouteillequicartonne.com for France, theinnovativebottle.com for international English-speaking markets) with no public pricing and a contact-based channel for bulk inquiries. The company appears to operate as a small, founder-led (Thomas de Lagarde) commercial venture: it has not disclosed funding, headcount, revenue, ownership, incorporation details, or formal certification milestones beyond the partner-level BIO/HVE3 alignment of its wine suppliers.

Commercially, La Bouteille Qui Cartonne is positioned at the intersection of ESG-driven wine packaging and consumer-facing eco-wine retail. Its core technology is licensed rather than owned outright, and its differentiation rests on the licensed Frugalpac™ platform combined with curated certified-producer sourcing. Distribution is restricted to direct online channels and contact-driven bulk inquiries, with no disclosed retail, distributor, or hospitality partnerships. The lack of disclosed financial, headcount, or scaling metrics limits confidence in any assessment of current scale or commercial velocity.

Name

La Bouteille Qui Cartonne

Legal name

La Bouteille Qui Cartonne

Website

https://labouteillequicartonne.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Bouteille Qui Cartonne is a Draguignan-based French company that sells eco-responsible cardboard wine bottles built on Frugalpac™ technology, sourcing red, white, and rosé wines from BIO and HVE3 certified producers across eight French regions via a direct-to-consumer website.

Ownership category

akta.pro rank

Product category

Eco-Friendly Wine Packaging

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA)

akta.pro secondary industries

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Eco-friendly wine packaging
• Cardboard wine bottles
• Sustainable wine packaging
• Low-carbon wine bottles
• Frugalpac wine packaging

Headquarters

HQ city

Draguignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wine Bottle Product Sales: Sale of eco-friendly wine packaging solutions to wine producers and domains. The company sells alternative wine bottles to wine producers who want to reduce their carbon footprint. Works with BIO or HVE3 certified wine domains across 8 French wine regions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

La Bouteille Qui Cartonne sells an eco-responsible cardboard wine bottle under license from Frugalpac™, composed of a semi-recycled cardboard half-shell (84% of bottle weight, 94% recycled Varel-Jade cardboard), a thin polypropylene pouch, and a recyclable Stelvin® aluminum screw cap. The bottle is filled with red, white, or rosé wine sourced exclusively from BIO or HVE3 certified domains across 8 French wine regions and is marketed as a 100% recyclable alternative to glass that reduces carbon footprint by 84%, is 76% lighter, and uses 4x less water.

Product overview

LA BOUTEILLE QUI CARTONNE is a single core product—an eco-responsible cardboard wine bottle. The product uses Frugalpac™ technology and consists of three components: a semi-recycled cardboard shell (demi-coque de papier cartonné), a thin recyclable polypropylene pouch (fine poche), and a recyclable aluminum screw cap (bouchage à vis). The company sources wines from 8 French wine regions (Bordeaux, Bourgogne, Rhône, Languedoc, Beaujolais, Loire, Provence, Gascogne) working with BIO or HVE3 certified producers. The product is available in red, white, and rosé varieties in 75cl Bordelaise-style bottles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 84% reduction in carbon footprint compared to traditional glass wine bottles
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Frugalpac™coreTechnology or IntegrationFrugalpac™ provides the core eco-responsible packaging technology used by La Botteille Qui Cartonne. The company licenses and uses the Frugalpac™ technology for their innovative paper-based wine bottle packaging. This is the fundamental technology enabling the product's environmental benefits.
• BIO and HVE3 Certified Wine DomainscoreStrategic or Co-development PartnerThe company works exclusively with wine producers that are certified as BIO (organic) or HVE3 (High Environmental Value level 3). These partnerships ensure the entire product chain maintains eco-responsible credentials from production to packaging.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saverglass: France-based premium glass bottle producer specialized in wines and spirits, including high-end Bordeaux formats. Comparable as a premium-positioned incumbent serving the same wine producer customer base with the traditional glass format.
• Ardagh Group: Global glass and metal packaging giant producing bottles for wine, beer, and food. Comparable as a broad incumbent whose wine bottle business is the legacy alternative to fiber-based packaging innovations.
• Crown Holdings: Global metal packaging major supplying closures (including screw caps comparable to La Bouteille's Stelvin® cap), cans, and specialty containers. Comparable as a broad incumbent with overlapping beverage-closure supply.
• Verallia: One of the world's largest glass packaging producers and a France-headquartered incumbent whose wine bottles represent the traditional format La Bouteille is competing against. Comparable as the dominant alternative in beverage packaging.
• Smurfit Kappa: Global paper-based packaging leader with extensive fiber and molded pulp capabilities. Comparable as a broad incumbent in sustainable fiber packaging whose scale and R&D could expand into bottle-format applications competing with La Bouteille.

Regional players

• Boisset Collection: French family-owned wine producer group with sustainability commitments and a broad Burgundy/Beaujolais portfolio. Comparable as a French regional wine company with sustainability positioning that could either adopt or compete with La Bouteille's eco-packaging approach.

Direct peers

• Frugalpac Ltd: UK-based inventor and licensor of the paper-based Frugalpac™ bottle technology used by La Bouteille Qui Cartonne. Frugalpac both licenses the technology and produces its own wine/spirits bottles, making it the closest direct comparable in product, technology, and category.
• EcoSpirits: Singapore-headquartered company offering a closed-loop reusable packaging system for wine and spirits that dramatically reduces packaging waste and carbon footprint. Directly comparable as a sustainability-led packaging alternative competing for the same eco-conscious beverage consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bouteille Qui Cartonne