Pantheon Media Group

What Pantheon Media Group does

Pantheon Media Group (PMG) is a privately held, Encino, California-based entertainment holding company that produces unscripted content and live events through a multi-label structure operating across the United States, Canada, the United Kingdom, and the Middle East. The company operates more than a dozen production labels — including Asylum Entertainment (30 for 30 franchise), FILM45 (Oscar-nominated Audible, Good Night Oppy, McCartney 3,2,1), Done+Dusted (live events for Google, Meta, Riot Games, Victoria's Secret), Ladywell Films (The Tinder Swindler, American Nightmare), Texas Crew Productions, Big City, Breaklight Pictures, Surprise Inside (Rachel Maddow), Soho Studios Entertainment, Audity, COMANDANTE Productions, Studio Large Eyes, and 45Live — collectively producing thousands of hours of programming for platforms such as Netflix, Amazon, Apple TV+, Hulu, Paramount+, HBO, Disney+, ESPN, BBC, and Peacock. PMG also runs a joint venture with Tyler Perry Studios for non-scripted content sealed into a development deal with A+E Global Media. The company was acquired by majority stake in March 2023, rebranded from Asylum Entertainment Group in December 2024, and is majority-owned by Endeavor under Chairman Steve Michaels and CEO Jennifer O'Connell.

PMG's revenue is generated primarily through content licensing and production fees from streaming platforms and broadcast networks, supplemented by professional services revenue from live event production for global brands and corporate clients. The business model is B2B and project-based, with no publicly disclosed pricing; deal size varies by project scope and complexity. The go-to-market is relationship-driven and enterprise-focused, spanning two primary customer segments: major media buyers (Netflix, Amazon, ESPN, BBC, etc.) licensing unscripted IP, and global consumer brands (Victoria's Secret, Riot Games, Google, Meta, TikTok, MasterCard) commissioning live events and branded content. Geographic expansion is a strategic priority, with Done+Dusted's Riyadh office opened in May 2025 and a new partnership with TH Studios signed in December 2025.

Name

Pantheon Media Group

Legal name

Pantheon Media Group, LLC

Website

https://pantheonmedia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Pantheon Media Group is a privately held, Endeavor-owned entertainment holding company that produces unscripted content and live events through multiple labels, serving major streaming platforms, broadcast networks, and global brands across the US, UK, and Middle East.

Ownership category

akta.pro rank

Product category

Unscripted Television and Live Event Production Services

NAICS

Publishing Industries (513)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

Keywords

• Unscripted content production
• Live event production
• Documentary production
• Branded entertainment
• Podcast production

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Production and Licensing: PMG labels produce content across all formats and work with all buyers. Content is licensed to major streaming platforms and broadcast networks. Labels have garnered numerous awards including Peabody and Emmy Awards.
2. Live Event Production: Done+Dusted produces live events globally including awards shows, sports events, music events, and corporate presentations. Produces events for brands like MasterCard, Google, Meta, TikTok, and Victoria's Secret.
3. Joint Ventures and Partnerships: Tyler Perry Studios joint venture creates non-scripted content. Strategic partnerships with A+E Global Media and other major studios generate development and production revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Pantheon Media Group is a privately-held entertainment company that produces unscripted content including television series, documentaries, live events, podcasts, and branded entertainment on behalf of streaming platforms, broadcast networks, and global brand partners. The company operates a portfolio of specialized production labels and delivers end-to-end services spanning development, production operations, post-production, and graphic design.

Product overview

Pantheon Media Group operates as a collective of multiple production labels and companies that produce unscripted content across all formats. The portfolio includes 45Live (live sports production), Asylum Entertainment (sports documentaries), Audity (audio content), Big City (non-fiction), Breaklight Pictures (documentaries), COMANDANTE Productions (music documentaries), Done+Dusted (live events), FILM45 (premium documentaries), Ladywell Films (true crime), Soho Studios Entertainment (international IP), Studio Large Eyes (celebrity content), Surprise Inside (Rachel Maddow productions), Texas Crew Productions (documentaries), and the Tyler Perry Studios joint venture. These labels work across streaming, broadcast, cable, and digital platforms including Netflix, Amazon Prime, Hulu, ESPN, HBO, Paramount+, Peacock, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• 45Live A production label within Pantheon Media Group producing live broadcasts and special-event programming primarily in sports and entertainment for network and streaming clients.
• Asylum Entertainment A production label of Pantheon Media Group producing unscripted television, documentaries, and branded entertainment for streaming platforms, broadcast networks, and brand partners.
• Audity A production label within Pantheon Media Group producing audio and podcast content for streaming audio platforms and brand partners.
• Big City A production label within Pantheon Media Group producing unscripted and reality programming for streaming platforms and broadcast networks.
• Breaklight Pictures A production label within Pantheon Media Group producing documentary and non-fiction feature content for streaming platforms and theatrical release.
• COMANDANTE Productions A production label within Pantheon Media Group developing and producing unscripted entertainment programming for streaming and broadcast clients.
• Done+Dusted A production label within Pantheon Media Group producing live televised events, award shows, and large-scale entertainment broadcasts for networks and brand partners.
• FILM45 A production label within Pantheon Media Group producing documentary and sports-adjacent unscripted content for streaming platforms and broadcast networks.
• Ladywell Films A production label within Pantheon Media Group producing unscripted entertainment and documentary content for streaming and broadcast clients.
• Soho Studios A production label within Pantheon Media Group producing unscripted programming for streaming platforms and broadcast networks.
• Studio Large Eyes A production label within Pantheon Media Group producing unscripted entertainment and docuseries for streaming and broadcast clients.
• Surprise Inside A production label within Pantheon Media Group producing unscripted and entertainment programming for streaming platforms and broadcast networks.
• Texas Crew Productions A production label within Pantheon Media Group producing unscripted programming for streaming and broadcast clients.
• Tyler Perry Studios Joint Venture A joint venture between Pantheon Media Group and Tyler Perry Studios operating at the Tyler Perry Studios production facility in Atlanta, producing unscripted content for streaming platforms and broadcast networks.

Quantifiable outcome

• 70+ million viewers for League of Legends World Finals 2024
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• TH StudiosmajorStrategic or Co-development Partner · 17 December 2025Pantheon Media Group announced partnership with TH Studios for development and production of content.
• A+E Global MediacoreStrategic or Co-development Partner · 5 March 2025Tyler Perry Studios and Pantheon Media Group sealed unscripted development deal with A+E Global Media, with multiple series already in the works.
• Moon&Back MediaminorStrategic or Co-development Partner · 27 September 2024Asylum Entertainment Group bought stake in Moon&Back Media, a UK-based production company.
• Ladywell FilmsminorStrategic or Co-development Partner · 29 May 2024Asylum Entertainment Group invested in Ladywell Films, known for The Tinder Swindler and Don't F*ck with Cats.
• Tyler Perry StudioscoreStrategic or Co-development Partner · 5 March 2024Joint venture established in 2024 creating non-scripted content to serve Tyler Perry's dedicated fanbase. The venture produces projects in all categories from food to crime, shiny floor formats to social experiment, live specials to holiday event programming.
• Soho Studios EntertainmentminorStrategic or Co-development Partner · 8 February 2024Asylum Entertainment Group invested in Soho Studios Entertainment, a British producer.
• Large Eyes EntertainmentminorStrategic or Co-development Partner · 18 January 2024Asylum Entertainment Group partnered with Scott Weintrob and Large Eyes Entertainment for content development.
• Tom MorellominorStrategic or Co-development Partner · 15 May 2023Tom Morello (Rage Against the Machine, Audioslave) signed first-look deal with Asylum Entertainment Group. Rock and Roll Hall of Fame inductee with 30+ million album sales.
• Texas Crew ProductionscoreStrategic or Co-development Partner · 6 September 2022Asylum Entertainment acquired Texas Crew Productions, adding their award-winning documentary and docuseries capabilities to PMG network.
• Victoria's SecretmajorStrategic or Co-development PartnerDone+Dusted produced the revived Victoria's Secret Fashion Show in 2024 after a six-year hiatus, featuring global superstars and legendary models.
• Riot GamesmajorStrategic or Co-development PartnerDone+Dusted produced League of Legends World Finals 2024, breaking records as most-watched esports event with 70+ million viewers.
• GooglemajorStrategic or Co-development PartnerDone+Dusted produced Google's annual keynote at Shoreline Amphitheatre with over 1.6 million YouTube views.
• MetamajorStrategic or Co-development PartnerDone+Dusted produced Meta Connect annual developer conference featuring Mark Zuckerberg keynote on AI, VR, and metaverse.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ITV Studios: In-house and third-party unscripted production arm of ITV plc; produces Love Island, The Chase, and global formats. PMG explicitly hired ITV's Love Island USA EP Simon Thomas as Head of Creative — direct talent-overlap peer.
• Banijay: World's largest international content producer following its Endemol Shine merger; operates 100+ production labels producing unscripted entertainment globally. Most direct peer to PMG's multi-label unscripted collective model.
• Leftfield Entertainment: U.S. independent unscripted producer known for Pawn Stars, American Restoration and history/biography documentaries; closely analogous unscripted mix on U.S. cable/streaming.
• Propagate Content: Ben Silverman and Howard Owens' independent production company producing unscripted content and live events (Ink Master, The Pop Game). Comparable scale, focus and buyer list.
• Fremantle: One of the largest global unscripted production companies (Idol, The X Factor, America's Got Talent). Closely comparable as an independent producer selling high-volume factual and entertainment IP to every major global streamer and broadcaster.
• Magical Elves: U.S. unscripted producer (Top Chef, Project Runway) under the 101 Studios banner. Comparable format-focused indie with major streaming relationships.
• Hello Sunshine: Reese Witherspoon's premium unscripted and scripted production company (Big Little Lies, The Morning Show). Comparable as a high-end, talent-led independent content company serving top streamers.
• Bunim/Murray Productions: Pioneering U.S. unscripted producer behind The Real World, Project Runway, and Keeping Up with the Kardashians. Closely comparable reality/docuseries production DNA.
• Critical Content: U.S. unscripted producer (The Hills: New Beginnings, Live PD) sold to Industrial Media. Closely comparable independent producer in the same competitive set.
• All3Media: London-headquartered global producer behind Fleabag, Gogglebox, and hundreds of unscripted hours; operates a multi-label model similar to PMG with Lionsgate and Liberty Global backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pantheonmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pantheon Media Group