Pantheon Media Group
Pantheon Media Group is a privately held, Endeavor-owned entertainment holding company that produces unscripted content and live events through multiple labels, serving major streaming platforms, broadcast networks, and global brands across the US, UK, and Middle East.
- Company typePrivate
- Founded2001
- HeadquartersEncino, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pantheon Media Group does
Pantheon Media Group (PMG) is a privately held, Encino, California-based entertainment holding company that produces unscripted content and live events through a multi-label structure operating across the United States, Canada, the United Kingdom, and the Middle East. The company operates more than a dozen production labels — including Asylum Entertainment (30 for 30 franchise), FILM45 (Oscar-nominated Audible, Good Night Oppy, McCartney 3,2,1), Done+Dusted (live events for Google, Meta, Riot Games, Victoria's Secret), Ladywell Films (The Tinder Swindler, American Nightmare), Texas Crew Productions, Big City, Breaklight Pictures, Surprise Inside (Rachel Maddow), Soho Studios Entertainment, Audity, COMANDANTE Productions, Studio Large Eyes, and 45Live — collectively producing thousands of hours of programming for platforms such as Netflix, Amazon, Apple TV+, Hulu, Paramount+, HBO, Disney+, ESPN, BBC, and Peacock. PMG also runs a joint venture with Tyler Perry Studios for non-scripted content sealed into a development deal with A+E Global Media. The company was acquired by majority stake in March 2023, rebranded from Asylum Entertainment Group in December 2024, and is majority-owned by Endeavor under Chairman Steve Michaels and CEO Jennifer O'Connell.
PMG's revenue is generated primarily through content licensing and production fees from streaming platforms and broadcast networks, supplemented by professional services revenue from live event production for global brands and corporate clients. The business model is B2B and project-based, with no publicly disclosed pricing; deal size varies by project scope and complexity. The go-to-market is relationship-driven and enterprise-focused, spanning two primary customer segments: major media buyers (Netflix, Amazon, ESPN, BBC, etc.) licensing unscripted IP, and global consumer brands (Victoria's Secret, Riot Games, Google, Meta, TikTok, MasterCard) commissioning live events and branded content. Geographic expansion is a strategic priority, with Done+Dusted's Riyadh office opened in May 2025 and a new partnership with TH Studios signed in December 2025.
Pantheon Media Group firmographics
Firmographics- Name
- Pantheon Media Group
- Legal name
- Pantheon Media Group, LLC
- Website
- https://pantheonmedia.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pantheon Media Group is a privately held, Endeavor-owned entertainment holding company that produces unscripted content and live events through multiple labels, serving major streaming platforms, broadcast networks, and global brands across the US, UK, and Middle East.
- Ownership category
- akta.pro rank
Pantheon Media Group industry classification
Industry- Product category
- Unscripted Television and Live Event Production Services
- NAICS
- Publishing Industries (513)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- General Entertainment SVOD Platforms (MPACAAAA)
Keywords
Where Pantheon Media Group is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Pantheon Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Content Production and Licensing: PMG labels produce content across all formats and work with all buyers. Content is licensed to major streaming platforms and broadcast networks. Labels have garnered numerous awards including Peabody and Emmy Awards.
- Live Event Production: Done+Dusted produces live events globally including awards shows, sports events, music events, and corporate presentations. Produces events for brands like MasterCard, Google, Meta, TikTok, and Victoria's Secret.
- Joint Ventures and Partnerships: Tyler Perry Studios joint venture creates non-scripted content. Strategic partnerships with A+E Global Media and other major studios generate development and production revenue.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Pantheon Media Group product offering
Product offeringCore offering
Pantheon Media Group is a privately-held entertainment company that produces unscripted content including television series, documentaries, live events, podcasts, and branded entertainment on behalf of streaming platforms, broadcast networks, and global brand partners. The company operates a portfolio of specialized production labels and delivers end-to-end services spanning development, production operations, post-production, and graphic design.
Product overview
Pantheon Media Group operates as a collective of multiple production labels and companies that produce unscripted content across all formats. The portfolio includes 45Live (live sports production), Asylum Entertainment (sports documentaries), Audity (audio content), Big City (non-fiction), Breaklight Pictures (documentaries), COMANDANTE Productions (music documentaries), Done+Dusted (live events), FILM45 (premium documentaries), Ladywell Films (true crime), Soho Studios Entertainment (international IP), Studio Large Eyes (celebrity content), Surprise Inside (Rachel Maddow productions), Texas Crew Productions (documentaries), and the Tyler Perry Studios joint venture. These labels work across streaming, broadcast, cable, and digital platforms including Netflix, Amazon Prime, Hulu, ESPN, HBO, Paramount+, Peacock, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- 45Live A production label within Pantheon Media Group producing live broadcasts and special-event programming primarily in sports and entertainment for network and streaming clients.
- Asylum Entertainment A production label of Pantheon Media Group producing unscripted television, documentaries, and branded entertainment for streaming platforms, broadcast networks, and brand partners.
- Audity A production label within Pantheon Media Group producing audio and podcast content for streaming audio platforms and brand partners.
- Big City A production label within Pantheon Media Group producing unscripted and reality programming for streaming platforms and broadcast networks.
- Breaklight Pictures A production label within Pantheon Media Group producing documentary and non-fiction feature content for streaming platforms and theatrical release.
- COMANDANTE Productions A production label within Pantheon Media Group developing and producing unscripted entertainment programming for streaming and broadcast clients.
- Done+Dusted A production label within Pantheon Media Group producing live televised events, award shows, and large-scale entertainment broadcasts for networks and brand partners.
- FILM45 A production label within Pantheon Media Group producing documentary and sports-adjacent unscripted content for streaming platforms and broadcast networks.
- Ladywell Films A production label within Pantheon Media Group producing unscripted entertainment and documentary content for streaming and broadcast clients.
- Soho Studios A production label within Pantheon Media Group producing unscripted programming for streaming platforms and broadcast networks.
- Studio Large Eyes A production label within Pantheon Media Group producing unscripted entertainment and docuseries for streaming and broadcast clients.
- Surprise Inside A production label within Pantheon Media Group producing unscripted and entertainment programming for streaming platforms and broadcast networks.
- Texas Crew Productions A production label within Pantheon Media Group producing unscripted programming for streaming and broadcast clients.
- Tyler Perry Studios Joint Venture A joint venture between Pantheon Media Group and Tyler Perry Studios operating at the Tyler Perry Studios production facility in Atlanta, producing unscripted content for streaming platforms and broadcast networks.
Quantifiable outcome
- 70+ million viewers for League of Legends World Finals 2024
- +3 more outcomes
Companies that use Pantheon Media Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Pantheon Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pantheon Media Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- TH StudiosmajorPantheon Media Group announced partnership with TH Studios for development and production of content.
- A+E Global MediacoreTyler Perry Studios and Pantheon Media Group sealed unscripted development deal with A+E Global Media, with multiple series already in the works.
- Moon&Back MediaminorAsylum Entertainment Group bought stake in Moon&Back Media, a UK-based production company.
- Ladywell FilmsminorAsylum Entertainment Group invested in Ladywell Films, known for The Tinder Swindler and Don't F*ck with Cats.
- Tyler Perry StudioscoreJoint venture established in 2024 creating non-scripted content to serve Tyler Perry's dedicated fanbase. The venture produces projects in all categories from food to crime, shiny floor formats to social experiment, live specials to holiday event programming.
- Soho Studios EntertainmentminorAsylum Entertainment Group invested in Soho Studios Entertainment, a British producer.
- Large Eyes EntertainmentminorAsylum Entertainment Group partnered with Scott Weintrob and Large Eyes Entertainment for content development.
- Tom MorellominorTom Morello (Rage Against the Machine, Audioslave) signed first-look deal with Asylum Entertainment Group. Rock and Roll Hall of Fame inductee with 30+ million album sales.
- Texas Crew ProductionscoreAsylum Entertainment acquired Texas Crew Productions, adding their award-winning documentary and docuseries capabilities to PMG network.
- Victoria's SecretmajorDone+Dusted produced the revived Victoria's Secret Fashion Show in 2024 after a six-year hiatus, featuring global superstars and legendary models.
- Riot GamesmajorDone+Dusted produced League of Legends World Finals 2024, breaking records as most-watched esports event with 70+ million viewers.
- GooglemajorDone+Dusted produced Google's annual keynote at Shoreline Amphitheatre with over 1.6 million YouTube views.
- MetamajorDone+Dusted produced Meta Connect annual developer conference featuring Mark Zuckerberg keynote on AI, VR, and metaverse.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Pantheon Media Group competitors and assessment
Company assessmentDirect peers
- ITV Studios: In-house and third-party unscripted production arm of ITV plc; produces Love Island, The Chase, and global formats. PMG explicitly hired ITV's Love Island USA EP Simon Thomas as Head of Creative — direct talent-overlap peer.
- Banijay: World's largest international content producer following its Endemol Shine merger; operates 100+ production labels producing unscripted entertainment globally. Most direct peer to PMG's multi-label unscripted collective model.
- Leftfield Entertainment: U.S. independent unscripted producer known for Pawn Stars, American Restoration and history/biography documentaries; closely analogous unscripted mix on U.S. cable/streaming.
- Propagate Content: Ben Silverman and Howard Owens' independent production company producing unscripted content and live events (Ink Master, The Pop Game). Comparable scale, focus and buyer list.
- Fremantle: One of the largest global unscripted production companies (Idol, The X Factor, America's Got Talent). Closely comparable as an independent producer selling high-volume factual and entertainment IP to every major global streamer and broadcaster.
- Magical Elves: U.S. unscripted producer (Top Chef, Project Runway) under the 101 Studios banner. Comparable format-focused indie with major streaming relationships.
- Hello Sunshine: Reese Witherspoon's premium unscripted and scripted production company (Big Little Lies, The Morning Show). Comparable as a high-end, talent-led independent content company serving top streamers.
- Bunim/Murray Productions: Pioneering U.S. unscripted producer behind The Real World, Project Runway, and Keeping Up with the Kardashians. Closely comparable reality/docuseries production DNA.
- Critical Content: U.S. unscripted producer (The Hills: New Beginnings, Live PD) sold to Industrial Media. Closely comparable independent producer in the same competitive set.
- All3Media: London-headquartered global producer behind Fleabag, Gogglebox, and hundreds of unscripted hours; operates a multi-label model similar to PMG with Lionsgate and Liberty Global backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pantheon Media Group social profiles
Digital presencePantheon Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pantheon Media Group leadership team
Management profileNumber of profiles
Profiles17 records
Pantheon Media Group subsidiaries and ownership
Company hierarchySubsidiaries14 records
Pantheon Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pantheon Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pantheon Media Group
What does Pantheon Media Group do?
Pantheon Media Group is a privately-held entertainment company that produces unscripted content including television series, documentaries, live events, podcasts, and branded entertainment on behalf of streaming platforms, broadcast networks, and global brand partners. The company operates a portfolio of specialized production labels and delivers end-to-end services spanning development, production operations, post-production, and graphic design.
Is Pantheon Media Group a public or private company?
Pantheon Media Group is a private company. It is classified as corporate owned and is currently operating.
When was Pantheon Media Group founded?
Pantheon Media Group was founded in 2001. It employs 51 to 100 people.
Where is Pantheon Media Group based?
Pantheon Media Group is headquartered in Encino, United States, in the North America region.
How does Pantheon Media Group make money?
Three revenue lines are on record. Content Production and Licensing is the primary driver. The others are live Event Production and joint Ventures and Partnerships.
Who are Pantheon Media Group's main competitors?
Direct peers on record are ITV Studios, Banijay, Leftfield Entertainment, Propagate Content, Fremantle, Magical Elves, Hello Sunshine, Bunim/Murray Productions, Critical Content and All3Media.
Does Pantheon Media Group have an API?
No public API is recorded for Pantheon Media Group.
What industry is Pantheon Media Group in?
Pantheon Media Group's product category is Unscripted Television and Live Event Production Services. Its primary akta.pro industry code is MPACAAAA, General Entertainment SVOD Platforms. Its NAICS code is 513 and its SIC code is 4833.