Bacha Coffee
Bacha Coffee is a Moroccan-origin specialty coffee company selling over 200 varieties of 100% Arabica coffee from 35 countries through global e-commerce and premium Coffee Rooms in Paris, Tokyo, Beijing, Riyadh, Bangkok, Singapore, and Marrakech, targeting affluent connoisseurs, gift buyers, and home enthusiasts.
- Company typePrivate
- Founded1910
- HeadquartersMarrakech, Morocco
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bacha Coffee does
Bacha Coffee is a privately held Moroccan-origin specialty coffee company founded in 1910 within the Dar el Bacha palace in Marrakech. After the palace closed for over 60 years following World War II, it was restored and reopened in 2010 as the Museum of Cultural Confluences, with Bacha Coffee revived as a specialty coffee house and a 28,000 sq. ft. roasting facility established in Marrakech. The company sells exclusively 100% Arabica specialty coffee across more than 200 varieties sourced from 35 producing countries, spanning Single Origin, Fine Blended, Fine Flavoured, and naturally CO2 decaffeinated options. Core production relies on traditional small-batch slow-roasting using drum roasters at low temperatures with each variety hand-roasted separately, plus natural CO2 decaffeination and a proprietary cotton filter preparation method used both in-store and at home.
Bacha operates a dual distribution model. Its direct-to-consumer e-commerce platform (bachacoffee.com) ships to 50+ countries via DHL Express, accepts 13 currencies, and processes payments through Braintree (Visa, MasterCard, American Express, PayPal), with free international shipping at US$200 and free US shipping at US$30. Physical retail consists of premium Coffee Rooms & Boutiques — combining dine-in coffee, all-day dining menus, takeaway, and retail — in flagship locations including Marrakech (Dar el Bacha), Paris (Champs-Élysées, 1,500 m²), Tokyo Ginza, Beijing (China World Mall, 210 m²), Riyadh (Solitaire Mall, 250 m²), Bangkok (Siam Paragon, 352 m²), and Singapore. The portfolio extends beyond coffee beans into packed collections (notably the Signature Nomad Collection with jewellery-box gift packaging), single-serve coffee bag gift boxes, accessories and tableware across 19 branded collections, gift hampers with a Make Your Own Gift Set customisation service, and gourmet products (chocolates, honeys, caramels, nougats, sugars, vanilla, biscuits).
The company serves affluent coffee connoisseurs, gift buyers, and home coffee enthusiasts, monetising through one-time purchases of coffee, accessories, gifting, and in-store F&B. Revenue is not publicly disclosed; no funding rounds, parent entities, or acquisitions are recorded. Leadership comprises CEO Taha Bouqdib (also narrator of the 'Journeys to the Source' film series) and Head of Coffee Procurement & Production Rudiger Freytag. Marketing is anchored in heritage storytelling, a Coffee Stories content blog, the Coffee Finder recommendation quiz, an active multi-platform social presence, and experiential in-store design.
Bacha Coffee firmographics
Firmographics- Name
- Bacha Coffee
- Legal name
- Bacha Coffee
- Website
- https://bachacoffee.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bacha Coffee is a Moroccan-origin specialty coffee company selling over 200 varieties of 100% Arabica coffee from 35 countries through global e-commerce and premium Coffee Rooms in Paris, Tokyo, Beijing, Riyadh, Bangkok, Singapore, and Marrakech, targeting affluent connoisseurs, gift buyers, and home enthusiasts.
- Ownership category
- akta.pro rank
Bacha Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Bacha Coffee is headquartered
LocationHeadquarters
- HQ city
- Marrakech
- HQ country
- Morocco
- HQ region
- Africa
Offices7 records
Markets served
Bacha Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Product Sales: Sale of 100% Arabica specialty coffee including loose beans (sold by weight in various grinds: Turkish, Espresso, Metal Filter, Paper Filter, Cotton Filter, French Press, Percolator), packed coffees in gift boxes and canisters, and coffee bag gift boxes.
- Packed Coffee Collections: Sale of curated packed coffee collections including Signature Nomad Collection (artful boxes with detailed artwork), Autograph Collection, Expedition Coffee Collection, Coffee Bag Collection, and Decaf Coffee Collection.
- Gift Sets & Hampers: Sale of pre-curated gift sets and customisable gift hampers (Make Your Own Gift Set) containing coffees, gourmet products, and accessories presented in signature gift boxes.
- Coffee Accessories & Tableware: Sale of premium coffee accessories including gooseneck coffee pots, cups, saucers, mugs, canisters, scoops, trays, sugar bowls, creamers, milk jugs, iced coffee glasses, and books & fragrances.
- Gourmet Products: Sale of artisanal gourmet food products designed to accompany coffee including jellies, honeys, caramels, nougats, chocolates, sugars, vanilla, and biscuits.
- In-Store Dining: Revenue from Coffee Rooms offering dine-in experience for prepared coffees, hot items, fresh juices, hot chocolate, mocktails, cocktails, wine, and all-day dining menus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Coffee Volume Discount |
| Unit Pricing | Pay-as-you-go | International Shipping (Global) |
| Unit Pricing | Pay-as-you-go | US Shipping |
| Other | Pay-as-you-go | Gift Tote Bag Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bacha Coffee product offering
Product offeringCore offering
Bacha Coffee is a Moroccan-origin specialty coffee company that produces and sells over 200 varieties of 100% Arabica specialty coffee sourced from 35 producing countries, slow-roasted in small batches at its 28,000 sq. ft. Marrakech facility. The product portfolio spans loose and packed coffees, signature gift collections (notably the Signature Nomad Collection), coffee accessories and tableware, and artisanal gourmet food pairings. The company also operates premium Coffee Rooms & Boutiques combining dine-in coffee experiences, all-day dining, takeaway, and retail boutiques in prime global shopping destinations, with a global e-commerce platform shipping to 50+ destinations.
Product overview
Bacha Coffee is a Moroccan-founded specialty coffee company (established 1910 in Marrakech) offering exclusively 100% Arabica specialty coffees sourced from over 35 producing countries. The product portfolio is anchored by Loose Coffee Beans (whole or ground, slow-roasted in small batches, available in over 200 varieties including Single Origin, Fine Blended, Fine Flavoured, and naturally CO2 Decaffeinated), sold alongside Packed Coffees in signature collections (notably the Signature Nomad Collection in elaborate gift boxes and the Coffee Bag Gift Box Collection for convenient single-serve brewing). The offering is extended by Coffee Accessories & Gifts (brewing equipment, serveware, storage canisters, books, and fragrances across 19 curated collections), Gift Sets & Hampers (pre-curated and bespoke build-your-own), and Gourmet Products (chocolates, honeys, caramels, nougats, sugars, vanilla, and biscuits). A Coffee Finder quiz personalises discovery across the catalogue. The company also operates physical Coffee Rooms & Boutiques across Europe, the Middle East, and Asia, each combining a boutique, dine-in coffee room, and takeaway experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Loose Coffee Beans Whole or ground 100% Arabica specialty coffee beans, freshly hand-roasted in small batches at the 28,000 sq. ft. Marrakech facility. Available in over 200 varieties from 35 producing countries, covering Single Origin, Fine Blended, Fine Flavoured, and naturally CO2 Decaffeinated options, with 7 grind types.
- Packed Coffees 100% Arabica specialty coffees presented in artful, freshness-preserving packaging. Includes the Coffee Bag Collection, Decaf Coffee Collection, Signature Nomad Collection, Autograph Collection, and Expedition Coffee Collection, available as whole or ground beans.
- Signature Nomad Collection A premium gift-box coffee collection featuring detailed artwork and a jewellery box clasp, representing harvests from around the world. Includes offerings such as Blue Mountain Wallenford, Grand Moka Matari, Yirgacheffe Heirloom, and Rwanda Superior, available as whole or ground beans.
- Coffee Bag Gift Box Collection Pre-packaged single-serve coffee bag gift boxes designed for convenient preparation using only a coffee bag and hot water. Encased in decorative gift boxes suitable for home, office, or travel.
- Coffee Accessories & Gifts Bacha Coffee branded and curated accessories for preparing, serving, and storing coffee. Includes coffee makers, filters, and pots; cups, saucers, and mugs; sugar bowls, creamers, and milk jugs; iced coffee glasses, goblets, and straws; canisters, scoops, and trays; spare accessories; and books and fragrances across 19 collections.
- Gift Sets & Hampers Curated gift collections pairing packed coffees with artisanal indulgences (chocolates, honeys, caramels, nougats, sugars, vanilla, biscuits, jellies) in keepsake gift boxes. Includes pre-curated hampers and a Make Your Own Gift Set bespoke holiday gifting service.
- Gourmet Products Artisanal food products designed to accompany Bacha Coffee or for breakfast and snacks. Categories include Jelly & Honey, Caramel & Nougat, Chocolates, Sugars, Vanilla, and Biscuits.
- Coffee Rooms & Boutiques (In-Store Dining & Retail) Physical flagship retail locations combining a coffee boutique, a dine-in coffee room with all-day dining menus, and a takeaway concept. Located in Marrakech (Dar el Bacha), Paris (Champs-Élysées), Beijing (China World Mall), Tokyo (Ginza), Riyadh (Solitaire Mall), Bangkok (Siam Paragon), and Singapore, ranging from 210 sqm (Beijing) to 1,500 sqm (Paris).
Quantifiable outcome
- Over 200 varieties of 100% Arabica specialty coffees available
- +2 more outcomes
Companies that use Bacha Coffee
Customer profileSegments3 records
Ideal customer profiles3 records
Bacha Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature3 records
Bacha Coffee partnerships and signals
Strategic signalScale indicators7 records
Recent moves12 records
Expansion highlights6 records
Bacha Coffee competitors and assessment
Company assessmentBroad incumbents
- Nespresso: Nestlé-owned premium coffee brand with global boutique retail in luxury locations, broad assortment, and a machine-plus-capsule ecosystem. Overlaps with Bacha on premium positioning and luxury-mall retail, but operates a system/machine model rather than loose bean specialty.
Direct peers
- Counter Culture Coffee: US specialty roaster focused on sustainability, single-origin Arabica, and coffee education. Comparable to Bacha on specialty sourcing philosophy, small-batch roasting, and educational content marketing to coffee enthusiasts.
- Mariage Frères: French luxury tea and coffee retailer founded in 1854, operating heritage boutiques in Paris and global luxury malls with curated collections and premium gift packaging. Highly comparable to Bacha on French luxury retail, gifting heritage, and global flagship model.
- Intelligentsia Coffee: US-based specialty coffee roaster known for direct trade and single-origin Arabica coffees with barista training and cafe concepts. Comparable to Bacha on specialty Arabica sourcing, slow-roasting craft, and cafe-retail hybrid experience.
- TWG Tea: Luxury tea brand operating tea salons and boutiques in premier malls globally (Marina Bay Sands, Harrods, etc.) with curated gift collections. Highly comparable to Bacha on luxury mall flagship strategy, heritage storytelling, and premium gifting/collectibles retail.
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator (Nestlé-owned) selling single-origin coffees with cafe and retail experiences. Comparable to Bacha on specialty positioning, slow roasting emphasis, and global flagship expansion into premium urban locations.
- illy: Italian premium coffee brand selling 100% Arabica espresso blends globally through retail, foodservice, and branded cafes (illy Caffè). Comparable to Bacha on premium Arabica positioning, European heritage, and global retail/cafe distribution.
- La Colombe: Specialty coffee roaster operating cafes and DTC e-commerce with a broad assortment of single-origin and blended coffees. Comparable to Bacha on specialty retail/cafe model, DTC infrastructure, and premium gifting.
- % Arabica: Japanese-origin specialty coffee chain selling 100% Arabica single-origin coffees in prime global retail locations with similar minimalist cafe and takeaway concepts. Most direct competitor to Bacha's premium mall-based coffee room model.
- Lavazza: Italian coffee roaster with global retail and foodservice presence, including flagship stores and a wide single-origin and blended assortment. Overlaps with Bacha on specialty Italian-style coffee, international flagship rollouts, and premium gift collections.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bacha Coffee social profiles
Digital presenceBacha Coffee compliance and trust
Trust signalCompliance1 record
Bacha Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bacha Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Bacha Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bacha Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bacha Coffee
What does Bacha Coffee do?
Bacha Coffee is a Moroccan-origin specialty coffee company that produces and sells over 200 varieties of 100% Arabica specialty coffee sourced from 35 producing countries, slow-roasted in small batches at its 28,000 sq. ft. Marrakech facility. The product portfolio spans loose and packed coffees, signature gift collections (notably the Signature Nomad Collection), coffee accessories and tableware, and artisanal gourmet food pairings. The company also operates premium Coffee Rooms & Boutiques combining dine-in coffee experiences, all-day dining, takeaway, and retail boutiques in prime global shopping destinations, with a global e-commerce platform shipping to 50+ destinations.
Is Bacha Coffee a public or private company?
Bacha Coffee is a private company. It is classified as unknown and is currently operating.
When was Bacha Coffee founded?
Bacha Coffee was founded in 1910. It employs 1,001 to 5,000 people.
Where is Bacha Coffee based?
Bacha Coffee is headquartered in Marrakech, Morocco, in the Africa region.
How does Bacha Coffee make money?
Six revenue lines are on record. Coffee Product Sales are the primary driver. The others are packed Coffee Collections, gift Sets & Hampers, coffee Accessories & Tableware, gourmet Products and in-Store Dining.
Who are Bacha Coffee's main competitors?
Nespresso is listed as a broad incumbent. Direct peers are Counter Culture Coffee, Mariage Frères, Intelligentsia Coffee, TWG Tea, Blue Bottle Coffee, illy, La Colombe, % Arabica and Lavazza.
Does Bacha Coffee have an API?
No public API is recorded for Bacha Coffee.
What industry is Bacha Coffee in?
Bacha Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.