Churchill Square Training & Development

What Churchill Square Training & Development does

Churchill Square Training & Development is a UK-based private training and development consultancy founded in 2008 and headquartered in Fitzrovia, London, with a secondary office in Exeter. The company operates as a Licensed Insights Discovery Practitioner and distributorship under a licensing arrangement with Insights Learning & Development Ltd, the owner of the Insights Discovery intellectual property (including the registered Insights, Insights Discovery, and Insights Wheel trademarks). Its core offering is the Insights Discovery psychometric assessment — a Jungian-based tool using a four-colour personality model (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue) that generates personalised profiles used for self-awareness, communication, team effectiveness, leadership development, and sales effectiveness applications.

The product portfolio extends the core Insights Discovery platform with multiple modules: Insights Discovery Team Effectiveness (a diagnostic across Process, Climate, Flow, and Focus), Transformational Leadership Profile, Sales Effectiveness, Virtual Workshops, and an entry-level product called Insights Explore targeting younger professionals. Beyond the Insights family, the company delivers Soft Skills Training Courses across communications, personal effectiveness, leadership, conflict resolution, sales, facilitation, planning, and diversity & inclusion, and the Solid Leaders four-module leadership programme certified by the Institute of Leadership (awarding MIoL status). The Insights Discovery Accreditation (IDA) programme is a four-day practitioner certification course through which licensed practitioners purchase profiles and deliver workshops independently.

Revenue is generated through four streams: one-time licence sales of individual profiles (£135 Personal Profile, £149 Transformational Leadership Profile), tailored professional-services workshop delivery (half-day, full-day, and multi-module programmes), practitioner accreditation (multi-year contracts within the distributorship), and accredited leadership programmes. The company serves corporate organisations, senior leadership teams, HR/L&D professionals, individual professionals, public sector bodies, and global charities, with geographic reach across the UK and internationally including the Middle East. It is a small firm (1-10 employees), founder-led by Managing Director Sue Lloyd, with no external institutional funding or acquisition activity disclosed.

Name

Churchill Square Training & Development

Legal name

Churchill Square Consulting Ltd

Website

https://churchillsquareconsulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Churchill Square Training & Development is a UK-based training consultancy and Licensed Insights Discovery Practitioner that delivers Jungian-based four-colour psychometric profiles, workshops, leadership programmes, and practitioner accreditation to corporate, public sector, and individual clients.

Ownership category

akta.pro rank

Product category

Corporate Training & Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAK

Leadership Assessment, 360 Feedback & Development Planning

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAFADAM

Skills Assessment & Talent/Employability Testing Platforms

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAGANAB

Human Resources & Talent Development

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Soft skills training
• Leadership development
• Personality profiling
• Team effectiveness
• Psychometric assessment

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Insights Discovery Profiles: Sale of individual and team Insights Discovery personality profiles. Profiles are generated after completing an online evaluator. Prices start at £135 for individual profiles. Supplementary chapters available at additional cost. Profiles can be purchased individually or combined with facilitated workshops.
2. Workshop Delivery: Facilitated training workshops delivered in-person across the UK or virtually for remote teams. Formats include 2-3 hour introductory sessions, half-day workshops, full-day team development sessions, and multi-module leadership programmes. Pricing is tailored based on participant numbers and delivery format.
3. Practitioner Accreditation: Insights Discovery Accreditation (IDA) programme - a four-day course that certifies individuals as Licensed Insights Discovery Practitioners. Following accreditation, practitioners are situated within the distributorship for access to profiles and collateral. Profile units and products sold to accredited practitioners.
4. Leadership Programme Certification: The Solid Leaders programme - a four-module leadership course certified by the Institute of Leadership, awarding Member of the Institute of Leadership (MIoL) status upon completion. Module 1 uses Insights Discovery for personal development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Churchill Square Training & Development delivers Insights Discovery-based psychometric assessments, facilitated soft skills workshops, and accredited leadership development programmes as Licensed Insights Discovery Practitioners in the UK and internationally. The company sells individual Insights Discovery personal profiles, team effectiveness workshops, transformational leadership programmes, sales effectiveness workshops, and a four-day practitioner accreditation (IDA) course, alongside a broader soft skills training catalogue and the Institute of Leadership-accredited Solid Leaders programme.

Product overview

Churchill Square Training & Development offers a unified product portfolio anchored by Insights Discovery, a globally recognised psychometric assessment based on Jungian psychology using a four-colour personality model (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue). The core Insights Discovery product is complemented by multiple specialised modules including Insights Explore (entry-level profile), Insights Discovery Team Effectiveness, Insights Discovery Transformational Leadership, Insights Discovery Sales Effectiveness, Insights Discovery Workshops, and Insights Discovery Virtual Workshop. The company also provides Insights Discovery Accreditation for practitioners. Beyond the Insights family, the portfolio includes Soft Skills Training Courses covering Communications, Personal Effectiveness, Leadership, Conflict Resolution, Sales & Customer Services, Training & Facilitation, Business Effectiveness & Planning, and Diversity & Inclusion. The Solid Leaders Programme offers Institute of Leadership-accredited leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights Discovery Globally recognised psychometric assessment based on Jungian psychology using a four-colour model (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue) to improve self-awareness, communication and team effectiveness for individuals and organisations.
• Insights Explore Entry-level personality profiling tool for young people and early-career professionals that provides a simplified version of the Insights profile using the four-colour energy model with bite-sized content, team missions, and supervisor conversations to develop self-awareness and collaboration.
• Insights Discovery Team Effectiveness Facilitated team development programme for corporate teams using individual Insights Discovery profiles to improve communication, collaboration and overall team performance through the Team Effectiveness model across four domains (Process, Climate, Flow, Focus).
• Insights Discovery Transformational Leadership Advanced leadership development programme for senior leaders and managers using the Insights Discovery four-colour model to help leaders increase self-awareness, adapt their leadership style and drive organisational performance across four leadership dimensions.
• Insights Discovery Sales Effectiveness Sales training programme for sales professionals using the Insights Discovery four-colour model to improve communication, relationship-building and influencing skills, helping sales professionals adapt their approach to different customer personality styles.
• Insights Discovery Accreditation (IDA) Professional certification programme (Insights Discovery Accreditation - IDA) that certifies individuals as Licensed Insights Discovery Practitioners through a four-day course, equipping them with the skills to deliver Insights Discovery profiles and workshops and to purchase profile units and products within the distributorship.
• Insights Discovery Workshops Facilitated in-person team development sessions for corporate teams based on the Insights Discovery personality model, available in formats ranging from 2-3 hour introductory sessions to half-day, full-day team development sessions, and multi-module leadership programmes, delivered across the UK and internationally.
• Insights Discovery Virtual Workshop Interactive online training sessions for remote and hybrid teams using the Insights Discovery four-colour model, delivered via video conferencing platforms to deliver the same engagement as face-to-face workshops, suitable for geographically dispersed leadership groups.
• Soft Skills Training Courses A range of skills training courses for individuals and organisations covering Communications, Personal Effectiveness, Leadership, Anger & Conflict Resolution, Sales & Customer Services, Training & Facilitation, Business Effectiveness & Planning, Equality/Diversity & Inclusion, and HR.
• Solid Leaders Programme Four-module leadership course for managers and senior leaders, certified by the Institute of Leadership, covering Personal Development (using Insights Discovery), Strong Communication, Team Development, and Employee Wellbeing, leading to Member of the Institute of Leadership (MIoL) status upon completion.

Quantifiable outcome

• 30% average reduction in team conflict reported by L&D practitioners
• +4 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Insights Learning & Development LtdcoreOEM/ Whitelabel/ Licensing PartnerInsights Learning & Development Ltd is the owner of the Insights Discovery intellectual property, including the Insights, Insights Discovery, and Insights Wheel trademarks. Churchill Square Consulting operates as Licensed Practitioners and within a distributorship network for Insights Group Ltd, enabling access to profiles, collateral, and Insights advice and guidance. The partnership provides the core product (personality profiling tool) that underpins all of Churchill Square's training and development services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TalentSmartEQ: Provider of emotional intelligence assessment and development programmes based on the EQ-i model. Comparable to Churchill Square in the assessment-driven personal and team development space, with a differentiated methodology focused specifically on EQ.

Broad incumbents

• DDI (Development Dimensions International): Global leadership development consultancy offering assessment, training, and certification programmes. Directly comparable in delivering assessment-led leadership and team development to enterprise clients, with deeper proprietary technology and broader research base.
• FranklinCovey: Global corporate training and leadership development provider with a portfolio of programmes including leadership, communication, and team effectiveness. Comparable to Churchill Square in serving enterprise L&D buyers with workshop-led, soft-skills development, though at much larger scale and with proprietary content.
• Korn Ferry: Global organisational consulting firm with a Korn Ferry LearnIt division delivering leadership development and assessment-based learning. Directly comparable in translating psychometrics and leadership research into enterprise L&D programmes, at significantly larger scale.
• The Ken Blanchard Companies: Long-established leadership development and management training provider. Comparable to Churchill Square in delivering facilitator-led leadership and team development programmes to corporate clients, with a broader catalogue of proprietary content.
• Insights Learning & Development: The global owner of Insights Discovery IP and the company that licenses Churchill Square as a distributorship. Insights Learning & Development operates its own direct delivery and licensed practitioner worldwide, making it the closest comparable in terms of methodology and product, though at significantly greater scale and geographic reach.

Direct peers

• The Myers-Briggs Company: Global publisher of the Myers-Briggs Type Indicator (MBTI) and provider of personality assessment-based development programmes. Directly comparable as a Jungian-psychology-rooted assessment product sold to corporate L&D buyers for leadership and team development.
• Thomas International: UK-based provider of psychometric assessments (DISC-based and related tools) used in leadership, team development, and recruitment. Directly comparable to Churchill Square in delivering personality profiling workshops for corporate clients, with a broader product suite and larger sales footprint.
• CPP (Consulting Psychologists Press): Publisher of the MBTI and Strong Interest Inventory assessments and a provider of certification and training programmes for practitioners. Comparable to Churchill Square in the assessment-plus-accreditation model, with a more established, globally recognised product family.

Regional players

• Dale Carnegie UK: UK franchise of the global Dale Carnegie Training network, delivering leadership, communication, and soft skills programmes. Comparable to Churchill Square in the corporate training delivery model for soft skills and leadership development within the UK market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Churchillsquareconsulting
• LinkedInlinkedin.com/company/churchill-square-communications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Churchill Square Training & Development