What Magalu Cloud does

Magalu Cloud is a Brazilian public cloud computing platform that delivers Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) capabilities to Brazilian businesses. Operated as a wholly-owned subsidiary of Grupo Magazine Luiza, the company was conceived in 2020 and began commercial operations in 2021 with the construction of its first data center in São Paulo, followed by a second in Fortaleza in 2022. The platform serves a heterogeneous customer base spanning small and medium enterprises, large enterprises, and the parent company's own retail operations, with 30% of Magazine Luiza's digital infrastructure running on Magalu Cloud.

The product portfolio spans compute (Virtual Machines with Balanced Value and Dedicated Performance tiers, managed Kubernetes, and Container Registry), storage (Block and Object Storage with 99.9999999% durability), managed databases (DBaaS for MySQL and PostgreSQL), and networking (VPC, NAT-Gateway, and Load Balancer). Identity and access management is delivered through the Turia family—Turia IAM is provided free of charge, while Turia IAM Automations offers enterprise IGA and PAM capabilities. All infrastructure is physically located in Brazil across two regions (SE1 and NE1), enabling compliance with the LGPD data protection framework and ISO/IEC 27001:2022 certification. The product surface is administered through a unified web console and a public API/CLI/SDK stack with Terraform provider support.

Magalu Cloud employs a hybrid go-to-market model combining self-service provisioning for smaller customers (with a R$100 onboarding credit upon credit card validation) and dedicated field sales for enterprise accounts. Revenue is generated through usage-based pricing for compute and storage, subscription pricing for managed database and Kubernetes services, and tiered subscription plans for the Turia IAM Automations product. The company prices exclusively in Brazilian Reais to eliminate foreign exchange volatility and claims cost savings of 50-70% versus AWS, Google Cloud, and Microsoft Azure, positioning itself as a sovereign, cost-competitive alternative for workloads with Brazilian data residency requirements. Revenue figures are not publicly disclosed.

Name

Magalu Cloud

Legal name

Magalu Cloud Ltda.

Website

https://magalu.cloud

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Magalu Cloud is a Brazilian public cloud platform offering IaaS and PaaS services—compute, storage, databases, and networking—to Brazilian SMBs and enterprises. A wholly-owned subsidiary of Magazine Luiza, it emphasizes local data residency, Portuguese-language support, and BRL-denominated pricing as a sovereign alternative to global hyperscalers.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Public cloud services
• Cloud infrastructure
• Managed kubernetes
• Cloud storage solutions
• Managed database services

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Cloud Infrastructure Services: Usage-based pricing for compute, storage, and network resources. Customers pay for what they use with billing based on hourly consumption of VMs, storage in GiB/month, and network traffic.
2. Managed Database Services (DBaaS): Subscription-style pricing for managed database instances with dedicated and balanced performance tiers. Charged per hour with monthly projections, supporting both single-instance and multi-zone cluster configurations.
3. Kubernetes Management: Cluster management fees charged per cluster per hour, plus additional charges for compute (VM pricing) and storage (Block Storage pricing).
4. Container Registry: Storage-based pricing for container images at R$0.29 per GiB/month. Egress traffic currently free during promotional period.
5. Turia IAM Automations: Paid plan with Standard and Premium tiers. Standard requires minimum 50 identities, maximum 1000, with pricing based on active identities and premium connectors used monthly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magalu Cloud is a Brazilian public cloud computing platform delivering Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) capabilities, including Virtual Machines, managed Kubernetes, Container Registry, Block and Object Storage, managed MySQL/PostgreSQL databases, VPC networking, NAT-Gateway, Load Balancer, and the Turia IAM identity suite. The platform operates from two data center regions inside Brazil (São Paulo and Fortaleza), is priced in Brazilian Reais, and is targeted at Brazilian businesses seeking a local alternative to global hyperscalers.

Product overview

Magalu Cloud is a Brazilian public cloud computing platform offering a unified portfolio of infrastructure and platform services. The core product stack includes compute services (Virtual Machines, Kubernetes, Container Registry), storage solutions (Block Storage, Object Storage), managed databases (DBaaS supporting MySQL and PostgreSQL), and networking (VPC, NAT-Gateway, Load Balancer). Identity and access management is provided through the Turia family (Turia IAM free tier and Turia IAM Automations for enterprise IGA/PAM), complemented by Single Sign on ID Magalu for centralized authentication. The Console serves as the unified management interface. Some services like Load Balancer, certain Kubernetes features, and DBaaS engines are in preview stages. The platform differentiates through local infrastructure in Brazil (Southeast and Northeast regions), pricing in Brazilian Reais without currency fluctuation, and Portuguese-language human support.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Machines
• Kubernetes Managed Kubernetes service for automated deployment, scaling, and management of containerized applications in production and test environments, with automatic scaling and high availability, charged per cluster per hour plus node pool and persistent volume usage.
• Container Registry Managed Docker container image registry service for secure storage, versioning, and distribution of container images, integrated with CI/CD pipelines, priced per GiB/month for storage with egress free during launch period.
• Block Storage High-performance block-level storage for virtual machines, optimized for databases and critical applications requiring fast, flexible, and scalable storage attached to VM instances.
• Object Storage Scalable object storage service for unstructured data with 99.9999999% durability, supporting an S3-compatible API for backup, archival, and big data workloads, priced at R$0.29 per GiB/month.
• DBaaS (Database as a Service) Managed database service supporting MySQL and PostgreSQL with automated snapshots, vertical scaling, and real-time monitoring, available as single-instance or multi-zone cluster configurations with automatic failover.
• VPC (Virtual Private Cloud) Isolated virtual network environment for secure and efficient management of cloud resources with configurable firewall rules, IPv4/IPv6 public access, and elastic scaling.
• NAT-Gateway Network address translation service enabling outbound internet connectivity from instances in private subnets.
• Load Balancer
• Turia IAM Identity and access management solution for managing user permissions and access to Magalu Cloud resources across organizational environments, available at no cost.
• Turia IAM Automations
• Single Sign on ID Magalu Centralized authentication and authorization service for secure access to the Magalu Cloud console and integrated services within the Magazine Luiza ecosystem.
• Console Magalu Cloud Web-based unified management console providing a simplified interface for provisioning, configuring, and monitoring all Magalu Cloud services, secured by ID Magalu authentication and authorization.

Quantifiable outcome

• Up to 70% cost reduction compared to AWS, Google, and Microsoft
• +3 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Globo TechnologiescoreStrategic or Co-development Partner · 24 March 2026Strategic partnership for CDN (Content Delivery Network) integration and distributed infrastructure. The collaboration enables better content distribution with reduced latency for Brazilian users through geographically distributed servers. Highlights the evolution of cloud infrastructure in Brazil with focus on multicloud architectures and edge computing capabilities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Google Cloud Platform (GCP): Global hyperscaler with São Paulo region. Targets the same Brazilian customers with strengths in data analytics, AI/ML, and Kubernetes (GKE). Magalu Cloud positions against GCP on price and local support.
• Microsoft Azure: Global hyperscaler with Azure Brazil regions. Competes for the same enterprise workloads with deep integration into Microsoft enterprise software (Active Directory, Office 365), creating strong lock-in that Magalu Cloud must counter with cost and sovereignty advantages.
• Amazon Web Services (AWS): Global hyperscaler with established AWS São Paulo region. Directly comparable as a public cloud IaaS/PaaS provider targeting the same Brazilian enterprise and SMB customers Magalu Cloud serves, though with vastly broader service catalog and global footprint.
• IBM Cloud: Enterprise-focused cloud provider with Brazil presence. Targets regulated industries (finance, public sector) where Magalu Cloud also competes on LGPD compliance and local support.
• Oracle Cloud: Hyperscale cloud provider with Brazilian presence (Oracle Cloud São Paulo). Competes in IaaS and managed databases; Magalu Cloud's DBaaS offering (MySQL/PostgreSQL) directly addresses a segment Oracle also targets in Brazil.

Direct peers

• Vultr: Global cloud IaaS provider emphasizing low-cost virtual machines and global regions. Comparable in product positioning (simple, affordable VMs, storage, Kubernetes) and target SMB/developer audience, though without Brazilian data residency by default.
• OVHcloud: European-headquartered cloud provider with data centers in Brazil (São Paulo). Comparable as a cost-competitive alternative to hyperscalers with strong sovereign-cloud positioning, though with broader geographic reach than Magalu.
• DigitalOcean: Cloud IaaS provider targeting developers and SMBs with simple, cost-effective virtual machines, storage, and managed databases. Comparable in target customer segment and product simplicity, though DigitalOcean operates globally without Brazil-specific data residency.
• Locaweb: Leading Brazilian cloud hosting and infrastructure provider serving SMBs and enterprises. Closely comparable as a domestically-focused cloud alternative to global hyperscalers, with shared customer base and similar sovereign-cloud value proposition.

Regional players

• TOTVS: Brazil's largest enterprise software company, increasingly offering cloud infrastructure and SaaS to Brazilian enterprises. Comparable as a domestic technology platform serving the same regulated-industry customer base with local support and BRL pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magalu_cloud
• LinkedInlinkedin.com/company/magalucloud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magalu Cloud